Line Ads: Most-used fields#
The table below gives information about most-used fields that you can import from Line Ads. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
ad.adaccountId |
ad.adaccountId |
The ID of the ad account to which the ad belongs. |
dimension |
ad.adgroupId |
ad.adgroupId |
The ID of the ad group to which the ad belongs. |
metric |
ad.configuredStatus |
ad.configuredStatus |
The configured status of the ad. |
dimension |
ad.createdDate |
ad.createdDate |
The date when the ad was created in ISO 8601 format and in the ad account’s timezone. |
dimension |
ad.deliveryStatus |
ad.deliveryStatus |
The delivery status of the ad, indicating its current serving state. |
dimension |
ad.id |
ad.id |
The unique ID of the ad. |
metric |
ad.modifiedDate |
ad.modifiedDate |
The last modified date of the ad in ISO 8601 format and in the ad account’s timezone. |
dimension |
ad.name |
ad.name |
The name of the ad. |
dimension |
adaccount.configuredStatus |
adaccount.configuredStatus |
The configured status of the ad account. |
dimension |
adaccount.createdDate |
adaccount.createdDate |
The date when the ad account was created in ISO 8601 format. |
dimension |
adaccount.currency |
adaccount.currency |
The currency used for the ad account, e.g., JPY. |
dimension |
adaccount.deliveryStatus |
adaccount.deliveryStatus |
The delivery status of the ad account. |
dimension |
adaccount.id |
adaccount.id |
The unique ID of the ad account. |
dimension |
adaccount.modifiedDate |
adaccount.modifiedDate |
The last modified date of the ad account in ISO 8601 format and in the ad account’s timezone. |
dimension |
adaccount.name |
adaccount.name |
The name of the ad account. |
dimension |
adaccount.timezone |
adaccount.timezone |
The timezone configured for the ad account. |
dimension |
adgroup.activeCbo |
adgroup.activeCbo |
Indicates whether Campaign Budget Optimization (CBO) is active for the ad group. |
dimension |
adgroup.adaccountId |
adgroup.adaccountId |
The unique identifier of the ad account that owns the ad group. |
dimension |
adgroup.adgroupId |
adgroup.adgroupId |
The unique identifier for the ad group. |
metric |
adgroup.bidAmountMicro |
adgroup.bidAmountMicro |
The bid amount for the ad group in micros and in the ad account’s currency. This field is used as bid amount, max CPC, max CPA, etc. depending on the bid type. |
metric |
adgroup.bidStrategy |
adgroup.bidStrategy |
The bidding strategy set for the ad group, e.g., SET_MAX. |
dimension |
adgroup.bidType |
adgroup.bidType |
The type of bidding strategy used for the ad group. |
dimension |
adgroup.campaignId |
adgroup.campaignId |
The ID of the campaign to which the ad group belongs. |
metric |
adgroup.campaignObjective |
adgroup.campaignObjective |
The objective of the campaign associated with the ad group. |
dimension |
adgroup.configuredStatus |
adgroup.configuredStatus |
The configured status of the ad group, e.g., ACTIVE. |
dimension |
adgroup.createdDate |
adgroup.createdDate |
The date when the ad group was created in ISO 8601 format and in the ad account’s timezone. |
dimension |
adgroup.dailyBudgetMicro |
adgroup.dailyBudgetMicro |
The daily budget for the ad group, specified in micros of the ad account’s currency. |
metric |
adgroup.deliveryStatus |
adgroup.deliveryStatus |
The delivery status of the ad group, indicating its current serving state, e.g., PAUSED. |
dimension |
adgroup.endDate |
adgroup.endDate |
The scheduled end date for the ad group. |
dimension |
adgroup.id |
adgroup.id |
The unique ID of the ad group. |
metric |
adgroup.modifiedDate |
adgroup.modifiedDate |
The last modified date of the ad group in ISO 8601 format and in the ad account’s timezone. |
dimension |
adgroup.name |
adgroup.name |
The name of the ad group. |
dimension |
adgroup.rnfEndDate |
adgroup.rnfEndDate |
dimension |
|
adgroup.rnfFrequency |
adgroup.rnfFrequency |
Frequency for Reach & Frequency (R&F) settings in the ad group. All R&F fields are required for ad groups with R&F settings. |
metric |
adgroup.rnfStartDate |
adgroup.rnfStartDate |
dimension |
|
adgroup.spendingLimitMicro |
adgroup.spendingLimitMicro |
The maximum amount of money allocated to be spent by the ad group, expressed in micro-units. |
metric |
adgroup.spendingLimitType |
adgroup.spendingLimitType |
The type of spending limit applied to the ad group (e.g., daily, lifetime). |
dimension |
adgroup.startDate |
adgroup.startDate |
The scheduled start date for the ad group. |
dimension |
campaign.activeCbo |
campaign.activeCbo |
Indicates whether Campaign Budget Optimization (CBO) is active for the campaign. |
dimension |
campaign.campaignObjective |
campaign.campaignObjective |
The objective of the campaign, such as WEBSITE_CONVERSION or VISIT_MY_WEBSITE. |
dimension |
campaign.configuredStatus |
campaign.configuredStatus |
The configured status of the campaign, e.g., PAUSED. |
dimension |
campaign.createdDate |
campaign.createdDate |
The date when the campaign was created in ISO 8601 format and in the ad account’s timezone. |
dimension |
campaign.dailyBudgetMicro |
campaign.dailyBudgetMicro |
The daily budget for the campaign in micros, used for budget optimization. |
metric |
campaign.deliveryStatus |
campaign.deliveryStatus |
The delivery status of the campaign, indicating its current serving state, e.g., PAUSED. |
dimension |
campaign.endDate |
campaign.endDate |
The date when the campaign is scheduled to stop delivering ads in ISO 8601 format and in the ad account’s timezone. A value of ‘1970-01-01T00:00:00Z’ indicates the campaign runs indefinitely. |
dimension |
campaign.id |
campaign.id |
The unique ID of the campaign. |
metric |
campaign.modifiedDate |
campaign.modifiedDate |
The last modified date of the campaign in ISO 8601 format and in the ad account’s timezone. |
dimension |
campaign.name |
campaign.name |
The name of the campaign. |
dimension |
campaign.spendingLimitMicro |
campaign.spendingLimitMicro |
The spending limit of the campaign in micros and in the ad account’s currency. Campaigns that reach their spending limit are paused automatically. |
metric |
campaign.spendingLimitType |
campaign.spendingLimitType |
The type of spending limit applied to the campaign, e.g., MONTHLY. |
dimension |
campaign.startDate |
campaign.startDate |
The date when the campaign is scheduled to start delivering ads in ISO 8601 format and in the ad account’s timezone. |
dimension |
statistics.addToCart |
statistics.addToCart |
The number of add-to-cart events. |
metric |
statistics.addToCartCpa |
statistics.addToCartCpa |
The Cost Per Action (CPA) for add-to-cart events. |
metric |
statistics.addToCartCpaWithEv |
statistics.addToCartCpaWithEv |
The Cost Per Action (CPA) for all add-to-cart conversions, including engagement view conversions. |
metric |
statistics.addToCartCtr |
statistics.addToCartCtr |
The click-through rate for ‘add to cart’ events. |
metric |
statistics.addToCartCvr |
statistics.addToCartCvr |
The Conversion Rate (CVR) for add-to-cart events. |
metric |
statistics.addToCartCvrWithEv |
statistics.addToCartCvrWithEv |
The Conversion Rate (CVR) for all add-to-cart conversions, including engagement view conversions. |
metric |
statistics.addToCartWithEv |
statistics.addToCartWithEv |
The number of all add-to-cart events, including engagement view conversions. |
metric |
statistics.click |
statistics.click |
The number of clicks on the ad. |
metric |
statistics.cost |
statistics.cost |
The total cost incurred by the ad. |
metric |
statistics.costPerVideoCompletion |
statistics.costPerVideoCompletion |
The cost per complete video view (100% watched). |
metric |
statistics.costPerVideoView3s |
statistics.costPerVideoView3s |
The cost per 3-second video view. |
metric |
statistics.cpa |
statistics.cpa |
The Cost Per Acquisition (CPA). |
metric |
statistics.cpaAddToCart |
statistics.cpaAddToCart |
The Cost Per Action (CPA) for add-to-cart conversions. |
metric |
statistics.cpaAddToCartWithEv |
statistics.cpaAddToCartWithEv |
The Cost Per Action (CPA) for add-to-cart conversions including engagement view. |
metric |
statistics.cpaCompleteRegistration |
statistics.cpaCompleteRegistration |
The Cost Per Action (CPA) for complete registration conversions. |
metric |
statistics.cpaCompleteRegistrationWithEv |
statistics.cpaCompleteRegistrationWithEv |
The Cost Per Action (CPA) for complete registration conversions including engagement view. |
metric |
statistics.cpaCompleteReservation |
statistics.cpaCompleteReservation |
The Cost Per Action (CPA) for complete reservation conversions. |
metric |
statistics.cpaCompleteReservationWithEv |
statistics.cpaCompleteReservationWithEv |
The Cost Per Action (CPA) for complete reservation conversions including engagement view. |
metric |
statistics.cpaGenerateLead |
statistics.cpaGenerateLead |
The Cost Per Action (CPA) for generate lead conversions. |
metric |
statistics.cpaGenerateLeadWithEv |
statistics.cpaGenerateLeadWithEv |
The Cost Per Action (CPA) for generate lead conversions including engagement view. |
metric |
statistics.cpaInitiateCheckOut |
statistics.cpaInitiateCheckOut |
The Cost Per Action (CPA) for initiate checkout conversions. |
metric |
statistics.cpaInitiateCheckOutWithEv |
statistics.cpaInitiateCheckOutWithEv |
The Cost Per Action (CPA) for initiate checkout conversions including engagement view. |
metric |
statistics.cpaPurchase |
statistics.cpaPurchase |
The Cost Per Action (CPA) for purchase conversions. |
metric |
statistics.cpaPurchaseWithEv |
statistics.cpaPurchaseWithEv |
The Cost Per Action (CPA) for purchase conversions including engagement view. |
metric |
statistics.cpaViewItemDetail |
statistics.cpaViewItemDetail |
The Cost Per Action (CPA) for view item detail conversions. |
metric |
statistics.cpaViewItemDetailWithEv |
statistics.cpaViewItemDetailWithEv |
The Cost Per Action (CPA) for view item detail conversions including engagement view. |
metric |
statistics.cpc |
statistics.cpc |
The Cost Per Click (CPC). |
metric |
statistics.cpm |
statistics.cpm |
The Cost Per Mille (CPM), or cost per thousand impressions. |
metric |
statistics.ctr |
statistics.ctr |
The Click-Through Rate (CTR). |
metric |
statistics.currency |
statistics.currency |
The currency of the reported statistics, e.g., JPY. |
dimension |
statistics.cv |
statistics.cv |
The total number of conversions. |
metric |
statistics.cvAddToCart |
statistics.cvAddToCart |
The number of add-to-cart conversions. |
metric |
statistics.cvAddToCartWithEv |
statistics.cvAddToCartWithEv |
The number of all add-to-cart events, including engagement view conversions. |
metric |
statistics.cvApi |
statistics.cvApi |
The number of API conversions. |
metric |
statistics.cvCompleteRegistration |
statistics.cvCompleteRegistration |
The number of complete registration conversions. |
metric |
statistics.cvCompleteRegistrationWithEv |
statistics.cvCompleteRegistrationWithEv |
The number of all complete registration events, including engagement view conversions. |
metric |
statistics.cvCompleteReservation |
statistics.cvCompleteReservation |
The number of complete reservation conversions. |
metric |
statistics.cvCompleteReservationWithEv |
statistics.cvCompleteReservationWithEv |
The number of all complete reservation events, including engagement view conversions. |
metric |
statistics.cvGenerateLead |
statistics.cvGenerateLead |
The number of generate lead conversions. |
metric |
statistics.cvGenerateLeadWithEv |
statistics.cvGenerateLeadWithEv |
The number of all generate lead events, including engagement view conversions. |
metric |
statistics.cvInitiateCheckOut |
statistics.cvInitiateCheckOut |
The number of initiate checkout conversions. |
metric |
statistics.cvInitiateCheckOutWithEv |
statistics.cvInitiateCheckOutWithEv |
The number of all initiate checkout events, including engagement view conversions. |
metric |
statistics.cvPurchase |
statistics.cvPurchase |
The number of purchase conversions. |
metric |
statistics.cvPurchaseValue |
statistics.cvPurchaseValue |
The value of purchase conversions (clicks). |
metric |
statistics.cvPurchaseValueWithEv |
statistics.cvPurchaseValueWithEv |
The total purchase value attributed to conversions, including estimated value or event data. |
metric |
statistics.cvPurchaseWithEv |
statistics.cvPurchaseWithEv |
The number of all purchase events, including engagement view conversions. |
metric |
statistics.cvViewItemDetail |
statistics.cvViewItemDetail |
The number of view item detail conversions. |
metric |
statistics.cvViewItemDetailWithEv |
statistics.cvViewItemDetailWithEv |
The number of all view item detail events, including engagement view conversions. |
metric |
statistics.cvWithCvApi |
statistics.cvWithCvApi |
The total number of conversions including those tracked via Conversion API. |
metric |
statistics.cvWithCvApiCpa |
statistics.cvWithCvApiCpa |
The Cost Per Action (CPA) for conversions including those tracked via Conversion API. |
metric |
statistics.cvWithCvApiCpaWithEv |
statistics.cvWithCvApiCpaWithEv |
The Cost Per Action (CPA) for all conversions, including engagement view and Conversion API. |
metric |
statistics.cvWithCvApiCvr |
statistics.cvWithCvApiCvr |
The Conversion Rate (CVR) for conversions including those tracked via Conversion API. |
metric |
statistics.cvWithCvApiCvrWithEv |
statistics.cvWithCvApiCvrWithEv |
The Conversion Rate (CVR) for all conversions, including engagement view and Conversion API. |
metric |
statistics.cvWithCvApiWithEv |
statistics.cvWithCvApiWithEv |
The total number of conversions, including engagement view and Conversion API. |
metric |
statistics.cvr |
statistics.cvr |
The Conversion Rate (CVR). |
metric |
statistics.cvrAddToCart |
statistics.cvrAddToCart |
The Conversion Rate (CVR) for add-to-cart events. |
metric |
statistics.cvrAddToCartWithEv |
statistics.cvrAddToCartWithEv |
The Conversion Rate (CVR) for add-to-cart conversions including engagement view. |
metric |
statistics.cvrCompleteRegistration |
statistics.cvrCompleteRegistration |
The Conversion Rate (CVR) for complete registration events. |
metric |
statistics.cvrCompleteRegistrationWithEv |
statistics.cvrCompleteRegistrationWithEv |
The Conversion Rate (CVR) for complete registration conversions including engagement view. |
metric |
statistics.cvrCompleteReservation |
statistics.cvrCompleteReservation |
The Conversion Rate (CVR) for complete reservation events. |
metric |
statistics.cvrCompleteReservationWithEv |
statistics.cvrCompleteReservationWithEv |
The Conversion Rate (CVR) for complete reservation conversions including engagement view. |
metric |
statistics.cvrGenerateLead |
statistics.cvrGenerateLead |
The Conversion Rate (CVR) for generate lead events. |
metric |
statistics.cvrGenerateLeadWithEv |
statistics.cvrGenerateLeadWithEv |
The Conversion Rate (CVR) for generate lead conversions including engagement view. |
metric |
statistics.cvrInitiateCheckOut |
statistics.cvrInitiateCheckOut |
The Conversion Rate (CVR) for initiate checkout events. |
metric |
statistics.cvrInitiateCheckOutWithEv |
statistics.cvrInitiateCheckOutWithEv |
The Conversion Rate (CVR) for initiate checkout conversions including engagement view. |
metric |
statistics.cvrPurchase |
statistics.cvrPurchase |
The Conversion Rate (CVR) for purchase events. |
metric |
statistics.cvrPurchaseWithEv |
statistics.cvrPurchaseWithEv |
The Conversion Rate (CVR) for purchase conversions including engagement view. |
metric |
statistics.cvrViewItemDetail |
statistics.cvrViewItemDetail |
The Conversion Rate (CVR) for view item detail events. |
metric |
statistics.cvrViewItemDetailWithEv |
statistics.cvrViewItemDetailWithEv |
The Conversion Rate (CVR) for view item detail conversions including engagement view. |
metric |
statistics.imp |
statistics.imp |
The total number of impressions. |
metric |
statistics.impShareRate |
statistics.impShareRate |
The percentage of ads actually shown to users out of all display opportunities (Display only in ad group). |
metric |
statistics.install |
statistics.install |
The number of app install events (click-through conversion). |
metric |
statistics.installCpa |
statistics.installCpa |
The Cost Per Action (CPA) for app install (click) conversions. |
metric |
statistics.installCpaWithEv |
statistics.installCpaWithEv |
The Cost Per Action (CPA) for all app installs (clicks + views + engagement view conversions) (JP only). |
metric |
statistics.installCtr |
statistics.installCtr |
The click-through rate for app installations. |
metric |
statistics.installCvr |
statistics.installCvr |
The Conversion Rate (CVR) for app install (click) conversions. |
metric |
statistics.installCvrWithEv |
statistics.installCvrWithEv |
The Conversion Rate (CVR) for all app installs (clicks + views + engagement view conversions) (JP only). |
metric |
statistics.levelAchieved |
statistics.levelAchieved |
The number of level achieved events. |
metric |
statistics.levelAchievedCpa |
statistics.levelAchievedCpa |
The Cost Per Action (CPA) for level achieved conversions. |
metric |
statistics.levelAchievedCpaWithEv |
statistics.levelAchievedCpaWithEv |
The Cost Per Action (CPA) for all level achieved conversions, including engagement view. |
metric |
statistics.levelAchievedCtr |
statistics.levelAchievedCtr |
The click-through rate for users achieving a specific level within an application. |
metric |
statistics.levelAchievedCvr |
statistics.levelAchievedCvr |
The Conversion Rate (CVR) for level achieved events. |
metric |
statistics.levelAchievedCvrWithEv |
statistics.levelAchievedCvrWithEv |
The Conversion Rate (CVR) for all level achieved conversions, including engagement view. |
metric |
statistics.levelAchievedWithEv |
statistics.levelAchievedWithEv |
The number of all level achieved events, including engagement view conversions. |
metric |
statistics.lostImpShareByBudgetRate |
statistics.lostImpShareByBudgetRate |
The estimated rate at which ad impressions were lost due to budget limitations within an ad campaign. |
metric |
statistics.lostImpShareByRankRate |
statistics.lostImpShareByRankRate |
The estimated rate at which ad impressions were lost due to a low ad rank, which can be influenced by bid, ad quality, and other factors. |
metric |
statistics.open |
statistics.open |
The number of app open events. |
metric |
statistics.openCpa |
statistics.openCpa |
The Cost Per Action (CPA) for app open conversions. |
metric |
statistics.openCpaWithEv |
statistics.openCpaWithEv |
The Cost Per Action (CPA) for all app open conversions, including engagement view. |
metric |
statistics.openCtr |
statistics.openCtr |
The click-through rate for users opening an application or a link. |
metric |
statistics.openCvr |
statistics.openCvr |
The Conversion Rate (CVR) for app open events. |
metric |
statistics.openCvrWithEv |
statistics.openCvrWithEv |
The Conversion Rate (CVR) for all app open conversions, including engagement view. |
metric |
statistics.openWithEv |
statistics.openWithEv |
The number of all app open events, including engagement view conversions. |
metric |
statistics.purchase |
statistics.purchase |
The number of purchase conversions. |
metric |
statistics.purchaseCpa |
statistics.purchaseCpa |
The Cost Per Action (CPA) for purchase conversions. |
metric |
statistics.purchaseCpaWithEv |
statistics.purchaseCpaWithEv |
The Cost Per Action (CPA) for all purchase conversions, including engagement view. |
metric |
statistics.purchaseCtr |
statistics.purchaseCtr |
The click-through rate for purchase events. |
metric |
statistics.purchaseCvr |
statistics.purchaseCvr |
The Conversion Rate (CVR) for purchase events. |
metric |
statistics.purchaseCvrWithEv |
statistics.purchaseCvrWithEv |
The Conversion Rate (CVR) for all purchase conversions, including engagement view. |
metric |
statistics.purchaseWithEv |
statistics.purchaseWithEv |
The number of all purchase events, including engagement view conversions. |
metric |
statistics.reach |
statistics.reach |
The estimated number of unique people who have seen ads. This field is present only when report delivery type is null. |
metric |
statistics.recommendedBudgetMicro |
statistics.recommendedBudgetMicro |
The recommended budget for an ad campaign or ad group, expressed in micro-units of the local currency. |
metric |
statistics.roas |
statistics.roas |
Return On Ad Spend (ROAS) for purchase events. |
metric |
statistics.roasWithEv |
statistics.roasWithEv |
The Return on Ad Spend (ROAS), which indicates the revenue generated for every unit of currency spent on advertising, including estimated value or event data. |
metric |
statistics.search |
statistics.search |
The number of search events. |
metric |
statistics.searchCpa |
statistics.searchCpa |
The Cost Per Action (CPA) for search conversions. |
metric |
statistics.searchCpaWithEv |
statistics.searchCpaWithEv |
The Cost Per Action (CPA) for all search conversions, including engagement view. |
metric |
statistics.searchCtr |
statistics.searchCtr |
The click-through rate for search-related events. |
metric |
statistics.searchCvr |
statistics.searchCvr |
The Conversion Rate (CVR) for search events. |
metric |
statistics.searchCvrWithEv |
statistics.searchCvrWithEv |
The Conversion Rate (CVR) for all search conversions, including engagement view. |
metric |
statistics.searchWithEv |
statistics.searchWithEv |
The number of all search events, including engagement view conversions. |
metric |
statistics.skadnInstall |
statistics.skadnInstall |
The number of installs measured by SKAdNetwork. |
metric |
statistics.skadnInstallCpa |
statistics.skadnInstallCpa |
The Cost Per Action (CPA) for installs measured by SKAdNetwork. |
metric |
statistics.skadnInstallCtr |
statistics.skadnInstallCtr |
The app install click-through rate attributed via Apple’s SKAdNetwork framework. |
metric |
statistics.skadnInstallCvr |
statistics.skadnInstallCvr |
The Conversion Rate (CVR) for installs measured by SKAdNetwork. |
metric |
statistics.totalInstall |
statistics.totalInstall |
The total number of app installs (clicks + views) (JP only). |
metric |
statistics.totalInstallCpa |
statistics.totalInstallCpa |
The Cost Per Action (CPA) for total app installs (clicks + views) (JP only). |
metric |
statistics.totalInstallCpaWithEv |
statistics.totalInstallCpaWithEv |
The Cost Per Action (CPA) for total app installs (clicks + views + engagement view conversions) (JP only). |
metric |
statistics.totalInstallCvrWithEv |
statistics.totalInstallCvrWithEv |
The Conversion Rate (CVR) for total app installs (clicks + views + engagement view conversions) (JP only). |
metric |
statistics.totalInstallWithEv |
statistics.totalInstallWithEv |
The total number of app installs (clicks + views + engagement view conversions) (JP only). |
metric |
statistics.tutorialComplete |
statistics.tutorialComplete |
The number of tutorial completion events. |
metric |
statistics.tutorialCompleteCpa |
statistics.tutorialCompleteCpa |
The Cost Per Action (CPA) for tutorial completion conversions. |
metric |
statistics.tutorialCompleteCpaWithEv |
statistics.tutorialCompleteCpaWithEv |
The Cost Per Action (CPA) for all tutorial completion conversions, including engagement view. |
metric |
statistics.tutorialCompleteCtr |
statistics.tutorialCompleteCtr |
The click-through rate for users completing a tutorial. |
metric |
statistics.tutorialCompleteCvr |
statistics.tutorialCompleteCvr |
The Conversion Rate (CVR) for tutorial completion events. |
metric |
statistics.tutorialCompleteCvrWithEv |
statistics.tutorialCompleteCvrWithEv |
The Conversion Rate (CVR) for all tutorial completion conversions, including engagement view. |
metric |
statistics.tutorialCompleteWithEv |
statistics.tutorialCompleteWithEv |
The number of all tutorial completion events, including engagement view conversions. |
metric |
statistics.videoCompletions |
statistics.videoCompletions |
The number of times a video was watched to 100% completion. |
metric |
statistics.videoStart |
statistics.videoStart |
The number of video play start events. |
metric |
statistics.videoView25r |
statistics.videoView25r |
The number of times a video was watched to 25% completion (JP only). |
metric |
statistics.videoView3s |
statistics.videoView3s |
The number of times a video was watched for at least 3 seconds (JP only). |
metric |
statistics.videoView50r |
statistics.videoView50r |
The number of times a video was watched to 50% completion (JP only). |
metric |
statistics.videoView75r |
statistics.videoView75r |
The number of times a video was watched to 75% completion (JP only). |
metric |
statistics.videoView95r |
statistics.videoView95r |
The number of times a video was watched to 95% completion (JP only). |
metric |
statistics.viewCategory |
statistics.viewCategory |
The number of view category events. |
metric |
statistics.viewCategoryCpa |
statistics.viewCategoryCpa |
The Cost Per Action (CPA) for view category conversions. |
metric |
statistics.viewCategoryCpaWithEv |
statistics.viewCategoryCpaWithEv |
The Cost Per Action (CPA) for all view category conversions, including engagement view. |
metric |
statistics.viewCategoryCtr |
statistics.viewCategoryCtr |
The click-through rate for users viewing a product category page. |
metric |
statistics.viewCategoryCvr |
statistics.viewCategoryCvr |
The Conversion Rate (CVR) for view category events. |
metric |
statistics.viewCategoryCvrWithEv |
statistics.viewCategoryCvrWithEv |
The Conversion Rate (CVR) for all view category conversions, including engagement view. |
metric |
statistics.viewCategoryWithEv |
statistics.viewCategoryWithEv |
The number of all view category events, including engagement view conversions. |
metric |
statistics.viewHome |
statistics.viewHome |
The number of view home events. |
metric |
statistics.viewHomeCpa |
statistics.viewHomeCpa |
The Cost Per Action (CPA) for view home conversions. |
metric |
statistics.viewHomeCpaWithEv |
statistics.viewHomeCpaWithEv |
The Cost Per Action (CPA) for all view home conversions, including engagement view. |
metric |
statistics.viewHomeCtr |
statistics.viewHomeCtr |
The click-through rate for users viewing the home page. |
metric |
statistics.viewHomeCvr |
statistics.viewHomeCvr |
The Conversion Rate (CVR) for view home events. |
metric |
statistics.viewHomeCvrWithEv |
statistics.viewHomeCvrWithEv |
The Conversion Rate (CVR) for all view home conversions, including engagement view. |
metric |
statistics.viewHomeWithEv |
statistics.viewHomeWithEv |
The number of all view home events, including engagement view conversions. |
metric |
statistics.viewItem |
statistics.viewItem |
The number of view item events. |
metric |
statistics.viewItemCpa |
statistics.viewItemCpa |
The Cost Per Action (CPA) for view item conversions. |
metric |
statistics.viewItemCpaWithEv |
statistics.viewItemCpaWithEv |
The Cost Per Action (CPA) for all view item conversions, including engagement view. |
metric |
statistics.viewItemCtr |
statistics.viewItemCtr |
The click-through rate for users viewing a specific item. |
metric |
statistics.viewItemCvr |
statistics.viewItemCvr |
The Conversion Rate (CVR) for view item events. |
metric |
statistics.viewItemCvrWithEv |
statistics.viewItemCvrWithEv |
The conversion rate for users who viewed a specific item, including estimated value or event data. |
metric |
statistics.viewItemWithEv |
statistics.viewItemWithEv |
The total number of times an item was viewed, including estimated value or event data associated with the view. |
metric |
statistics.viewableImp |
statistics.viewableImp |
The number of viewable impressions. |
metric |
statistics.vtInstall |
statistics.vtInstall |
The number of install events (view-through conversion) (JP only). |
metric |
until |
until |
The end date for the report data extraction, typically in YYYY-MM-DD format, indicating data up to this date. |
dimension |