Nielsen WizzAd+: Most-used fields

The table below gives information about most-used fields that you can import from Nielsen WizzAd+. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Brand	Brand	The brand associated with the advertisement or campaign.	dimension
Date	Date	The date an advertisement aired, or the date for which campaign data is available.	dimension
Media	Media	Refers to the specific advertisement creative or content that was aired.	dimension
Media Owner	Media Owner	The entity or publisher that owns the platform or channel where the advertisement was aired.	dimension
Media Type	Media Type		dimension
Spend	Spend	The estimated financial expenditure associated with the advertisement or campaign.	metric