LinkedIn Organizations & Brands: Most-used fields

The table below gives information about most-used fields that you can import from LinkedIn Organizations & Brands. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
clickCount	clickCount	The total number of clicks on a specific post or content.	metric
commentCount	commentCount	The total number of comments received on a specific post or content.	metric
content.article.title	content.article.title	The title of an article shared in a post.	dimension
content.media.title	content.media.title	The title of a media asset within a post.	dimension
content.poll.options.voteCount	content.poll.options.voteCount	The number of votes received by a specific option in a poll post.	metric
content.poll.uniqueVotersCount	content.poll.uniqueVotersCount	The total count of unique members who have cast a vote in a poll post.	metric
contentType	contentType	The specific type of content, such as an article, video, or image.	dimension
createdAt	createdAt	Timestamp indicating when the entity or record was created.	dimension
date	date	The date associated with the collected data point, often used for time-bound statistics.	dimension
engagement	engagement	Aggregated metrics representing user interaction with content, such as likes, comments, and shares.	metric
id	id	The unique identifier for an entity, such as an organization or a post.	dimension
impressionCount	impressionCount	The total number of times a post or content was shown to LinkedIn members.	metric
lastModified.time	lastModified.time	This field indicates the timestamp, in milliseconds since epoch, when a post or other resource was last modified on LinkedIn. This is a read-only field and is used for sorting results by default in the Posts API.	dimension
likeCount	likeCount	The total number of ‘likes’ received on a specific post or content.	metric
message.text	message.text	This field represents the user-generated textual content of a post or a comment on LinkedIn. For posts, it corresponds to the ‘commentary’ field in the Posts API, which captures the main text content of a post.	dimension
organicFollowerGain	organicFollowerGain	The number of new followers gained through organic, unpaid means for the organization or brand.	metric
organization	organization	The unique identifier (URN) for a LinkedIn organization or brand page.	dimension
organization_name	organization_name	The human-readable name of the LinkedIn organization or brand.	dimension
publishedAt	publishedAt	The timestamp when the content was originally published.	dimension
shareCount	shareCount	The total number of times a specific post or content was shared.	metric
totalLikes	totalLikes	The total count of ‘likes’ on a particular entity or post.	metric
uniqueImpressionsCount	uniqueImpressionsCount	The number of unique LinkedIn members who saw a post or content.	metric
videoViews	videoViews	The total number of views for video content.	metric
visibility	visibility	The audience restrictions for who can view the content, such as public, logged-in members, or connections of the owner.	dimension