Moloco: Most-used fields#
The table below gives information about most-used fields that you can import from Moloco. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
ad_account.currency Dimension
The contract currency of the ad account, represented in ISO-4217 format.
ad_account.id Dimension
The unique identifier for the ad account.
ad_account.title Dimension
The descriptive name of the ad account.
ad_group.id Dimension
The unique identifier for the ad group.
ad_group.title Dimension
The descriptive name of the ad group.
app.id Dimension
The unique identifier for the mobile application.
app.os Dimension
The operating system type of the mobile application (e.g., iOS, Android).
app.store_id Dimension
The identifier of the application in its respective app store.
app.title Dimension
The descriptive name of the mobile application.
campaign.country Dimension
The country code associated with the campaign, represented in ISO-3166 Alpha-3 format.
campaign.id Dimension
The unique identifier for the campaign.
campaign.title Dimension
The descriptive name of the campaign.
creative.id Dimension
The unique identifier for the creative.
creative.main_asset_location Dimension
The URL indicating the location of the main asset used in the creative.
creative.title Dimension
The descriptive name of the creative.
creative.type Dimension
The type or format of the creative.
creative_group.id Dimension
The unique identifier for the creative group.
creative_group.title Dimension
The descriptive name of the creative group.
date Dimension
The date for which the report data is generated, in 'yyyy-mm-dd' format.
engaged_view_metric.engaged_views Metric
The number of views where users have actively engaged with an ad, such as watching a significant portion of a video or interacting with the advertisement. This metric is available in performance reports to evaluate ad effectiveness.
exchange.id Dimension
The unique identifier for the ad exchange where the impression occurred.
metric.clicks Metric
The total number of clicks recorded for the ad.
metric.impressions Metric
The total number of times the ad was displayed.
metric.installs Metric
The total number of application installs attributed to the ad campaign.
metric.spend Metric
The total amount of money spent on advertising in the contract currency.
skan.conversion_value Dimension
The conversion value received from Apple through the SK AdNetwork postback.
skan_metric.conversion_count Metric
The number of conversions associated with the specific SK AdNetwork conversion value.
sub_publisher.id Dimension
The unique identifier for the sub-publisher.
sub_publisher.title Dimension
The descriptive name of the sub-publisher.
traffic.is_lat Dimension
A flag indicating whether the bid was served with Limit Ad Tracking (LAT) enabled.
traffic.mmp_effective Dimension
A flag indicating whether the conversions resulting from the bid can be attributed by a Mobile Measurement Partner (MMP).
traffic.skan_bid Dimension
A flag indicating whether the traffic's bid includes a bid response for SK AdNetwork.
video_metric.video_play_1q Metric
The number of impressions where users viewed 25% of a video ad.
video_metric.video_play_2q Metric
The number of impressions where users viewed 50% of a video ad.
video_metric.video_play_3q Metric
The number of impressions where users viewed 75% of a video ad.
video_metric.video_play_4q Metric
The number of impressions where users viewed an entire video ad from beginning to end.