LiftOff: Most-used fields#
The table below gives information about most-used fields that you can import from LiftOff. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
app_id Dimension
The unique identifier for the mobile application being advertised.
app_name Dimension
The human-readable name of the mobile application.
app_store_id Dimension
A unique identifier for the application within a specific app store.
bundle_id Dimension
A unique identifier for a specific application build, commonly used in mobile operating systems like iOS.
campaign_id Dimension
The unique identifier for the advertising campaign.
campaign_name Dimension
The human-readable name of the advertising campaign.
campaign_type Dimension
The classification or category of the marketing campaign.
clicks Metric
The total number of times users clicked on an advertisement.
cpa Metric
The average cost incurred for each desired action taken by a user (e.g., an install or a specific in-app event).
cpc Metric
The average cost incurred for each click on an advertisement.
cpi Metric
Cost per install, a key performance indicator representing the average cost for each new application installation.
cpm Metric
The cost for one thousand impressions of an advertisement.
ctr Metric
The ratio of clicks to impressions, indicating the percentage of users who clicked on an ad after seeing it.
date Dimension
The specific date (in YYYY-MM-DD format) for which the report data is generated, corresponding to the report's timezone.
impressions Metric
The total number of times an advertisement was displayed to users.
installs Metric
The total number of times the advertised mobile application was installed by users.
max_os_version Dimension
The maximum operating system version targeted or supported by a specific mobile app marketing campaign.
min_os_version Metric
The minimum operating system version targeted or supported by a specific mobile app marketing campaign.
optimization_event_id Dimension
The unique identifier for an in-app event used for campaign optimization.
optimization_event_name Dimension
The human-readable name of the in-app event used for campaign optimization.
platform Dimension
The operating system platform for the mobile application, such as 'android' or 'ios'.
spend Metric
The total financial expenditure on advertising campaigns.
title Dimension
The designated name or title for the application or campaign.
tracker_type Dimension
The type of tracker utilized for a mobile app marketing campaign.