LinkedIn Organizations & Brands: Most-used fields

The table below gives information about most-used fields that you can import from LinkedIn Organizations & Brands. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
aboutPageViews	aboutPageViews	The total number of views for the ‘About’ section of an organization or brand page.	metric
aboutUniquePageViews	aboutUniquePageViews	The number of unique views for the ‘About’ section of an organization or brand page.	metric
allDesktopPageViews	allDesktopPageViews	The total page views from desktop devices across all sections of an organization or brand page.	metric
allDesktopUniquePageViews	allDesktopUniquePageViews	The total unique page views from desktop devices across all sections of an organization or brand page.	metric
allMobilePageViews	allMobilePageViews	The total page views from mobile devices across all sections of an organization or brand page.	metric
allPageViews	allPageViews	The total page views across all devices and all sections of an organization or brand page.	metric
allUniquePageViews	allUniquePageViews	The total unique page views across all devices and all sections of an organization or brand page.	metric
author	author	The unique identifier (URN) of the entity that created the post, which can be either a person’s profile or an organization’s page.	dimension
careerUniquePageViews	careerUniquePageViews	The number of unique views for the ‘Careers’ section of an organization or brand page.	metric
careersPageViews	careersPageViews	The total number of views for the ‘Careers’ section of an organization or brand page.	metric
channel	channel	External platforms or services, such as Twitter or Tencent, where the post was also distributed in addition to LinkedIn.	dimension
clickCount	clickCount	The total number of clicks on a specific post or content.	metric
commentCount	commentCount	The total number of comments received on a specific post or content.	metric
commentMentionsCount	commentMentionsCount	The total number of times an entity (e.g., a brand or member) has been mentioned within comments.	dimension
content.article.description	content.article.description	The descriptive text for an article shared in a post.	dimension
content.article.source	content.article.source	The URL of the original source article content included in a post.	dimension
content.article.thumbnail.downloadUrl	content.article.thumbnail.downloadUrl	A URL for downloading the thumbnail image associated with an article post. This URL is retrieved from the Images API.	dimension
content.article.thumbnail.downloadUrlExpiresAt	content.article.thumbnail.downloadUrlExpiresAt	The expiration timestamp, in milliseconds since the Unix epoch, when the download URL for the article thumbnail will no longer be valid.	dimension
content.article.thumbnail.id	content.article.thumbnail.id	The unique identifier (URN) for the thumbnail image asset associated with an article post.	dimension
content.article.thumbnail.owner	content.article.thumbnail.owner	The entity that owns the thumbnail image associated with an article post. This owner can be an organization, a sponsored ad account, or an individual member.	dimension
content.article.thumbnail.purpose	content.article.thumbnail.purpose	The intended use case or type of the thumbnail image, such as for a company update article, a feed share, or a carousel card. This helps define how the thumbnail is displayed and utilized on the LinkedIn platform.	dimension
content.article.thumbnail.status	content.article.thumbnail.status	The current processing status of the article thumbnail, indicating whether it is available, waiting for upload, or in another state.	dimension
content.article.title	content.article.title	The title of an article shared in a post.	dimension
content.carousel.cards.landingPage	content.carousel.cards.landingPage	The URL of the landing page associated with a specific card within a carousel post.	dimension
content.carousel.cards.media.altText	content.carousel.cards.media.altText	Alternative text for the media within a carousel card, used for accessibility.	dimension
content.carousel.cards.media.id	content.carousel.cards.media.id	The unique identifier for the media asset within a carousel card.	dimension
content.carousel.cards.media.title	content.carousel.cards.media.title	The title of the media asset within a carousel card.	dimension
content.carousel.id	content.carousel.id	The unique identifier for a carousel content type.	dimension
content.description	content.description	The descriptive text of the content within a post.	dimension
content.entityLocation	content.entityLocation	The URL or web address associated with the content entity, such as the landing page for an ad or the source URL for a shared article or image.	dimension
content.media.altText	content.media.altText	Alternative text for a media asset in a post, used for accessibility.	dimension
content.media.id	content.media.id	The unique identifier for a media asset within a post.	dimension
content.media.title	content.media.title	The title of a media asset within a post.	dimension
content.multiImage.images.altText	content.multiImage.images.altText	Alternative text for an image within a multi-image post, used for accessibility.	dimension
content.multiImage.images.id	content.multiImage.images.id	The unique identifier for an image asset within a multi-image post.	dimension
content.poll.options.text	content.poll.options.text	The text of a specific option in a poll post.	dimension
content.poll.options.voteCount	content.poll.options.voteCount	The number of votes received by a specific option in a poll post.	metric
content.poll.question	content.poll.question	The question posed in a poll post.	dimension
content.poll.uniqueVotersCount	content.poll.uniqueVotersCount	The total count of unique members who have voted in a poll post.	metric
content.title	content.title	The title of the content within a post.	dimension
contentLandingPage	contentLandingPage	The URL of the web page that users are directed to when they click on the associated content within a post.	dimension
contentType	contentType	The specific type of content, such as an article, video, or image.	dimension
country	country	The two-letter country code (ISO 3166-1 alpha-2) associated with an entity or location.	dimension
country_name	country_name	The name of the country, often used to segment follower or viewer demographics.	dimension
created.actor	created.actor	The unique identifier (URN) of the member or organization that created the content.	dimension
createdAt	createdAt	Timestamp indicating when the entity or record was created.	dimension
date	date	The date associated with the collected data point, often used for time-bound statistics.	dimension
date_day	date_day	The day of the month for which the analytics data is reported. This is part of the configurable granularity for fetching time-series data.	metric
date_month	date_month	The month for which the analytics data is reported. This is part of the configurable granularity for fetching time-series data.	metric
date_year	date_year	The year for which the analytics data is reported. This is part of the configurable granularity for fetching time-series data.	metric
description	description	A textual description of the entity or content.	dimension
desktopAboutPageViews	desktopAboutPageViews	The total page views from desktop devices for the ‘About’ section of an organization or brand page.	metric
desktopAboutUniquePageViews	desktopAboutUniquePageViews	The number of unique views from desktop devices for the ‘About’ section of an organization or brand page.	metric
desktopCareerUniquePageViews	desktopCareerUniquePageViews	The number of unique views from desktop devices for the ‘Careers’ section of an organization or brand page.	metric
desktopCareersPageViews	desktopCareersPageViews	The total page views from desktop devices for the ‘Careers’ section of an organization or brand page.	metric
desktopInsightUniquePageViews	desktopInsightUniquePageViews	The number of unique views from desktop devices for the ‘Insights’ section of an organization or brand page.	metric
desktopInsightsPageViews	desktopInsightsPageViews	The total page views from desktop devices for the ‘Insights’ section of an organization or brand page.	metric
desktopJobUniquePageViews	desktopJobUniquePageViews	The number of unique views from desktop devices for the ‘Jobs’ section of an organization or brand page.	metric
desktopJobsPageViews	desktopJobsPageViews	The total page views from desktop devices for the ‘Jobs’ section of an organization or brand page.	metric
desktopLifeAtPageViews	desktopLifeAtPageViews	The total page views from desktop devices for the ‘Life At’ section of an organization or brand page.	metric
desktopLifeAtUniquePageViews	desktopLifeAtUniquePageViews	The number of unique views from desktop devices for the ‘Life At’ section of an organization or brand page.	metric
desktopOverviewPageViews	desktopOverviewPageViews	The total page views from desktop devices for the ‘Overview’ section of an organization or brand page.	metric
desktopPeoplePageViews	desktopPeoplePageViews	The total page views from desktop devices for the ‘People’ section of an organization or brand page.	metric
distribution.targetEntities.degrees	distribution.targetEntities.degrees	Targeting criteria based on academic degrees held by LinkedIn members.	dimension
distribution.targetEntities.fieldsOfStudy	distribution.targetEntities.fieldsOfStudy	Targeting criteria based on fields of study for LinkedIn members.	dimension
distribution.targetEntities.geoLocations	distribution.targetEntities.geoLocations	Targeting criteria based on geographic locations of LinkedIn members.	dimension
distribution.targetEntities.industries	distribution.targetEntities.industries	Targeting criteria based on the industries LinkedIn members work in.	dimension
distribution.targetEntities.interfaceLocales.country	distribution.targetEntities.interfaceLocales.country	Targeting criteria based on the country of the interface locale for LinkedIn members.	dimension
distribution.targetEntities.interfaceLocales.language	distribution.targetEntities.interfaceLocales.language	Targeting criteria based on the language of the interface locale for LinkedIn members.	dimension
distribution.targetEntities.jobFunctions	distribution.targetEntities.jobFunctions	Targeting criteria based on job functions of LinkedIn members.	dimension
distribution.targetEntities.organizations	distribution.targetEntities.organizations	Targeting criteria based on the organizations LinkedIn members are associated with.	dimension
distribution.targetEntities.schools	distribution.targetEntities.schools	Targeting criteria based on the schools LinkedIn members attended.	dimension
distribution.targetEntities.seniorities	distribution.targetEntities.seniorities	Targeting criteria based on the seniority levels of LinkedIn members.	dimension
distribution.targetEntities.staffCountRanges	distribution.targetEntities.staffCountRanges	Targeting criteria based on the staff count range of organizations associated with LinkedIn members.	dimension
end_date	end_date	The inclusive ending timestamp for a specified time interval, used for filtering data.,	dimension
engagement	engagement	Aggregated metrics representing user interaction with content, such as likes, comments, and shares.	metric
firstPublishedAt	firstPublishedAt	The initial timestamp (in epoch time) when the content was published and made visible to its intended audience.	dimension
followerCount	followerCount	The total number of followers for an organization or brand page.	metric
follower_count	follower_count	The total number of followers for an organization or brand page.	metric
id	id	The unique identifier for an entity, such as an organization or a post.	dimension
impressionCount	impressionCount	The total number of times a post or content was shown to LinkedIn members.	metric
insightUniquePageViews	insightUniquePageViews	The number of unique views for the ‘Insights’ section of an organization or brand page.	metric
insightsPageViews	insightsPageViews	The total number of views for the ‘Insights’ section of an organization or brand page.	metric
jobUniquePageViews	jobUniquePageViews	The number of unique views for the ‘Jobs’ section of an organization or brand page.	metric
jobsPageViews	jobsPageViews	The total number of views for the ‘Jobs’ section of an organization or brand page.	metric
lastModified.actor	lastModified.actor	The unique identifier (URN) of the entity, such as a member or an application, that last modified the associated LinkedIn entity.	dimension
lastModified.time	lastModified.time	The time (in milliseconds since epoch) when the post resource was last modified.	dimension
lastModifiedAt	lastModifiedAt	The timestamp when the entity was last modified.	dimension
lifeAtPageViews	lifeAtPageViews	The total number of views for the ‘Life at’ section of an organization or brand page.	metric
lifeAtUniquePageViews	lifeAtUniquePageViews	The number of unique views for the ‘Life At’ section of an organization or brand page.	metric
lifecycleState	lifecycleState	The overall state of the content, such as DRAFT, PUBLISHED, PUBLISH_REQUESTED, or PUBLISH_FAILED, indicating its current stage in the publishing workflow.	dimension
lifecycleStateInfo.contentStatus	lifecycleStateInfo.contentStatus	Additional information regarding the processing status of the post’s content, with possible values like PENDING, PROCESSING, or FAILED.	dimension
lifecycleStateInfo.reviewStatus	lifecycleStateInfo.reviewStatus	Additional information regarding the review status of the post, with possible values like PENDING, PROCESSING, or FAILED.	dimension
likeCount	likeCount	The total number of ‘likes’ received on a specific post or content.	metric
media	media	Represents media assets associated with content, such as images or videos.	dimension
mobileAboutPageViews	mobileAboutPageViews	The total page views from mobile devices for the ‘About’ section of an organization or brand page.	metric
mobileAboutUniquePageViews	mobileAboutUniquePageViews	The number of unique views from mobile devices for the ‘About’ section of an organization or brand page.	metric
mobileCareerUniquePageViews	mobileCareerUniquePageViews	The number of unique views from mobile devices for the ‘Careers’ section of an organization or brand page.	metric
mobileCareersPageViews	mobileCareersPageViews	The total page views from mobile devices for the ‘Careers’ section of an organization or brand page.	metric
mobileInsightUniquePageViews	mobileInsightUniquePageViews	The number of unique views from mobile devices for the ‘Insights’ section of an organization or brand page.	metric
mobileInsightsPageViews	mobileInsightsPageViews	The total page views from mobile devices for the ‘Insights’ section of an organization or brand page.	metric
mobileJobUniquePageViews	mobileJobUniquePageViews	The number of unique views from mobile devices for the ‘Jobs’ section of an organization or brand page.	metric
mobileJobsPageViews	mobileJobsPageViews	The total page views from mobile devices for the ‘Jobs’ section of an organization or brand page.	metric
mobileLifeAtPageViews	mobileLifeAtPageViews	The total page views from mobile devices for the ‘Life At’ section of an organization or brand page.	metric
mobileLifeAtUniquePageViews	mobileLifeAtUniquePageViews	The number of unique views from mobile devices for the ‘Life At’ section of an organization or brand page.	metric
mobileOverviewPageViews	mobileOverviewPageViews	The total page views from mobile devices for the ‘Overview’ section of an organization or brand page.	metric
mobilePeoplePageViews	mobilePeoplePageViews	The total page views from mobile devices for the ‘People’ section of an organization or brand page.	metric
month	month	The month component, used for aggregating or filtering analytics data. Often represented as an integer (e.g., 1 for January, 12 for December).	dimension
organicFollowerCount	organicFollowerCount	The total number of organic followers for an organization or brand page.	metric
organicFollowerGain	organicFollowerGain	The number of new followers gained through organic, unpaid means for the organization or brand.	metric
organization	organization	The unique identifier (URN) for a LinkedIn organization or brand page.	dimension
organization_name	organization_name	The human-readable name of the LinkedIn organization or brand.	dimension
origin	origin		dimension
originalUrl	originalUrl	The initial URL of the content or asset before any redirects or transformations. For shares, it refers to the original link being shared.	dimension
overviewPageViews	overviewPageViews	The total number of views for the ‘Overview’ section of an organization or brand page.	metric
owner	owner	The LinkedIn member or organization that owns the content or entity.	dimension
paidFollowerCount	paidFollowerCount	The total number of paid followers for an organization or brand page.	metric
paidFollowerGain	paidFollowerGain	The number of new followers gained through paid advertising or promotions for the organization or brand.	metric
peoplePageViews	peoplePageViews	The total number of views for the ‘People’ section of an organization or brand page.	metric
post_id	post_id	The unique identifier for a specific LinkedIn post.	dimension
post_publish_date	post_publish_date	The date when the LinkedIn post was published.	dimension
post_target_url	post_target_url	The direct URL where a specific post can be viewed on the LinkedIn platform.	dimension
post_text	post_text	The textual content of the LinkedIn post.	dimension
post_type	post_type	The type of content in the LinkedIn post (e.g., article, video, image, poll).	dimension
post_url	post_url	The URL of the specific LinkedIn post.	dimension
primaryLandingPageUrl	primaryLandingPageUrl	The main URL that a user is directed to after interacting with the content, often serving as the primary call to action destination.	dimension
publishedAt	publishedAt	The timestamp when the content was originally published.	dimension
report_date	report_date	The specific date for which the analytics or statistics are generated.	dimension
resolvedUrl	resolvedUrl	The final, dereferenced URL after all redirects have been processed for a given target URL.	dimension
shareCount	shareCount	The total number of times a specific post or content was shared.	metric
shareMentionsCount	shareMentionsCount	The number of times the brand or organization has been mentioned within shared content on LinkedIn.	dimension
share_id	share_id	The unique identifier for a shared post or content.	dimension
social_clicks	social_clicks	The total number of clicks on a social post.	metric
social_comments	social_comments	The total number of comments on a social post.	metric
social_engagements	social_engagements	The aggregated engagement metrics for a social post, including clicks, comments, likes, and shares.	metric
social_follows	social_follows	The number of new followers gained from a social post or page.	dimension
social_impressions	social_impressions	The total number of times a social post was displayed to users.	metric
social_likes	social_likes	The total number of likes on a social post.	metric
social_reactions	social_reactions	The total number of reactions (e.g., likes, celebrates, loves) on a social post.	dimension
social_shares	social_shares	The total number of times a social post was shared.	metric
social_url_clicks	social_url_clicks	The number of clicks on URLs within a social post.	metric
social_video_views	social_video_views	The total number of views for a video shared in a social post.	metric
start_date	start_date	The inclusive starting timestamp for a specified time interval, used for filtering data.,	dimension
status	status	The current state or condition of an entity, such as a post (e.g., PUBLISHED) or a media asset.	dimension
target_url	target_url	The initial URL specified for content, such as a post or an advertisement, designed to direct users to a specific web page.	dimension
text	text	The main textual content of a post or comment.	dimension
thumbnail_url	thumbnail_url	The URL of a thumbnail image associated with a piece of content, such as a video or article.	dimension
thumbnails.height	thumbnails.height	The height of a thumbnail image.	metric
thumbnails.media	thumbnails.media	A collection of media assets, such as images or videos, used as thumbnails for the content.	dimension
thumbnails.size	thumbnails.size	The file size and dimensions (width and height in pixels) of the thumbnail image. LinkedIn specifies various size requirements and recommendations, including maximum file size (e.g., 2MB or 5MB depending on context) and aspect ratios (e.g., 1:1, 1.91:1, 4:5, 9:16, 16:9).	dimension
thumbnails.url	thumbnails.url	The URL of the thumbnail image.	dimension
thumbnails.width	thumbnails.width	The width of a thumbnail image.	metric
title	title	The title of the content or entity.	dimension
totalLikes	totalLikes	The total count of ‘likes’ on a particular entity or post.	metric
total_engagements	total_engagements	The overall count of interactions with content, including likes, comments, shares, and clicks.	metric
uniqueImpressionsCount	uniqueImpressionsCount	The number of unique LinkedIn members who saw a post or content.	metric
videoViews	videoViews	The total number of views for video content.	metric
visibility	visibility	The audience restrictions for who can view the content, such as public, logged-in members, or connections of the owner.	dimension
year	year	The year component, used for aggregating or filtering analytics data. Often represented as a four-digit integer.	metric