LinkedIn Organizations & Brands: Most-used fields#
The table below gives information about most-used fields that you can import from LinkedIn Organizations & Brands. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
aboutPageViews Metric
The total number of times the 'About' section of an organization's page has been viewed.
aboutUniquePageViews Metric
The number of unique visitors who viewed the 'About' section of an organization's page.
allDesktopPageViews Metric
The total number of page views from desktop devices across all sections of the organization's page.
allDesktopUniquePageViews Metric
The total number of unique visitors viewing any section of the organization's page from desktop devices.
allMobilePageViews Metric
The total number of page views from mobile devices across all sections of the organization's page.
allPageViews Metric
The total number of page views across all devices and sections of the organization's page.
allUniquePageViews Metric
The total number of unique visitors viewing any section of the organization's page across all devices.
author Dimension
The URN (Universal Resource Name) of the entity that authored a post, which can be either a member or an organization/company page.
careerUniquePageViews Metric
The number of unique visitors who viewed the 'Careers' section of an organization's page.
careersPageViews Metric
The total number of times the 'Careers' section of an organization's page has been viewed.
clickCount Metric
The total number of clicks on a specific post or content.
commentCount Metric
The total number of comments received on a specific post or content.
commentMentionsCount Dimension
The total number of times other LinkedIn members or organizations have been mentioned within comments on a specific post.
content.article.description Dimension
A brief summary or description of the article content linked in a post.
content.article.source Dimension
The source or publisher of the article content linked in a post.
content.article.thumbnail.downloadUrl Dimension
The public URL from which the thumbnail image for an article can be downloaded or viewed.
content.article.thumbnail.downloadUrlExpiresAt Dimension
The timestamp (in milliseconds since epoch) when the download URL for the article's thumbnail image will expire.
content.article.thumbnail.id Dimension
The unique identifier for the thumbnail image associated with an article.
content.article.thumbnail.owner Dimension
This field identifies the owner of the article's thumbnail image, which can be an individual member or an organization page.
content.article.thumbnail.purpose Dimension
The intended purpose or usage context of a thumbnail image associated with an article, describing its role (e.g., promotional, informational).
content.article.thumbnail.status Dimension
This field indicates the current publication status of the article's thumbnail, such as DRAFT, PUBLISHED, or PROCESSING.
content.article.title Dimension
The title of the article content linked in a post.
content.carousel.cards.landingPage Dimension
The URL of the landing page associated with a specific card in a carousel post.
content.carousel.cards.media.altText Dimension
The alternative text for the media (image/video) within a carousel card, used for accessibility purposes.
content.carousel.cards.media.id Dimension
The unique identifier for the media asset within a card in a carousel post.
content.carousel.cards.media.title Dimension
The title of the media content (e.g., image, video) within a specific card of a carousel post.
content.carousel.id Dimension
The unique identifier for a carousel post.
content.media.altText Dimension
The alternative text for a media asset (e.g., image, video) in a post, used for accessibility purposes.
content.media.id Dimension
The unique identifier for a media asset (e.g., image, video) within a post.
content.media.title Dimension
The title of the media content within a post, such as a video or image, as displayed on LinkedIn.
content.multiImage.images.altText Dimension
The alternative text for an individual image within a multi-image post, used for accessibility.
content.multiImage.images.id Dimension
The unique identifier for an individual image asset within a multi-image post.
content.poll.options.text Dimension
The text of a specific option within a poll in a post.
content.poll.options.voteCount Dimension
The number of votes received for a specific option within a poll posted on LinkedIn.
content.poll.question Dimension
The question posed in a poll within a post.
content.poll.uniqueVotersCount Dimension
The total number of distinct LinkedIn members who have cast a vote in a specific poll.
contentLandingPage Dimension
The URL of the landing page associated with a piece of content, where users are directed upon interaction.
contentType Dimension
The specific type of content, such as an article, video, or image.
country Dimension
A unique identifier for a country, used to segment follower or visitor demographics.
country_name Dimension
The human-readable name of the country.
createdAt Dimension
Timestamp indicating when the entity or record was created.
date Dimension
The date associated with the collected data point, often used for time-bound statistics.
desktopAboutPageViews Metric
The number of times the 'About' section of an organization's page has been viewed specifically from desktop devices.
desktopAboutUniquePageViews Metric
The number of unique visitors who viewed the 'About' section of an organization's page from desktop devices.
desktopCareerUniquePageViews Metric
The number of unique visitors who viewed the 'Careers' section of an organization's page from desktop devices.
desktopCareersPageViews Metric
The number of times the 'Careers' section of an organization's page has been viewed specifically from desktop devices.
desktopInsightUniquePageViews Metric
The number of unique visitors who viewed the 'Insights' section of an organization's page from desktop devices.
desktopInsightsPageViews Metric
The number of times the 'Insights' section of an organization's page has been viewed specifically from desktop devices.
desktopJobUniquePageViews Metric
The number of unique visitors who viewed the 'Jobs' section of an organization's page from desktop devices.
desktopJobsPageViews Metric
The number of times the 'Jobs' section of an organization's page has been viewed specifically from desktop devices.
desktopLifeAtPageViews Metric
The number of times the 'Life At' section of an organization's page has been viewed specifically from desktop devices.
desktopLifeAtUniquePageViews Metric
The number of unique visitors who viewed the 'Life At' section of an organization's page from desktop devices.
desktopOverviewPageViews Metric
The number of times the 'Overview' section of an organization's page has been viewed specifically from desktop devices.
desktopPeoplePageViews Metric
The number of times the 'People' section of an organization's page has been viewed specifically from desktop devices.
distribution.targetEntities.degrees Dimension
Academic degrees targeted for content distribution, allowing for audience segmentation based on educational background.
distribution.targetEntities.fieldsOfStudy Dimension
Academic fields of study targeted for content distribution, enabling audience segmentation based on specialized knowledge areas.
distribution.targetEntities.geoLocations Dimension
Targeting criteria based on the geographic locations of the audience for content distribution.
distribution.targetEntities.industries Dimension
Targeting criteria based on the industries of the audience for content distribution.
distribution.targetEntities.interfaceLocales.country Dimension
The country associated with a follower's profile, used to categorize the geographical distribution of an organization's followers. This is often represented by a two-letter ISO-3166 country code.
distribution.targetEntities.interfaceLocales.language Dimension
The language setting of the LinkedIn interface for the target audience, used for localized content distribution.
distribution.targetEntities.jobFunctions Dimension
Targeting criteria based on the job functions of the audience for content distribution.
distribution.targetEntities.organizations Dimension
Specific organizations targeted for content distribution, allowing content to reach employees or followers of those companies.
distribution.targetEntities.schools Dimension
Educational institutions (schools) targeted for content distribution, useful for reaching alumni or students.
distribution.targetEntities.seniorities Dimension
Targeting criteria based on the seniority levels of the audience for content distribution.
distribution.targetEntities.staffCountRanges Dimension
Targeting criteria based on the staff count ranges of the organizations the audience belongs to for content distribution.
end_date Dimension
The inclusive end timestamp (in milliseconds since epoch) for a specific reporting period.
engagement Metric
Aggregated metrics representing user interaction with content, such as likes, comments, and shares.
followerCount Metric
The total number of followers for the LinkedIn Organization page. This count includes both organic and paid followers.
function Dimension
A unique identifier for a professional function as defined by LinkedIn, used to segment follower or visitor demographics.
function_name Dimension
The human-readable name of the professional function.
id Dimension
The unique identifier for an entity, such as an organization or a post.
impressionCount Metric
The total number of times a post or content was shown to LinkedIn members.
industry Dimension
A unique identifier for an industry as defined by LinkedIn, used to segment follower or visitor demographics.
industry_name Dimension
The human-readable name of the industry.
insightUniquePageViews Metric
The number of unique visitors who viewed the 'Insights' section of an organization's page.
insightsPageViews Metric
The total number of times the 'Insights' section of an organization's page has been viewed.
jobUniquePageViews Metric
The number of unique visitors who viewed the 'Jobs' section of an organization's page.
jobsPageViews Metric
The total number of times the 'Jobs' section of an organization's page has been viewed.
lastModified.time Dimension
The timestamp (in milliseconds since epoch) when an entity was last modified.
lastModifiedAt Dimension
The timestamp (date and time) when the content or entity was last modified.
lifeAtPageViews Metric
The total number of times the 'Life At' section of an organization's page has been viewed.
lifeAtUniquePageViews Metric
The number of unique visitors who viewed the 'Life At' section of an organization's page.
lifecycleState Dimension
The overall state of a content entity, such as a post or article, reflecting its position within its lifecycle (e.g., published, archived, deleted).
lifecycleStateInfo.contentStatus Dimension
The specific operational status of the content within its lifecycle, providing details on its current condition or visibility.
lifecycleStateInfo.reviewStatus Dimension
The moderation or editorial review status of the content, indicating whether it is pending review, approved, or rejected.
likeCount Metric
The total number of 'likes' received on a specific post or content.
message.text Dimension
The actual text content of a comment on a post or share.
mobileAboutPageViews Metric
The number of times the 'About' section of an organization's page has been viewed specifically from mobile devices.
mobileAboutUniquePageViews Metric
The number of unique visitors who viewed the 'About' section of an organization's page from mobile devices.
mobileCareerUniquePageViews Metric
The number of unique visitors who viewed the 'Careers' section of an organization's page from mobile devices.
mobileCareersPageViews Metric
The number of times the 'Careers' section of an organization's page has been viewed specifically from mobile devices.
mobileInsightUniquePageViews Metric
The number of unique visitors who viewed the 'Insights' section of an organization's page from mobile devices.
mobileInsightsPageViews Metric
The number of times the 'Insights' section of an organization's page has been viewed specifically from mobile devices.
mobileJobUniquePageViews Metric
The number of unique visitors who viewed the 'Jobs' section of an organization's page from mobile devices.
mobileJobsPageViews Metric
The number of times the 'Jobs' section of an organization's page has been viewed specifically from mobile devices.
mobileLifeAtPageViews Metric
The number of times the 'Life At' section of an organization's page has been viewed specifically from mobile devices.
mobileLifeAtUniquePageViews Metric
The number of unique visitors who viewed the 'Life At' section of an organization's page from mobile devices.
mobileOverviewPageViews Metric
The number of times the 'Overview' section of an organization's page has been viewed specifically from mobile devices.
mobilePeoplePageViews Metric
The number of times the 'People' section of an organization's page has been viewed specifically from mobile devices.
month Dimension
Indicates that the data granularity for the reported statistics is on a monthly basis.
organicFollowerCount Metric
The number of followers gained by the organization page through organic means, such as content engagement and shares, excluding those acquired through paid promotions.
organicFollowerGain Metric
The number of new organic followers gained by the organization within a specific time period.
organization Dimension
The unique identifier (URN) for a LinkedIn organization or brand page.
organization_name Dimension
The human-readable name of the LinkedIn organization or brand.
overviewPageViews Metric
The total number of times the 'Overview' section of an organization's page has been viewed.
paidFollowerCount Metric
The number of followers gained by the organization page through paid advertising campaigns, such as Sponsored Updates or Company Follow Ads.
paidFollowerGain Metric
The number of new paid followers gained by the organization within a specific time period.
peoplePageViews Metric
The total number of times the 'People' section of an organization's page has been viewed.
publishedAt Dimension
The timestamp when the content was originally published.
region Dimension
A unique identifier for a geographic region, used to segment follower or visitor demographics.
region_name Dimension
The human-readable name of the geographic region.
report_date Dimension
The specific date for which the follower statistics are reported. This field supports daily, monthly, or lifetime granularities.
seniority Dimension
A unique identifier for a professional seniority level, used to segment follower or visitor demographics.
seniority_name Dimension
The human-readable name of the professional seniority level.
shareCount Metric
The total number of times a specific post or content was shared.
shareMentionsCount Dimension
The total number of times other LinkedIn members or organizations have been mentioned when a specific post was shared.
start_date Dimension
The exclusive start timestamp (in milliseconds since epoch) for a specific reporting period.
totalLikes Metric
The total count of 'likes' on a particular entity or post.
uniqueImpressionsCount Metric
The number of unique LinkedIn members who saw a post or content.
videoViews Metric
The total number of views for video content.
visibility Dimension
Defines who can see the content or entity on LinkedIn, such as public, connections, or specific groups.