Miaozhen AdMonitor(PM): Most-used fields#
The table below gives information about most-used fields that you can import from Miaozhen AdMonitor(PM). Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
attributes.audience |
attributes.audience |
The audience dimension for the report, such as overall internet users, stable users, or target audience. |
dimension |
attributes.publisher_id |
attributes.publisher_id |
Unique identifier for the publisher. |
dimension |
attributes.region_id |
attributes.region_id |
Unique identifier for the geographic region. |
dimension |
attributes.spot_id |
attributes.spot_id |
Unique numerical identifier for the ad placement. |
dimension |
attributes.spot_id_str |
attributes.spot_id_str |
Unique identifier for the ad placement, represented as a string. |
dimension |
campaign_id |
campaign_id |
Unique identifier for the advertising campaign. |
dimension |
date |
date |
The end date for which the report data is generated. |
dimension |
metrics.clk_acc |
metrics.clk_acc |
Accumulated clicks for the specified period. |
metric |
metrics.clk_avg_day |
metrics.clk_avg_day |
Average daily clicks for the specified period. |
metric |
metrics.clk_day |
metrics.clk_day |
Total clicks for a single day. |
metric |
metrics.clk_h0 |
metrics.clk_h0 |
Clicks recorded during the 0th hour (12:00 AM - 01:00 AM). |
metric |
metrics.clk_h1 |
metrics.clk_h1 |
Clicks recorded during the 1st hour (01:00 AM - 02:00 AM). |
metric |
metrics.clk_h10 |
metrics.clk_h10 |
Clicks recorded during the 10th hour (10:00 AM - 11:00 AM). |
metric |
metrics.clk_h11 |
metrics.clk_h11 |
Clicks recorded during the 11th hour (11:00 AM - 12:00 PM). |
metric |
metrics.clk_h12 |
metrics.clk_h12 |
Clicks recorded during the 12th hour (12:00 PM - 01:00 PM). |
metric |
metrics.clk_h13 |
metrics.clk_h13 |
Clicks recorded during the 13th hour (01:00 PM - 02:00 PM). |
metric |
metrics.clk_h14 |
metrics.clk_h14 |
Clicks recorded during the 14th hour (02:00 PM - 03:00 PM). |
metric |
metrics.clk_h15 |
metrics.clk_h15 |
Clicks recorded during the 15th hour (03:00 PM - 04:00 PM). |
metric |
metrics.clk_h16 |
metrics.clk_h16 |
Clicks recorded during the 16th hour (04:00 PM - 05:00 PM). |
metric |
metrics.clk_h17 |
metrics.clk_h17 |
Clicks recorded during the 17th hour (05:00 PM - 06:00 PM). |
metric |
metrics.clk_h18 |
metrics.clk_h18 |
Clicks recorded during the 18th hour (06:00 PM - 07:00 PM). |
metric |
metrics.clk_h19 |
metrics.clk_h19 |
Clicks recorded during the 19th hour (07:00 PM - 08:00 PM). |
metric |
metrics.clk_h2 |
metrics.clk_h2 |
Clicks recorded during the 2nd hour (02:00 AM - 03:00 AM). |
metric |
metrics.clk_h20 |
metrics.clk_h20 |
Clicks recorded during the 20th hour (08:00 PM - 09:00 PM). |
metric |
metrics.clk_h21 |
metrics.clk_h21 |
Clicks recorded during the 21st hour (09:00 PM - 10:00 PM). |
metric |
metrics.clk_h22 |
metrics.clk_h22 |
Clicks recorded during the 22nd hour (10:00 PM - 11:00 PM). |
metric |
metrics.clk_h23 |
metrics.clk_h23 |
Clicks recorded during the 23rd hour (11:00 PM - 12:00 AM). |
metric |
metrics.clk_h3 |
metrics.clk_h3 |
Clicks recorded during the 3rd hour (03:00 AM - 04:00 AM). |
metric |
metrics.clk_h4 |
metrics.clk_h4 |
Clicks recorded during the 4th hour (04:00 AM - 05:00 AM). |
metric |
metrics.clk_h5 |
metrics.clk_h5 |
Clicks recorded during the 5th hour (05:00 AM - 06:00 AM). |
metric |
metrics.clk_h6 |
metrics.clk_h6 |
Clicks recorded during the 6th hour (06:00 AM - 07:00 AM). |
metric |
metrics.clk_h7 |
metrics.clk_h7 |
Clicks recorded during the 7th hour (07:00 AM - 08:00 AM). |
metric |
metrics.clk_h8 |
metrics.clk_h8 |
Clicks recorded during the 8th hour (08:00 AM - 09:00 AM). |
metric |
metrics.clk_h9 |
metrics.clk_h9 |
Clicks recorded during the 9th hour (09:00 AM - 10:00 AM). |
metric |
metrics.imp_acc |
metrics.imp_acc |
Accumulated impressions for the specified period. |
metric |
metrics.imp_avg_day |
metrics.imp_avg_day |
Average daily impressions for the specified period. |
metric |
metrics.imp_day |
metrics.imp_day |
Total impressions for a single day. |
metric |
metrics.imp_h0 |
metrics.imp_h0 |
Impressions recorded during the 0th hour (12:00 AM - 01:00 AM). |
metric |
metrics.imp_h1 |
metrics.imp_h1 |
Impressions recorded during the 1st hour (01:00 AM - 02:00 AM). |
metric |
metrics.imp_h10 |
metrics.imp_h10 |
Impressions recorded during the 10th hour (10:00 AM - 11:00 AM). |
metric |
metrics.imp_h11 |
metrics.imp_h11 |
Impressions recorded during the 11th hour (11:00 AM - 12:00 PM). |
metric |
metrics.imp_h12 |
metrics.imp_h12 |
Impressions recorded during the 12th hour (12:00 PM - 01:00 PM). |
metric |
metrics.imp_h13 |
metrics.imp_h13 |
Impressions recorded during the 13th hour (01:00 PM - 02:00 PM). |
metric |
metrics.imp_h14 |
metrics.imp_h14 |
Impressions recorded during the 14th hour (02:00 PM - 03:00 PM). |
metric |
metrics.imp_h15 |
metrics.imp_h15 |
Impressions recorded during the 15th hour (03:00 PM - 04:00 PM). |
metric |
metrics.imp_h16 |
metrics.imp_h16 |
Impressions recorded during the 16th hour (04:00 PM - 05:00 PM). |
metric |
metrics.imp_h17 |
metrics.imp_h17 |
Impressions recorded during the 17th hour (05:00 PM - 06:00 PM). |
metric |
metrics.imp_h18 |
metrics.imp_h18 |
Impressions recorded during the 18th hour (06:00 PM - 07:00 PM). |
metric |
metrics.imp_h19 |
metrics.imp_h19 |
Impressions recorded during the 19th hour (07:00 PM - 08:00 PM). |
metric |
metrics.imp_h2 |
metrics.imp_h2 |
Impressions recorded during the 2nd hour (02:00 AM - 03:00 AM). |
metric |
metrics.imp_h20 |
metrics.imp_h20 |
Impressions recorded during the 20th hour (08:00 PM - 09:00 PM). |
metric |
metrics.imp_h21 |
metrics.imp_h21 |
Impressions recorded during the 21st hour (09:00 PM - 10:00 PM). |
metric |
metrics.imp_h22 |
metrics.imp_h22 |
Impressions recorded during the 22nd hour (10:00 PM - 11:00 PM). |
metric |
metrics.imp_h23 |
metrics.imp_h23 |
Impressions recorded during the 23rd hour (11:00 PM - 12:00 AM). |
metric |
metrics.imp_h3 |
metrics.imp_h3 |
Impressions recorded during the 3rd hour (03:00 AM - 04:00 AM). |
metric |
metrics.imp_h4 |
metrics.imp_h4 |
Impressions recorded during the 4th hour (04:00 AM - 05:00 AM). |
metric |
metrics.imp_h5 |
metrics.imp_h5 |
Impressions recorded during the 5th hour (05:00 AM - 06:00 AM). |
metric |
metrics.imp_h6 |
metrics.imp_h6 |
Impressions recorded during the 6th hour (06:00 AM - 07:00 AM). |
metric |
metrics.imp_h7 |
metrics.imp_h7 |
Impressions recorded during the 7th hour (07:00 AM - 08:00 AM). |
metric |
metrics.imp_h8 |
metrics.imp_h8 |
Impressions recorded during the 8th hour (08:00 AM - 09:00 AM). |
metric |
metrics.imp_h9 |
metrics.imp_h9 |
Impressions recorded during the 9th hour (09:00 AM - 10:00 AM). |
metric |
metrics.rch_acc_p01 |
metrics.rch_acc_p01 |
Accumulated reach percentage for a specific percentile or threshold (e.g., P01). |
metric |
metrics.rch_acc_p02 |
metrics.rch_acc_p02 |
Accumulated reach percentage for a specific percentile or threshold (e.g., P02). |
metric |
metrics.rch_acc_p03 |
metrics.rch_acc_p03 |
Accumulated reach percentage for a specific percentile or threshold (e.g., P03). |
metric |
metrics.rch_acc_p04 |
metrics.rch_acc_p04 |
Accumulated reach percentage for a specific percentile or threshold (e.g., P04). |
metric |
metrics.rch_acc_p05 |
metrics.rch_acc_p05 |
Accumulated reach percentage for a specific percentile or threshold (e.g., P05). |
metric |
metrics.rch_acc_p06 |
metrics.rch_acc_p06 |
Accumulated reach percentage for a specific percentile or threshold (e.g., P06). |
metric |
metrics.rch_acc_p07 |
metrics.rch_acc_p07 |
Accumulated reach percentage for a specific percentile or threshold (e.g., P07). |
metric |
metrics.rch_acc_p08 |
metrics.rch_acc_p08 |
Accumulated reach percentage for a specific percentile or threshold (e.g., P08). |
metric |
metrics.rch_acc_p09 |
metrics.rch_acc_p09 |
Accumulated reach percentage for a specific percentile or threshold (e.g., P09). |
metric |
metrics.rch_acc_p10 |
metrics.rch_acc_p10 |
Accumulated reach percentage for a specific percentile or threshold (e.g., P10). |
metric |
metrics.rch_spl_p01 |
metrics.rch_spl_p01 |
Split reach percentage for a specific percentile or threshold (e.g., P01). |
metric |
metrics.rch_spl_p02 |
metrics.rch_spl_p02 |
Split reach percentage for a specific percentile or threshold (e.g., P02). |
metric |
metrics.rch_spl_p03 |
metrics.rch_spl_p03 |
Split reach percentage for a specific percentile or threshold (e.g., P03). |
metric |
metrics.rch_spl_p04 |
metrics.rch_spl_p04 |
Split reach percentage for a specific percentile or threshold (e.g., P04). |
metric |
metrics.rch_spl_p05 |
metrics.rch_spl_p05 |
Split reach percentage for a specific percentile or threshold (e.g., P05). |
metric |
metrics.rch_spl_p06 |
metrics.rch_spl_p06 |
Split reach percentage for a specific percentile or threshold (e.g., P06). |
metric |
metrics.rch_spl_p07 |
metrics.rch_spl_p07 |
Split reach percentage for a specific percentile or threshold (e.g., P07). |
metric |
metrics.rch_spl_p08 |
metrics.rch_spl_p08 |
Split reach percentage for a specific percentile or threshold (e.g., P08). |
metric |
metrics.rch_spl_p09 |
metrics.rch_spl_p09 |
Split reach percentage for a specific percentile or threshold (e.g., P09). |
metric |
metrics.rch_spl_p10 |
metrics.rch_spl_p10 |
Split reach percentage for a specific percentile or threshold (e.g., P10). |
metric |
metrics.ucl_acc |
metrics.ucl_acc |
Accumulated unique click visitors for the specified period. |
metric |
metrics.ucl_avg_day |
metrics.ucl_avg_day |
Average daily unique click visitors for the specified period. |
metric |
metrics.ucl_day |
metrics.ucl_day |
Total unique click visitors for a single day. |
metric |
metrics.uim_acc |
metrics.uim_acc |
Accumulated unique impression visitors for the specified period. |
metric |
metrics.uim_avg_day |
metrics.uim_avg_day |
Average daily unique impression visitors for the specified period. |
metric |
metrics.uim_day |
metrics.uim_day |
Total unique impression visitors for a single day. |
metric |
platform |
platform |
The platform dimension for the report, such as PC, PM, or Mobile. |
dimension |
total_spot_num |
total_spot_num |
The total number of ad placements (spots) that are included in the report request, used for pagination to determine the full scope of results. |
metric |
version |
version |
The version of the API used for the report. |
metric |