LiftOff: Most-used fields

The table below gives information about most-used fields that you can import from LiftOff. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
app_id	app_id	The unique identifier for the mobile application being advertised.	dimension
app_name	app_name	The human-readable name of the mobile application.	dimension
app_store_id	app_store_id	A unique identifier for the application within a specific app store.	dimension
bundle_id	bundle_id	A unique identifier for a specific application build, commonly used in mobile operating systems like iOS.	dimension
campaign_id	campaign_id	The unique identifier for the advertising campaign.	dimension
campaign_name	campaign_name	The human-readable name of the advertising campaign.	dimension
campaign_type	campaign_type	The classification or category of the marketing campaign.	dimension
clicks	clicks	The total number of times users clicked on an advertisement.	metric
cpa	cpa	The average cost incurred for each desired action taken by a user (e.g., an install or a specific in-app event).	metric
cpc	cpc	The average cost incurred for each click on an advertisement.	metric
cpi	cpi	Cost per install, a key performance indicator representing the average cost for each new application installation.	metric
cpm	cpm	The cost for one thousand impressions of an advertisement.	metric
ctr	ctr	The ratio of clicks to impressions, indicating the percentage of users who clicked on an ad after seeing it.	metric
date	date	The specific date (in YYYY-MM-DD format) for which the report data is generated, corresponding to the report’s timezone.	dimension
impressions	impressions	The total number of times an advertisement was displayed to users.	metric
installs	installs	The total number of times the advertised mobile application was installed by users.	metric
max_os_version	max_os_version	The maximum operating system version targeted or supported by a specific mobile app marketing campaign.	dimension
min_os_version	min_os_version	The minimum operating system version targeted or supported by a specific mobile app marketing campaign.	metric
optimization_event_id	optimization_event_id	The unique identifier for an in-app event used for campaign optimization.	dimension
optimization_event_name	optimization_event_name	The human-readable name of the in-app event used for campaign optimization.	dimension
platform	platform	The operating system platform for the mobile application, such as ‘android’ or ‘ios’.	dimension
spend	spend	The total financial expenditure on advertising campaigns.	metric
title	title	The designated name or title for the application or campaign.	dimension
tracker_type	tracker_type	The type of tracker utilized for a mobile app marketing campaign.	dimension