Microsoft Monetize: Most-used fields

The table below gives information about most-used fields that you can import from Microsoft Monetize. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
25_pcts	25_pcts	The number of first quartile events received by Xandr for video creatives, signifying 25% completion of the video’s duration.	metric
50_pcts	50_pcts	The number of second quartile events received by Xandr for video creatives, signifying 50% completion of the video’s duration.	metric
75_pcts	75_pcts	The number of third quartile events received by Xandr for video creatives, signifying 75% completion of the video’s duration.	metric
ad_requests	ad_requests	The total count of unique ad calls or impression requests sent to Microsoft Monetize, representing auctions considered before any filtration.	metric
ad_responses	ad_responses	The total count of auctions that resulted in at least one eligible bid from managed or third-party demand.	metric
advertiser_id	advertiser_id	The unique identifier of the advertiser that bought the impression.	dimension
advertiser_name	advertiser_name	The name of the advertiser that bought the impression.	dimension
clicks	clicks	The total number of clicks recorded across all impressions, deduplicated by auction.	metric
completions	completions	The number of completion events received by Xandr for video creatives, indicating the video played for its entire duration.	metric
cost	cost	The cost incurred to purchase third-party inventory via a Line Item.	metric
creative_type	creative_type	The media type of the creative that transacted.	dimension
creative_type_id	creative_type_id	The unique identifier for the media type of the creative that transacted.	dimension
day	day	The day of the auction.	dimension
deal_id	deal_id	The unique identifier of the affected deal.	dimension
deal_name	deal_name	The name of the affected deal.	dimension
deal_type	deal_type	The type of deal, such as Open Auction, Private Auction, First Look, Programmatic Guaranteed, or Curated.	dimension
device_type	device_type	The type of device from which the impression originated (e.g., PC, Phone, Tablet, TV).	dimension
device_type_id	device_type_id	The unique identifier for the type of device from which the impression originated.	dimension
errors	errors	The number of error events received by Xandr, typically for video player errors after VAST XML delivery or other general errors.	metric
imps	imps	The number of impressions recorded, regardless of the impression type.	metric
imps_viewed	imps_viewed	The total number of impressions that were measured as viewable according to the IAB Viewability definition.	metric
insertion_order	insertion_order	The insertion order that bought the impression.	dimension
insertion_order_id	insertion_order_id	The unique identifier for the insertion order that bought the impression.	dimension
insertion_order_name	insertion_order_name	The name of the insertion order that bought the impression.	dimension
line_item	line_item	The line item order that bought the impression.	dimension
line_item_id	line_item_id	The unique identifier for the line item that bought the impression.	dimension
line_item_name	line_item_name	The name of the line item that bought the impression.	dimension
placement	placement	The Xandr Placement associated with the impression.	dimension
placement_id	placement_id	The unique identifier of the Xandr Placement for the impression.	dimension
placement_name	placement_name	The name of the Xandr Placement for the impression.	dimension
plmt_grp	plmt_grp	The Xandr Placement Group associated with the impression.	dimension
plmt_grp.name	plmt_grp.name	The name of the Xandr Placement Group associated with the impression.	dimension
plmt_grp_id	plmt_grp_id	The unique identifier of the Xandr Placement Group for the impression.	dimension
publisher	publisher	The Xandr Publisher associated with the impression.	dimension
publisher_id	publisher_id	The unique identifier of the Xandr Publisher for the impression.	dimension
publisher_name	publisher_name	The name of the Xandr Publisher for the impression.	dimension
revenue	revenue	The total net revenue generated.	metric
seller_revenue	seller_revenue	The net revenue resulting from a third-party buyer to the seller.	metric
site_domain	site_domain	The domain detected for the ad request.	dimension
size	size	For display creatives, this represents the creative width and height in pixels, or the size of the placement/creative served.	dimension
starts	starts	The number of start events received by Xandr, indicating the first segment of a video creative was downloaded and started.	metric
supply_type	supply_type	The type of inventory, such as web, mobile web, or mobile app.	dimension
supply_type_id	supply_type_id	The unique identifier for the type of inventory.	dimension
supply_type_name	supply_type_name	The name representing the type of inventory (e.g., web, mobile_web, mobile_app).	dimension
view_measured_imps	view_measured_imps	The total number of impressions for which viewability was measured.	metric