Moloco: Most-used fields

The table below gives information about most-used fields that you can import from Moloco. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
ad_account.currency	ad_account.currency	The contract currency of the ad account, represented in ISO-4217 format.	dimension
ad_account.id	ad_account.id	The unique identifier for the ad account.	dimension
ad_account.title	ad_account.title	The descriptive name of the ad account.	dimension
ad_group.id	ad_group.id	The unique identifier for the ad group.	dimension
ad_group.title	ad_group.title	The descriptive name of the ad group.	dimension
app.id	app.id	The unique identifier for the mobile application.	dimension
app.os	app.os	The operating system type of the mobile application (e.g., iOS, Android).	dimension
app.store_id	app.store_id	The identifier of the application in its respective app store.	dimension
app.title	app.title	The descriptive name of the mobile application.	dimension
campaign.country	campaign.country	The country code associated with the campaign, represented in ISO-3166 Alpha-3 format.	dimension
campaign.id	campaign.id	The unique identifier for the campaign.	dimension
campaign.title	campaign.title	The descriptive name of the campaign.	dimension
creative.id	creative.id	The unique identifier for the creative.	dimension
creative.main_asset_location	creative.main_asset_location	The URL indicating the location of the main asset used in the creative.	dimension
creative.title	creative.title	The descriptive name of the creative.	dimension
creative.type	creative.type	The type or format of the creative.	dimension
creative_group.id	creative_group.id	The unique identifier for the creative group.	dimension
creative_group.title	creative_group.title	The descriptive name of the creative group.	dimension
date	date	The date for which the report data is generated, in ‘yyyy-mm-dd’ format.	dimension
exchange.id	exchange.id	The unique identifier for the ad exchange where the impression occurred.	dimension
metric.clicks	metric.clicks	The total number of clicks recorded for the ad.	metric
metric.impressions	metric.impressions	The total number of times the ad was displayed.	metric
metric.installs	metric.installs	The total number of application installs attributed to the ad campaign.	metric
metric.revenue	metric.revenue	The total amount of revenue generated in the contract currency.	metric
metric.spend	metric.spend	The total amount of money spent on advertising in the contract currency.	metric
skan.conversion_value	skan.conversion_value	The conversion value received from Apple through the SK AdNetwork postback.	dimension
skan_metric.conversion_count	skan_metric.conversion_count	The number of conversions associated with the specific SK AdNetwork conversion value.	metric
sub_publisher.id	sub_publisher.id	The unique identifier for the sub-publisher.	dimension
sub_publisher.title	sub_publisher.title	The descriptive name of the sub-publisher.	dimension
traffic.is_lat	traffic.is_lat	A flag indicating whether the bid was served with Limit Ad Tracking (LAT) enabled.	dimension
traffic.mmp_effective	traffic.mmp_effective	A flag indicating whether the conversions resulting from the bid can be attributed by a Mobile Measurement Partner (MMP).	dimension
traffic.skan_bid	traffic.skan_bid	A flag indicating whether the traffic’s bid includes a bid response for SK AdNetwork.	dimension