Line Ads: Most-used fields#
The table below gives information about most-used fields that you can import from Line Ads. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
ad.adaccountId Dimension
The ID of the ad account to which the ad belongs.
ad.adgroupId Metric
The ID of the ad group to which the ad belongs.
ad.configuredStatus Dimension
The configured status of the ad.
ad.createdDate Dimension
The date when the ad was created in ISO 8601 format and in the ad account's timezone.
ad.deliveryStatus Dimension
The delivery status of the ad, indicating its current serving state.
ad.id Metric
The unique ID of the ad.
ad.modifiedDate Dimension
The last modified date of the ad in ISO 8601 format and in the ad account's timezone.
ad.name Dimension
The name of the ad.
adaccount.configuredStatus Dimension
The configured status of the ad account.
adaccount.createdDate Dimension
The date when the ad account was created in ISO 8601 format.
adaccount.currency Dimension
The currency used for the ad account, e.g., JPY.
adaccount.deliveryStatus Dimension
The delivery status of the ad account.
adaccount.id Dimension
The unique ID of the ad account.
adaccount.modifiedDate Dimension
The last modified date of the ad account in ISO 8601 format and in the ad account's timezone.
adaccount.name Dimension
The name of the ad account.
adaccount.timezone Dimension
The timezone configured for the ad account.
adgroup.bidAmountMicro Metric
The bid amount for the ad group in micros and in the ad account's currency. This field is used as bid amount, max CPC, max CPA, etc. depending on the bid type.
adgroup.bidType Dimension
The type of bidding strategy used for the ad group.
adgroup.campaignId Metric
The ID of the campaign to which the ad group belongs.
adgroup.configuredStatus Dimension
The configured status of the ad group, e.g., ACTIVE.
adgroup.createdDate Dimension
The date when the ad group was created in ISO 8601 format and in the ad account's timezone.
adgroup.dailyBudgetMicro Metric
The daily budget for the ad group, specified in micros of the ad account's currency.
adgroup.deliveryStatus Dimension
The delivery status of the ad group, indicating its current serving state, e.g., PAUSED.
adgroup.id Metric
The unique ID of the ad group.
adgroup.modifiedDate Dimension
The last modified date of the ad group in ISO 8601 format and in the ad account's timezone.
adgroup.name Dimension
The name of the ad group.
campaign.activeCbo Dimension
Indicates whether Campaign Budget Optimization (CBO) is active for the campaign.
campaign.campaignObjective Dimension
The objective of the campaign, such as WEBSITE_CONVERSION or VISIT_MY_WEBSITE.
campaign.configuredStatus Dimension
The configured status of the campaign, e.g., PAUSED.
campaign.createdDate Dimension
The date when the campaign was created in ISO 8601 format and in the ad account's timezone.
campaign.deliveryStatus Dimension
The delivery status of the campaign, indicating its current serving state, e.g., PAUSED.
campaign.endDate Dimension
The date when the campaign is scheduled to stop delivering ads in ISO 8601 format and in the ad account's timezone. A value of '1970-01-01T00:00:00Z' indicates the campaign runs indefinitely.
campaign.id Dimension
The unique ID of the campaign.
campaign.modifiedDate Dimension
The last modified date of the campaign in ISO 8601 format and in the ad account's timezone.
campaign.name Dimension
The name of the campaign.
campaign.spendingLimitMicro Metric
The spending limit of the campaign in micros and in the ad account's currency. Campaigns that reach their spending limit are paused automatically.
campaign.spendingLimitType Dimension
The type of spending limit applied to the campaign, e.g., MONTHLY.
campaign.startDate Dimension
The date when the campaign is scheduled to start delivering ads in ISO 8601 format and in the ad account's timezone.
statistics.addToCart Metric
The number of add-to-cart events.
statistics.addToCartCpa Metric
The Cost Per Action (CPA) for add-to-cart events.
statistics.addToCartCpaWithEv Metric
The Cost Per Action (CPA) for all add-to-cart conversions, including engagement view conversions.
statistics.addToCartCvr Metric
The Conversion Rate (CVR) for add-to-cart events.
statistics.addToCartCvrWithEv Metric
The Conversion Rate (CVR) for all add-to-cart conversions, including engagement view conversions.
statistics.addToCartWithEv Metric
The number of all add-to-cart events, including engagement view conversions.
statistics.click Metric
The number of clicks on the ad.
statistics.cost Metric
The total cost incurred by the ad.
statistics.costPerVideoCompletion Metric
The cost per complete video view (100% watched).
statistics.costPerVideoView3s Metric
The cost per 3-second video view.
statistics.cpa Metric
The Cost Per Acquisition (CPA).
statistics.cpaAddToCart Metric
The Cost Per Action (CPA) for add-to-cart conversions.
statistics.cpaAddToCartWithEv Metric
The Cost Per Action (CPA) for add-to-cart conversions including engagement view.
statistics.cpaCompleteRegistration Metric
The Cost Per Action (CPA) for complete registration conversions.
statistics.cpaCompleteRegistrationWithEv Metric
The Cost Per Action (CPA) for complete registration conversions including engagement view.
statistics.cpaCompleteReservation Metric
The Cost Per Action (CPA) for complete reservation conversions.
statistics.cpaCompleteReservationWithEv Metric
The Cost Per Action (CPA) for complete reservation conversions including engagement view.
statistics.cpaGenerateLead Metric
The Cost Per Action (CPA) for generate lead conversions.
statistics.cpaGenerateLeadWithEv Metric
The Cost Per Action (CPA) for generate lead conversions including engagement view.
statistics.cpaInitiateCheckOut Metric
The Cost Per Action (CPA) for initiate checkout conversions.
statistics.cpaInitiateCheckOutWithEv Metric
The Cost Per Action (CPA) for initiate checkout conversions including engagement view.
statistics.cpaPurchase Metric
The Cost Per Action (CPA) for purchase conversions.
statistics.cpaPurchaseWithEv Metric
The Cost Per Action (CPA) for purchase conversions including engagement view.
statistics.cpaViewItemDetail Metric
The Cost Per Action (CPA) for view item detail conversions.
statistics.cpaViewItemDetailWithEv Metric
The Cost Per Action (CPA) for view item detail conversions including engagement view.
statistics.cpc Metric
The Cost Per Click (CPC).
statistics.cpm Metric
The Cost Per Mille (CPM), or cost per thousand impressions.
statistics.ctr Metric
The Click-Through Rate (CTR).
statistics.currency Dimension
The currency of the reported statistics, e.g., JPY.
statistics.cv Metric
The total number of conversions.
statistics.cvAddToCart Metric
The number of add-to-cart conversions.
statistics.cvAddToCartWithEv Metric
The number of all add-to-cart events, including engagement view conversions.
statistics.cvApi Metric
The number of API conversions.
statistics.cvCompleteRegistration Metric
The number of complete registration conversions.
statistics.cvCompleteRegistrationWithEv Metric
The number of all complete registration events, including engagement view conversions.
statistics.cvCompleteReservation Metric
The number of complete reservation conversions.
statistics.cvCompleteReservationWithEv Metric
The number of all complete reservation events, including engagement view conversions.
statistics.cvGenerateLead Metric
The number of generate lead conversions.
statistics.cvGenerateLeadWithEv Metric
The number of all generate lead events, including engagement view conversions.
statistics.cvInitiateCheckOut Metric
The number of initiate checkout conversions.
statistics.cvInitiateCheckOutWithEv Metric
The number of all initiate checkout events, including engagement view conversions.
statistics.cvPurchase Metric
The number of purchase conversions.
statistics.cvPurchaseValue Metric
The value of purchase conversions (clicks).
statistics.cvPurchaseValueWithEv Metric
The total purchase value attributed to conversions, including estimated value or event data.
statistics.cvPurchaseWithEv Metric
The number of all purchase events, including engagement view conversions.
statistics.cvViewItemDetail Metric
The number of view item detail conversions.
statistics.cvViewItemDetailWithEv Metric
The number of all view item detail events, including engagement view conversions.
statistics.cvWithCvApi Metric
The total number of conversions including those tracked via Conversion API.
statistics.cvWithCvApiCpa Metric
The Cost Per Action (CPA) for conversions including those tracked via Conversion API.
statistics.cvWithCvApiCpaWithEv Metric
The Cost Per Action (CPA) for all conversions, including engagement view and Conversion API.
statistics.cvWithCvApiCvr Metric
The Conversion Rate (CVR) for conversions including those tracked via Conversion API.
statistics.cvWithCvApiCvrWithEv Metric
The Conversion Rate (CVR) for all conversions, including engagement view and Conversion API.
statistics.cvWithCvApiWithEv Metric
The total number of conversions, including engagement view and Conversion API.
statistics.cvr Metric
The Conversion Rate (CVR).
statistics.cvrAddToCart Metric
The Conversion Rate (CVR) for add-to-cart events.
statistics.cvrAddToCartWithEv Metric
The Conversion Rate (CVR) for add-to-cart conversions including engagement view.
statistics.cvrCompleteRegistration Metric
The Conversion Rate (CVR) for complete registration events.
statistics.cvrCompleteRegistrationWithEv Metric
The Conversion Rate (CVR) for complete registration conversions including engagement view.
statistics.cvrCompleteReservation Metric
The Conversion Rate (CVR) for complete reservation events.
statistics.cvrCompleteReservationWithEv Metric
The Conversion Rate (CVR) for complete reservation conversions including engagement view.
statistics.cvrGenerateLead Metric
The Conversion Rate (CVR) for generate lead events.
statistics.cvrGenerateLeadWithEv Metric
The Conversion Rate (CVR) for generate lead conversions including engagement view.
statistics.cvrInitiateCheckOut Metric
The Conversion Rate (CVR) for initiate checkout events.
statistics.cvrInitiateCheckOutWithEv Metric
The Conversion Rate (CVR) for initiate checkout conversions including engagement view.
statistics.cvrPurchase Metric
The Conversion Rate (CVR) for purchase events.
statistics.cvrPurchaseWithEv Metric
The Conversion Rate (CVR) for purchase conversions including engagement view.
statistics.cvrViewItemDetail Metric
The Conversion Rate (CVR) for view item detail events.
statistics.cvrViewItemDetailWithEv Metric
The Conversion Rate (CVR) for view item detail conversions including engagement view.
statistics.imp Metric
The total number of impressions.
statistics.install Metric
The number of app install events (click-through conversion).
statistics.installCpa Metric
The Cost Per Action (CPA) for app install (click) conversions.
statistics.installCpaWithEv Metric
The Cost Per Action (CPA) for all app installs (clicks + views + engagement view conversions) (JP only).
statistics.installCvr Metric
The Conversion Rate (CVR) for app install (click) conversions.
statistics.installCvrWithEv Metric
The Conversion Rate (CVR) for all app installs (clicks + views + engagement view conversions) (JP only).
statistics.levelAchieved Metric
The number of level achieved events.
statistics.levelAchievedCpa Metric
The Cost Per Action (CPA) for level achieved conversions.
statistics.levelAchievedCpaWithEv Metric
The Cost Per Action (CPA) for all level achieved conversions, including engagement view.
statistics.levelAchievedCvr Metric
The Conversion Rate (CVR) for level achieved events.
statistics.levelAchievedCvrWithEv Metric
The Conversion Rate (CVR) for all level achieved conversions, including engagement view.
statistics.levelAchievedWithEv Metric
The number of all level achieved events, including engagement view conversions.
statistics.open Metric
The number of app open events.
statistics.openCpa Metric
The Cost Per Action (CPA) for app open conversions.
statistics.openCpaWithEv Metric
The Cost Per Action (CPA) for all app open conversions, including engagement view.
statistics.openCvr Metric
The Conversion Rate (CVR) for app open events.
statistics.openCvrWithEv Metric
The Conversion Rate (CVR) for all app open conversions, including engagement view.
statistics.openWithEv Metric
The number of all app open events, including engagement view conversions.
statistics.purchase Metric
The number of purchase conversions.
statistics.purchaseCpa Metric
The Cost Per Action (CPA) for purchase conversions.
statistics.purchaseCpaWithEv Metric
The Cost Per Action (CPA) for all purchase conversions, including engagement view.
statistics.purchaseCvr Metric
The Conversion Rate (CVR) for purchase events.
statistics.purchaseCvrWithEv Metric
The Conversion Rate (CVR) for all purchase conversions, including engagement view.
statistics.purchaseWithEv Metric
The number of all purchase events, including engagement view conversions.
statistics.reach Metric
The estimated number of unique people who have seen ads. This field is present only when report delivery type is null.
statistics.roas Metric
Return On Ad Spend (ROAS) for purchase events.
statistics.roasWithEv Metric
The Return on Ad Spend (ROAS), which indicates the revenue generated for every unit of currency spent on advertising, including estimated value or event data.
statistics.search Metric
The number of search events.
statistics.searchCpa Metric
The Cost Per Action (CPA) for search conversions.
statistics.searchCpaWithEv Metric
The Cost Per Action (CPA) for all search conversions, including engagement view.
statistics.searchCvr Metric
The Conversion Rate (CVR) for search events.
statistics.searchCvrWithEv Metric
The Conversion Rate (CVR) for all search conversions, including engagement view.
statistics.searchWithEv Metric
The number of all search events, including engagement view conversions.
statistics.skadnInstall Metric
The number of installs measured by SKAdNetwork.
statistics.skadnInstallCpa Metric
The Cost Per Action (CPA) for installs measured by SKAdNetwork.
statistics.skadnInstallCvr Metric
The Conversion Rate (CVR) for installs measured by SKAdNetwork.
statistics.totalInstall Metric
The total number of app installs (clicks + views) (JP only).
statistics.totalInstallCpa Metric
The Cost Per Action (CPA) for total app installs (clicks + views) (JP only).
statistics.totalInstallCpaWithEv Metric
The Cost Per Action (CPA) for total app installs (clicks + views + engagement view conversions) (JP only).
statistics.totalInstallCvrWithEv Metric
The Conversion Rate (CVR) for total app installs (clicks + views + engagement view conversions) (JP only).
statistics.totalInstallWithEv Metric
The total number of app installs (clicks + views + engagement view conversions) (JP only).
statistics.tutorialComplete Metric
The number of tutorial completion events.
statistics.tutorialCompleteCpa Metric
The Cost Per Action (CPA) for tutorial completion conversions.
statistics.tutorialCompleteCpaWithEv Metric
The Cost Per Action (CPA) for all tutorial completion conversions, including engagement view.
statistics.tutorialCompleteCvr Metric
The Conversion Rate (CVR) for tutorial completion events.
statistics.tutorialCompleteCvrWithEv Metric
The Conversion Rate (CVR) for all tutorial completion conversions, including engagement view.
statistics.tutorialCompleteWithEv Metric
The number of all tutorial completion events, including engagement view conversions.
statistics.videoCompletions Metric
The number of times a video was watched to 100% completion.
statistics.videoStart Metric
The number of video play start events.
statistics.videoView25r Metric
The number of times a video was watched to 25% completion (JP only).
statistics.videoView3s Metric
The number of times a video was watched for at least 3 seconds (JP only).
statistics.videoView50r Metric
The number of times a video was watched to 50% completion (JP only).
statistics.videoView75r Metric
The number of times a video was watched to 75% completion (JP only).
statistics.videoView95r Metric
The number of times a video was watched to 95% completion (JP only).
statistics.viewCategory Metric
The number of view category events.
statistics.viewCategoryCpa Metric
The Cost Per Action (CPA) for view category conversions.
statistics.viewCategoryCpaWithEv Metric
The Cost Per Action (CPA) for all view category conversions, including engagement view.
statistics.viewCategoryCvr Metric
The Conversion Rate (CVR) for view category events.
statistics.viewCategoryCvrWithEv Metric
The Conversion Rate (CVR) for all view category conversions, including engagement view.
statistics.viewCategoryWithEv Metric
The number of all view category events, including engagement view conversions.
statistics.viewHome Metric
The number of view home events.
statistics.viewHomeCpa Metric
The Cost Per Action (CPA) for view home conversions.
statistics.viewHomeCpaWithEv Metric
The Cost Per Action (CPA) for all view home conversions, including engagement view.
statistics.viewHomeCvr Metric
The Conversion Rate (CVR) for view home events.
statistics.viewHomeCvrWithEv Metric
The Conversion Rate (CVR) for all view home conversions, including engagement view.
statistics.viewHomeWithEv Metric
The number of all view home events, including engagement view conversions.
statistics.viewItem Metric
The number of view item events.
statistics.viewItemCpa Metric
The Cost Per Action (CPA) for view item conversions.
statistics.viewItemCpaWithEv Metric
The Cost Per Action (CPA) for all view item conversions, including engagement view.
statistics.viewItemCvr Metric
The Conversion Rate (CVR) for view item events.
statistics.viewItemCvrWithEv Metric
The conversion rate for users who viewed a specific item, including estimated value or event data.
statistics.viewItemWithEv Metric
The total number of times an item was viewed, including estimated value or event data associated with the view.
statistics.viewableImp Metric
The number of viewable impressions.
statistics.vtInstall Metric
The number of install events (view-through conversion) (JP only).
until Dimension
The end date for the report data collection. Data will be collected up to and including this date. The format for specifying the date is YYYY-MM-DD.