LiftOff: Most-used fields

The table below gives information about most-used fields that you can import from LiftOff. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
app_id	app_id	Unique identifier for the application.	dimension
app_name	app_name	The name of the application.	dimension
app_store_id	app_store_id	Unique identifier for the application within its respective app store.	dimension
bundle_id	bundle_id	The unique bundle identifier of the application, often used for identifying apps on platforms like iOS.	dimension
campaign_id	campaign_id	Unique identifier for a specific marketing campaign.	dimension
campaign_name	campaign_name	The name of the marketing campaign.	dimension
campaign_type	campaign_type	The type or objective of the marketing campaign (e.g., user acquisition, retargeting).	dimension
clicks	clicks	The total number of clicks recorded for the campaign or app within the reporting period.	metric
cpa	cpa	The average cost incurred for each desired action taken by a user (e.g., an install or a specific in-app event).	metric
cpc	cpc	The average cost incurred for each click on an advertisement.	metric
cpi	cpi	The average cost incurred for each new app installation.	metric
cpm	cpm	The cost for one thousand impressions of an advertisement.	metric
ctr	ctr	The ratio of clicks to impressions, indicating the percentage of users who clicked on an ad after seeing it.	metric
date	date	The specific date for which the reported metrics are aggregated.	dimension
impressions	impressions	The total number of times an advertisement was displayed to users.	metric
installs	installs	The total number of new installations of the application.	metric
max_os_version	max_os_version	The maximum operating system version targeted by the campaign.	dimension
min_os_version	min_os_version	The minimum operating system version targeted by the campaign.	dimension
optimization_event_id	optimization_event_id	Unique identifier for the specific event an app or campaign is optimized for (e.g., app open, purchase, registration).	dimension
optimization_event_name	optimization_event_name	The name of the event an app or campaign is optimized for (e.g., ‘App Install’, ‘In-App Purchase’).	dimension
platform	platform	The operating system platform of the application (e.g., iOS, Android).	dimension
spend	spend	The total amount of money spent on advertising campaigns within the reporting period.	metric
title	title	The full title of the application.	dimension
tracker_type	tracker_type	The type of mobile attribution tracker used for the campaign (e.g., Adjust, AppsFlyer, Branch).	dimension