LinkedIn Organizations & Brands: Most-used fields

The table below gives information about most-used fields that you can import from LinkedIn Organizations & Brands. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
aboutPageViews	aboutPageViews	The total number of times the ‘About’ section of an organization’s page has been viewed.	metric
aboutUniquePageViews	aboutUniquePageViews	The number of unique visitors who viewed the ‘About’ section of an organization’s page.	metric
allDesktopPageViews	allDesktopPageViews	The total number of page views from desktop devices across all sections of the organization’s page.	metric
allDesktopUniquePageViews	allDesktopUniquePageViews	The total number of unique visitors viewing any section of the organization’s page from desktop devices.	metric
allMobilePageViews	allMobilePageViews	The total number of page views from mobile devices across all sections of the organization’s page.	metric
allPageViews	allPageViews	The total number of page views across all devices and sections of the organization’s page.	metric
allUniquePageViews	allUniquePageViews	The total number of unique visitors viewing any section of the organization’s page across all devices.	metric
author	author	The URN (Universal Resource Name) of the entity that authored a post, which can be either a member or an organization/company page.	dimension
careerUniquePageViews	careerUniquePageViews	The number of unique visitors who viewed the ‘Careers’ section of an organization’s page.	metric
careersPageViews	careersPageViews	The total number of times the ‘Careers’ section of an organization’s page has been viewed.	metric
clickCount	clickCount	The total number of clicks on a specific post or content.	metric
commentCount	commentCount	The total number of comments received on a specific post or content.	metric
commentMentionsCount	commentMentionsCount	The total number of times other LinkedIn members or organizations have been mentioned within comments on a specific post.	dimension
content.article.description	content.article.description	A brief summary or description of the article content linked in a post.	dimension
content.article.source	content.article.source	The source or publisher of the article content linked in a post.	dimension
content.article.thumbnail.downloadUrl	content.article.thumbnail.downloadUrl	The public URL from which the thumbnail image for an article can be downloaded or viewed.	dimension
content.article.thumbnail.downloadUrlExpiresAt	content.article.thumbnail.downloadUrlExpiresAt	The timestamp (in milliseconds since epoch) when the download URL for the article’s thumbnail image will expire.	dimension
content.article.thumbnail.id	content.article.thumbnail.id	The unique identifier for the thumbnail image associated with an article.	dimension
content.article.thumbnail.owner	content.article.thumbnail.owner	This field identifies the owner of the article’s thumbnail image, which can be an individual member or an organization page.	dimension
content.article.thumbnail.purpose	content.article.thumbnail.purpose	This field describes the intended use or function of the thumbnail image within the context of the article, typically to visually represent the article content.	dimension
content.article.thumbnail.status	content.article.thumbnail.status	This field indicates the current publication status of the article’s thumbnail, such as DRAFT, PUBLISHED, or PROCESSING.	dimension
content.article.title	content.article.title	The title of the article content linked in a post.	dimension
content.carousel.cards.landingPage	content.carousel.cards.landingPage	The URL of the landing page associated with a specific card in a carousel post.	dimension
content.carousel.cards.media.altText	content.carousel.cards.media.altText	The alternative text for the media (image/video) within a carousel card, used for accessibility purposes.	dimension
content.carousel.cards.media.id	content.carousel.cards.media.id	The unique identifier for the media asset within a card in a carousel post.	dimension
content.carousel.cards.media.title	content.carousel.cards.media.title	The title of the media content (e.g., image, video) within a specific card of a carousel post.	dimension
content.carousel.id	content.carousel.id	The unique identifier for a carousel post.	dimension
content.media.altText	content.media.altText	The alternative text for a media asset (e.g., image, video) in a post, used for accessibility purposes.	dimension
content.media.id	content.media.id	The unique identifier for a media asset (e.g., image, video) within a post.	dimension
content.media.title	content.media.title	The title of the media content within a post, such as a video or image, as displayed on LinkedIn.	dimension
content.multiImage.images.altText	content.multiImage.images.altText	The alternative text for an individual image within a multi-image post, used for accessibility.	dimension
content.multiImage.images.id	content.multiImage.images.id	The unique identifier for an individual image asset within a multi-image post.	dimension
content.poll.options.text	content.poll.options.text	The text of a specific option within a poll in a post.	dimension
content.poll.options.voteCount	content.poll.options.voteCount	The number of votes received for a specific option within a poll posted on LinkedIn.	metric
content.poll.question	content.poll.question	The question posed in a poll within a post.	dimension
content.poll.uniqueVotersCount	content.poll.uniqueVotersCount	The total number of distinct LinkedIn members who have cast a vote in a specific poll.	metric
contentLandingPage	contentLandingPage	The URL of the landing page associated with a piece of content, where users are directed upon interaction.	dimension
contentType	contentType	The specific type of content, such as an article, video, or image.	dimension
country	country	A unique identifier for a country, used to segment follower or visitor demographics.	dimension
country_name	country_name	The human-readable name of the country.	dimension
created.actor	created.actor	The unique identifier (URN) of the LinkedIn member or organization that created the content or entity.	dimension
createdAt	createdAt	Timestamp indicating when the entity or record was created.	dimension
date	date	The date associated with the collected data point, often used for time-bound statistics.	dimension
description	description	A textual overview or summary of the content, organization, or entity on LinkedIn.	dimension
desktopAboutPageViews	desktopAboutPageViews	The number of times the ‘About’ section of an organization’s page has been viewed specifically from desktop devices.	metric
desktopAboutUniquePageViews	desktopAboutUniquePageViews	The number of unique visitors who viewed the ‘About’ section of an organization’s page from desktop devices.	metric
desktopCareerUniquePageViews	desktopCareerUniquePageViews	The number of unique visitors who viewed the ‘Careers’ section of an organization’s page from desktop devices.	metric
desktopCareersPageViews	desktopCareersPageViews	The number of times the ‘Careers’ section of an organization’s page has been viewed specifically from desktop devices.	metric
desktopInsightUniquePageViews	desktopInsightUniquePageViews	The number of unique visitors who viewed the ‘Insights’ section of an organization’s page from desktop devices.	metric
desktopInsightsPageViews	desktopInsightsPageViews	The number of times the ‘Insights’ section of an organization’s page has been viewed specifically from desktop devices.	metric
desktopJobUniquePageViews	desktopJobUniquePageViews	The number of unique visitors who viewed the ‘Jobs’ section of an organization’s page from desktop devices.	metric
desktopJobsPageViews	desktopJobsPageViews	The number of times the ‘Jobs’ section of an organization’s page has been viewed specifically from desktop devices.	metric
desktopLifeAtPageViews	desktopLifeAtPageViews	The number of times the ‘Life At’ section of an organization’s page has been viewed specifically from desktop devices.	metric
desktopLifeAtUniquePageViews	desktopLifeAtUniquePageViews	The number of unique visitors who viewed the ‘Life At’ section of an organization’s page from desktop devices.	metric
desktopOverviewPageViews	desktopOverviewPageViews	The number of times the ‘Overview’ section of an organization’s page has been viewed specifically from desktop devices.	metric
desktopPeoplePageViews	desktopPeoplePageViews	The number of times the ‘People’ section of an organization’s page has been viewed specifically from desktop devices.	metric
distribution.targetEntities.degrees	distribution.targetEntities.degrees	Academic degrees targeted for content distribution, allowing for audience segmentation based on educational background.	dimension
distribution.targetEntities.fieldsOfStudy	distribution.targetEntities.fieldsOfStudy	Academic fields of study targeted for content distribution, enabling audience segmentation based on specialized knowledge areas.	dimension
distribution.targetEntities.geoLocations	distribution.targetEntities.geoLocations	Targeting criteria based on the geographic locations of the audience for content distribution.	dimension
distribution.targetEntities.industries	distribution.targetEntities.industries	Targeting criteria based on the industries of the audience for content distribution.	dimension
distribution.targetEntities.interfaceLocales.country	distribution.targetEntities.interfaceLocales.country	The country associated with a follower’s profile, used to categorize the geographical distribution of an organization’s followers. This is often represented by a two-letter ISO-3166 country code.	dimension
distribution.targetEntities.interfaceLocales.language	distribution.targetEntities.interfaceLocales.language	The language setting of the LinkedIn interface for the target audience, used for localized content distribution.	dimension
distribution.targetEntities.jobFunctions	distribution.targetEntities.jobFunctions	Targeting criteria based on the job functions of the audience for content distribution.	dimension
distribution.targetEntities.organizations	distribution.targetEntities.organizations	Specific organizations targeted for content distribution, allowing content to reach employees or followers of those companies.	dimension
distribution.targetEntities.schools	distribution.targetEntities.schools	Educational institutions (schools) targeted for content distribution, useful for reaching alumni or students.	dimension
distribution.targetEntities.seniorities	distribution.targetEntities.seniorities	Targeting criteria based on the seniority levels of the audience for content distribution.	dimension
distribution.targetEntities.staffCountRanges	distribution.targetEntities.staffCountRanges	Targeting criteria based on the staff count ranges of the organizations the audience belongs to for content distribution.	dimension
end_date	end_date	The inclusive end timestamp (in milliseconds since epoch) for a specific reporting period.	dimension
engagement	engagement	Aggregated metrics representing user interaction with content, such as likes, comments, and shares.	metric
followerCount	followerCount	The total number of followers for the LinkedIn Organization page. This count includes both organic and paid followers.	metric
follower_count	follower_count	The total number of followers for the organization.	metric
function	function	A unique identifier for a professional function as defined by LinkedIn, used to segment follower or visitor demographics.	dimension
function_name	function_name	The human-readable name of the professional function.	dimension
id	id	The unique identifier for an entity, such as an organization or a post.	dimension
impressionCount	impressionCount	The total number of times a post or content was shown to LinkedIn members.	metric
industry	industry	A unique identifier for an industry as defined by LinkedIn, used to segment follower or visitor demographics.	dimension
industry_name	industry_name	The human-readable name of the industry.	dimension
insightUniquePageViews	insightUniquePageViews	The number of unique visitors who viewed the ‘Insights’ section of an organization’s page.	metric
insightsPageViews	insightsPageViews	The total number of times the ‘Insights’ section of an organization’s page has been viewed.	metric
jobUniquePageViews	jobUniquePageViews	The number of unique visitors who viewed the ‘Jobs’ section of an organization’s page.	metric
jobsPageViews	jobsPageViews	The total number of times the ‘Jobs’ section of an organization’s page has been viewed.	metric
lastModified.time	lastModified.time	The timestamp (in milliseconds since epoch) when an entity was last modified.	dimension
lastModifiedAt	lastModifiedAt	The timestamp (date and time) when the content or entity was last modified.	dimension
lifeAtPageViews	lifeAtPageViews	The total number of times the ‘Life At’ section of an organization’s page has been viewed.	metric
lifeAtUniquePageViews	lifeAtUniquePageViews	The number of unique visitors who viewed the ‘Life At’ section of an organization’s page.	metric
lifecycleState	lifecycleState	The overall state of a content entity, such as a post or article, reflecting its position within its lifecycle (e.g., published, archived, deleted).	dimension
lifecycleStateInfo.contentStatus	lifecycleStateInfo.contentStatus	The specific operational status of the content within its lifecycle, providing details on its current condition or visibility.	dimension
lifecycleStateInfo.reviewStatus	lifecycleStateInfo.reviewStatus	The moderation or editorial review status of the content, indicating whether it is pending review, approved, or rejected.	dimension
likeCount	likeCount	The total number of ‘likes’ received on a specific post or content.	metric
message.text	message.text	The actual text content of a comment on a post or share.	dimension
mobileAboutPageViews	mobileAboutPageViews	The number of times the ‘About’ section of an organization’s page has been viewed specifically from mobile devices.	metric
mobileAboutUniquePageViews	mobileAboutUniquePageViews	The number of unique visitors who viewed the ‘About’ section of an organization’s page from mobile devices.	metric
mobileCareerUniquePageViews	mobileCareerUniquePageViews	The number of unique visitors who viewed the ‘Careers’ section of an organization’s page from mobile devices.	metric
mobileCareersPageViews	mobileCareersPageViews	The number of times the ‘Careers’ section of an organization’s page has been viewed specifically from mobile devices.	metric
mobileInsightUniquePageViews	mobileInsightUniquePageViews	The number of unique visitors who viewed the ‘Insights’ section of an organization’s page from mobile devices.	metric
mobileInsightsPageViews	mobileInsightsPageViews	The number of times the ‘Insights’ section of an organization’s page has been viewed specifically from mobile devices.	metric
mobileJobUniquePageViews	mobileJobUniquePageViews	The number of unique visitors who viewed the ‘Jobs’ section of an organization’s page from mobile devices.	metric
mobileJobsPageViews	mobileJobsPageViews	The number of times the ‘Jobs’ section of an organization’s page has been viewed specifically from mobile devices.	metric
mobileLifeAtPageViews	mobileLifeAtPageViews	The number of times the ‘Life At’ section of an organization’s page has been viewed specifically from mobile devices.	metric
mobileLifeAtUniquePageViews	mobileLifeAtUniquePageViews	The number of unique visitors who viewed the ‘Life At’ section of an organization’s page from mobile devices.	metric
mobileOverviewPageViews	mobileOverviewPageViews	The number of times the ‘Overview’ section of an organization’s page has been viewed specifically from mobile devices.	metric
mobilePeoplePageViews	mobilePeoplePageViews	The number of times the ‘People’ section of an organization’s page has been viewed specifically from mobile devices.	metric
month	month	Indicates that the data granularity for the reported statistics is on a monthly basis.	dimension
organicFollowerCount	organicFollowerCount	The number of followers gained by the organization page through organic means, such as content engagement and shares, excluding those acquired through paid promotions.	dimension
organicFollowerGain	organicFollowerGain	The number of new organic followers gained by the organization within a specific time period.	metric
organization	organization	The unique identifier (URN) for a LinkedIn organization or brand page.	dimension
organization_name	organization_name	The human-readable name of the LinkedIn organization or brand.	dimension
overviewPageViews	overviewPageViews	The total number of times the ‘Overview’ section of an organization’s page has been viewed.	metric
paidFollowerCount	paidFollowerCount	The number of followers gained by the organization page through paid advertising campaigns, such as Sponsored Updates or Company Follow Ads.	dimension
paidFollowerGain	paidFollowerGain	The number of new paid followers gained by the organization within a specific time period.	metric
peoplePageViews	peoplePageViews	The total number of times the ‘People’ section of an organization’s page has been viewed.	metric
publishedAt	publishedAt	The timestamp when the content was originally published.	dimension
region	region	A unique identifier for a geographic region, used to segment follower or visitor demographics.	dimension
region_name	region_name	The human-readable name of the geographic region.	dimension
report_date	report_date	The specific date for which the follower statistics are reported. This field supports daily, monthly, or lifetime granularities.	dimension
seniority	seniority	A unique identifier for a professional seniority level, used to segment follower or visitor demographics.	dimension
seniority_name	seniority_name	The human-readable name of the professional seniority level.	dimension
shareCount	shareCount	The total number of times a specific post or content was shared.	metric
shareMentionsCount	shareMentionsCount	The total number of times other LinkedIn members or organizations have been mentioned when a specific post was shared.	dimension
staffCountRange	staffCountRange	Represents the aggregated staff count range of an organization, used for demographic breakdowns in follower statistics. It groups organizations or followers by the number of employees.	dimension
start_date	start_date	The exclusive start timestamp (in milliseconds since epoch) for a specific reporting period.	dimension
text	text	The primary text content of a post or message.	dimension
title	title	The title of an entity, such as a post, article, or media asset.	dimension
totalLikes	totalLikes	The total count of ‘likes’ on a particular entity or post.	metric
uniqueImpressionsCount	uniqueImpressionsCount	The number of unique LinkedIn members who saw a post or content.	metric
videoViews	videoViews	The total number of views for video content.	metric
visibility	visibility	Defines who can see the content or entity on LinkedIn, such as public, connections, or specific groups.	dimension