Pinterest: Most-used fields#
The table below gives information about most-used fields that you can import from Pinterest. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
API name |
Adverity UI name |
Description |
Use in Adverity |
|---|---|---|---|
3-Second Video Views |
3-Second Video Views |
Total video views that lasted for at least 3 seconds. |
metric |
ADVERTISER_ID |
ADVERTISER_ID |
Unique identifier for the advertiser account. |
dimension |
AD_ACCOUNT_ID |
AD_ACCOUNT_ID |
The unique identifier for the ad account. |
dimension |
AD_GROUP_ENTITY_STATUS |
AD_GROUP_ENTITY_STATUS |
The status of the ad group entity, indicating if it is active, paused, or archived. |
metric |
AD_GROUP_ID |
AD_GROUP_ID |
The unique identifier for the ad group. |
dimension |
AD_ID |
AD_ID |
The unique identifier for the ad. |
dimension |
APPTYPE |
APPTYPE |
The type of application (e.g., mobile app, web app) associated with an event or targeting. |
dimension |
Account |
Account |
The advertiser account associated with the data. |
dimension |
Ad Group |
Ad Group |
The name of the ad group. |
dimension |
Ad ID |
Ad ID |
The unique identifier for an individual advertisement. |
metric |
Ad Type |
Ad Type |
The category or type of advertisement. |
dimension |
Ad group |
Ad group |
The name of the ad group to which an ad belongs. |
dimension |
Ad group ID |
Ad group ID |
Unique identifier for the ad group. |
dimension |
Ad group name |
Ad group name |
The name of the ad group. |
dimension |
Ad name |
Ad name |
The name of the advertisement. |
dimension |
Advertiser |
Advertiser |
Unique identifier for the advertiser account. |
dimension |
Advertiser Group Name |
Advertiser Group Name |
The name of the advertiser group. |
dimension |
Advertiser ID |
Advertiser ID |
Unique identifier for the advertiser account. |
metric |
Advertiser Name |
Advertiser Name |
The name of the advertiser account. |
dimension |
Advertiser name |
Advertiser name |
The name of the advertiser account. |
dimension |
Age |
Age |
The age demographic used for audience segmentation or targeting. |
dimension |
Agency |
Agency |
The advertising agency managing the campaigns for the advertiser. |
dimension |
App Type |
App Type |
The type of app or device associated with the Pin activity, such as Mobile, Tablet, or Web. |
dimension |
CAMPAIGN_DAILY_SPEND_CAP |
CAMPAIGN_DAILY_SPEND_CAP |
The maximum daily spending limit set for an advertising campaign. |
metric |
CAMPAIGN_ENTITY_STATUS |
CAMPAIGN_ENTITY_STATUS |
The status of the campaign entity (e.g., active, paused, archived). |
metric |
CAMPAIGN_ID |
CAMPAIGN_ID |
Unique identifier for the campaign. |
dimension |
CAMPAIGN_LIFETIME_SPEND_CAP |
CAMPAIGN_LIFETIME_SPEND_CAP |
The maximum lifetime spending limit set for an advertising campaign. |
metric |
CAMPAIGN_NAME |
CAMPAIGN_NAME |
The name of the campaign. |
dimension |
CAMPAIGN_OBJECTIVE_TYPE |
CAMPAIGN_OBJECTIVE_TYPE |
The objective set for the campaign (e.g., brand awareness, traffic, conversions). |
metric |
CLICKTHROUGH_1 |
CLICKTHROUGH_1 |
The total number of Pin clicks from ads saved to another person’s board (earned clicks). |
metric |
CLICKTHROUGH_2 |
CLICKTHROUGH_2 |
A metric indicating the second type or attribution window of clickthroughs. |
metric |
COST_PER_LEAD |
COST_PER_LEAD |
The average cost incurred for each lead conversion. |
dimension |
CPC |
CPC |
The average cost incurred for each click on an ad or Pin (Cost Per Click). |
metric |
CPC_IN_MICRO_DOLLAR |
CPC_IN_MICRO_DOLLAR |
The cost per click (CPC) in microdollars (1/1,000,000 of a US dollar). |
metric |
CPM_IN_DOLLAR |
CPM_IN_DOLLAR |
The cost per mille (thousand impressions), in dollars. |
dimension |
CPM_IN_MICRO_DOLLAR |
CPM_IN_MICRO_DOLLAR |
The cost per mille (thousand impressions) (CPM) in microdollars (1/1,000,000 of a US dollar). |
metric |
CTR |
CTR |
The clickthrough rate, calculated as clicks divided by impressions. |
metric |
Campaign |
Campaign |
The name of the advertising campaign. |
dimension |
Campaign ID |
Campaign ID |
Unique identifier for the ad campaign. |
dimension |
Campaign name |
Campaign name |
The name of the ad campaign. |
dimension |
Channel |
Channel |
The advertising channel. |
dimension |
Clicks |
Clicks |
The total number of clicks on a Pin or ad. |
metric |
Client |
Client |
The client associated with the advertising campaigns. |
dimension |
Conversions (Checkout) |
Conversions (Checkout) |
The total number of checkout conversion events. |
dimension |
Conversions (Custom) |
Conversions (Custom) |
The total number of custom conversion events. |
metric |
Conversions (Lead) |
Conversions (Lead) |
The total number of lead conversion events. |
dimension |
Cost |
Cost |
The total cost incurred for ad delivery in the account’s primary currency. |
metric |
Cost_eur |
Cost_eur |
The total cost incurred for ad delivery, expressed in Euros. |
metric |
Cost_usd |
Cost_usd |
The total cost incurred for ad delivery, expressed in US Dollars. |
metric |
Country |
Country |
The country targeted by the ad campaign. |
dimension |
Creative Type |
Creative Type |
The type of creative used in the ad (e.g., image, video, carousel). |
dimension |
Currency |
Currency |
The currency used for reporting costs and conversion values. |
dimension |
DATE |
DATE |
The date for which the metrics are reported. |
dimension |
Date |
Date |
The date for which the data record is reported. |
dimension |
Day |
Day |
The specific day for which the data is reported. |
dimension |
Device |
Device |
The type of device used for audience segmentation or targeting. |
dimension |
ECPC_IN_DOLLAR |
ECPC_IN_DOLLAR |
The Effective Cost Per Click (ECPC), expressed in US Dollars. |
metric |
ECPC_IN_MICRO_DOLLAR |
ECPC_IN_MICRO_DOLLAR |
The effective cost per click (eCPC) in microdollars (1/1,000,000 of a US dollar). |
metric |
ECPE_IN_DOLLAR |
ECPE_IN_DOLLAR |
The Effective Cost Per Engagement (ECPE), expressed in US Dollars. |
metric |
ECPM |
ECPM |
The effective cost per mille (thousand impressions). |
metric |
ECPM_IN_MICRO_DOLLAR |
ECPM_IN_MICRO_DOLLAR |
The effective cost per mille (thousand impressions) (eCPM) in microdollars (1/1,000,000 of a US dollar). |
metric |
ENGAGEMENT_RATE |
ENGAGEMENT_RATE |
The rate of user engagement with ads or Pins, calculated as engagements divided by impressions. |
metric |
Earned 3-Second Video Views |
Earned 3-Second Video Views |
The number of organic video views where the video played for at least 3 seconds. This metric is related to organic video performance. |
metric |
Earned CTR |
Earned CTR |
The click-through rate for organic content. |
metric |
Earned Pin clicks |
Earned Pin clicks |
The number of clicks on Pins that were not promoted (organic clicks). |
metric |
Earned impressions |
Earned impressions |
The number of impressions generated through organic (non-paid) reach. |
metric |
Engagement rate |
Engagement rate |
The rate at which users engage with a Pin or ad. |
metric |
Engagements |
Engagements |
The total number of engagements on content, such as closeups, link clicks, or saves. |
metric |
GENDER |
GENDER |
The gender demographic used for audience segmentation or targeting. |
dimension |
Gender |
Gender |
The gender demographic used for audience segmentation or targeting. |
dimension |
ID Advertiser Group |
ID Advertiser Group |
The unique identifier for an advertiser group. |
metric |
Id |
Id |
A unique identifier for an entity, such as an ad, campaign, ad group, or Pin. |
dimension |
Impressions |
Impressions |
The total number of times an ad or Pin was displayed. |
metric |
Industry |
Industry |
The industry sector to which the advertiser belongs. |
dimension |
Keyword |
Keyword |
Keywords used for targeting ads to specific user searches or interests. |
dimension |
LEADS |
LEADS |
The total number of lead conversions. |
dimension |
LOCATION |
LOCATION |
The geographical location associated with an audience or targeting. |
dimension |
Location |
Location |
The geographical location targeted by the ad campaign. |
dimension |
Location Code |
Location Code |
The code representing the geographical location targeted. |
dimension |
Order quantity (Checkout) |
Order quantity (Checkout) |
The total quantity of items purchased in checkout conversions. |
dimension |
Order value (Checkout) |
Order value (Checkout) |
The monetary value of checkout conversions. |
metric |
PAID_IMPRESSION |
PAID_IMPRESSION |
The number of impressions attributed to paid ads. |
metric |
PIN_ID |
PIN_ID |
The unique identifier for the Pin. |
dimension |
PIN_PROMOTION_ID |
PIN_PROMOTION_ID |
Unique identifier for a promoted Pin. |
dimension |
PIN_PROMOTION_NAME |
PIN_PROMOTION_NAME |
The name of the promoted Pin campaign or ad. |
dimension |
Paid CTR |
Paid CTR |
The click-through rate for paid advertisements. |
dimension |
Paid Pin clicks |
Paid Pin clicks |
The number of clicks on promoted Pins. |
metric |
Paid impressions |
Paid impressions |
The number of impressions generated through paid advertising. |
metric |
Pin clicks |
Pin clicks |
The total number of clicks on Pins, including both organic and paid. |
metric |
Placement |
Placement |
The specific location or context within Pinterest where an ad is displayed. |
dimension |
Platform |
Platform |
The platform where the ad or content was displayed. |
dimension |
Platform Engagements |
Platform Engagements |
The total number of user engagements (e.g., clicks, saves) on the platform. |
metric |
REPIN_1 |
REPIN_1 |
A metric representing the number of times a Pin has been saved (re-pinned) by users. |
metric |
REPIN_2 |
REPIN_2 |
A metric indicating the second type or attribution window of repins (saves) on Pinterest. |
metric |
REPIN_RATE |
REPIN_RATE |
The rate at which Pins are re-pinned or saved by users. |
dimension |
SHOWCASE_PIN_CLICKTHROUGH |
SHOWCASE_PIN_CLICKTHROUGH |
The number of clickthroughs on a Showcase Pin. |
dimension |
SHOWCASE_SUBPAGE_REPIN |
SHOWCASE_SUBPAGE_REPIN |
The number of saves (re-pins) on a subpage within a Showcase Pin. |
dimension |
SHOWCASE_SUBPIN_REPIN |
SHOWCASE_SUBPIN_REPIN |
The number of saves (re-pins) on a sub-Pin within a Showcase Pin. |
dimension |
SPEND_IN_DOLLAR |
SPEND_IN_DOLLAR |
The total amount of money spent on ads, expressed in US dollars. |
metric |
SPEND_IN_MICRO_DOLLAR |
SPEND_IN_MICRO_DOLLAR |
The total amount of money spent on ads, expressed in microdollars. |
metric |
Spend |
Spend |
The total amount of money spent on an ad campaign. |
metric |
Spend Order Line Id |
Spend Order Line Id |
Unique identifier for the order line associated with the spend. |
metric |
Spend Order Line Paid Type |
Spend Order Line Paid Type |
The type of payment or billing associated with the order line spend. |
dimension |
Spend in account currency |
Spend in account currency |
The total amount spent, expressed in the currency of the ad account. |
metric |
TARGETING_STRATEGY |
TARGETING_STRATEGY |
The strategy employed for targeting ads or content to specific audiences. |
dimension |
TOTAL_CHECKOUT |
TOTAL_CHECKOUT |
The total number of checkout conversion events. |
metric |
TOTAL_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
TOTAL_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
The total monetary value of checkout conversion events, in micro-currency. |
metric |
TOTAL_CLICKTHROUGH |
TOTAL_CLICKTHROUGH |
The total number of clicks on an ad or Pin that led to a destination. |
metric |
TOTAL_CLICK_ADD_TO_CART |
TOTAL_CLICK_ADD_TO_CART |
The total number of add-to-cart events resulting from clicks. |
metric |
TOTAL_CLICK_CHECKOUT |
TOTAL_CLICK_CHECKOUT |
The total number of checkout events attributed to clicks. |
metric |
TOTAL_CLICK_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
TOTAL_CLICK_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
The total value, in micro-dollars, of checkout events resulting from clicks. |
metric |
TOTAL_CLICK_LEAD |
TOTAL_CLICK_LEAD |
The total number of lead conversions attributed to clicks. |
dimension |
TOTAL_CLICK_SIGNUP |
TOTAL_CLICK_SIGNUP |
The total number of sign-up events resulting from clicks. |
metric |
TOTAL_CLICK_SIGNUP_VALUE_IN_MICRO_DOLLAR |
TOTAL_CLICK_SIGNUP_VALUE_IN_MICRO_DOLLAR |
The total value, in micro-dollars, of sign-up events resulting from clicks. |
metric |
TOTAL_CONVERSIONS |
TOTAL_CONVERSIONS |
The total number of all conversion events. |
metric |
TOTAL_CUSTOM |
TOTAL_CUSTOM |
The total number of custom conversion events. |
metric |
TOTAL_CUSTOM_VALUE_IN_MICRO_DOLLAR |
TOTAL_CUSTOM_VALUE_IN_MICRO_DOLLAR |
The total value, in micro-dollars, of custom conversion events. |
metric |
TOTAL_ENGAGEMENT |
TOTAL_ENGAGEMENT |
The total number of engagements with an ad or Pin (e.g., saves, closeups, link clicks). |
metric |
TOTAL_ENGAGEMENT_CHECKOUT |
TOTAL_ENGAGEMENT_CHECKOUT |
The total number of checkout events attributed to engagements. |
dimension |
TOTAL_ENGAGEMENT_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
TOTAL_ENGAGEMENT_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
The total value, in micro-dollars, of checkout events resulting from user engagement. |
metric |
TOTAL_ENGAGEMENT_LEAD |
TOTAL_ENGAGEMENT_LEAD |
The total number of lead conversions attributed to engagements. |
dimension |
TOTAL_ENGAGEMENT_SIGNUP |
TOTAL_ENGAGEMENT_SIGNUP |
The total number of sign-up events resulting from user engagement. |
dimension |
TOTAL_ENGAGEMENT_SIGNUP_VALUE_IN_MICRO_DOLLAR |
TOTAL_ENGAGEMENT_SIGNUP_VALUE_IN_MICRO_DOLLAR |
The total value, in micro-dollars, of sign-up events resulting from user engagement. |
metric |
TOTAL_IMPRESSION |
TOTAL_IMPRESSION |
The total number of impressions, including both paid and organic. |
metric |
TOTAL_LEAD |
TOTAL_LEAD |
The total number of lead conversions. |
dimension |
TOTAL_OFFLINE_CHECKOUT |
TOTAL_OFFLINE_CHECKOUT |
The total number of offline checkout events. |
dimension |
TOTAL_PAGE_VISIT |
TOTAL_PAGE_VISIT |
The total number of page visit events. |
dimension |
TOTAL_SIGNUP |
TOTAL_SIGNUP |
The total number of sign-up events. |
metric |
TOTAL_SIGNUP_VALUE_IN_MICRO_DOLLAR |
TOTAL_SIGNUP_VALUE_IN_MICRO_DOLLAR |
The total value, in micro-dollars, of sign-up events. |
metric |
TOTAL_VIDEO_3SEC_VIEWS |
TOTAL_VIDEO_3SEC_VIEWS |
Total video views that lasted for at least 3 seconds. |
metric |
TOTAL_VIDEO_AVG_WATCHTIME_IN_SECOND |
TOTAL_VIDEO_AVG_WATCHTIME_IN_SECOND |
The average watch time for video content, measured in seconds. |
dimension |
TOTAL_VIDEO_MRC_VIEWS |
TOTAL_VIDEO_MRC_VIEWS |
Total video views where the video meets the Media Rating Council (MRC) standard for a view. |
metric |
TOTAL_VIDEO_P0_COMBINED |
TOTAL_VIDEO_P0_COMBINED |
The total video plays from the first quartile (P0) across both organic and paid video Pins. |
metric |
TOTAL_VIDEO_P100_COMPLETE |
TOTAL_VIDEO_P100_COMPLETE |
Total video plays at 100% completion (both paid and earned). |
metric |
TOTAL_VIDEO_P25_COMBINED |
TOTAL_VIDEO_P25_COMBINED |
Total video plays at 25% completion combined (both paid and earned). |
metric |
TOTAL_VIDEO_P50_COMBINED |
TOTAL_VIDEO_P50_COMBINED |
Total video plays at 50% completion combined (both paid and earned). |
metric |
TOTAL_VIDEO_P75_COMBINED |
TOTAL_VIDEO_P75_COMBINED |
Total video plays at 75% completion combined (both paid and earned). |
metric |
TOTAL_VIDEO_P95_COMBINED |
TOTAL_VIDEO_P95_COMBINED |
The combined total of video views where at least 95% of the video content was watched. |
metric |
TOTAL_VIEW_ADD_TO_CART |
TOTAL_VIEW_ADD_TO_CART |
The total number of add-to-cart events attributed to views. |
dimension |
TOTAL_VIEW_CHECKOUT |
TOTAL_VIEW_CHECKOUT |
The total number of checkout events attributed to views. |
metric |
TOTAL_VIEW_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
TOTAL_VIEW_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
The total value, in micro-dollars, of checkout events resulting from views. |
metric |
TOTAL_VIEW_LEAD |
TOTAL_VIEW_LEAD |
The total number of lead events attributed to views. |
dimension |
TOTAL_VIEW_SIGNUP |
TOTAL_VIEW_SIGNUP |
The total number of sign-up events resulting from views. |
metric |
TOTAL_VIEW_SIGNUP_VALUE_IN_MICRO_DOLLAR |
TOTAL_VIEW_SIGNUP_VALUE_IN_MICRO_DOLLAR |
The total value, in micro-dollars, of sign-up events resulting from views. |
metric |
TOTAL_WEB_CHECKOUT |
TOTAL_WEB_CHECKOUT |
The total number of web checkout events. |
metric |
TOTAL_WEB_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
TOTAL_WEB_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
The total value, in micro-dollars, of web checkout events. |
metric |
TOTAL_WEB_CLICK_CHECKOUT |
TOTAL_WEB_CLICK_CHECKOUT |
The total number of web checkout events resulting from clicks. |
dimension |
TOTAL_WEB_CLICK_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
TOTAL_WEB_CLICK_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
The total value, in micro-dollars, of web checkout events resulting from clicks. |
metric |
TOTAL_WEB_ENGAGEMENT_CHECKOUT |
TOTAL_WEB_ENGAGEMENT_CHECKOUT |
The total number of web checkout events resulting from engagement. |
dimension |
TOTAL_WEB_ENGAGEMENT_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
TOTAL_WEB_ENGAGEMENT_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
The total value, in micro-dollars, of web checkout events resulting from engagement. |
metric |
TOTAL_WEB_SESSIONS |
TOTAL_WEB_SESSIONS |
The total number of website sessions initiated from Pinterest. |
dimension |
TOTAL_WEB_VIEW_CHECKOUT |
TOTAL_WEB_VIEW_CHECKOUT |
The total number of web checkout events resulting from views. |
metric |
TOTAL_WEB_VIEW_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
TOTAL_WEB_VIEW_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
The total value, in micro-dollars, of web checkout events resulting from views. |
metric |
Total 3-Second Video Views |
Total 3-Second Video Views |
Total video views that lasted for at least 3 seconds. |
metric |
VIDEO_LENGTH |
VIDEO_LENGTH |
The total length or duration of the video content in seconds. |
metric |
Vertical |
Vertical |
The business vertical of the advertiser or associated with the content. |
dimension |
Video Completes |
Video Completes |
The number of times a video ad was watched to completion. |
dimension |
ViewableImpressions |
ViewableImpressions |
The number of impressions that were considered viewable according to industry standards. |
dimension |
WEB_CHECKOUT_ROAS |
WEB_CHECKOUT_ROAS |
The Return on Ad Spend (ROAS) specifically for web checkout conversions. |
metric |
Web conversions (Watch video) |
Web conversions (Watch video) |
The number of website conversions where the user watched a video. |
dimension |
_3-Second Video Views |
_3-Second Video Views |
Total video views that lasted for at least 3 seconds. |
metric |
account_id |
account_id |
The unique identifier for the advertiser account. |
dimension |
account_timezone |
account_timezone |
The timezone configured for the advertiser’s account. |
dimension |
account_type |
account_type |
The type of Pinterest account (e.g., personal, business). |
dimension |
ad_account_AD_ACCOUNT_ID |
ad_account_AD_ACCOUNT_ID |
Unique identifier for the ad account. |
dimension |
ad_account_country |
ad_account_country |
The country associated with the ad account. |
dimension |
ad_account_created_time |
ad_account_created_time |
The creation time of the ad account in Unix timestamp (seconds). |
dimension |
ad_account_currency |
ad_account_currency |
The currency used by the ad account. |
dimension |
ad_account_external_id |
ad_account_external_id |
A unique identifier for the ad account. |
dimension |
ad_account_external_name |
ad_account_external_name |
The external-facing name of the ad account. |
dimension |
ad_account_id |
ad_account_id |
The unique identifier for the ad account. |
dimension |
ad_account_name |
ad_account_name |
The name of the ad account. |
dimension |
ad_account_owner |
ad_account_owner |
Details about the user account that owns the ad account, including username and ID. |
dimension |
ad_account_owner_id |
ad_account_owner_id |
Unique identifier for the owner of the ad account. |
dimension |
ad_account_permissions |
ad_account_permissions |
The list of permissions granted for business access to the ad account. |
dimension |
ad_account_updated_time |
ad_account_updated_time |
The last update time of the ad account in Unix timestamp (seconds). |
dimension |
ad_ad_account_id |
ad_ad_account_id |
The unique identifier of the ad account associated with the ad. |
dimension |
ad_ad_group_id |
ad_ad_group_id |
The unique identifier of the ad group associated with the ad. |
dimension |
ad_android_deep_link |
ad_android_deep_link |
The deep link URL for Android users clicking on the ad, directing them to specific content within an app. |
dimension |
ad_campaign_id |
ad_campaign_id |
Unique identifier for the ad campaign. |
dimension |
ad_carousel_destination_urls |
ad_carousel_destination_urls |
A list of destination URLs for each card in a carousel ad. |
dimension |
ad_click_tracking_url |
ad_click_tracking_url |
The URL used for tracking clicks on the ad. |
dimension |
ad_destination_url |
ad_destination_url |
The primary URL where users are directed after clicking the ad. |
dimension |
ad_format |
ad_format |
The general format of the advertisement (e.g., standard image, video, carousel). |
dimension |
ad_format_type |
ad_format_type |
The specific type or sub-category of the ad format. |
dimension |
ad_group_auto_targeting_enabled |
ad_group_auto_targeting_enabled |
Indicates if auto-targeting (also known as expanded targeting) is enabled for the ad group. |
dimension |
ad_group_bid_in_micro_currency |
ad_group_bid_in_micro_currency |
The bid price for the ad group in microcurrency (1/1,000,000 of the standard currency unit). This is required for specific campaign objective/billable event combinations. |
metric |
ad_group_bid_in_micro_currency_float |
ad_group_bid_in_micro_currency_float |
The bid amount set for an ad group, expressed in micro-units of the account’s currency. |
dimension |
ad_group_bid_strategy_type |
ad_group_bid_strategy_type |
The bid strategy type for the ad group, such as AUTOMATIC_BID, MAX_BID, or TARGET_AVG. |
dimension |
ad_group_billable_event |
ad_group_billable_event |
The billable event type for the ad group, such as CLICKTHROUGH, IMPRESSION, or VIDEO_V_50_MRC. |
dimension |
ad_group_budget_in_micro_currency |
ad_group_budget_in_micro_currency |
The budget for the ad group in microcurrency (1/1,000,000 of the standard currency unit). This is required for non-CBO campaigns. |
dimension |
ad_group_budget_in_micro_currency_float |
ad_group_budget_in_micro_currency_float |
The budget allocated for an ad group, expressed in micro-units of the account’s currency. |
dimension |
ad_group_budget_type |
ad_group_budget_type |
The budget type for the ad group, either DAILY or LIFETIME. |
dimension |
ad_group_conversion_learning_mode_type |
ad_group_conversion_learning_mode_type |
The conversion learning mode type for the ad group, indicating how the optimization goal is learning. |
dimension |
ad_group_created_time |
ad_group_created_time |
The creation time of the ad group in Unix timestamp (seconds). |
dimension |
ad_group_dca_assets |
ad_group_dca_assets |
Dynamic Creative Assembly (DCA) assets used for the ad group, which allows for automatically generated optimized ad combinations. |
dimension |
ad_group_end_time |
ad_group_end_time |
The end time of the ad group in Unix timestamp (seconds). |
dimension |
ad_group_entity_status |
ad_group_entity_status |
The status of the ad group entity, indicating if it is active, paused, or archived. |
dimension |
ad_group_feed_profile_id |
ad_group_feed_profile_id |
The Feed Profile ID associated with the ad group. |
dimension |
ad_group_id |
ad_group_id |
The unique identifier for the ad group. |
dimension |
ad_group_lifetime_frequency_cap |
ad_group_lifetime_frequency_cap |
A limit on the number of times a promoted Pin from this ad group can be impressed by a Pinner within a rolling 30-day period. |
metric |
ad_group_name |
ad_group_name |
The name of the ad group. |
dimension |
ad_group_optimization_goal |
ad_group_optimization_goal |
The primary objective or goal set for an ad group to optimize its performance, such as conversions or impressions. |
dimension |
ad_group_optimization_goal_metadata |
ad_group_optimization_goal_metadata |
Metadata defining the optimization goals for objective-based performance campaigns for the ad group. This is required when the campaign’s objective type is ‘WEB_CONVERSION’. |
dimension |
ad_group_pacing_delivery_type |
ad_group_pacing_delivery_type |
The pacing delivery type for the ad group, either STANDARD (spent smoothly) or ACCELERATED (spent as fast as possible). |
dimension |
ad_group_placement_group |
ad_group_placement_group |
The specific placement group where an ad group is shown, such as a product group. |
dimension |
ad_group_start_time |
ad_group_start_time |
The start time of the ad group in Unix timestamp (seconds). |
dimension |
ad_group_status |
ad_group_status |
The current status of the ad group, such as ACTIVE, PAUSED, or ARCHIVED. |
dimension |
ad_group_summary_status |
ad_group_summary_status |
The summary status for the ad group, such as RUNNING, PAUSED, or ARCHIVED. |
dimension |
ad_group_targeting_spec |
ad_group_targeting_spec |
Specifications for audience targeting applied to an ad group, used for breaking down ad performance reports by targeting type. |
dimension |
ad_group_targeting_spec.LOCALE |
ad_group_targeting_spec.LOCALE |
The locale targeting specification for an ad group, defining the language or region settings used for ad delivery. |
dimension |
ad_group_targeting_spec.LOCATION |
ad_group_targeting_spec.LOCATION |
The geographic location targeting specification for an ad group, defining specific countries, regions, or cities for ad delivery. |
dimension |
ad_group_tracking_urls |
ad_group_tracking_urls |
Third-party tracking URLs for various ad events at the ad group level. |
dimension |
ad_group_tracking_urls.click |
ad_group_tracking_urls.click |
The click tracking URL configured at the ad group level. |
dimension |
ad_group_tracking_urls.impression |
ad_group_tracking_urls.impression |
The impression tracking URL configured at the ad group level. |
dimension |
ad_group_type |
ad_group_type |
The type of the ad group, which is always ‘adgroup’. |
dimension |
ad_group_updated_time |
ad_group_updated_time |
The timestamp indicating the last time the ad group was updated. |
dimension |
ad_id |
ad_id |
The unique identifier for the ad. |
dimension |
ad_ios_deep_link |
ad_ios_deep_link |
The deep link URL for iOS users clicking on the ad, directing them to specific content within an app. |
dimension |
ad_name |
ad_name |
The name of the ad. |
dimension |
ad_pin_id |
ad_pin_id |
Unique identifier for the Pin associated with an ad. |
dimension |
ad_status |
ad_status |
The current status of the ad, indicating if it is active, paused, or archived. |
metric |
ad_tracking_urls |
ad_tracking_urls |
A collection of URLs used for various types of ad tracking. |
dimension |
ad_type |
ad_type |
The type of ad being run. |
dimension |
ad_view_tracking_url |
ad_view_tracking_url |
The URL used for tracking views or impressions of the ad. |
dimension |
add_to_cart_desktop_action_desktop_conversion |
add_to_cart_desktop_action_desktop_conversion |
The number of “add to cart” conversions that originated from a desktop action (e.g., a click or engagement) on a desktop device. |
metric |
add_to_cart_desktop_action_mobile_conversion |
add_to_cart_desktop_action_mobile_conversion |
The number of “add to cart” conversions that originated from a desktop action (e.g., a click or engagement) on a mobile device. |
metric |
add_to_cart_desktop_action_tablet_conversion |
add_to_cart_desktop_action_tablet_conversion |
The number of “add to cart” conversions that originated from a desktop action (e.g., a click or engagement) on a tablet device. |
metric |
add_to_cart_mobile_action_desktop_conversion |
add_to_cart_mobile_action_desktop_conversion |
The number of “add to cart” conversions that originated from a mobile action (e.g., a click or engagement) on a desktop device. |
metric |
add_to_cart_mobile_action_mobile_conversion |
add_to_cart_mobile_action_mobile_conversion |
The number of “add to cart” conversions that originated from a mobile action (e.g., a click or engagement) on a mobile device. |
metric |
add_to_cart_mobile_action_tablet_conversion |
add_to_cart_mobile_action_tablet_conversion |
The number of “add to cart” conversions that originated from a mobile action (e.g., a click or engagement) on a tablet device. |
metric |
add_to_cart_tablet_action_desktop_conversion |
add_to_cart_tablet_action_desktop_conversion |
The number of “add to cart” conversions that originated from a tablet action (e.g., a click or engagement) on a desktop device. |
metric |
add_to_cart_tablet_action_mobile_conversion |
add_to_cart_tablet_action_mobile_conversion |
The number of “add to cart” conversions that originated from a tablet action (e.g., a click or engagement) on a mobile device. |
metric |
add_to_cart_tablet_action_tablet_conversion |
add_to_cart_tablet_action_tablet_conversion |
The number of “add to cart” conversions that originated from a tablet action (e.g., a click or engagement) on a tablet device. |
metric |
add_to_cart_total |
add_to_cart_total |
The total number of add-to-cart events. |
metric |
ads_CLICKTHROUGH_1 |
ads_CLICKTHROUGH_1 |
The number of clicks on ads, indicating user interaction with paid content. |
metric |
ads_CLICKTHROUGH_2 |
ads_CLICKTHROUGH_2 |
The number of times users clicked on an ad, leading to a destination outside of Pinterest. This represents a specific type of clickthrough metric. |
dimension |
ads_ENGAGEMENT_1 |
ads_ENGAGEMENT_1 |
A primary engagement metric for ads, encompassing interactions like saves, closeups, and outbound clicks. |
metric |
ads_OUTBOUND_CLICK_1 |
ads_OUTBOUND_CLICK_1 |
A primary metric for outbound clicks from ads, indicating clicks that lead users off of Pinterest. |
metric |
ads_OUTBOUND_CLICK_2 |
ads_OUTBOUND_CLICK_2 |
A metric indicating the second type or attribution window of outbound clicks from ads. |
metric |
ads_REPIN_1 |
ads_REPIN_1 |
The number of times users saved or ‘repinned’ an ad. This is a metric indicating user engagement and content curation. |
dimension |
ads_REPIN_2 |
ads_REPIN_2 |
The number of times users saved or ‘repinned’ an ad. This represents a specific type or version of the repin metric. |
dimension |
ads_SPEND_IN_MICRO_DOLLAR |
ads_SPEND_IN_MICRO_DOLLAR |
The total amount spent on ads, expressed in micro-currency units of the advertiser’s currency. |
dimension |
ads_TOTAL_CHECKOUT |
ads_TOTAL_CHECKOUT |
The total number of checkout conversions attributed to ads. |
metric |
ads_TOTAL_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
ads_TOTAL_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
The total value, in micro-dollars, of checkout conversions attributed to ads. |
metric |
ads_TOTAL_CLICK_ADD_TO_CART |
ads_TOTAL_CLICK_ADD_TO_CART |
The total number of add-to-cart conversion events that occurred after a user clicked on an ad. |
dimension |
ads_TOTAL_CLICK_CHECKOUT |
ads_TOTAL_CLICK_CHECKOUT |
The total number of checkout conversion events that occurred after a user clicked on an ad. |
dimension |
ads_TOTAL_CLICK_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
ads_TOTAL_CLICK_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
The total value, in micro-dollars, of checkout conversion events that occurred after a user clicked on an ad. Values are based on the advertiser’s currency. |
dimension |
ads_TOTAL_CLICK_LEAD |
ads_TOTAL_CLICK_LEAD |
The total number of lead generation conversion events that occurred after a user clicked on an ad. |
dimension |
ads_TOTAL_CLICK_SIGNUP |
ads_TOTAL_CLICK_SIGNUP |
The total number of signup conversion events that occurred after a user clicked on an ad. |
dimension |
ads_TOTAL_CLICK_SIGNUP_VALUE_IN_MICRO_DOLLAR |
ads_TOTAL_CLICK_SIGNUP_VALUE_IN_MICRO_DOLLAR |
The total value, in micro-dollars, of signup conversion events that occurred after a user clicked on an ad. Values are based on the advertiser’s currency. |
dimension |
ads_TOTAL_CONVERSIONS |
ads_TOTAL_CONVERSIONS |
The total number of conversion events attributed to advertisements. |
metric |
ads_TOTAL_CUSTOM |
ads_TOTAL_CUSTOM |
The total number of custom conversions tracked for ads. |
dimension |
ads_TOTAL_ENGAGEMENT |
ads_TOTAL_ENGAGEMENT |
The total number of engagement actions with an ad, which can include saves, close-ups, and link clicks. |
dimension |
ads_TOTAL_ENGAGEMENT_CHECKOUT |
ads_TOTAL_ENGAGEMENT_CHECKOUT |
The total number of checkout conversion events that occurred after a user engaged with an ad. |
dimension |
ads_TOTAL_ENGAGEMENT_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
ads_TOTAL_ENGAGEMENT_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
The total value, in micro-dollars, of checkout conversion events that occurred after a user engaged with an ad. Values are based on the advertiser’s currency. |
dimension |
ads_TOTAL_ENGAGEMENT_LEAD |
ads_TOTAL_ENGAGEMENT_LEAD |
The total number of lead generation conversion events that occurred after a user engaged with an ad. |
dimension |
ads_TOTAL_ENGAGEMENT_SIGNUP |
ads_TOTAL_ENGAGEMENT_SIGNUP |
The total number of signup conversion events that occurred after a user engaged with an ad. |
dimension |
ads_TOTAL_ENGAGEMENT_SIGNUP_VALUE_IN_MICRO_DOLLAR |
ads_TOTAL_ENGAGEMENT_SIGNUP_VALUE_IN_MICRO_DOLLAR |
The total value, in micro-dollars, of signup conversion events that occurred after a user engaged with an ad. Values are based on the advertiser’s currency. |
dimension |
ads_TOTAL_LEAD |
ads_TOTAL_LEAD |
The total number of lead generation events attributed to an ad. |
dimension |
ads_TOTAL_VIDEO_3SEC_VIEWS |
ads_TOTAL_VIDEO_3SEC_VIEWS |
The total number of times an ad’s video content was viewed for at least 3 seconds. |
metric |
ads_TOTAL_VIEW_ADD_TO_CART |
ads_TOTAL_VIEW_ADD_TO_CART |
The total number of add-to-cart conversion events that occurred after a user viewed an ad. |
dimension |
ads_TOTAL_VIEW_CHECKOUT |
ads_TOTAL_VIEW_CHECKOUT |
The total number of checkout conversion events that occurred after a user viewed an ad. |
dimension |
ads_TOTAL_VIEW_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
ads_TOTAL_VIEW_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
The total value, in micro-dollars, of checkout conversion events that occurred after a user viewed an ad. Values are based on the advertiser’s currency. |
dimension |
ads_TOTAL_VIEW_LEAD |
ads_TOTAL_VIEW_LEAD |
The total number of lead generation conversion events that occurred after a user viewed an ad. |
dimension |
ads_TOTAL_VIEW_SIGNUP |
ads_TOTAL_VIEW_SIGNUP |
The total number of signup conversion events that occurred after a user viewed an ad. |
dimension |
ads_TOTAL_VIEW_SIGNUP_VALUE_IN_MICRO_DOLLAR |
ads_TOTAL_VIEW_SIGNUP_VALUE_IN_MICRO_DOLLAR |
The total value, in micro-dollars, of signup conversion events that occurred after a user viewed an ad. Values are based on the advertiser’s currency. |
dimension |
ads_TOTAL_WEB_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
ads_TOTAL_WEB_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
The total value, in micro-dollars, of checkout conversion events from web activity, attributed to an ad. Values are based on the advertiser’s currency. |
dimension |
ads_TOTAL_WEB_CLICK_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
ads_TOTAL_WEB_CLICK_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
The total value, in micro-dollars, of checkout conversion events from web activity, specifically after a user clicked on an ad. Values are based on the advertiser’s currency. |
dimension |
ads_TOTAL_WEB_ENGAGEMENT_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
ads_TOTAL_WEB_ENGAGEMENT_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
The total value, in micro-dollars, of checkout conversion events from web activity, specifically after a user engaged with an ad. Values are based on the advertiser’s currency. |
dimension |
ads_TOTAL_WEB_VIEW_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
ads_TOTAL_WEB_VIEW_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
The total value, in micro-dollars, of checkout conversion events from web activity, specifically after a user viewed an ad. Values are based on the advertiser’s currency. |
dimension |
ads_VIDEO_LENGTH |
ads_VIDEO_LENGTH |
The length of the video creative used in an ad. |
metric |
ads_carousel_destination_urls |
ads_carousel_destination_urls |
A list of destination URLs for the individual cards within a carousel ad. |
dimension |
ads_click_tracking_url |
ads_click_tracking_url |
The tracking URL for ad clicks. |
dimension |
ads_creative_type |
ads_creative_type |
The type of creative used for the ad (e.g., image, video, carousel). |
dimension |
ads_destination_url |
ads_destination_url |
The primary URL where users are directed after interacting with the ad. |
dimension |
ads_id |
ads_id |
Unique identifier for a specific ad. |
dimension |
ads_name |
ads_name |
The name of the ad. |
dimension |
ads_review_status |
ads_review_status |
The current review status of an ad (e.g., approved, pending, rejected). |
dimension |
ads_status |
ads_status |
The current status of the ad (e.g., active, paused, archived). |
dimension |
ads_tracking_urls.click |
ads_tracking_urls.click |
The click tracking URL configured at the ad level. |
dimension |
ads_tracking_urls.impression |
ads_tracking_urls.impression |
The impression tracking URL configured at the ad level. |
dimension |
ads_type |
ads_type |
The type of ad, categorizing its format or objective. |
dimension |
ads_updated_time |
ads_updated_time |
The timestamp indicating when the ad-related data was last updated. |
metric |
adset_name |
adset_name |
The name of the ad set (ad group). |
dimension |
adset_status |
adset_status |
The status of the ad set (ad group), indicating if it is active, paused, or archived. |
dimension |
advertiser |
advertiser |
The name or identifier of the advertiser associated with the campaign or ad. |
dimension |
advertiser_campaign_ids |
advertiser_campaign_ids |
A list of campaign identifiers associated with a specific advertiser. |
dimension |
advertiser_id |
advertiser_id |
The unique identifier for the advertiser. |
dimension |
advertiser_name |
advertiser_name |
The name of the advertiser. |
dimension |
agency |
agency |
The name or identifier of the advertising agency managing the campaigns. |
dimension |
all_impressions |
all_impressions |
The total number of impressions across all campaigns or content. |
metric |
alt_text |
alt_text |
Alternative text description for images in Pins, used for accessibility and SEO. |
dimension |
app_install_desktop_action_desktop_conversion |
app_install_desktop_action_desktop_conversion |
The number of “app install” conversions that originated from a desktop action (e.g., a click or engagement) on a desktop device. |
dimension |
app_install_desktop_action_mobile_conversion |
app_install_desktop_action_mobile_conversion |
The number of “app install” conversions that originated from a desktop action (e.g., a click or engagement) on a mobile device. |
dimension |
app_install_desktop_action_tablet_conversion |
app_install_desktop_action_tablet_conversion |
The number of “app install” conversions that originated from a desktop action (e.g., a click or engagement) on a tablet device. |
dimension |
app_install_mobile_action_desktop_conversion |
app_install_mobile_action_desktop_conversion |
The number of “app install” conversions that originated from a mobile action (e.g., a click or engagement) on a desktop device. |
dimension |
app_install_mobile_action_mobile_conversion |
app_install_mobile_action_mobile_conversion |
The number of “app install” conversions that originated from a mobile action (e.g., a click or engagement) on a mobile device. |
dimension |
app_install_mobile_action_tablet_conversion |
app_install_mobile_action_tablet_conversion |
The number of “app install” conversions that originated from a mobile action (e.g., a click or engagement) on a tablet device. |
dimension |
app_install_tablet_action_desktop_conversion |
app_install_tablet_action_desktop_conversion |
The number of “app install” conversions that originated from a tablet action (e.g., a click or engagement) on a desktop device. |
dimension |
app_install_tablet_action_mobile_conversion |
app_install_tablet_action_mobile_conversion |
The number of “app install” conversions that originated from a tablet action (e.g., a click or engagement) on a mobile device. |
dimension |
app_install_tablet_action_tablet_conversion |
app_install_tablet_action_tablet_conversion |
The number of “app install” conversions that originated from a tablet action (e.g., a click or engagement) on a tablet device. |
dimension |
asset_length |
asset_length |
The length or duration of a media asset, such as a video. |
metric |
board_count |
board_count |
The total number of boards associated with a Pinterest account. |
metric |
board_id |
board_id |
Unique identifier for a Pinterest board. |
dimension |
board_owner.username |
board_owner.username |
The username of the owner of the Pinterest board. |
dimension |
board_section_id |
board_section_id |
Unique identifier for a section within a Pinterest board. |
dimension |
brand |
brand |
The brand associated with the advertisement or product. |
dimension |
budget |
budget |
The total budget allocated for a campaign or ad group. |
metric |
business_name |
business_name |
The name of the business associated with the Pinterest account. |
dimension |
buying_type |
buying_type |
The purchasing model for ad space (e.g., auction, fixed price). |
dimension |
campaign_created_time |
campaign_created_time |
The creation time of the campaign in Unix timestamp (seconds). |
dimension |
campaign_daily_spend_cap |
campaign_daily_spend_cap |
The daily spending cap for the campaign in microcurrency. |
metric |
campaign_end_time |
campaign_end_time |
The scheduled end time of the campaign. |
dimension |
campaign_entity_status |
campaign_entity_status |
The status of the campaign entity, indicating if it is active, paused, or archived. |
dimension |
campaign_id |
campaign_id |
The unique identifier for the campaign. |
dimension |
campaign_ids |
campaign_ids |
A list of unique identifiers for associated campaigns. |
dimension |
campaign_is_campaign_budget_optimization |
campaign_is_campaign_budget_optimization |
A boolean value indicating whether the campaign is using Campaign Budget Optimization (CBO), a feature where Pinterest automatically distributes the campaign budget across ad groups to optimize performance. |
dimension |
campaign_is_flexible_daily_budgets |
campaign_is_flexible_daily_budgets |
A boolean value indicating whether the campaign is utilizing Flexible Daily Budgets (FDB), which allows for automatic adjustment of daily ad spend, including rolling over unspent budget and overspending on high-opportunity days, to optimize performance over a weekly period. |
dimension |
campaign_lifetime_spend_cap |
campaign_lifetime_spend_cap |
The total spending cap for the campaign’s lifetime in microcurrency. |
metric |
campaign_managed_status |
campaign_managed_status |
The current management status of the campaign (e.g., active, paused, archived). |
dimension |
campaign_name |
campaign_name |
The name of the campaign. |
dimension |
campaign_objective |
campaign_objective |
The primary goal of an advertising campaign (e.g., brand awareness, traffic, conversions). |
dimension |
campaign_objective_type |
campaign_objective_type |
The objective type of the campaign (e.g., BRAND_AWARENESS, TRAFFIC, CONVERSION). |
dimension |
campaign_order_line_id |
campaign_order_line_id |
The unique identifier for the order line associated with a campaign. |
dimension |
campaign_start_time |
campaign_start_time |
The scheduled start time of the campaign. |
dimension |
campaign_status |
campaign_status |
The current status of the campaign, indicating if it is active, paused, or archived. |
dimension |
campaign_summary_status |
campaign_summary_status |
The overall summary status of the campaign, indicating its current state (e.g., “RUNNING”, “PAUSED”, “ARCHIVED”). |
dimension |
campaign_tracking_urls |
campaign_tracking_urls |
A list of tracking URLs associated with the campaign for monitoring performance and attributing actions. |
dimension |
campaign_tracking_urls.impression |
campaign_tracking_urls.impression |
The impression tracking URL configured at the campaign level. |
dimension |
campaign_type |
campaign_type |
The type of the campaign, which is always ‘campaign’. |
dimension |
campaign_updated_time |
campaign_updated_time |
The timestamp indicating the last time a campaign was updated. |
dimension |
categories_id |
categories_id |
Unique identifier for an audience category. |
dimension |
categories_index |
categories_index |
Positional index for an audience category. |
dimension |
categories_key |
categories_key |
A key representing an audience category. |
metric |
categories_name |
categories_name |
The human-readable name of an audience category. |
dimension |
categories_ratio |
categories_ratio |
The proportion or percentage of the audience belonging to a specific category. |
metric |
channel |
channel |
The advertising channel used for the campaign. |
dimension |
checkout_desktop_action_desktop_conversion |
checkout_desktop_action_desktop_conversion |
The number of “checkout” conversions that originated from a desktop action (e.g., a click or engagement) on a desktop device. |
metric |
checkout_desktop_action_mobile_conversion |
checkout_desktop_action_mobile_conversion |
The number of “checkout” conversions that originated from a desktop action (e.g., a click or engagement) on a mobile device. |
dimension |
checkout_desktop_action_tablet_conversion |
checkout_desktop_action_tablet_conversion |
The number of “checkout” conversions that originated from a desktop action (e.g., a click or engagement) on a tablet device. |
dimension |
checkout_mobile_action_desktop_conversion |
checkout_mobile_action_desktop_conversion |
The number of “checkout” conversions that originated from a mobile action (e.g., a click or engagement) on a desktop device. |
metric |
checkout_mobile_action_mobile_conversion |
checkout_mobile_action_mobile_conversion |
The number of “checkout” conversions that originated from a mobile action (e.g., a click or engagement) on a mobile device. |
metric |
checkout_mobile_action_tablet_conversion |
checkout_mobile_action_tablet_conversion |
The number of “checkout” conversions that originated from a mobile action (e.g., a click or engagement) on a tablet device. |
dimension |
checkout_roas |
checkout_roas |
Return on ad spend (ROAS) for checkout conversions. |
metric |
checkout_tablet_action_desktop_conversion |
checkout_tablet_action_desktop_conversion |
The number of “checkout” conversions that originated from a tablet action (e.g., a click or engagement) on a desktop device. |
metric |
checkout_tablet_action_mobile_conversion |
checkout_tablet_action_mobile_conversion |
The number of “checkout” conversions that originated from a tablet action (e.g., a click or engagement) on a mobile device. |
metric |
checkout_tablet_action_tablet_conversion |
checkout_tablet_action_tablet_conversion |
The number of “checkout” conversions that originated from a tablet action (e.g., a click or engagement) on a tablet device. |
dimension |
checkout_value_from_click_conversions |
checkout_value_from_click_conversions |
The value of checkout conversions attributed to click actions. |
dimension |
checkout_value_from_click_conversions_micro |
checkout_value_from_click_conversions_micro |
The value of checkout conversions in microcurrency attributed to click actions. |
metric |
checkout_value_from_engagement_conversions |
checkout_value_from_engagement_conversions |
The value of checkout conversions attributed to engagement actions. |
metric |
checkout_value_from_engagement_conversions_micro |
checkout_value_from_engagement_conversions_micro |
The value of checkout conversions in microcurrency attributed to engagement actions. |
metric |
checkout_value_from_view_conversions |
checkout_value_from_view_conversions |
The value of checkout conversions attributed to view-through actions. |
metric |
checkout_value_from_view_conversions_micro |
checkout_value_from_view_conversions_micro |
The value of checkout conversions in microcurrency attributed to view-through actions. |
metric |
clicks_total |
clicks_total |
The total number of clicks on ads or Pins. |
metric |
clickthrough |
clickthrough |
Total number of clickthroughs on a Pin or ad, which includes any clicks that lead to a destination outside of Pinterest. |
dimension |
clickthrough_conversions_(add_to_cart) |
clickthrough_conversions_(add_to_cart) |
The number of add-to-cart conversions attributed to click actions. |
dimension |
clickthrough_conversions_(app_install) |
clickthrough_conversions_(app_install) |
The number of app install conversions attributed to click actions. |
dimension |
clickthrough_conversions_(category_view) |
clickthrough_conversions_(category_view) |
The number of category view conversions attributed to click actions. |
dimension |
clickthrough_conversions_(checkout) |
clickthrough_conversions_(checkout) |
The number of checkout conversions attributed to clickthroughs. |
dimension |
clickthrough_conversions_(custom) |
clickthrough_conversions_(custom) |
The number of custom conversions attributed to click actions. |
metric |
clickthrough_conversions_(lead) |
clickthrough_conversions_(lead) |
The number of lead conversions attributed to clickthroughs. |
dimension |
clickthrough_conversions_(page_visit) |
clickthrough_conversions_(page_visit) |
The number of page visit conversions attributed to clickthroughs. |
dimension |
clickthrough_conversions_(signup) |
clickthrough_conversions_(signup) |
The number of signup conversions attributed to click actions. |
dimension |
clickthrough_conversions_(unknown) |
clickthrough_conversions_(unknown) |
The total number of conversions attributed to user clicks on ads, where the specific conversion action type is not categorized. |
metric |
clickthrough_conversions_(watch_video) |
clickthrough_conversions_(watch_video) |
The number of watch video conversions attributed to click actions. |
dimension |
clickthrough_conversions_(website_search) |
clickthrough_conversions_(website_search) |
The number of website search conversions attributed to click actions. |
dimension |
clickthrough_order_quantity_(checkout) |
clickthrough_order_quantity_(checkout) |
The quantity of items purchased in checkout conversions attributed to click actions. |
dimension |
clickthrough_rate |
clickthrough_rate |
The rate at which users click through after seeing an impression, calculated as clicks divided by impressions. |
dimension |
clickthrough_value(add_to_cart) |
clickthrough_value(add_to_cart) |
The total monetary value generated from ‘add to cart’ conversion events that resulted from clicks on your ads. |
dimension |
clickthrough_value(app_install) |
clickthrough_value(app_install) |
The total monetary value generated from ‘app install’ conversion events that resulted from clicks on your ads. |
dimension |
clickthrough_value(category_view) |
clickthrough_value(category_view) |
The value associated with a specific clickthrough conversion event, such as a category view. |
dimension |
clickthrough_value(custom) |
clickthrough_value(custom) |
The total monetary value generated from custom conversion events that resulted from clicks on your ads. |
dimension |
clickthrough_value(lead) |
clickthrough_value(lead) |
The total monetary value generated from ‘lead’ conversion events that resulted from clicks on your ads. |
dimension |
clickthrough_value(page_visit) |
clickthrough_value(page_visit) |
The total monetary value generated from ‘page visit’ conversion events that resulted from clicks on your ads. |
dimension |
clickthrough_value(signup) |
clickthrough_value(signup) |
The total monetary value generated from ‘signup’ conversion events that resulted from clicks on your ads. |
dimension |
clickthrough_value(unknown) |
clickthrough_value(unknown) |
The value associated with an unspecified clickthrough conversion event. |
dimension |
clickthrough_value(watch_video) |
clickthrough_value(watch_video) |
The total monetary value generated from ‘watch video’ conversion events that resulted from clicks on your ads. |
dimension |
clickthrough_value(website_search) |
clickthrough_value(website_search) |
The value associated with a clickthrough conversion event from a website search. |
dimension |
clickthrough_value_(add_to_cart) |
clickthrough_value_(add_to_cart) |
The total monetary value generated from ‘add to cart’ conversion events attributed to clicks. |
dimension |
clickthrough_value_(app_install) |
clickthrough_value_(app_install) |
The total monetary value generated from ‘app install’ conversion events attributed to clicks. |
dimension |
clickthrough_value_(category_view) |
clickthrough_value_(category_view) |
The value associated with a specific clickthrough conversion event, such as a category view. |
dimension |
clickthrough_value_(custom) |
clickthrough_value_(custom) |
The total monetary value generated from custom conversion events attributed to clicks. |
dimension |
clickthrough_value_(lead) |
clickthrough_value_(lead) |
The total monetary value generated from ‘lead’ conversion events attributed to clicks. |
dimension |
clickthrough_value_(page_visit) |
clickthrough_value_(page_visit) |
The total monetary value generated from ‘page visit’ conversion events attributed to clicks. |
dimension |
clickthrough_value_(signup) |
clickthrough_value_(signup) |
The total monetary value generated from ‘signup’ conversion events attributed to clicks. |
dimension |
clickthrough_value_(unknown) |
clickthrough_value_(unknown) |
The value associated with an unspecified clickthrough conversion event. |
dimension |
clickthrough_value_(watch_video) |
clickthrough_value_(watch_video) |
The total monetary value generated from ‘watch video’ conversion events attributed to clicks. |
dimension |
clickthrough_value_(website_search) |
clickthrough_value_(website_search) |
The value associated with a clickthrough conversion event from a website search. |
dimension |
clickthrough_value_micro(add_to_cart) |
clickthrough_value_micro(add_to_cart) |
The granular value associated with a micro-conversion event where an item is added to a shopping cart. |
dimension |
clickthrough_value_micro(app_install) |
clickthrough_value_micro(app_install) |
The granular value associated with a micro-conversion event where an application is installed. |
dimension |
clickthrough_value_micro(category_view) |
clickthrough_value_micro(category_view) |
The granular value associated with a micro-conversion event for viewing a category. |
dimension |
clickthrough_value_micro(custom) |
clickthrough_value_micro(custom) |
The granular value associated with a custom-defined micro-conversion event. |
dimension |
clickthrough_value_micro(lead) |
clickthrough_value_micro(lead) |
The granular value associated with a micro-conversion event where a lead is generated. |
dimension |
clickthrough_value_micro(page_visit) |
clickthrough_value_micro(page_visit) |
The granular value associated with a micro-conversion event for a page visit. |
dimension |
clickthrough_value_micro(signup) |
clickthrough_value_micro(signup) |
The granular value associated with a micro-conversion event for a user signup. |
dimension |
clickthrough_value_micro(unknown) |
clickthrough_value_micro(unknown) |
The granular value associated with an unspecified micro-conversion event. |
dimension |
clickthrough_value_micro(watch_video) |
clickthrough_value_micro(watch_video) |
The granular value associated with a micro-conversion event for watching a video. |
dimension |
clickthrough_value_micro(website_search) |
clickthrough_value_micro(website_search) |
The granular value associated with a micro-conversion event from a website search. |
dimension |
clickthrough_value_micro_(add_to_cart) |
clickthrough_value_micro_(add_to_cart) |
The monetary value, in micro-units of the advertiser’s currency, of “add to cart” conversions attributed to user clicks on ads. |
metric |
clickthrough_value_micro_(app_install) |
clickthrough_value_micro_(app_install) |
The monetary value, in micro-units of the advertiser’s currency, of “app install” conversions attributed to user clicks on ads. |
metric |
clickthrough_value_micro_(category_view) |
clickthrough_value_micro_(category_view) |
The monetary value, in micro-units of the advertiser’s currency, of “category view” conversions attributed to user clicks on ads. |
metric |
clickthrough_value_micro_(custom) |
clickthrough_value_micro_(custom) |
The monetary value, in micro-units of the advertiser’s currency, of “custom” conversions attributed to user clicks on ads. |
metric |
clickthrough_value_micro_(lead) |
clickthrough_value_micro_(lead) |
The value of lead conversions in microcurrency attributed to click actions. |
metric |
clickthrough_value_micro_(page_visit) |
clickthrough_value_micro_(page_visit) |
The monetary value, in micro-units of the advertiser’s currency, of “page visit” conversions attributed to user clicks on ads. |
metric |
clickthrough_value_micro_(signup) |
clickthrough_value_micro_(signup) |
The value of signup conversions in microcurrency attributed to click actions. |
metric |
clickthrough_value_micro_(unknown) |
clickthrough_value_micro_(unknown) |
The monetary value, in micro-units of the advertiser’s currency, of “unknown” conversions attributed to user clicks on ads. |
metric |
clickthrough_value_micro_(watch_video) |
clickthrough_value_micro_(watch_video) |
The monetary value, in micro-units of the advertiser’s currency, of “watch video” conversions attributed to user clicks on ads. |
metric |
clickthrough_value_micro_(website_search) |
clickthrough_value_micro_(website_search) |
The monetary value, in micro-units of the advertiser’s currency, of “website search” conversions attributed to user clicks on ads. |
metric |
closeup |
closeup |
The number of times a Pin closeup was viewed. |
dimension |
closeup_rate |
closeup_rate |
The rate at which users view a Pin in closeup mode. |
dimension |
comment_count |
comment_count |
The total number of comments on a Pin. |
metric |
conversion_quantity_from_add_to_cart_clicks |
conversion_quantity_from_add_to_cart_clicks |
The number of “add to cart” conversions that resulted from user clicks on ads. |
metric |
conversion_quantity_from_add_to_cart_engagements |
conversion_quantity_from_add_to_cart_engagements |
The number of “add to cart” conversions that resulted from user engagements on ads. |
dimension |
conversion_quantity_from_add_to_cart_views |
conversion_quantity_from_add_to_cart_views |
The number of “add to cart” conversions that resulted from user views on ads. |
metric |
conversion_quantity_from_custom_clicks |
conversion_quantity_from_custom_clicks |
The number of custom conversion events attributed to clicks on ads. |
dimension |
conversion_quantity_from_custom_engagements |
conversion_quantity_from_custom_engagements |
The number of “custom” conversions that resulted from user engagements on ads. |
dimension |
conversion_quantity_from_custom_views |
conversion_quantity_from_custom_views |
The number of custom conversion events attributed to views of ads. |
dimension |
conversion_quantity_from_lead_clicks |
conversion_quantity_from_lead_clicks |
The number of “lead” conversions that resulted from user clicks on ads. |
metric |
conversion_quantity_from_lead_engagements |
conversion_quantity_from_lead_engagements |
The number of “lead” conversions that resulted from user engagements on ads. |
dimension |
conversion_quantity_from_lead_views |
conversion_quantity_from_lead_views |
The number of “lead” conversions that resulted from user views on ads. |
metric |
conversion_quantity_from_page_visit_clicks |
conversion_quantity_from_page_visit_clicks |
The number of “page visit” conversions that resulted from user clicks on ads. |
metric |
conversion_quantity_from_page_visit_views |
conversion_quantity_from_page_visit_views |
The number of “page visit” conversions that resulted from user views on ads. |
metric |
conversion_quantity_from_page_visits |
conversion_quantity_from_page_visits |
The number of “page visit” conversions that resulted from user visits on ads. |
dimension |
conversion_quantity_from_search_clicks |
conversion_quantity_from_search_clicks |
The number of “search” conversions that resulted from user clicks on ads. |
dimension |
conversion_quantity_from_search_engagements |
conversion_quantity_from_search_engagements |
The number of “search” conversions that resulted from user engagements on ads. |
dimension |
conversion_quantity_from_search_views |
conversion_quantity_from_search_views |
The number of “search” conversions that resulted from user views on ads. |
dimension |
conversion_quantity_from_signup_clicks |
conversion_quantity_from_signup_clicks |
The quantity of signup conversions resulting from clicks. |
dimension |
conversion_quantity_from_signup_engagements |
conversion_quantity_from_signup_engagements |
The number of “signup” conversions that resulted from user engagements on ads. |
dimension |
conversion_quantity_from_signup_views |
conversion_quantity_from_signup_views |
The number of “signup” conversions that resulted from user views on ads. |
dimension |
conversion_quantity_from_unknown_clicks |
conversion_quantity_from_unknown_clicks |
The number of unknown conversion events attributed to clicks on ads. |
dimension |
conversion_quantity_from_unknown_engagements |
conversion_quantity_from_unknown_engagements |
The number of “unknown” conversions that resulted from user engagements on ads. |
dimension |
conversion_quantity_from_unknown_views |
conversion_quantity_from_unknown_views |
The number of unknown conversion events attributed to views of ads. |
dimension |
conversion_quantity_from_view_category_clicks |
conversion_quantity_from_view_category_clicks |
The number of “view category” conversions that resulted from user clicks on ads. |
metric |
conversion_quantity_from_view_category_engagements |
conversion_quantity_from_view_category_engagements |
The number of “view category” conversions that resulted from user engagements on ads. |
dimension |
conversion_quantity_from_view_category_views |
conversion_quantity_from_view_category_views |
The number of “view category” conversions that resulted from user views on ads. |
metric |
conversion_quantity_from_watch_video_clicks |
conversion_quantity_from_watch_video_clicks |
The number of “watch video” conversions that resulted from user clicks on ads. |
dimension |
conversion_quantity_from_watch_video_engagements |
conversion_quantity_from_watch_video_engagements |
The number of “watch video” conversions that resulted from user engagements on ads. |
dimension |
conversion_quantity_from_watch_video_views |
conversion_quantity_from_watch_video_views |
The number of “watch video” conversions that resulted from user views on ads. |
dimension |
conversions |
conversions |
The total number of conversion events. |
dimension |
conversions_(app_install) |
conversions_(app_install) |
The total number of app install conversions. |
dimension |
cost_per_2second_50%_viewability_video_view |
cost_per_2second_50%_viewability_video_view |
The average cost incurred for each video view that played continuously for at least 2 seconds with 50% of the video in view. |
dimension |
cost_per_2second_50%_viewability_video_view_micro |
cost_per_2second_50%_viewability_video_view_micro |
The cost incurred for each video view that achieved at least 50% viewability for 2 seconds, represented in micro-units of the advertiser’s currency. |
metric |
cost_per_at_least_95%_completed_video_view |
cost_per_at_least_95%_completed_video_view |
The average cost incurred for each video view that reached at least 95% of its total length. |
dimension |
cost_per_at_least_95%_completed_video_view_micro |
cost_per_at_least_95%_completed_video_view_micro |
The cost in microcurrency for a video view completed to at least 95%. |
metric |
cost_per_completed_video_view |
cost_per_completed_video_view |
The average cost incurred for each video view that reached 100% of its total length. |
dimension |
cost_per_completed_video_view_micro |
cost_per_completed_video_view_micro |
The cost in microcurrency for a completed video view. |
metric |
cost_per_lead |
cost_per_lead |
The cost associated with generating a lead. |
dimension |
cost_per_outbound_click |
cost_per_outbound_click |
The cost associated with each outbound click. |
dimension |
cost_per_outbound_click_in_dollar |
cost_per_outbound_click_in_dollar |
The cost incurred for each outbound click, expressed in US Dollars. |
dimension |
country |
country |
The two-character ISO 3166-1 alpha-2 country code associated with an ad account or audience. |
dimension |
country_code |
country_code |
The two-letter ISO country code representing the geographical location. |
dimension |
cpa_(app_install) |
cpa_(app_install) |
The cost incurred for each app install conversion, calculated as total ad spend divided by the number of app installs. |
dimension |
cpm_in_dollar |
cpm_in_dollar |
The cost per thousand impressions (CPM) for ads, expressed in dollars, indicating the price paid for one thousand views or displays of an advertisement. |
metric |
created_at |
created_at |
The date and time when the Pin or Board was created. |
dimension |
creative |
creative |
The ad creative or content used in the campaign. |
dimension |
creative_duration |
creative_duration |
The total duration of the creative content, typically for video ads. |
dimension |
creative_type |
creative_type |
The creative type of the ad or Pin, such as REGULAR, VIDEO, SHOPPING, CAROUSEL, MAX_VIDEO, COLLECTION, IDEA, or QUIZ. |
dimension |
custom_desktop_action_desktop_conversion |
custom_desktop_action_desktop_conversion |
The number of “custom” conversions that originated from a desktop action (e.g., a click or engagement) on a desktop device. |
dimension |
custom_desktop_action_mobile_conversion |
custom_desktop_action_mobile_conversion |
The number of “custom” conversions that originated from a desktop action (e.g., a click or engagement) on a mobile device. |
dimension |
custom_desktop_action_tablet_conversion |
custom_desktop_action_tablet_conversion |
The number of “custom” conversions that originated from a desktop action (e.g., a click or engagement) on a tablet device. |
dimension |
custom_mobile_action_desktop_conversion |
custom_mobile_action_desktop_conversion |
The number of “custom” conversions that originated from a mobile action (e.g., a click or engagement) on a desktop device. |
dimension |
custom_mobile_action_mobile_conversion |
custom_mobile_action_mobile_conversion |
The number of “custom” conversions that originated from a mobile action (e.g., a click or engagement) on a mobile device. |
dimension |
custom_mobile_action_tablet_conversion |
custom_mobile_action_tablet_conversion |
The number of “custom” conversions that originated from a mobile action (e.g., a click or engagement) on a tablet device. |
dimension |
custom_tablet_action_desktop_conversion |
custom_tablet_action_desktop_conversion |
The number of “custom” conversions that originated from a tablet action (e.g., a click or engagement) on a desktop device. |
dimension |
custom_tablet_action_mobile_conversion |
custom_tablet_action_mobile_conversion |
The number of “custom” conversions that originated from a tablet action (e.g., a click or engagement) on a mobile device. |
dimension |
custom_tablet_action_tablet_conversion |
custom_tablet_action_tablet_conversion |
The number of “custom” conversions that originated from a tablet action (e.g., a click or engagement) on a tablet device. |
dimension |
data_currency |
data_currency |
The currency in which data values (e.g., spend, revenue) are reported. |
dimension |
data_status |
data_status |
The current status of the data for a given entity, indicating its processing or availability state. |
dimension |
date |
date |
The date for which the metrics are reported. |
dimension |
date_created |
date_created |
The date when a specific record or entity was created. |
dimension |
date_range |
date_range |
The specific range of dates for which the data is reported. |
dimension |
date_range_end |
date_range_end |
The end date of the reporting period. |
dimension |
date_range_start |
date_range_start |
The start date of the reporting period. |
dimension |
demographics_ages_key |
demographics_ages_key |
A key or identifier for an age group within the demographic breakdown of an audience. |
dimension |
demographics_ages_name |
demographics_ages_name |
The human-readable name of an age group within the demographic breakdown of an audience. |
dimension |
demographics_ages_ratio |
demographics_ages_ratio |
The proportional representation or percentage of an age group within the demographic breakdown of an audience. |
metric |
demographics_countries_key |
demographics_countries_key |
A key or identifier (e.g., two-letter code) for a country within the demographic breakdown of an audience. |
dimension |
demographics_countries_name |
demographics_countries_name |
The human-readable name of a country within the demographic breakdown of an audience. |
dimension |
demographics_countries_ratio |
demographics_countries_ratio |
The proportional representation or percentage of a country within the demographic breakdown of an audience. |
dimension |
demographics_devices_key |
demographics_devices_key |
A key representing a demographic device type in audience insights. |
dimension |
demographics_devices_name |
demographics_devices_name |
The human-readable name of a demographic device type in audience insights. |
dimension |
demographics_devices_ratio |
demographics_devices_ratio |
The proportion or percentage of the audience using a specific device type. |
metric |
demographics_genders_key |
demographics_genders_key |
A key or identifier for a gender within the demographic breakdown of an audience. |
dimension |
demographics_genders_name |
demographics_genders_name |
The human-readable name of a gender within the demographic breakdown of an audience. |
dimension |
demographics_genders_ratio |
demographics_genders_ratio |
The proportional representation or percentage of a gender within the demographic breakdown of an audience. |
metric |
demographics_metros_key |
demographics_metros_key |
A key or identifier for a metropolitan area within the demographic breakdown of an audience. |
dimension |
demographics_metros_name |
demographics_metros_name |
The human-readable name of a metropolitan area within the demographic breakdown of an audience. |
dimension |
demographics_metros_ratio |
demographics_metros_ratio |
The proportional representation or percentage of a metropolitan area within the demographic breakdown of an audience. |
metric |
description |
description |
The description of the Pin or Board. |
dimension |
device_type |
device_type |
The type of device (e.g., mobile, tablet, desktop) on which an ad or Pin was viewed. |
dimension |
dominant_color |
dominant_color |
The dominant color detected in the Pin’s media. |
dimension |
earned_average_video_watch_time |
earned_average_video_watch_time |
The average time users spent watching organic video Pins. |
metric |
earned_clicks |
earned_clicks |
The number of organic clicks on Pins or content. |
metric |
earned_closeups |
earned_closeups |
The number of times users voluntarily viewed a Pin in closer detail (e.g., clicked to expand) through organic reach. |
metric |
earned_engagements |
earned_engagements |
The number of organic engagements on Pins or content. |
metric |
earned_impressions |
earned_impressions |
The number of organic impressions on Pins or content. |
metric |
earned_outbound_clicks |
earned_outbound_clicks |
The number of organic outbound clicks on Pins or content. |
metric |
earned_saves |
earned_saves |
The number of organic saves on Pins or content. |
metric |
earned_video_starts |
earned_video_starts |
The number of times an organic video started playing. |
metric |
earned_video_views |
earned_video_views |
The number of organic video views on Pins or content. |
metric |
earned_video_watched_at_100% |
earned_video_watched_at_100% |
The number of times an organic video was watched to 100% completion. |
metric |
earned_video_watched_at_25% |
earned_video_watched_at_25% |
The number of times an organic video was watched to at least 25% completion. |
metric |
earned_video_watched_at_50% |
earned_video_watched_at_50% |
The number of times an organic video was watched to at least 50% completion. |
metric |
earned_video_watched_at_75% |
earned_video_watched_at_75% |
The number of times an organic video was watched to at least 75% completion. |
metric |
earned_video_watched_at_95% |
earned_video_watched_at_95% |
The number of times an organic video was watched to at least 95% completion. |
metric |
ecpc_in_dollar |
ecpc_in_dollar |
The effective cost per click (eCPC) in dollars. |
metric |
ecpcv_in_dollar |
ecpcv_in_dollar |
The effective cost per completed video view, measured in dollars. This is a calculated ad performance metric. |
metric |
ecpcv_p95_in_dollar |
ecpcv_p95_in_dollar |
The 95th percentile of the effective cost per completed video view, measured in dollars. This indicates a higher bound for the cost per view. |
metric |
ecpe_in_dollar |
ecpe_in_dollar |
The effective cost per engagement (eCPE) in dollars. |
metric |
ecpv_in_dollar |
ecpv_in_dollar |
The effective cost per video view, measured in dollars. This is a calculated ad performance metric. |
metric |
end_time |
end_time |
The end time for a data range or the conclusion of a campaign/ad group. |
metric |
engagement |
engagement |
A general count of user engagements with a Pin or ad. |
metric |
engagement_conversions_(add_to_cart) |
engagement_conversions_(add_to_cart) |
The number of add-to-cart conversions attributed to engagement actions. |
dimension |
engagement_conversions_(app_install) |
engagement_conversions_(app_install) |
The number of app install conversions attributed to engagement actions. |
dimension |
engagement_conversions_(category_view) |
engagement_conversions_(category_view) |
The number of category view conversions attributed to engagement actions. |
dimension |
engagement_conversions_(checkout) |
engagement_conversions_(checkout) |
The number of checkout conversions attributed to engagement actions. |
dimension |
engagement_conversions_(custom) |
engagement_conversions_(custom) |
The number of custom conversions attributed to engagement actions. |
dimension |
engagement_conversions_(lead) |
engagement_conversions_(lead) |
The number of lead conversions attributed to engagement actions. |
dimension |
engagement_conversions_(page_visit) |
engagement_conversions_(page_visit) |
The number of page visit conversions attributed to engagement actions. |
dimension |
engagement_conversions_(signup) |
engagement_conversions_(signup) |
The number of signup conversions attributed to engagement actions. |
dimension |
engagement_conversions_(unknown) |
engagement_conversions_(unknown) |
The total number of conversions attributed to user engagements with ads, where the specific conversion action type is not categorized. |
dimension |
engagement_conversions_(watch_video) |
engagement_conversions_(watch_video) |
The number of watch video conversions attributed to engagement actions. |
dimension |
engagement_conversions_(website_search) |
engagement_conversions_(website_search) |
The number of website search conversions attributed to engagement actions. |
dimension |
engagement_order_quantity_(checkout) |
engagement_order_quantity_(checkout) |
The quantity of items purchased in checkout conversions attributed to engagement actions. |
dimension |
engagement_rate |
engagement_rate |
The rate at which users engage with content, calculated as total engagements divided by impressions. |
metric |
engagement_value(add_to_cart) |
engagement_value(add_to_cart) |
The total monetary value generated from ‘add to cart’ conversion events that resulted from engagement with your ads (e.g., saves, closeups, carousel swipes). |
dimension |
engagement_value(app_install) |
engagement_value(app_install) |
The total monetary value generated from ‘app install’ conversion events that resulted from engagement with your ads. |
dimension |
engagement_value(category_view) |
engagement_value(category_view) |
The value generated from an engagement event, such as a category view. |
dimension |
engagement_value(custom) |
engagement_value(custom) |
The total monetary value generated from custom conversion events that resulted from engagement with your ads. |
dimension |
engagement_value(lead) |
engagement_value(lead) |
The total monetary value generated from ‘lead’ conversion events that resulted from engagement with your ads. |
dimension |
engagement_value(page_visit) |
engagement_value(page_visit) |
The total monetary value generated from ‘page visit’ conversion events that resulted from engagement with your ads. |
dimension |
engagement_value(signup) |
engagement_value(signup) |
The total monetary value generated from ‘signup’ conversion events that resulted from engagement with your ads. |
dimension |
engagement_value(unknown) |
engagement_value(unknown) |
The value generated from an unspecified engagement event. |
dimension |
engagement_value(watch_video) |
engagement_value(watch_video) |
The total monetary value generated from ‘watch video’ conversion events that resulted from engagement with your ads. |
dimension |
engagement_value(website_search) |
engagement_value(website_search) |
The value generated from an engagement event, such as a website search. |
dimension |
engagement_value_(app_install) |
engagement_value_(app_install) |
The total monetary value generated from ‘app install’ conversion events attributed to engagement. |
dimension |
engagement_value_(custom) |
engagement_value_(custom) |
The total monetary value generated from custom conversion events attributed to engagement. |
dimension |
engagement_value_(lead) |
engagement_value_(lead) |
The total monetary value generated from ‘lead’ conversion events attributed to engagement. |
dimension |
engagement_value_(page_visit) |
engagement_value_(page_visit) |
The total monetary value generated from ‘page visit’ conversion events attributed to engagement. |
dimension |
engagement_value_(signup) |
engagement_value_(signup) |
The total monetary value generated from ‘signup’ conversion events attributed to engagement. |
dimension |
engagement_value_(unknown) |
engagement_value_(unknown) |
The value generated from an unspecified engagement event. |
dimension |
engagement_value_(watch_video) |
engagement_value_(watch_video) |
The total monetary value generated from ‘watch video’ conversion events attributed to engagement. |
dimension |
engagement_value_micro(add_to_cart) |
engagement_value_micro(add_to_cart) |
The granular value generated from a micro-engagement event where an item is added to a shopping cart. |
dimension |
engagement_value_micro(app_install) |
engagement_value_micro(app_install) |
The granular value generated from a micro-engagement event where an application is installed. |
dimension |
engagement_value_micro(category_view) |
engagement_value_micro(category_view) |
The total value, in micro-units of the advertiser’s currency (e.g., $0.000001 for USD), of category view events attributed to user engagements with an ad. Engagements include actions such as saves, closeups, carousel swipes, and secondary closeups or saves on collections. |
dimension |
engagement_value_micro(custom) |
engagement_value_micro(custom) |
The value of custom engagement events, measured in micro currency. Engagement events include saves, closeups, carousel swipes, and collection secondary closeups/saves. |
dimension |
engagement_value_micro(lead) |
engagement_value_micro(lead) |
The value of lead engagement events, measured in micro currency. Engagement events include saves, closeups, carousel swipes, and collection secondary closeups/saves. |
dimension |
engagement_value_micro(page_visit) |
engagement_value_micro(page_visit) |
The value of page visit engagement events, measured in micro currency. Engagement events include saves, closeups, carousel swipes, and collection secondary closeups/saves. |
dimension |
engagement_value_micro(signup) |
engagement_value_micro(signup) |
The value of signup engagement events, measured in micro currency. Engagement events include saves, closeups, carousel swipes, and collection secondary closeups/saves. |
dimension |
engagement_value_micro(unknown) |
engagement_value_micro(unknown) |
The monetary value generated from engagements with an unknown conversion type, expressed in micro-units of the currency. |
dimension |
engagement_value_micro(watch_video) |
engagement_value_micro(watch_video) |
The monetary value generated from engagements specifically related to video watches, expressed in micro-units of the currency. |
dimension |
engagement_value_micro(website_search) |
engagement_value_micro(website_search) |
The monetary value generated from engagements related to website searches, expressed in micro-units of the currency. |
dimension |
engagement_value_micro_(add_to_cart) |
engagement_value_micro_(add_to_cart) |
The monetary value, in micro-units of the advertiser’s currency, of “add to cart” conversions attributed to user engagements on ads. |
metric |
engagement_value_micro_(app_install) |
engagement_value_micro_(app_install) |
The monetary value, in micro-units of the advertiser’s currency, of “app install” conversions attributed to user engagements on ads. |
metric |
engagement_value_micro_(category_view) |
engagement_value_micro_(category_view) |
The monetary value, in micro-units of the advertiser’s currency, of “category view” conversions attributed to user engagements on ads. |
metric |
engagement_value_micro_(custom) |
engagement_value_micro_(custom) |
The monetary value, in micro-units of the advertiser’s currency, of “custom” conversions attributed to user engagements on ads. |
metric |
engagement_value_micro_(lead) |
engagement_value_micro_(lead) |
The monetary value, in micro-units of the advertiser’s currency, of “lead” conversions attributed to user engagements on ads. |
metric |
engagement_value_micro_(page_visit) |
engagement_value_micro_(page_visit) |
The monetary value, in micro-units of the advertiser’s currency, of “page visit” conversions attributed to user engagements on ads. |
metric |
engagement_value_micro_(signup) |
engagement_value_micro_(signup) |
The value of signup conversions in microcurrency attributed to engagement actions. |
metric |
engagement_value_micro_(unknown) |
engagement_value_micro_(unknown) |
The monetary value, in micro-units of the advertiser’s currency, of “unknown” conversions attributed to user engagements on ads. |
metric |
engagement_value_micro_(watch_video) |
engagement_value_micro_(watch_video) |
The monetary value, in micro-units of the advertiser’s currency, of “watch video” conversions attributed to user engagements on ads. |
metric |
engagement_value_micro_(website_search) |
engagement_value_micro_(website_search) |
The monetary value, in micro-units of the advertiser’s currency, of “website search” conversions attributed to user engagements on ads. |
metric |
entity |
entity |
A general identifier for the specific object or item being reported on. |
dimension |
eur_conv_rate |
eur_conv_rate |
The conversion rate used to convert monetary values to Euros. |
metric |
follower_count |
follower_count |
The number of followers a Pinterest account has. |
metric |
following_count |
following_count |
The number of accounts a Pinterest user is following. |
metric |
format_size |
format_size |
The size specification of the ad or Pin format. |
dimension |
format_type |
format_type |
The type of ad or Pin format. |
dimension |
frequency |
frequency |
The average number of times a user saw an ad within a given period. |
dimension |
full_screen_play |
full_screen_play |
Indicates whether a video was played in full-screen mode. |
dimension |
full_screen_playtime |
full_screen_playtime |
The total duration a video was played in full-screen mode. |
dimension |
group_name |
group_name |
The name of an ad group. |
dimension |
has_been_promoted |
has_been_promoted |
Indicates whether the Pin has been promoted through advertising. |
dimension |
id |
id |
The unique identifier for the entity (e.g., Pin ID, Board ID, Ad Account ID). |
dimension |
impression |
impression |
The total number of times a Pin or ad was displayed on screen. |
metric |
impressions |
impressions |
The total number of times an ad or Pin was displayed to users. |
metric |
impressions_total |
impressions_total |
The total number of times ads or Pins were displayed. |
metric |
inapp_add_to_cart_cost_per_action |
inapp_add_to_cart_cost_per_action |
The cost incurred for each in-app “add to cart” action, calculated as total ad spend divided by the number of in-app “add to cart” events. |
dimension |
inapp_add_to_cart_roas |
inapp_add_to_cart_roas |
The return on ad spend (ROAS) for in-app “add to cart” actions, indicating the revenue generated per dollar spent on advertising for these actions. |
dimension |
inapp_app_install_cost_per_action |
inapp_app_install_cost_per_action |
The cost incurred for each in-app “app install” action, calculated as total ad spend divided by the number of in-app “app install” events. |
dimension |
inapp_app_install_roas |
inapp_app_install_roas |
The return on ad spend (ROAS) for in-app “app install” actions, indicating the revenue generated per dollar spent on advertising for these actions. |
dimension |
inapp_checkout_cost_per_action |
inapp_checkout_cost_per_action |
The cost incurred for each in-app “checkout” action, calculated as total ad spend divided by the number of in-app “checkout” events. |
dimension |
inapp_checkout_roas |
inapp_checkout_roas |
The return on ad spend (ROAS) for in-app “checkout” actions, indicating the revenue generated per dollar spent on advertising for these actions. |
dimension |
inapp_search_cost_per_action |
inapp_search_cost_per_action |
The cost incurred for each in-app “search” action, calculated as total ad spend divided by the number of in-app “search” events. |
dimension |
inapp_search_roas |
inapp_search_roas |
The return on ad spend (ROAS) for in-app “search” actions, indicating the revenue generated per dollar spent on advertising for these actions. |
dimension |
inapp_signup_cost_per_action |
inapp_signup_cost_per_action |
The cost incurred for each in-app “signup” action, calculated as total ad spend divided by the number of in-app “signup” events. |
dimension |
inapp_signup_roas |
inapp_signup_roas |
The return on ad spend (ROAS) for in-app “signup” actions, indicating the revenue generated per dollar spent on advertising for these actions. |
dimension |
inapp_unknown_cost_per_action |
inapp_unknown_cost_per_action |
The cost incurred for each in-app “unknown” action, calculated as total ad spend divided by the number of in-app “unknown” events. |
dimension |
inapp_unknown_roas |
inapp_unknown_roas |
The return on ad spend (ROAS) for in-app “unknown” actions, indicating the revenue generated per dollar spent on advertising for these actions. |
dimension |
inventory_id |
inventory_id |
The unique identifier for an inventory item associated with a Pin. |
dimension |
is_owner |
is_owner |
A boolean indicating if the current authenticated user is the owner of the resource. |
dimension |
is_standard |
is_standard |
Indicates whether an item or event is considered standard. |
dimension |
language |
language |
The language targeted by the ad or content. |
dimension |
lead |
lead |
The number of lead conversions. |
dimension |
lead_desktop_action_desktop_conversion |
lead_desktop_action_desktop_conversion |
The number of “lead” conversions that originated from a desktop action (e.g., a click or engagement) on a desktop device. |
metric |
lead_desktop_action_mobile_conversion |
lead_desktop_action_mobile_conversion |
The number of “lead” conversions that originated from a desktop action (e.g., a click or engagement) on a mobile device. |
metric |
lead_desktop_action_tablet_conversion |
lead_desktop_action_tablet_conversion |
The number of “lead” conversions that originated from a desktop action (e.g., a click or engagement) on a tablet device. |
dimension |
lead_mobile_action_desktop_conversion |
lead_mobile_action_desktop_conversion |
The number of “lead” conversions that originated from a mobile action (e.g., a click or engagement) on a desktop device. |
dimension |
lead_mobile_action_mobile_conversion |
lead_mobile_action_mobile_conversion |
The number of “lead” conversions that originated from a mobile action (e.g., a click or engagement) on a mobile device. |
metric |
lead_mobile_action_tablet_conversion |
lead_mobile_action_tablet_conversion |
The number of “lead” conversions that originated from a mobile action (e.g., a click or engagement) on a tablet device. |
dimension |
lead_tablet_action_desktop_conversion |
lead_tablet_action_desktop_conversion |
The number of “lead” conversions that originated from a tablet action (e.g., a click or engagement) on a desktop device. |
dimension |
lead_tablet_action_mobile_conversion |
lead_tablet_action_mobile_conversion |
The number of “lead” conversions that originated from a tablet action (e.g., a click or engagement) on a mobile device. |
metric |
lead_tablet_action_tablet_conversion |
lead_tablet_action_tablet_conversion |
The number of “lead” conversions that originated from a tablet action (e.g., a click or engagement) on a tablet device. |
dimension |
leads |
leads |
The total number of lead events. |
dimension |
lifetime_metrics.clickthrough |
lifetime_metrics.clickthrough |
The total number of clickthroughs over the lifetime of a Pin or ad. |
metric |
lifetime_metrics.comment |
lifetime_metrics.comment |
The total number of comments accumulated over the lifetime of a Pin. |
metric |
lifetime_metrics.impression |
lifetime_metrics.impression |
The total number of impressions received over the lifetime of a Pin or ad. |
metric |
lifetime_metrics.pin_click |
lifetime_metrics.pin_click |
The total number of clicks on a Pin over its lifetime. |
metric |
lifetime_metrics.reaction |
lifetime_metrics.reaction |
The total number of reactions accumulated over the lifetime of a Pin. |
metric |
like_count |
like_count |
The number of likes received by a Pin. |
metric |
link |
link |
The destination URL for the Pin when clicked. |
dimension |
market |
market |
The geographical market being targeted by the ad campaign. |
dimension |
media.cover_image_url |
media.cover_image_url |
The URL of the cover image for a video Pin. |
dimension |
media.duration |
media.duration |
The duration of the video in milliseconds. |
metric |
media.height |
media.height |
The height of the primary media asset in a Pin. |
metric |
media.images.1200x.height |
media.images.1200x.height |
The height of the 1200x scaled version of the Pin’s image media. |
metric |
media.images.1200x.url |
media.images.1200x.url |
The URL of the 1200x scaled version of the Pin’s image media. |
dimension |
media.images.1200x.width |
media.images.1200x.width |
The width of the 1200x scaled version of the Pin’s image media. |
metric |
media.images.150x150.height |
media.images.150x150.height |
The height of the 150x150 scaled version of the Pin’s image media. |
metric |
media.images.150x150.url |
media.images.150x150.url |
The URL of the 150x150 scaled version of the Pin’s image media. |
dimension |
media.images.150x150.width |
media.images.150x150.width |
The width of the 150x150 scaled version of the Pin’s image media. |
metric |
media.images.400x300.height |
media.images.400x300.height |
The height of the 400x300 scaled version of the Pin’s image media. |
metric |
media.images.400x300.url |
media.images.400x300.url |
The URL of the 400x300 scaled version of the Pin’s image media. |
dimension |
media.images.400x300.width |
media.images.400x300.width |
The width of the 400x300 scaled version of the Pin’s image media. |
metric |
media.images.600x.height |
media.images.600x.height |
The height of the 600x scaled version of the Pin’s image media. |
metric |
media.images.600x.url |
media.images.600x.url |
The URL of the 600x scaled version of the Pin’s image media. |
dimension |
media.images.600x.width |
media.images.600x.width |
The width of the 600x scaled version of the Pin’s image media. |
metric |
media.images.originals.height |
media.images.originals.height |
The height of the original image media of the Pin. |
dimension |
media.images.originals.url |
media.images.originals.url |
The URL of the original, high-resolution image associated with a Pin. |
dimension |
media.images.originals.width |
media.images.originals.width |
The width of the original image media of the Pin. |
dimension |
media.items |
media.items |
A list of media items associated with a Pin, particularly for multi-image or video Pins. |
dimension |
media.media_type |
media.media_type |
The type of media associated with the Pin, such as image or video. |
dimension |
media.video_url |
media.video_url |
The URL of the video content embedded in a Pin. |
dimension |
media.width |
media.width |
The width of the primary media asset in a Pin. |
metric |
media_platform_id |
media_platform_id |
The unique identifier for the media platform. |
dimension |
monthly_views |
monthly_views |
The total number of views an account or Pin receives within a month. |
metric |
name |
name |
The name of the entity, such as a campaign, ad group, or Pin. |
dimension |
offline_checkout_cost_per_action |
offline_checkout_cost_per_action |
The cost incurred for each offline “checkout” action, calculated as total ad spend divided by the number of offline “checkout” events. |
dimension |
offline_checkout_roas |
offline_checkout_roas |
The return on ad spend (ROAS) for offline “checkout” actions, indicating the revenue generated per dollar spent on advertising for these actions. |
dimension |
offline_custom_cost_per_action |
offline_custom_cost_per_action |
The cost incurred for each offline “custom” action, calculated as total ad spend divided by the number of offline “custom” events. |
dimension |
offline_custom_roas |
offline_custom_roas |
The return on ad spend (ROAS) for offline “custom” actions, indicating the revenue generated per dollar spent on advertising for these actions. |
dimension |
offline_lead_cost_per_action |
offline_lead_cost_per_action |
The cost incurred for each offline “lead” action, calculated as total ad spend divided by the number of offline “lead” events. |
dimension |
offline_lead_roas |
offline_lead_roas |
The return on ad spend (ROAS) for offline “lead” actions, indicating the revenue generated per dollar spent on advertising for these actions. |
dimension |
offline_signup_cost_per_action |
offline_signup_cost_per_action |
The cost incurred for each offline “signup” action, calculated as total ad spend divided by the number of offline “signup” events. |
dimension |
offline_signup_roas |
offline_signup_roas |
The return on ad spend (ROAS) for offline “signup” actions, indicating the revenue generated per dollar spent on advertising for these actions. |
dimension |
offline_unknown_cost_per_action |
offline_unknown_cost_per_action |
The cost incurred for each offline “unknown” action, calculated as total ad spend divided by the number of offline “unknown” events. |
dimension |
offline_unknown_roas |
offline_unknown_roas |
The return on ad spend (ROAS) for offline “unknown” actions, indicating the revenue generated per dollar spent on advertising for these actions. |
dimension |
optimization_goal |
optimization_goal |
The goal set for optimizing campaign or ad group performance, such as awareness, consideration, or web conversion. |
dimension |
order_line_id |
order_line_id |
Unique identifier for the order line within an advertising campaign. |
dimension |
order_line_name |
order_line_name |
The name of the order line within an advertising campaign. |
dimension |
orderquantity |
orderquantity |
The total quantity of items in an order. |
metric |
ordervalue |
ordervalue |
The total value of an order. |
metric |
outbound_click |
outbound_click |
The number of clicks that take users off Pinterest to a destination URL. |
metric |
outbound_click_rate |
outbound_click_rate |
The rate of clicks that lead users off the Pinterest platform to an external destination. |
metric |
outbound_clicks |
outbound_clicks |
Total number of clicks that lead users off of Pinterest. |
dimension |
outbound_ctr |
outbound_ctr |
The click-through rate for clicks that lead users off the Pinterest platform. |
dimension |
owner.id |
owner.id |
Unique identifier of the user who owns the Pin. |
metric |
owner.username |
owner.username |
The username of the user who owns the Pin. |
dimension |
page_visit_cost_per_action |
page_visit_cost_per_action |
The cost incurred for each page visit action, calculated as total ad spend divided by the number of page visit events. |
dimension |
page_visit_desktop_action_desktop_conversion |
page_visit_desktop_action_desktop_conversion |
The number of “page visit” conversions that originated from a desktop action (e.g., a click or engagement) on a desktop device. |
metric |
page_visit_desktop_action_mobile_conversion |
page_visit_desktop_action_mobile_conversion |
The number of “page visit” conversions that originated from a desktop action (e.g., a click or engagement) on a mobile device. |
metric |
page_visit_desktop_action_tablet_conversion |
page_visit_desktop_action_tablet_conversion |
The number of “page visit” conversions that originated from a desktop action (e.g., a click or engagement) on a tablet device. |
metric |
page_visit_mobile_action_desktop_conversion |
page_visit_mobile_action_desktop_conversion |
The number of “page visit” conversions that originated from a mobile action (e.g., a click or engagement) on a desktop device. |
metric |
page_visit_mobile_action_mobile_conversion |
page_visit_mobile_action_mobile_conversion |
The number of “page visit” conversions that originated from a mobile action (e.g., a click or engagement) on a mobile device. |
metric |
page_visit_mobile_action_tablet_conversion |
page_visit_mobile_action_tablet_conversion |
The number of “page visit” conversions that originated from a mobile action (e.g., a click or engagement) on a tablet device. |
metric |
page_visit_roas |
page_visit_roas |
The return on ad spend (ROAS) for page visit actions, indicating the revenue generated per dollar spent on advertising for these actions. |
metric |
page_visit_tablet_action_desktop_conversion |
page_visit_tablet_action_desktop_conversion |
The number of “page visit” conversions that originated from a tablet action (e.g., a click or engagement) on a desktop device. |
metric |
page_visit_tablet_action_mobile_conversion |
page_visit_tablet_action_mobile_conversion |
The number of “page visit” conversions that originated from a tablet action (e.g., a click or engagement) on a mobile device. |
metric |
page_visit_tablet_action_tablet_conversion |
page_visit_tablet_action_tablet_conversion |
The number of “page visit” conversions that originated from a tablet action (e.g., a click or engagement) on a tablet device. |
metric |
paid_average_video_watch_time |
paid_average_video_watch_time |
The average watch time for paid video content. |
metric |
paid_budget |
paid_budget |
The budget specifically allocated for paid promotions. |
metric |
paid_clicks |
paid_clicks |
The number of clicks attributed to paid ads. |
dimension |
paid_closeups |
paid_closeups |
The number of times users viewed a Promoted Pin in closer detail (e.g., clicked to expand) due to paid promotion. |
dimension |
paid_engagements |
paid_engagements |
The number of engagements attributed to paid ads. |
metric |
paid_impression |
paid_impression |
The number of impressions attributed to paid ads. |
metric |
paid_impressions |
paid_impressions |
The total number of impressions attributed to paid ads. |
dimension |
paid_saves |
paid_saves |
The number of saves attributed to paid ads. |
dimension |
paid_type |
paid_type |
The type of payment used for the ad or promotion. |
dimension |
paid_video_starts |
paid_video_starts |
The number of times a paid video started playing. |
metric |
paid_video_views |
paid_video_views |
The number of views for paid video content. |
metric |
paid_video_watched_at_100% |
paid_video_watched_at_100% |
The number of times a paid video was watched to 100% completion. |
metric |
paid_video_watched_at_25% |
paid_video_watched_at_25% |
The number of times a paid video was watched to at least 25% completion. |
metric |
paid_video_watched_at_50% |
paid_video_watched_at_50% |
The number of times a paid video was watched to at least 50% completion. |
metric |
paid_video_watched_at_75% |
paid_video_watched_at_75% |
The number of times a paid video was watched to at least 75% completion. |
metric |
paid_video_watched_at_95% |
paid_video_watched_at_95% |
The number of times a paid video was watched to at least 95% completion. |
metric |
parent_pin_id |
parent_pin_id |
Unique identifier of the original Pin from which a repin or variant was created. |
dimension |
periodicity |
periodicity |
The frequency or interval at which data is reported or aggregated. |
dimension |
pin_ad_creative_type |
pin_ad_creative_type |
The creative type of the promoted Pin or ad, indicating its format or style. |
dimension |
pin_alt_text |
pin_alt_text |
The descriptive alternative text provided for a Pin, used for accessibility (screen readers) and to help Pinterest’s algorithm understand and categorize the content. |
dimension |
pin_attribution |
pin_attribution |
Information regarding how a conversion or action is attributed to a specific Pin, often based on defined attribution windows for clicks, engagements, or views. |
dimension |
pin_board_id |
pin_board_id |
The unique identifier of the board to which the Pin belongs. |
dimension |
pin_board_owner |
pin_board_owner |
Information about the owner of the board to which the Pin belongs, including their username. |
dimension |
pin_board_section_id |
pin_board_section_id |
The unique identifier of the board section to which the Pin belongs. |
dimension |
pin_cacheable_id |
pin_cacheable_id |
A unique identifier for a Pin that can be cached. |
dimension |
pin_click |
pin_click |
The number of times a Pin was clicked. |
metric |
pin_click_rate |
pin_click_rate |
The rate at which users click on a Pin. |
metric |
pin_clickthrough |
pin_clickthrough |
The total number of clicks on a Pin, including both organic and paid clicks. |
metric |
pin_clickthrough_rate |
pin_clickthrough_rate |
The ratio of total clicks on a Pin to its total impressions, expressed as a rate. |
metric |
pin_closeup |
pin_closeup |
The total number of times users clicked on a Pin to view it in closeup. |
metric |
pin_closeup_rate |
pin_closeup_rate |
The rate at which users clicked on a Pin to view it in closeup, relative to impressions. |
metric |
pin_comment_count |
pin_comment_count |
The total number of comments on a Pin. |
metric |
pin_count |
pin_count |
The total number of Pins associated with an account or board. |
metric |
pin_created_at |
pin_created_at |
The timestamp indicating when the Pin was created. |
dimension |
pin_description |
pin_description |
The textual description provided for the Pin. |
dimension |
pin_domain |
pin_domain |
The domain from which the Pin originates or is linked. |
dimension |
pin_dominant_color |
pin_dominant_color |
The dominant color of the Pin, represented as a hex code. |
dimension |
pin_engagement |
pin_engagement |
The total number of interactions with a Pin, including saves, clicks, outbound clicks, carousel swipes, and other engagements. |
metric |
pin_engagement_rate |
pin_engagement_rate |
The rate of total engagements on a Pin relative to its total impressions. |
metric |
pin_format_list |
pin_format_list |
A list of formats applicable to the Pin, such as standard, video, or product Pin. |
dimension |
pin_id |
pin_id |
The unique identifier for the Pin. |
dimension |
pin_image_large_size_pixels |
pin_image_large_size_pixels |
The pixel dimensions (width and height) of the large image variant of a Pin. |
dimension |
pin_image_large_size_points |
pin_image_large_size_points |
The size of the large image variant of the Pin, measured in points. |
dimension |
pin_image_large_url |
pin_image_large_url |
The URL for the large image variant of a Pin. |
dimension |
pin_image_medium_size_pixels |
pin_image_medium_size_pixels |
The pixel dimensions (width and height) of the medium image variant of a Pin. |
dimension |
pin_image_medium_size_points |
pin_image_medium_size_points |
The size of the medium image variant of the Pin, measured in points. |
dimension |
pin_image_medium_url |
pin_image_medium_url |
The URL for the medium image variant of a Pin. |
dimension |
pin_image_square_size_pixels |
pin_image_square_size_pixels |
The pixel dimensions (width and height) of the square image variant of a Pin. |
dimension |
pin_image_square_size_points |
pin_image_square_size_points |
The size of the square image variant of the Pin, measured in points. |
dimension |
pin_image_square_url |
pin_image_square_url |
The URL for the square image variant of a Pin. |
dimension |
pin_impression |
pin_impression |
The total number of times the Pin was displayed on screen, including both organic and paid impressions. |
metric |
pin_in_profile_list |
pin_in_profile_list |
Indicates whether the Pin is currently included in a user’s profile list. |
dimension |
pin_is_canonicalized |
pin_is_canonicalized |
Indicates if the Pin has been canonicalized, meaning it’s the primary version of similar Pins. |
dimension |
pin_is_downstream_promotion |
pin_is_downstream_promotion |
Indicates whether the Pin is part of a downstream promotion or a series of promotional content. |
dimension |
pin_is_in_profile |
pin_is_in_profile |
Indicates whether the Pin is currently displayed within a user’s profile. |
dimension |
pin_is_paid |
pin_is_paid |
A boolean value indicating whether the Pin is a paid (promoted) Pin. |
dimension |
pin_is_playable |
pin_is_playable |
Indicates if the Pin contains playable media, such as a video. |
dimension |
pin_is_promotable |
pin_is_promotable |
Indicates if the Pin is eligible to be promoted as an advertisement. |
dimension |
pin_is_repin |
pin_is_repin |
Indicates if the Pin is a re-pin (a save of another user’s Pin). |
dimension |
pin_is_uploaded |
pin_is_uploaded |
Indicates whether the Pin was directly uploaded by a user rather than sourced from a website. |
dimension |
pin_is_video |
pin_is_video |
A boolean value indicating whether the Pin contains video content. |
dimension |
pin_link |
pin_link |
The URL or link that the Pin directs users to when clicked. |
dimension |
pin_media |
pin_media |
Details about the media content of the Pin, such as image URLs and dimensions for various sizes. |
dimension |
pin_metrics |
pin_metrics |
A container for various performance metrics related to a Pin. |
metric |
pin_metrics.90d.impression |
pin_metrics.90d.impression |
The number of impressions for a Pin over a 90-day period. |
metric |
pin_metrics.90d.last_updated |
pin_metrics.90d.last_updated |
The timestamp indicating when the 90-day Pin metrics were last updated. |
metric |
pin_metrics.90d.outbound_click |
pin_metrics.90d.outbound_click |
The number of outbound clicks for a Pin over a 90-day period. |
metric |
pin_metrics.90d.pin_click |
pin_metrics.90d.pin_click |
The number of clicks on a Pin over a 90-day period. |
metric |
pin_metrics.90d.profile_visit |
pin_metrics.90d.profile_visit |
The number of profile visits generated from a Pin over a 90-day period. |
metric |
pin_metrics.90d.save |
pin_metrics.90d.save |
The number of saves (re-pins) for a Pin over a 90-day period. |
metric |
pin_metrics.90d.user_follow |
pin_metrics.90d.user_follow |
The number of user follows generated from a Pin over a 90-day period. |
metric |
pin_metrics.90d.video_10s_views |
pin_metrics.90d.video_10s_views |
The number of video views for at least 10 seconds for a Pin over a 90-day period. |
metric |
pin_metrics.90d.video_average_time |
pin_metrics.90d.video_average_time |
The average watch time for video content within a Pin over a 90-day period. |
metric |
pin_metrics.90d.video_p95_views |
pin_metrics.90d.video_p95_views |
The number of video views where at least 95% of the video content was watched for a Pin over a 90-day period. |
metric |
pin_metrics.90d.video_total_time |
pin_metrics.90d.video_total_time |
The total watch time for video content within a Pin over a 90-day period. |
metric |
pin_metrics.90d.video_views |
pin_metrics.90d.video_views |
The total number of video views for a Pin over a 90-day period. |
metric |
pin_metrics.all_time.comment |
pin_metrics.all_time.comment |
The total number of comments received on a Pin across all time. |
metric |
pin_metrics.all_time.impression |
pin_metrics.all_time.impression |
The total number of times a Pin or ad was displayed on screen, including both organic and paid impressions. |
metric |
pin_metrics.all_time.last_updated |
pin_metrics.all_time.last_updated |
The timestamp when the all-time metrics for a Pin were last updated. |
metric |
pin_metrics.all_time.message |
pin_metrics.all_time.message |
The total number of messages related to a Pin over all time. |
metric |
pin_metrics.all_time.outbound_click |
pin_metrics.all_time.outbound_click |
The total number of clicks on a Pin or ad that led users to a destination outside of Pinterest. |
metric |
pin_metrics.all_time.pin_click |
pin_metrics.all_time.pin_click |
The total number of times users clicked on a Pin to view it in closeup on Pinterest. |
metric |
pin_metrics.all_time.profile_visit |
pin_metrics.all_time.profile_visit |
The total number of profile visits attributed to a Pin over all time. |
metric |
pin_metrics.all_time.reaction |
pin_metrics.all_time.reaction |
The total number of reactions (e.g., likes, love, wow) received by a Pin over all time. |
metric |
pin_metrics.all_time.save |
pin_metrics.all_time.save |
The total number of times users saved the Pin to one of their boards. |
metric |
pin_metrics.all_time.user_follow |
pin_metrics.all_time.user_follow |
The total number of new user follows generated by a Pin over all time. |
metric |
pin_metrics.all_time.video_10s_views |
pin_metrics.all_time.video_10s_views |
The total number of times a video Pin was viewed for at least 10 seconds. |
metric |
pin_metrics.all_time.video_average_time |
pin_metrics.all_time.video_average_time |
The average duration in seconds that users spent watching the video content of the Pin. |
metric |
pin_metrics.all_time.video_p95_views |
pin_metrics.all_time.video_p95_views |
The number of times a video Pin was viewed to at least 95% of its total length. |
metric |
pin_metrics.all_time.video_total_time |
pin_metrics.all_time.video_total_time |
The total accumulated duration, in minutes, that users spent watching the video content of the Pin. |
metric |
pin_metrics.all_time.video_views |
pin_metrics.all_time.video_views |
The total number of times a video Pin was viewed for at least 2 seconds with at least 50% of the video in view. |
metric |
pin_native_format_type |
pin_native_format_type |
The native format type of the Pin (e.g., image, video, carousel). |
metric |
pin_not_promotable_reason |
pin_not_promotable_reason |
Provides the reason why a Pin is not eligible for promotion. |
dimension |
pin_paid_list |
pin_paid_list |
A list or indicator related to Pins that have been part of paid promotions. |
dimension |
pin_parent_pin_id |
pin_parent_pin_id |
The unique identifier of the original Pin if this Pin was saved (re-pinned) from another Pin. |
dimension |
pin_price_currency |
pin_price_currency |
The currency of the product’s price associated with the Pin, using ISO 4217 currency codes. |
dimension |
pin_price_value |
pin_price_value |
The numerical value of the product’s price associated with the Pin. |
metric |
pin_promoter |
pin_promoter |
The user or account promoting the Pin. |
dimension |
pin_promotion_ad_account_id |
pin_promotion_ad_account_id |
The unique identifier of the ad account responsible for the promotion of the Pin. |
dimension |
pin_promotion_android_deep_link |
pin_promotion_android_deep_link |
The deep link URL for Android devices that directs users to a specific location within a mobile application when they interact with a promoted Pin. |
dimension |
pin_promotion_campaign_id |
pin_promotion_campaign_id |
The unique identifier of the campaign under which the Pin is being promoted. |
dimension |
pin_promotion_campaign_objective_type |
pin_promotion_campaign_objective_type |
The objective type of the campaign for a promoted Pin (e.g., brand awareness, traffic, conversions). |
metric |
pin_promotion_carousel_android_deep_links |
pin_promotion_carousel_android_deep_links |
A list of Android deep link URLs used for individual cards within a carousel ad, directing users to specific in-app content when they interact with a promoted Pin. |
dimension |
pin_promotion_carousel_destination_urls |
pin_promotion_carousel_destination_urls |
A list of destination URLs for individual cards within a carousel ad, specifying where users are directed when they click on a particular card in a promoted Pin. |
dimension |
pin_promotion_carousel_ios_deep_links |
pin_promotion_carousel_ios_deep_links |
A list of iOS deep link URLs used for individual cards within a carousel ad, directing users to specific in-app content when they interact with a promoted Pin. |
dimension |
pin_promotion_click_tracking_url |
pin_promotion_click_tracking_url |
The URL used to track clicks on a promoted Pin for conversion and performance monitoring. |
dimension |
pin_promotion_collection_items_destination_url_template |
pin_promotion_collection_items_destination_url_template |
The URL template used for destination links of items within a collection Pin promotion. |
dimension |
pin_promotion_created_time |
pin_promotion_created_time |
The date and time when the promoted Pin was created. |
dimension |
pin_promotion_creative_type |
pin_promotion_creative_type |
The creative type of the promoted Pin, such as standard image, video, carousel, or collection. |
dimension |
pin_promotion_destination_url |
pin_promotion_destination_url |
The landing page URL where users are directed after clicking on the promoted Pin. |
dimension |
pin_promotion_id |
pin_promotion_id |
The unique identifier for a promoted Pin. |
dimension |
pin_promotion_ios_deep_link |
pin_promotion_ios_deep_link |
A deep link URL for iOS devices, used to direct users to specific content within an app after clicking a promoted Pin. |
dimension |
pin_promotion_is_pin_deleted |
pin_promotion_is_pin_deleted |
Indicates whether the Pin associated with the promotion has been deleted. |
dimension |
pin_promotion_is_removable |
pin_promotion_is_removable |
Indicates whether the promoted Pin can be removed. |
dimension |
pin_promotion_name |
pin_promotion_name |
The name of the promoted Pin. |
dimension |
pin_promotion_pin_id |
pin_promotion_pin_id |
The unique identifier of the promoted Pin. |
dimension |
pin_promotion_rejected_reasons |
pin_promotion_rejected_reasons |
A list of reasons why the promoted Pin was rejected during the ad review process. |
dimension |
pin_promotion_rejection_labels |
pin_promotion_rejection_labels |
Labels indicating reasons for the rejection of a promoted Pin. |
dimension |
pin_promotion_review_status |
pin_promotion_review_status |
The current review status of the promoted Pin, indicating if it’s approved, pending, or rejected. |
dimension |
pin_promotion_status |
pin_promotion_status |
The status of a promoted Pin, such as APPROVED, PAUSED, or REJECTED. |
dimension |
pin_promotion_summary_status |
pin_promotion_summary_status |
The overall status of a Pin promotion, summarizing its current state. |
dimension |
pin_promotion_tracking_urls |
pin_promotion_tracking_urls |
A collection of URLs used for tracking various events related to the promoted Pin, beyond just clicks or views. |
dimension |
pin_promotion_type |
pin_promotion_type |
The type of promotion used for the Pin. |
dimension |
pin_promotion_updated_time |
pin_promotion_updated_time |
The date and time when the promoted Pin was last updated. |
dimension |
pin_promotion_view_tracking_url |
pin_promotion_view_tracking_url |
The URL used to track views of the promoted Pin. |
dimension |
pin_repin_count |
pin_repin_count |
The total number of times the Pin has been re-pinned (saved) by other users. |
metric |
pin_save |
pin_save |
The total number of times the Pin was saved to a user’s board. |
metric |
pin_save_rate |
pin_save_rate |
The rate at which the Pin was saved relative to its total impressions. |
metric |
pin_title |
pin_title |
The title of the Pin. |
dimension |
pin_tracked_link |
pin_tracked_link |
The URL used for tracking clicks or views associated with the Pin, distinct from the primary destination URL. |
dimension |
pin_tracking_params |
pin_tracking_params |
Parameters appended to the Pin’s URL for analytics and tracking purposes, such as UTM parameters. |
dimension |
pin_type |
pin_type |
The classification or format of the Pin, such as standard, video, or product Pin. |
dimension |
pinterest_checkout_cost_per_action |
pinterest_checkout_cost_per_action |
The average cost incurred for each checkout action completed by users originating from Pinterest ads. This is a computed metric from ad analytics. |
dimension |
pinterest_checkout_roas |
pinterest_checkout_roas |
The Return on Ad Spend (ROAS) for checkout actions on Pinterest, indicating the revenue generated per unit of ad spend for checkouts. This is a computed metric from ad analytics. |
dimension |
pinterest_total_clicks |
pinterest_total_clicks |
The total number of clicks on Pinterest content, including both paid and organic clicks. |
metric |
pinterest_total_impressions |
pinterest_total_impressions |
The total number of impressions on Pinterest content, including both paid and organic impressions. |
metric |
pinterest_total_saves |
pinterest_total_saves |
The total number of times Pinterest content has been saved, including both paid and organic saves. |
metric |
platform |
platform |
The platform where the ad or content was displayed. |
dimension |
platform_id |
platform_id |
The unique identifier for the platform. |
dimension |
platform_name |
platform_name |
The name of the advertising or content platform. |
dimension |
product |
product |
The product being advertised or associated with a Pin. |
dimension |
product_group_id |
product_group_id |
The unique identifier for a product group. |
dimension |
product_item_id |
product_item_id |
The unique identifier for a product item within a catalog. |
dimension |
product_tags |
product_tags |
Tags associated with products featured in the Pin, used for catalog and shopping management. |
dimension |
profile_image |
profile_image |
The URL or identifier for the profile image of the user account associated with the Pin. |
dimension |
profile_reach_last_30_days |
profile_reach_last_30_days |
The number of unique users who have seen the profile within the last 30 days. |
metric |
profile_views |
profile_views |
The total number of times the associated user profile was viewed. |
metric |
profile_visit |
profile_visit |
The number of times a user visited the profile associated with the content. |
metric |
promo_id |
promo_id |
Unique identifier for a promotion associated with a Pin. |
dimension |
purchase_order_id |
purchase_order_id |
The identifier for a purchase order associated with a transaction. |
dimension |
purchases_total |
purchases_total |
The total number of purchase conversion events. |
metric |
quartile_95_percent_view |
quartile_95_percent_view |
The number of times a video played to at least 95% of its duration. |
dimension |
repin_count |
repin_count |
The number of times a Pin was saved by other users. |
metric |
repin_rate |
repin_rate |
The rate at which Pins are saved by other users. |
metric |
report_id |
report_id |
The unique identifier for a generated report. |
dimension |
report_type |
report_type |
The category or type of the generated report (e.g., performance, audience). |
dimension |
revenue |
revenue |
The total revenue generated from attributed actions. |
metric |
revenue_total |
revenue_total |
The total revenue generated from all attributed actions. |
metric |
save |
save |
The number of times a Pin was saved to a board. |
metric |
save_rate |
save_rate |
The rate at which Pins are saved, calculated as saves divided by impressions. |
metric |
scope |
scope |
Defines the permissions granted to an application to access specific user data or functionalities. |
dimension |
search_desktop_action_desktop_conversion |
search_desktop_action_desktop_conversion |
The number of search actions leading to a conversion on a desktop device, where the initial action also occurred on a desktop device. |
metric |
search_desktop_action_mobile_conversion |
search_desktop_action_mobile_conversion |
The number of search actions leading to a conversion on a mobile device, where the initial action occurred on a desktop device. |
metric |
search_desktop_action_tablet_conversion |
search_desktop_action_tablet_conversion |
The number of search actions leading to a conversion on a tablet device, where the initial action occurred on a desktop device. |
dimension |
search_mobile_action_desktop_conversion |
search_mobile_action_desktop_conversion |
The number of search actions leading to a conversion on a desktop device, where the initial action occurred on a mobile device. |
metric |
search_mobile_action_mobile_conversion |
search_mobile_action_mobile_conversion |
The number of search actions leading to a conversion on a mobile device, where the initial action also occurred on a mobile device. |
metric |
search_mobile_action_tablet_conversion |
search_mobile_action_tablet_conversion |
The number of search actions leading to a conversion on a tablet device, where the initial action occurred on a mobile device. |
metric |
search_tablet_action_desktop_conversion |
search_tablet_action_desktop_conversion |
The number of search actions leading to a conversion on a desktop device, where the initial action occurred on a tablet device. |
metric |
search_tablet_action_mobile_conversion |
search_tablet_action_mobile_conversion |
The number of search actions leading to a conversion on a mobile device, where the initial action occurred on a tablet device. |
metric |
search_tablet_action_tablet_conversion |
search_tablet_action_tablet_conversion |
The number of search actions leading to a conversion on a tablet device, where the initial action also occurred on a tablet device. |
metric |
sharable_link |
sharable_link |
A direct URL that can be used to share the Pin on or off the Pinterest platform. |
dimension |
showcase_card_thumbnail_swipe_backward |
showcase_card_thumbnail_swipe_backward |
The count of backward swipes on showcase card thumbnails. This is an engagement metric for showcase ad formats. |
dimension |
showcase_card_thumbnail_swipe_forward |
showcase_card_thumbnail_swipe_forward |
The count of forward swipes on showcase card thumbnails. This is an engagement metric for showcase ad formats. |
dimension |
showcase_pin_clickthrough |
showcase_pin_clickthrough |
The number of click-throughs on a Showcase Pin. |
dimension |
showcase_subpage_clickthrough |
showcase_subpage_clickthrough |
The total number of clickthroughs on a showcase subpage. This is an engagement metric for showcase ad formats. |
dimension |
showcase_subpage_closeup |
showcase_subpage_closeup |
The total number of closeups (enlarged views) of content on a showcase subpage. This is an engagement metric for showcase ad formats. |
dimension |
showcase_subpage_impression |
showcase_subpage_impression |
The total number of impressions (views) of a showcase subpage. This is a visibility metric for showcase ad formats. |
dimension |
showcase_subpage_repin |
showcase_subpage_repin |
The total number of repins (saves) from a showcase subpage. This is an engagement metric for showcase ad formats. |
dimension |
showcase_subpage_swipe_left |
showcase_subpage_swipe_left |
The count of left swipes on a showcase subpage. This is an engagement metric for showcase ad formats. |
dimension |
showcase_subpage_swipe_right |
showcase_subpage_swipe_right |
The count of right swipes on a showcase subpage. This is an engagement metric for showcase ad formats. |
dimension |
showcase_subpin_clickthrough |
showcase_subpin_clickthrough |
The total number of clickthroughs on a subpin within a showcase. This is an engagement metric for showcase ad formats. |
dimension |
showcase_subpin_impression |
showcase_subpin_impression |
The total number of impressions (views) of a subpin within a showcase. This is a visibility metric for showcase ad formats. |
dimension |
showcase_subpin_repin |
showcase_subpin_repin |
The total number of repins (saves) from a subpin within a showcase. This is an engagement metric for showcase ad formats. |
dimension |
showcase_subpin_swipe_left |
showcase_subpin_swipe_left |
The count of left swipes on a subpin within a showcase. This is an engagement metric for showcase ad formats. |
dimension |
showcase_subpin_swipe_right |
showcase_subpin_swipe_right |
The count of right swipes on a subpin within a showcase. This is an engagement metric for showcase ad formats. |
dimension |
signup_desktop_action_desktop_conversion |
signup_desktop_action_desktop_conversion |
The number of signup actions leading to a conversion on a desktop device, where the initial action also occurred on a desktop device. |
dimension |
signup_desktop_action_mobile_conversion |
signup_desktop_action_mobile_conversion |
The number of signup actions leading to a conversion on a mobile device, where the initial action occurred on a desktop device. |
dimension |
signup_desktop_action_tablet_conversion |
signup_desktop_action_tablet_conversion |
The number of signup actions leading to a conversion on a tablet device, where the initial action occurred on a desktop device. |
dimension |
signup_mobile_action_desktop_conversion |
signup_mobile_action_desktop_conversion |
The number of signup actions leading to a conversion on a desktop device, where the initial action occurred on a mobile device. |
dimension |
signup_mobile_action_mobile_conversion |
signup_mobile_action_mobile_conversion |
The number of signup actions leading to a conversion on a mobile device, where the initial action also occurred on a mobile device. |
dimension |
signup_mobile_action_tablet_conversion |
signup_mobile_action_tablet_conversion |
The number of signup actions leading to a conversion on a tablet device, where the initial action occurred on a mobile device. |
dimension |
signup_tablet_action_desktop_conversion |
signup_tablet_action_desktop_conversion |
The number of signup actions leading to a conversion on a desktop device, where the initial action occurred on a tablet device. |
dimension |
signup_tablet_action_mobile_conversion |
signup_tablet_action_mobile_conversion |
The number of signup actions leading to a conversion on a mobile device, where the initial action occurred on a tablet device. |
dimension |
signup_tablet_action_tablet_conversion |
signup_tablet_action_tablet_conversion |
The number of signup actions leading to a conversion on a tablet device, where the initial action also occurred on a tablet device. |
dimension |
size |
size |
The size of a specific entity, such as an image or a collection. |
dimension |
size_is_upper_bound |
size_is_upper_bound |
Indicates if the reported size represents an upper bound or maximum value. |
dimension |
social_platform |
social_platform |
The specific social media platform where the ad or content is displayed. |
dimension |
source_platform |
source_platform |
The platform from which the data originates. |
dimension |
spend |
spend |
The total amount of money spent on ads. |
metric |
spend_in_account_currency |
spend_in_account_currency |
The total amount spent in the ad account’s local currency. |
metric |
spend_in_account_currency_micro |
spend_in_account_currency_micro |
The total amount of money spent on ads, expressed in microunits of the ad account’s currency. |
metric |
spend_in_account_currency_micro_GBP |
spend_in_account_currency_micro_GBP |
The total amount spent, expressed in micro-units of Great British Pounds. |
metric |
spend_in_account_currency_micro_float |
spend_in_account_currency_micro_float |
The total amount spent by the advertiser, expressed in micro-units of the account’s primary currency. |
metric |
spend_in_dollar |
spend_in_dollar |
The total amount of money spent on ads, expressed in US dollars. |
metric |
start_time |
start_time |
The start date and time (in UTC) for which the data is being reported or when an entity (e.g., ad group, campaign) began. |
metric |
status |
status |
The current operational status of an entity, such as an ad group, campaign, or promoted Pin. |
dimension |
target |
target |
The specific audience or criteria defined for ad delivery. |
dimension |
targeting |
targeting |
Detailed criteria and parameters applied for audience targeting in an ad campaign. |
dimension |
targeting_description |
targeting_description |
A description of the specific targeting criteria used for an ad or ad group. |
dimension |
targeting_type |
targeting_type |
The category of targeting used for an ad, such as ‘AGE_BUCKET’, ‘GENDER’, ‘LOCATION’, or ‘KEYWORD’. |
dimension |
targeting_value |
targeting_value |
The specific value within a targeting type, such as ‘45-49’ for ‘AGE_BUCKET’ or ‘female’ for ‘GENDER’. |
dimension |
title |
title |
The title of the Pin or Board. |
dimension |
to_currency_eur |
to_currency_eur |
Indicates if the target currency for conversion is Euros. |
dimension |
to_currency_usd |
to_currency_usd |
Indicates if the target currency for conversion is US Dollars. |
dimension |
total conversions |
total conversions |
The total number of conversion events across all attribution types. |
metric |
total_checkout_conversion_rate |
total_checkout_conversion_rate |
The rate at which users complete a checkout after interacting with an ad or Pin. |
metric |
total_clickthrough |
total_clickthrough |
The total number of clicks on a Pin or ad that led to a destination. |
metric |
total_conversion_quantity |
total_conversion_quantity |
The total number of conversions. |
dimension |
total_conversion_value |
total_conversion_value |
The total value of all conversions. |
metric |
total_conversion_value_micro |
total_conversion_value_micro |
The total value of all conversions in microcurrency. |
metric |
total_idea_pin_product_tag_visit |
total_idea_pin_product_tag_visit |
The total number of visits to product tags within Idea Pins. |
dimension |
total_impression |
total_impression |
The total number of impressions, including both paid and organic. |
metric |
total_impression_frequency |
total_impression_frequency |
The average number of times an individual user saw an impression from your ads or organic pins. |
metric |
total_impression_user |
total_impression_user |
The total number of unique users who saw an ad or Pin. |
metric |
total_inapp_add_to_cart |
total_inapp_add_to_cart |
The total number of ‘add to cart’ events recorded within the Pinterest app. |
dimension |
total_inapp_add_to_cart_value |
total_inapp_add_to_cart_value |
The total monetary value generated from ‘add to cart’ events occurring within the app, resulting from interactions with your ads. |
dimension |
total_inapp_add_to_cart_value_micro |
total_inapp_add_to_cart_value_micro |
The total monetary value, in micro-dollars, of ‘add to cart’ events recorded within the Pinterest app. |
metric |
total_inapp_app_install |
total_inapp_app_install |
The total number of app install events recorded within the Pinterest app. |
dimension |
total_inapp_app_install_value |
total_inapp_app_install_value |
The total monetary value generated from ‘app install’ events occurring within the app, resulting from interactions with your ads. |
dimension |
total_inapp_app_install_value_micro |
total_inapp_app_install_value_micro |
The total monetary value, in micro-dollars, associated with app install events recorded within the Pinterest app. |
metric |
total_inapp_checkout |
total_inapp_checkout |
The total number of in-app checkout conversions. |
dimension |
total_inapp_checkout_value |
total_inapp_checkout_value |
The total value of in-app checkout conversions. |
dimension |
total_inapp_checkout_value_micro |
total_inapp_checkout_value_micro |
The total value of in-app checkout conversions in microcurrency. |
metric |
total_inapp_click_add_to_cart |
total_inapp_click_add_to_cart |
The total number of ‘add to cart’ events recorded within the Pinterest app that were attributed to a click interaction. |
dimension |
total_inapp_click_add_to_cart_value |
total_inapp_click_add_to_cart_value |
The total monetary value generated from ‘add to cart’ events occurring within the app, resulting from clicks on your ads. |
dimension |
total_inapp_click_add_to_cart_value_micro |
total_inapp_click_add_to_cart_value_micro |
The total monetary value, in micro-dollars, of ‘add to cart’ events recorded within the Pinterest app that were attributed to a click interaction. |
metric |
total_inapp_click_app_install |
total_inapp_click_app_install |
The total number of app install events recorded within the Pinterest app that were attributed to a click interaction. |
dimension |
total_inapp_click_app_install_value |
total_inapp_click_app_install_value |
The total monetary value generated from ‘app install’ events occurring within the app, resulting from clicks on your ads. |
dimension |
total_inapp_click_app_install_value_micro |
total_inapp_click_app_install_value_micro |
The total monetary value, in micro-dollars, associated with app install events recorded within the Pinterest app that were attributed to a click interaction. |
metric |
total_inapp_click_app_install_value_micro) |
total_inapp_click_app_install_value_micro) |
The total value of in-app app install events resulting from clicks on ads, measured in micro currency. |
dimension |
total_inapp_click_checkout |
total_inapp_click_checkout |
The total number of checkout events recorded within the Pinterest app that were attributed to a click interaction. |
dimension |
total_inapp_click_checkout_value |
total_inapp_click_checkout_value |
The total value of in-app checkout conversions attributed to click actions. |
metric |
total_inapp_click_checkout_value_micro |
total_inapp_click_checkout_value_micro |
The total value of in-app checkout conversions in microcurrency attributed to click actions. |
metric |
total_inapp_click_search |
total_inapp_click_search |
The total number of search events recorded within the Pinterest app that were attributed to a click interaction. |
dimension |
total_inapp_click_search_value |
total_inapp_click_search_value |
The total value of in-app search events resulting from clicks on ads. |
dimension |
total_inapp_click_search_value_micro |
total_inapp_click_search_value_micro |
The total monetary value, in micro-dollars, associated with search events recorded within the Pinterest app that were attributed to a click interaction. |
metric |
total_inapp_click_signup |
total_inapp_click_signup |
The total number of signup events recorded within the Pinterest app that were attributed to a click interaction. |
dimension |
total_inapp_click_signup_value |
total_inapp_click_signup_value |
The total value of in-app signup events resulting from clicks on ads. |
dimension |
total_inapp_click_signup_value_micro |
total_inapp_click_signup_value_micro |
The total monetary value, in micro-dollars, associated with signup events recorded within the Pinterest app that were attributed to a click interaction. |
metric |
total_inapp_click_unknown |
total_inapp_click_unknown |
The total number of undefined conversion events recorded within the Pinterest app that were attributed to a click interaction. |
dimension |
total_inapp_click_unknown_value |
total_inapp_click_unknown_value |
The total value generated from in-app clicks for an unknown conversion type. |
dimension |
total_inapp_click_unknown_value_micro |
total_inapp_click_unknown_value_micro |
The total monetary value, in micro-dollars, associated with undefined conversion events recorded within the Pinterest app that were attributed to a click interaction. |
metric |
total_inapp_engagement_add_to_cart |
total_inapp_engagement_add_to_cart |
The total number of ‘add to cart’ events recorded within the Pinterest app that were attributed to an engagement (saves, closeups, link clicks, carousel swipes). |
dimension |
total_inapp_engagement_add_to_cart_value |
total_inapp_engagement_add_to_cart_value |
The total monetary value generated from ‘add to cart’ events occurring within the app, resulting from engagement with your ads. |
dimension |
total_inapp_engagement_add_to_cart_value_micro |
total_inapp_engagement_add_to_cart_value_micro |
The total monetary value, in micro-dollars, of ‘add to cart’ events recorded within the Pinterest app that were attributed to an engagement. |
metric |
total_inapp_engagement_app_install |
total_inapp_engagement_app_install |
The total number of app install events recorded within the Pinterest app that were attributed to an engagement. |
dimension |
total_inapp_engagement_app_install_value |
total_inapp_engagement_app_install_value |
The total monetary value generated from ‘app install’ events occurring within the app, resulting from engagement with your ads. |
dimension |
total_inapp_engagement_app_install_value_micro |
total_inapp_engagement_app_install_value_micro |
The total monetary value, in micro-dollars, associated with app install events recorded within the Pinterest app that were attributed to an engagement. |
metric |
total_inapp_engagement_checkout |
total_inapp_engagement_checkout |
The total number of in-app checkout conversions attributed to engagement actions. |
dimension |
total_inapp_engagement_checkout_value |
total_inapp_engagement_checkout_value |
The total value of in-app checkout conversions attributed to engagement actions. |
metric |
total_inapp_engagement_checkout_value_micro |
total_inapp_engagement_checkout_value_micro |
The total value of in-app checkout conversions in microcurrency attributed to engagement actions. |
metric |
total_inapp_engagement_search |
total_inapp_engagement_search |
The total number of search events recorded within the Pinterest app that were attributed to an engagement. |
dimension |
total_inapp_engagement_search_value |
total_inapp_engagement_search_value |
The total value generated from in-app engagements related to search events. |
dimension |
total_inapp_engagement_search_value_micro |
total_inapp_engagement_search_value_micro |
The total monetary value, in micro-dollars, associated with search events recorded within the Pinterest app that were attributed to an engagement. |
metric |
total_inapp_engagement_signup |
total_inapp_engagement_signup |
The total number of in-app signup conversions attributed to engagement actions. |
dimension |
total_inapp_engagement_signup_value |
total_inapp_engagement_signup_value |
The total value generated from in-app engagements related to sign-up events. |
dimension |
total_inapp_engagement_signup_value_micro |
total_inapp_engagement_signup_value_micro |
The total monetary value, in micro-dollars, associated with signup events recorded within the Pinterest app that were attributed to an engagement. |
metric |
total_inapp_engagement_unknown |
total_inapp_engagement_unknown |
The total number of undefined conversion events recorded within the Pinterest app that were attributed to an engagement. |
dimension |
total_inapp_engagement_unknown_value |
total_inapp_engagement_unknown_value |
The total value generated from in-app engagements for an unknown conversion type. |
dimension |
total_inapp_engagement_unknown_value_micro |
total_inapp_engagement_unknown_value_micro |
The total monetary value, in micro-dollars, associated with undefined conversion events recorded within the Pinterest app that were attributed to an engagement. |
metric |
total_inapp_search |
total_inapp_search |
The total number of search events recorded within the Pinterest app. |
dimension |
total_inapp_search_value |
total_inapp_search_value |
The total value generated from in-app search events. |
dimension |
total_inapp_search_value_micro |
total_inapp_search_value_micro |
The total monetary value, in micro-dollars, of search events recorded within the Pinterest app. |
metric |
total_inapp_signup |
total_inapp_signup |
The total number of in-app signup conversions. |
dimension |
total_inapp_signup_value |
total_inapp_signup_value |
The total monetary value generated from ‘signup’ events occurring within the app, resulting from interactions with your ads. |
dimension |
total_inapp_signup_value_micro |
total_inapp_signup_value_micro |
The total monetary value, in micro-dollars, of signup events recorded within the Pinterest app. |
metric |
total_inapp_unknown |
total_inapp_unknown |
The total number of undefined conversion events recorded within the Pinterest app. |
dimension |
total_inapp_unknown_value |
total_inapp_unknown_value |
The total value generated from in-app events categorized as unknown. |
dimension |
total_inapp_unknown_value_micro |
total_inapp_unknown_value_micro |
The total monetary value, in micro-dollars, of undefined conversion events recorded within the Pinterest app. |
metric |
total_inapp_view_add_to_cart |
total_inapp_view_add_to_cart |
The total number of ‘add to cart’ events recorded within the Pinterest app that were attributed to a view interaction. |
dimension |
total_inapp_view_add_to_cart_value_micro |
total_inapp_view_add_to_cart_value_micro |
The total monetary value, in micro-dollars, of ‘add to cart’ events recorded within the Pinterest app that were attributed to a view interaction. |
metric |
total_inapp_view_app_install |
total_inapp_view_app_install |
The total number of app install events recorded within the Pinterest app that were attributed to a view interaction. |
dimension |
total_inapp_view_app_install_value |
total_inapp_view_app_install_value |
The total monetary value generated from ‘app install’ events occurring within the app, resulting from views of your ads. |
dimension |
total_inapp_view_app_install_value_micro |
total_inapp_view_app_install_value_micro |
The total monetary value, in micro-dollars, associated with app install events recorded within the Pinterest app that were attributed to a view interaction. |
metric |
total_inapp_view_checkout |
total_inapp_view_checkout |
The total number of checkout events recorded within the Pinterest app that were attributed to a view interaction. |
dimension |
total_inapp_view_checkout_value |
total_inapp_view_checkout_value |
The total value of in-app checkout conversions attributed to view-through actions. |
metric |
total_inapp_view_checkout_value_micro |
total_inapp_view_checkout_value_micro |
The total value of in-app checkout conversions in microcurrency attributed to view-through actions. |
metric |
total_inapp_view_search |
total_inapp_view_search |
The total number of search events recorded within the Pinterest app that were attributed to a view interaction. |
dimension |
total_inapp_view_search_value |
total_inapp_view_search_value |
The total value generated from in-app views related to search events. |
dimension |
total_inapp_view_search_value_micro |
total_inapp_view_search_value_micro |
The total monetary value, in micro-dollars, associated with search events recorded within the Pinterest app that were attributed to a view interaction. |
metric |
total_inapp_view_signup |
total_inapp_view_signup |
The total number of signup events recorded within the Pinterest app that were attributed to a view interaction. |
dimension |
total_inapp_view_signup_value |
total_inapp_view_signup_value |
The total value generated from in-app views related to sign-up events. |
dimension |
total_inapp_view_signup_value_micro |
total_inapp_view_signup_value_micro |
The total monetary value, in micro-dollars, associated with signup events recorded within the Pinterest app that were attributed to a view interaction. |
metric |
total_inapp_view_unknown |
total_inapp_view_unknown |
The total number of undefined conversion events recorded within the Pinterest app that were attributed to a view interaction. |
dimension |
total_inapp_view_unknown_value |
total_inapp_view_unknown_value |
The total value generated from in-app views for an unknown conversion type. |
dimension |
total_inapp_view_unknown_value_micro |
total_inapp_view_unknown_value_micro |
The total monetary value, in micro-dollars, associated with undefined conversion events recorded within the Pinterest app that were attributed to a view interaction. |
metric |
total_offline_checkout |
total_offline_checkout |
The total count of offline checkout conversions. These are conversions that occur outside of online tracking. |
dimension |
total_offline_checkout_value |
total_offline_checkout_value |
The total value of offline checkout conversions. |
dimension |
total_offline_checkout_value_micro |
total_offline_checkout_value_micro |
The total value of offline checkout conversions in microcurrency. |
metric |
total_offline_click_checkout |
total_offline_click_checkout |
The total number of offline checkout events attributed to a click interaction. |
dimension |
total_offline_click_checkout_value |
total_offline_click_checkout_value |
The total value of offline checkout conversions attributed to click actions. |
dimension |
total_offline_click_checkout_value_micro |
total_offline_click_checkout_value_micro |
The total value of offline checkout conversions in microcurrency attributed to click actions. |
metric |
total_offline_click_custom |
total_offline_click_custom |
The total number of custom offline events attributed to a click interaction. |
dimension |
total_offline_click_custom_value |
total_offline_click_custom_value |
The total value of custom offline events resulting from clicks on ads. |
dimension |
total_offline_click_custom_value_micro |
total_offline_click_custom_value_micro |
The total monetary value, in micro-dollars, of custom offline events attributed to a click interaction. |
metric |
total_offline_click_lead |
total_offline_click_lead |
The total number of offline lead events attributed to a click interaction. |
dimension |
total_offline_click_lead_value |
total_offline_click_lead_value |
The total value of offline lead events resulting from clicks on ads. |
dimension |
total_offline_click_lead_value_micro |
total_offline_click_lead_value_micro |
The total monetary value, in micro-dollars, of offline lead events attributed to a click interaction. |
metric |
total_offline_click_signup |
total_offline_click_signup |
The total number of offline signup events attributed to a click interaction. |
dimension |
total_offline_click_signup_value |
total_offline_click_signup_value |
The total value of offline signup events resulting from clicks on ads. |
dimension |
total_offline_click_signup_value_micro |
total_offline_click_signup_value_micro |
The total monetary value, in micro-dollars, of offline signup events attributed to a click interaction. |
metric |
total_offline_click_unknown |
total_offline_click_unknown |
The total number of undefined offline conversion events attributed to a click interaction. |
dimension |
total_offline_click_unknown_value |
total_offline_click_unknown_value |
The total value of unknown offline events resulting from clicks on ads. |
dimension |
total_offline_click_unknown_value_micro |
total_offline_click_unknown_value_micro |
The total monetary value, in micro-dollars, of undefined offline conversion events attributed to a click interaction. |
metric |
total_offline_custom |
total_offline_custom |
The total count of custom offline conversions, defined by the advertiser. |
dimension |
total_offline_custom_value |
total_offline_custom_value |
The total monetary value generated from offline custom conversion events resulting from interactions with your ads. |
dimension |
total_offline_custom_value_micro |
total_offline_custom_value_micro |
The total monetary value, in micro-dollars, of custom offline events. |
metric |
total_offline_engagement_checkout |
total_offline_engagement_checkout |
The total number of offline checkout events attributed to an engagement (saves, closeups, link clicks, carousel swipes). |
dimension |
total_offline_engagement_checkout_value |
total_offline_engagement_checkout_value |
The total value of offline checkout conversions attributed to engagement actions. |
dimension |
total_offline_engagement_checkout_value_micro |
total_offline_engagement_checkout_value_micro |
The total value of offline checkout conversions in microcurrency attributed to engagement actions. |
metric |
total_offline_engagement_custom |
total_offline_engagement_custom |
The total number of custom offline events attributed to an engagement. |
dimension |
total_offline_engagement_custom_value |
total_offline_engagement_custom_value |
The total value of custom offline events resulting from engagements with ads. |
dimension |
total_offline_engagement_custom_value_micro |
total_offline_engagement_custom_value_micro |
The total monetary value, in micro-dollars, of custom offline events attributed to an engagement. |
metric |
total_offline_engagement_lead |
total_offline_engagement_lead |
The total number of offline lead events attributed to an engagement. |
dimension |
total_offline_engagement_lead_value |
total_offline_engagement_lead_value |
The total value of offline lead events resulting from engagements with ads. |
dimension |
total_offline_engagement_lead_value_micro |
total_offline_engagement_lead_value_micro |
The total monetary value, in micro-dollars, of offline lead events attributed to an engagement. |
metric |
total_offline_engagement_signup |
total_offline_engagement_signup |
The total number of offline signup events attributed to an engagement. |
dimension |
total_offline_engagement_signup_value |
total_offline_engagement_signup_value |
The total monetary value attributed to offline engagement sign-up conversion events. |
dimension |
total_offline_engagement_signup_value_micro |
total_offline_engagement_signup_value_micro |
The total monetary value, in micro-dollars, of offline signup events attributed to an engagement. |
metric |
total_offline_engagement_unknown |
total_offline_engagement_unknown |
The total number of undefined offline conversion events attributed to an engagement. |
dimension |
total_offline_engagement_unknown_value |
total_offline_engagement_unknown_value |
The total monetary value attributed to unspecified offline engagement conversion events. |
dimension |
total_offline_engagement_unknown_value_micro |
total_offline_engagement_unknown_value_micro |
The total monetary value, in micro-dollars, of undefined offline conversion events attributed to an engagement. |
metric |
total_offline_lead |
total_offline_lead |
The total count of offline lead generation conversions. |
dimension |
total_offline_lead_value |
total_offline_lead_value |
The total monetary value attributed to offline lead conversion events. |
dimension |
total_offline_lead_value_micro |
total_offline_lead_value_micro |
The total monetary value, in micro-dollars, of offline lead events. |
metric |
total_offline_signup |
total_offline_signup |
The total count of offline signup conversions. |
dimension |
total_offline_signup_value |
total_offline_signup_value |
The total monetary value attributed to offline sign-up conversion events. |
dimension |
total_offline_signup_value_micro |
total_offline_signup_value_micro |
The total monetary value, in micro-dollars, of offline signup events. |
metric |
total_offline_unknown |
total_offline_unknown |
The total number of undefined offline conversion events. |
dimension |
total_offline_unknown_value |
total_offline_unknown_value |
The total monetary value attributed to unspecified offline conversion events. |
dimension |
total_offline_unknown_value_micro |
total_offline_unknown_value_micro |
The total monetary value, in micro-dollars, of undefined offline conversion events. |
metric |
total_offline_view_checkout |
total_offline_view_checkout |
The total number of offline checkout events attributed to a view interaction. |
dimension |
total_offline_view_checkout_value |
total_offline_view_checkout_value |
The total value of offline checkout conversions attributed to view-through actions. |
metric |
total_offline_view_checkout_value_micro |
total_offline_view_checkout_value_micro |
The total value of offline checkout conversions in microcurrency attributed to view-through actions. |
metric |
total_offline_view_custom |
total_offline_view_custom |
The total number of custom offline events attributed to a view interaction. |
dimension |
total_offline_view_custom_value |
total_offline_view_custom_value |
The total monetary value attributed to offline custom view conversion events. |
dimension |
total_offline_view_custom_value_micro |
total_offline_view_custom_value_micro |
The total monetary value, in micro-dollars, of custom offline events attributed to a view interaction. |
metric |
total_offline_view_lead |
total_offline_view_lead |
The total number of offline lead events attributed to a view interaction. |
dimension |
total_offline_view_lead_value |
total_offline_view_lead_value |
The total monetary value attributed to offline view-based lead conversion events. |
dimension |
total_offline_view_lead_value_micro |
total_offline_view_lead_value_micro |
The total monetary value, in micro-dollars, of offline lead events attributed to a view interaction. |
metric |
total_offline_view_signup |
total_offline_view_signup |
The total number of offline signup events attributed to a view interaction. |
dimension |
total_offline_view_signup_value |
total_offline_view_signup_value |
The total monetary value attributed to offline view-based sign-up conversion events. |
dimension |
total_offline_view_signup_value_micro |
total_offline_view_signup_value_micro |
The total monetary value, in micro-dollars, of offline signup events attributed to a view interaction. |
metric |
total_offline_view_unknown |
total_offline_view_unknown |
The total number of offline views for conversions categorized as unknown. |
dimension |
total_offline_view_unknown_value |
total_offline_view_unknown_value |
The total value of unknown offline events resulting from viewing ads. |
dimension |
total_offline_view_unknown_value_micro |
total_offline_view_unknown_value_micro |
The total value of unknown offline view conversions, represented in micro-units of the advertiser’s currency. |
metric |
total_onsite_checkouts |
total_onsite_checkouts |
The total number of checkout events that occurred directly on Pinterest’s platform. |
dimension |
total_page_visit |
total_page_visit |
The total number of page visit conversions. |
dimension |
total_pinterest_checkout |
total_pinterest_checkout |
The total number of checkout conversions that occurred directly on Pinterest. |
dimension |
total_pinterest_checkout_value_in_micro_dollar |
total_pinterest_checkout_value_in_micro_dollar |
The total value of Pinterest checkout conversions in microdollars. |
metric |
total_repin_rate |
total_repin_rate |
The total rate at which Pins are saved by other users. |
metric |
total_signup |
total_signup |
The total count of all signup conversions, both online and offline. |
dimension |
total_signup_value_in_micro_dollar |
total_signup_value_in_micro_dollar |
The total monetary value, in micro-dollars, attributed to signup events across all platforms. |
metric |
total_video_avg_watchtime_in_second |
total_video_avg_watchtime_in_second |
The total average watch time in seconds for video Pins. |
metric |
total_video_mrc_views |
total_video_mrc_views |
Total video views where the video meets the Media Rating Council (MRC) standard for a view. |
metric |
total_video_p0_combined |
total_video_p0_combined |
The total number of video views combined at 0% completion (video starts). |
metric |
total_video_p100_complete |
total_video_p100_complete |
Total video plays at 100% completion (both paid and earned). |
metric |
total_video_p25_combined |
total_video_p25_combined |
Total video plays at 25% completion combined (both paid and earned). |
metric |
total_video_p50_combined |
total_video_p50_combined |
Total video plays at 50% completion combined (both paid and earned). |
metric |
total_video_p75_combined |
total_video_p75_combined |
Total video plays at 75% completion combined (both paid and earned). |
metric |
total_video_p95_combined |
total_video_p95_combined |
The total number of video views combined at 95% completion. |
metric |
total_web_add_to_cart |
total_web_add_to_cart |
The total number of times an item was added to a shopping cart on the web. This is an online conversion metric. |
dimension |
total_web_add_to_cart_value |
total_web_add_to_cart_value |
The total monetary value generated from add-to-cart events on the web. |
dimension |
total_web_add_to_cart_value_micro |
total_web_add_to_cart_value_micro |
The total monetary value, in micro-dollars, of ‘add to cart’ events recorded on the advertiser’s website. |
metric |
total_web_checkout |
total_web_checkout |
The total number of website checkout conversions. |
metric |
total_web_checkout_value |
total_web_checkout_value |
The total value of website checkout conversions. |
dimension |
total_web_checkout_value_micro |
total_web_checkout_value_micro |
The total value of website checkout conversions in microcurrency. |
metric |
total_web_click_add_to_cart |
total_web_click_add_to_cart |
The total number of ‘add to cart’ events recorded on the advertiser’s website that were attributed to a click interaction. |
dimension |
total_web_click_add_to_cart_value |
total_web_click_add_to_cart_value |
The total monetary value generated from clicks leading to add-to-cart events on the web. |
dimension |
total_web_click_add_to_cart_value_micro |
total_web_click_add_to_cart_value_micro |
The total monetary value, in micro-dollars, of ‘add to cart’ events recorded on the advertiser’s website that were attributed to a click interaction. |
metric |
total_web_click_checkout |
total_web_click_checkout |
The total number of website checkout conversions attributed to click actions. |
metric |
total_web_click_checkout_Value |
total_web_click_checkout_Value |
The total value of checkout conversions on the web attributed to clicks. |
metric |
total_web_click_checkout_value |
total_web_click_checkout_value |
The total monetary value generated from clicks leading to checkout events on the web. |
dimension |
total_web_click_checkout_value_micro |
total_web_click_checkout_value_micro |
The total value of website checkout conversions in microcurrency attributed to click actions. |
metric |
total_web_click_custom |
total_web_click_custom |
The total number of custom events recorded on the advertiser’s website that were attributed to a click interaction. |
dimension |
total_web_click_custom_value |
total_web_click_custom_value |
The total monetary value generated from clicks leading to custom events on the web. |
dimension |
total_web_click_custom_value_micro |
total_web_click_custom_value_micro |
The total monetary value, in micro-dollars, of custom events recorded on the advertiser’s website that were attributed to a click interaction. |
metric |
total_web_click_lead |
total_web_click_lead |
The total number of lead events recorded on the advertiser’s website that were attributed to a click interaction. |
dimension |
total_web_click_lead_value |
total_web_click_lead_value |
The total monetary value generated from clicks leading to lead conversions on the web. |
dimension |
total_web_click_lead_value_micro |
total_web_click_lead_value_micro |
The total monetary value, in micro-dollars, of lead events recorded on the advertiser’s website that were attributed to a click interaction. |
metric |
total_web_click_page_visit |
total_web_click_page_visit |
The total number of page visit events recorded on the advertiser’s website that were attributed to a click interaction. |
metric |
total_web_click_page_visit_value |
total_web_click_page_visit_value |
The total monetary value generated from clicks leading to page visit events on the web. |
dimension |
total_web_click_page_visit_value_micro |
total_web_click_page_visit_value_micro |
The total monetary value, in micro-dollars, of page visit events recorded on the advertiser’s website that were attributed to a click interaction. |
metric |
total_web_click_search |
total_web_click_search |
The total number of website searches attributed to click actions. |
dimension |
total_web_click_search_value |
total_web_click_search_value |
The total monetary value generated from clicks leading to search events on the web. |
dimension |
total_web_click_search_value_micro |
total_web_click_search_value_micro |
The total monetary value, in micro-dollars, of search events recorded on the advertiser’s website that were attributed to a click interaction. |
metric |
total_web_click_signup |
total_web_click_signup |
The total number of signup events recorded on the advertiser’s website that were attributed to a click interaction. |
dimension |
total_web_click_signup_value |
total_web_click_signup_value |
The total monetary value generated from clicks leading to sign-up events on the web. |
dimension |
total_web_click_signup_value_micro |
total_web_click_signup_value_micro |
The total monetary value, in micro-dollars, of signup events recorded on the advertiser’s website that were attributed to a click interaction. |
metric |
total_web_click_unknown |
total_web_click_unknown |
The total number of undefined conversion events recorded on the advertiser’s website that were attributed to a click interaction. |
dimension |
total_web_click_unknown_value |
total_web_click_unknown_value |
The total monetary value generated from clicks leading to unspecified events on the web. |
dimension |
total_web_click_unknown_value_micro |
total_web_click_unknown_value_micro |
The total monetary value, in micro-dollars, of undefined conversion events recorded on the advertiser’s website that were attributed to a click interaction. |
metric |
total_web_click_view_category |
total_web_click_view_category |
The total number of category view events recorded on the advertiser’s website that were attributed to a click interaction. |
dimension |
total_web_click_view_category_value |
total_web_click_view_category_value |
The total monetary value generated from clicks leading to category view events on the web. |
dimension |
total_web_click_view_category_value_micro |
total_web_click_view_category_value_micro |
The total monetary value, in micro-dollars, of category view events recorded on the advertiser’s website that were attributed to a click interaction. |
metric |
total_web_click_watch_video |
total_web_click_watch_video |
The total number of video watch events recorded on the advertiser’s website that were attributed to a click interaction. |
dimension |
total_web_click_watch_video_value |
total_web_click_watch_video_value |
The total monetary value generated from clicks leading to video watch events on the web. |
dimension |
total_web_click_watch_video_value_micro |
total_web_click_watch_video_value_micro |
The total monetary value, in micro-dollars, of video watch events recorded on the advertiser’s website that were attributed to a click interaction. |
metric |
total_web_custom |
total_web_custom |
The total number of custom events recorded on the advertiser’s website. |
dimension |
total_web_custom_value |
total_web_custom_value |
The total monetary value generated from custom events on the web. |
dimension |
total_web_custom_value_micro |
total_web_custom_value_micro |
The total monetary value, in micro-dollars, of custom events recorded on the advertiser’s website. |
metric |
total_web_engagement_add_to_cart |
total_web_engagement_add_to_cart |
The total number of ‘add to cart’ events recorded on the advertiser’s website that were attributed to an engagement (saves, closeups, link clicks, carousel swipes). |
dimension |
total_web_engagement_add_to_cart_value |
total_web_engagement_add_to_cart_value |
The total monetary value generated from engagement leading to add-to-cart events on the web. |
dimension |
total_web_engagement_add_to_cart_value_micro |
total_web_engagement_add_to_cart_value_micro |
The total monetary value, in micro-dollars, of ‘add to cart’ events recorded on the advertiser’s website that were attributed to an engagement. |
metric |
total_web_engagement_checkout |
total_web_engagement_checkout |
The total number of checkout events recorded on the advertiser’s website that were attributed to an engagement. |
dimension |
total_web_engagement_checkout_value |
total_web_engagement_checkout_value |
The total value of website checkout conversions attributed to engagement actions. |
metric |
total_web_engagement_checkout_value_micro |
total_web_engagement_checkout_value_micro |
The total value of website checkout conversions in microcurrency attributed to engagement actions. |
metric |
total_web_engagement_custom |
total_web_engagement_custom |
The total number of custom events recorded on the advertiser’s website that were attributed to an engagement. |
dimension |
total_web_engagement_custom_value |
total_web_engagement_custom_value |
The total monetary value generated from engagement leading to custom events on the web. |
dimension |
total_web_engagement_custom_value_micro |
total_web_engagement_custom_value_micro |
The total monetary value, in micro-dollars, of custom events recorded on the advertiser’s website that were attributed to an engagement. |
metric |
total_web_engagement_lead |
total_web_engagement_lead |
The total number of lead events recorded on the advertiser’s website that were attributed to an engagement. |
dimension |
total_web_engagement_lead_value |
total_web_engagement_lead_value |
The total monetary value generated from engagement leading to lead conversions on the web. |
dimension |
total_web_engagement_lead_value_micro |
total_web_engagement_lead_value_micro |
The total monetary value, in micro-dollars, of lead events recorded on the advertiser’s website that were attributed to an engagement. |
metric |
total_web_engagement_page_visit |
total_web_engagement_page_visit |
The total number of page visit events recorded on the advertiser’s website that were attributed to an engagement. |
dimension |
total_web_engagement_page_visit_value |
total_web_engagement_page_visit_value |
The total monetary value generated from engagement leading to page visit events on the web. |
dimension |
total_web_engagement_page_visit_value_micro |
total_web_engagement_page_visit_value_micro |
The total monetary value, in micro-dollars, of page visit events recorded on the advertiser’s website that were attributed to an engagement. |
metric |
total_web_engagement_search |
total_web_engagement_search |
The total number of search events recorded on the advertiser’s website that were attributed to an engagement. |
metric |
total_web_engagement_search_value |
total_web_engagement_search_value |
The total monetary value generated from engagement leading to search events on the web. |
dimension |
total_web_engagement_search_value_micro |
total_web_engagement_search_value_micro |
The total monetary value, in micro-dollars, of search events recorded on the advertiser’s website that were attributed to an engagement. |
metric |
total_web_engagement_signup |
total_web_engagement_signup |
The total number of signup events recorded on the advertiser’s website that were attributed to an engagement. |
dimension |
total_web_engagement_signup_value |
total_web_engagement_signup_value |
The total monetary value generated from engagement leading to sign-up events on the web. |
dimension |
total_web_engagement_signup_value_micro |
total_web_engagement_signup_value_micro |
The total monetary value, in micro-dollars, of signup events recorded on the advertiser’s website that were attributed to an engagement. |
metric |
total_web_engagement_unknown |
total_web_engagement_unknown |
Total number of engagement events on the website that do not fit into other defined categories. |
dimension |
total_web_engagement_unknown_value |
total_web_engagement_unknown_value |
The total monetary value generated from engagement leading to unspecified events on the web. |
dimension |
total_web_engagement_unknown_value_micro |
total_web_engagement_unknown_value_micro |
Total value of engagement events on the website that do not fit into other defined categories, in micro-currency. |
metric |
total_web_engagement_view_category |
total_web_engagement_view_category |
Total number of web engagement events where a category was viewed. |
metric |
total_web_engagement_view_category_value |
total_web_engagement_view_category_value |
The total monetary value generated from engagement leading to category view events on the web. |
dimension |
total_web_engagement_view_category_value_micro |
total_web_engagement_view_category_value_micro |
Total value of web engagement events involving category views, in micro-currency. |
metric |
total_web_engagement_watch_video |
total_web_engagement_watch_video |
Total number of web engagement events where a video was watched. |
dimension |
total_web_engagement_watch_video_value |
total_web_engagement_watch_video_value |
The total monetary value generated from engagement leading to video watch events on the web. |
dimension |
total_web_engagement_watch_video_value_micro |
total_web_engagement_watch_video_value_micro |
Total value of web engagement events involving video watches, in micro-currency. |
metric |
total_web_lead |
total_web_lead |
Total number of lead conversion events recorded on the website. |
dimension |
total_web_lead_value |
total_web_lead_value |
The total monetary value generated from lead conversions on the web. |
dimension |
total_web_lead_value_micro |
total_web_lead_value_micro |
Total value of lead conversion events recorded on the website, in micro-currency. |
metric |
total_web_page_visit |
total_web_page_visit |
Total number of page visit conversion events on the website. |
dimension |
total_web_page_visit_value |
total_web_page_visit_value |
The total monetary value generated from page visit events on the web. |
dimension |
total_web_page_visit_value_micro |
total_web_page_visit_value_micro |
Total value of page visit conversion events on the website, in micro-currency. |
metric |
total_web_search |
total_web_search |
Total number of search conversion events on the website. |
dimension |
total_web_search_value |
total_web_search_value |
The total monetary value generated from search events on the web. |
dimension |
total_web_search_value_micro |
total_web_search_value_micro |
Total value of search conversion events on the website, in micro-currency. |
metric |
total_web_sessions |
total_web_sessions |
The total number of web sessions initiated by users. |
dimension |
total_web_signup |
total_web_signup |
Total number of signup conversion events on the website. |
dimension |
total_web_signup_value |
total_web_signup_value |
The total monetary value generated from sign-up conversions on the web. |
dimension |
total_web_signup_value_micro |
total_web_signup_value_micro |
Total value of signup conversion events on the website, in micro-currency. |
metric |
total_web_unknown |
total_web_unknown |
Total number of unknown web conversion events. |
dimension |
total_web_unknown_value |
total_web_unknown_value |
The total monetary value generated from unspecified web events. |
dimension |
total_web_unknown_value_micro |
total_web_unknown_value_micro |
Total value of unknown web conversion events, in micro-currency. |
metric |
total_web_view_add_to_cart |
total_web_view_add_to_cart |
Total number of web add-to-cart events resulting from a view. |
dimension |
total_web_view_add_to_cart_value |
total_web_view_add_to_cart_value |
The total monetary value generated from view-based add-to-cart events on the web. |
dimension |
total_web_view_add_to_cart_value_micro |
total_web_view_add_to_cart_value_micro |
Total value of web add-to-cart events resulting from a view, in micro-currency. |
metric |
total_web_view_category |
total_web_view_category |
Total number of web category view events. |
dimension |
total_web_view_category_value |
total_web_view_category_value |
The total monetary value generated from view-based category view events on the web. |
dimension |
total_web_view_category_value_micro |
total_web_view_category_value_micro |
The total value of website view category conversions in microcurrency. |
metric |
total_web_view_checkout |
total_web_view_checkout |
The total number of website checkout conversions attributed to view-through actions. |
dimension |
total_web_view_checkout_value |
total_web_view_checkout_value |
The total value of website checkout conversions attributed to view-through actions. |
dimension |
total_web_view_checkout_value_micro |
total_web_view_checkout_value_micro |
The total value of website checkout conversions in microcurrency attributed to view-through actions. |
metric |
total_web_view_custom |
total_web_view_custom |
The total number of custom web conversions attributed to views. |
dimension |
total_web_view_custom_value |
total_web_view_custom_value |
The total value of custom web conversions attributed to views. |
dimension |
total_web_view_custom_value_micro |
total_web_view_custom_value_micro |
The total value of custom web conversions attributed to views, expressed in microunits. |
metric |
total_web_view_lead |
total_web_view_lead |
Total number of lead events on the website resulting from a view. |
dimension |
total_web_view_lead_value |
total_web_view_lead_value |
The total monetary value generated from view-based lead conversions on the web. |
dimension |
total_web_view_lead_value_micro |
total_web_view_lead_value_micro |
Total value of lead events on the website resulting from a view, in micro-currency. |
metric |
total_web_view_page_visit |
total_web_view_page_visit |
Total number of page visit events on the website resulting from a view. |
metric |
total_web_view_page_visit_value |
total_web_view_page_visit_value |
The total monetary value generated from view-based page visit events on the web. |
dimension |
total_web_view_page_visit_value_micro |
total_web_view_page_visit_value_micro |
Total value of page visit events on the website resulting from a view, in micro-currency. |
metric |
total_web_view_search |
total_web_view_search |
The total number of website searches attributed to view-through actions. |
dimension |
total_web_view_search_value |
total_web_view_search_value |
The total monetary value generated from view-based search events on the web. |
dimension |
total_web_view_search_value_micro |
total_web_view_search_value_micro |
The total value generated from viewing search results on the web, represented in micro-units of the advertiser’s currency. |
metric |
total_web_view_signup |
total_web_view_signup |
Total number of signup events on the website resulting from a view. |
dimension |
total_web_view_signup_value |
total_web_view_signup_value |
The total monetary value generated from view-based sign-up conversions on the web. |
dimension |
total_web_view_signup_value_micro |
total_web_view_signup_value_micro |
Total value of signup events on the website resulting from a view, in micro-currency. |
metric |
total_web_view_unknown |
total_web_view_unknown |
Total number of unknown web events resulting from a view. |
dimension |
total_web_view_unknown_value |
total_web_view_unknown_value |
The total value of unknown web conversions attributed to views. |
dimension |
total_web_view_unknown_value_micro |
total_web_view_unknown_value_micro |
The total value of unknown web conversions attributed to views, expressed in microunits. |
metric |
total_web_view_view_category |
total_web_view_view_category |
The total number of views of product categories on the web. This is an online engagement or conversion metric. |
dimension |
total_web_view_view_category_value |
total_web_view_view_category_value |
The total monetary value generated from view-based category view events on the web. |
dimension |
total_web_view_view_category_value_micro |
total_web_view_view_category_value_micro |
The total value generated from viewing product categories on the web, represented in micro-units of the advertiser’s currency. |
metric |
total_web_view_watch_video |
total_web_view_watch_video |
Total number of video watch events on the website resulting from a view. |
dimension |
total_web_view_watch_video_value |
total_web_view_watch_video_value |
The total monetary value generated from view-based video watch events on the web. |
dimension |
total_web_view_watch_video_value_micro |
total_web_view_watch_video_value_micro |
Total value of video watch events on the website resulting from a view, in micro-currency. |
metric |
total_web_watch_video_value |
total_web_watch_video_value |
The total monetary value generated from video watch events on the web. |
dimension |
total_web_watch_video_value_micro |
total_web_watch_video_value_micro |
The total monetary value, in micro units of the advertiser’s currency, generated from users watching videos on the web. This value is expressed in microdollars (1/1,000,000 of a dollar) or microunits of the advertiser’s currency. |
metric |
type |
type |
The type of the entity (e.g., Pin, board, ad). |
dimension |
unknown_desktop_action_desktop_conversion |
unknown_desktop_action_desktop_conversion |
The number of conversions where the initial action was an unknown event on a desktop device, and the conversion also occurred on a desktop device. |
metric |
unknown_desktop_action_mobile_conversion |
unknown_desktop_action_mobile_conversion |
The number of conversions where the initial action was an unknown event on a desktop device, and the conversion occurred on a mobile device. |
metric |
unknown_desktop_action_tablet_conversion |
unknown_desktop_action_tablet_conversion |
The number of conversions where the initial action was an unknown event on a desktop device, and the conversion occurred on a tablet device. |
dimension |
unknown_mobile_action_desktop_conversion |
unknown_mobile_action_desktop_conversion |
The number of conversions where the initial action was an unknown event on a mobile device, and the conversion occurred on a desktop device. |
metric |
unknown_mobile_action_mobile_conversion |
unknown_mobile_action_mobile_conversion |
The number of conversions where the initial action was an unknown event on a mobile device, and the conversion also occurred on a mobile device. |
metric |
unknown_mobile_action_tablet_conversion |
unknown_mobile_action_tablet_conversion |
The number of conversions where the initial action was an unknown event on a mobile device, and the conversion occurred on a tablet device. |
metric |
unknown_tablet_action_desktop_conversion |
unknown_tablet_action_desktop_conversion |
The number of conversions where the initial action was an unknown event on a tablet device, and the conversion occurred on a desktop device. |
metric |
unknown_tablet_action_mobile_conversion |
unknown_tablet_action_mobile_conversion |
The number of conversions where the initial action was an unknown event on a tablet device, and the conversion occurred on a mobile device. |
metric |
unknown_tablet_action_tablet_conversion |
unknown_tablet_action_tablet_conversion |
The number of conversions where the initial action was an unknown event on a tablet device, and the conversion also occurred on a tablet device. |
metric |
usd_conv_rate |
usd_conv_rate |
The conversion rate used to convert monetary values to US Dollars. |
metric |
user_follow |
user_follow |
The number of new followers gained from interactions with the Pin. |
metric |
user_id |
user_id |
The unique identifier for a Pinterest user account. |
dimension |
user_name |
user_name |
The user-defined name associated with the Pinterest user account. |
dimension |
username |
username |
The username of the Pinterest account. |
dimension |
v50_watch_time |
v50_watch_time |
The total watch time (in milliseconds or similar unit) for video Pins that reached at least 50% of their length. |
metric |
value(app_install) |
value(app_install) |
The monetary value associated with an app install conversion event. |
dimension |
value_micro(app_install) |
value_micro(app_install) |
The monetary value in micro-dollars associated with an app install conversion event. |
dimension |
value_micro_(app_install) |
value_micro_(app_install) |
The monetary value associated with an app install conversion event, in micro-currency. |
metric |
video_10s_view |
video_10s_view |
The number of times a video played for at least 10 seconds. |
metric |
video_avg_watch_time |
video_avg_watch_time |
The average watch time of a video in milliseconds. |
metric |
video_completions_total |
video_completions_total |
The total number of times video content was watched to completion. |
metric |
video_mrc_view |
video_mrc_view |
The number of times a video met the MRC (Media Rating Council) viewability standard. |
metric |
video_start |
video_start |
The number of times a video started playing. |
metric |
video_v50_watch_time |
video_v50_watch_time |
The watch time of a video where 50% of its duration was viewed. |
metric |
view_category_desktop_action_desktop_conversion |
view_category_desktop_action_desktop_conversion |
The number of conversions where the initial action was viewing a category on a desktop device, and the conversion also occurred on a desktop device. |
metric |
view_category_desktop_action_mobile_conversion |
view_category_desktop_action_mobile_conversion |
The number of conversions where the initial action was viewing a category on a desktop device, and the conversion occurred on a mobile device. |
metric |
view_category_desktop_action_tablet_conversion |
view_category_desktop_action_tablet_conversion |
The number of conversions where the initial action was viewing a category on a desktop device, and the conversion occurred on a tablet device. |
metric |
view_category_mobile_action_desktop_conversion |
view_category_mobile_action_desktop_conversion |
The number of conversions where the initial action was viewing a category on a mobile device, and the conversion occurred on a desktop device. |
metric |
view_category_mobile_action_mobile_conversion |
view_category_mobile_action_mobile_conversion |
The number of conversions where the initial action was viewing a category on a mobile device, and the conversion also occurred on a mobile device. |
metric |
view_category_mobile_action_tablet_conversion |
view_category_mobile_action_tablet_conversion |
The number of conversions where the initial action was viewing a category on a mobile device, and the conversion occurred on a tablet device. |
metric |
view_category_tablet_action_desktop_conversion |
view_category_tablet_action_desktop_conversion |
The number of conversions where the initial action was viewing a category on a tablet device, and the conversion occurred on a desktop device. |
metric |
view_category_tablet_action_mobile_conversion |
view_category_tablet_action_mobile_conversion |
The number of conversions where the initial action was viewing a category on a tablet device, and the conversion occurred on a mobile device. |
metric |
view_category_tablet_action_tablet_conversion |
view_category_tablet_action_tablet_conversion |
The number of conversions where the initial action was viewing a category on a tablet device, and the conversion also occurred on a tablet device. |
metric |
viewthrough_conversions_(add_to_cart) |
viewthrough_conversions_(add_to_cart) |
The number of add-to-cart conversions attributed to a view-through action. |
dimension |
viewthrough_conversions_(app_install) |
viewthrough_conversions_(app_install) |
The number of app install conversions attributed to view-through actions. |
dimension |
viewthrough_conversions_(category_view) |
viewthrough_conversions_(category_view) |
The number of category view conversions attributed to view-through actions. |
dimension |
viewthrough_conversions_(checkout) |
viewthrough_conversions_(checkout) |
The number of checkout conversions attributed to a view-through action (user saw an ad but did not click, then converted). |
dimension |
viewthrough_conversions_(custom) |
viewthrough_conversions_(custom) |
The number of custom conversions attributed to view-through actions. |
dimension |
viewthrough_conversions_(lead) |
viewthrough_conversions_(lead) |
The number of lead conversions attributed to a view-through action. |
metric |
viewthrough_conversions_(page_visit) |
viewthrough_conversions_(page_visit) |
The number of page visit conversions attributed to a view-through action. |
dimension |
viewthrough_conversions_(signup) |
viewthrough_conversions_(signup) |
The number of signup conversions attributed to a view-through action. |
dimension |
viewthrough_conversions_(unknown) |
viewthrough_conversions_(unknown) |
The number of view-through conversions of an unknown type. |
metric |
viewthrough_conversions_(watch_video) |
viewthrough_conversions_(watch_video) |
The number of watch video conversions attributed to view-through actions. |
dimension |
viewthrough_conversions_(website_search) |
viewthrough_conversions_(website_search) |
The number of website search conversions attributed to view-through actions. |
dimension |
viewthrough_order_quantity_(checkout) |
viewthrough_order_quantity_(checkout) |
The quantity of items purchased in checkout conversions attributed to a view-through action. |
dimension |
viewthrough_value(add_to_cart) |
viewthrough_value(add_to_cart) |
The monetary value attributed to an add-to-cart conversion from a view-through attribution model. |
dimension |
viewthrough_value(app_install) |
viewthrough_value(app_install) |
The monetary value attributed to an app install conversion from a view-through attribution model. |
dimension |
viewthrough_value(category_view) |
viewthrough_value(category_view) |
The monetary value attributed to a category view conversion from a view-through attribution model. |
dimension |
viewthrough_value(custom) |
viewthrough_value(custom) |
The monetary value attributed to a custom conversion event from a view-through attribution model. |
dimension |
viewthrough_value(lead) |
viewthrough_value(lead) |
The monetary value attributed to a lead conversion from a view-through attribution model. |
dimension |
viewthrough_value(page_visit) |
viewthrough_value(page_visit) |
The monetary value attributed to a page visit conversion from a view-through attribution model. |
dimension |
viewthrough_value(signup) |
viewthrough_value(signup) |
The monetary value attributed to a sign-up conversion from a view-through attribution model. |
dimension |
viewthrough_value(unknown) |
viewthrough_value(unknown) |
The monetary value attributed to an unspecified conversion event from a view-through attribution model. |
dimension |
viewthrough_value(watch_video) |
viewthrough_value(watch_video) |
The monetary value attributed to a video watch conversion from a view-through attribution model. |
dimension |
viewthrough_value(website_search) |
viewthrough_value(website_search) |
The monetary value attributed to a website search conversion from a view-through attribution model. |
dimension |
viewthrough_value_micro(add_to_cart) |
viewthrough_value_micro(add_to_cart) |
The monetary value in micro-dollars attributed to an add-to-cart conversion from a view-through attribution model. |
dimension |
viewthrough_value_micro(app_install) |
viewthrough_value_micro(app_install) |
The monetary value in micro-dollars attributed to an app install conversion from a view-through attribution model. |
dimension |
viewthrough_value_micro(category_view) |
viewthrough_value_micro(category_view) |
The monetary value in micro-dollars attributed to a category view conversion from a view-through attribution model. |
dimension |
viewthrough_value_micro(custom) |
viewthrough_value_micro(custom) |
The monetary value in micro-dollars attributed to a custom conversion event from a view-through attribution model. |
dimension |
viewthrough_value_micro(lead) |
viewthrough_value_micro(lead) |
The monetary value in micro-dollars attributed to a lead conversion from a view-through attribution model. |
dimension |
viewthrough_value_micro(page_visit) |
viewthrough_value_micro(page_visit) |
The monetary value in micro-dollars attributed to a page visit conversion from a view-through attribution model. |
dimension |
viewthrough_value_micro(signup) |
viewthrough_value_micro(signup) |
The monetary value in micro-dollars attributed to a sign-up conversion from a view-through attribution model. |
dimension |
viewthrough_value_micro(unknown) |
viewthrough_value_micro(unknown) |
The monetary value in micro-dollars attributed to an unspecified conversion event from a view-through attribution model. |
dimension |
viewthrough_value_micro(watch_video) |
viewthrough_value_micro(watch_video) |
The monetary value in micro-dollars attributed to a video watch conversion from a view-through attribution model. |
dimension |
viewthrough_value_micro(website_search) |
viewthrough_value_micro(website_search) |
The monetary value in micro-dollars attributed to a website search conversion from a view-through attribution model. |
dimension |
viewthrough_value_micro_(add_to_cart) |
viewthrough_value_micro_(add_to_cart) |
The monetary value of view-through add-to-cart conversions, in micro-currency. |
metric |
viewthrough_value_micro_(app_install) |
viewthrough_value_micro_(app_install) |
The monetary value of view-through app install conversions, in micro-currency. |
metric |
viewthrough_value_micro_(category_view) |
viewthrough_value_micro_(category_view) |
The monetary value of view-through category view conversions, in micro-currency. |
metric |
viewthrough_value_micro_(custom) |
viewthrough_value_micro_(custom) |
The monetary value of view-through custom conversions, in micro-currency. |
metric |
viewthrough_value_micro_(lead) |
viewthrough_value_micro_(lead) |
The value of lead conversions in microcurrency attributed to a view-through action. |
metric |
viewthrough_value_micro_(page_visit) |
viewthrough_value_micro_(page_visit) |
The monetary value of view-through page visit conversions, in micro-currency. |
metric |
viewthrough_value_micro_(signup) |
viewthrough_value_micro_(signup) |
The value of signup conversions in microcurrency attributed to a view-through action. |
metric |
viewthrough_value_micro_(unknown) |
viewthrough_value_micro_(unknown) |
The monetary value of view-through unknown conversions, in micro-currency. |
metric |
viewthrough_value_micro_(watch_video) |
viewthrough_value_micro_(watch_video) |
The monetary value of view-through video watch conversions, in micro-currency. |
metric |
viewthrough_value_micro_(website_search) |
viewthrough_value_micro_(website_search) |
The monetary value of view-through website search conversions, in micro-currency. |
metric |
watch_video_desktop_action_desktop_conversion |
watch_video_desktop_action_desktop_conversion |
The number of conversions where the initial action was watching a video on a desktop device, and the conversion also occurred on a desktop device. |
dimension |
watch_video_desktop_action_mobile_conversion |
watch_video_desktop_action_mobile_conversion |
The number of conversions where the initial action was watching a video on a desktop device, and the conversion occurred on a mobile device. |
dimension |
watch_video_desktop_action_tablet_conversion |
watch_video_desktop_action_tablet_conversion |
The number of conversions where the initial action was watching a video on a desktop device, and the conversion occurred on a tablet device. |
dimension |
watch_video_mobile_action_desktop_conversion |
watch_video_mobile_action_desktop_conversion |
The number of conversions where the initial action was watching a video on a mobile device, and the conversion occurred on a desktop device. |
dimension |
watch_video_mobile_action_mobile_conversion |
watch_video_mobile_action_mobile_conversion |
The number of conversions where the initial action was watching a video on a mobile device, and the conversion also occurred on a mobile device. |
dimension |
watch_video_mobile_action_tablet_conversion |
watch_video_mobile_action_tablet_conversion |
The number of conversions where the initial action was watching a video on a mobile device, and the conversion occurred on a tablet device. |
dimension |
watch_video_tablet_action_desktop_conversion |
watch_video_tablet_action_desktop_conversion |
The number of conversions where the initial action was watching a video on a tablet device, and the conversion occurred on a desktop device. |
dimension |
watch_video_tablet_action_mobile_conversion |
watch_video_tablet_action_mobile_conversion |
The number of conversions where the initial action was watching a video on a tablet device, and the conversion occurred on a mobile device. |
dimension |
watch_video_tablet_action_tablet_conversion |
watch_video_tablet_action_tablet_conversion |
The number of conversions where the initial action was watching a video on a tablet device, and the conversion also occurred on a tablet device. |
dimension |
web_add_to_cart_cost_per_action |
web_add_to_cart_cost_per_action |
The average cost incurred for each add-to-cart action performed on the website. |
dimension |
web_add_to_cart_roas |
web_add_to_cart_roas |
The Return on Ad Spend (ROAS) for add-to-cart actions on the website. |
metric |
web_checkout_cost_per_action |
web_checkout_cost_per_action |
The average cost incurred for each checkout action performed on the website. |
dimension |
web_checkout_roas |
web_checkout_roas |
The Return on Ad Spend (ROAS) for checkout actions on the website. |
dimension |
web_custom_cost_per_action |
web_custom_cost_per_action |
The average cost incurred for each custom action performed on the website. |
dimension |
web_custom_roas |
web_custom_roas |
The Return on Ad Spend (ROAS) for custom actions on the website. |
dimension |
web_lead_cost_per_action |
web_lead_cost_per_action |
The average cost incurred for each lead action performed on the website. |
dimension |
web_lead_roas |
web_lead_roas |
The Return on Ad Spend (ROAS) for lead actions on the website. |
dimension |
web_page_visit_cost_per_action |
web_page_visit_cost_per_action |
The average cost incurred for each page visit action performed on the website. |
dimension |
web_page_visit_roas |
web_page_visit_roas |
The Return on Ad Spend (ROAS) for page visit actions on the website. |
metric |
web_search_cost_per_action |
web_search_cost_per_action |
The average cost incurred for each search action performed on the website. |
dimension |
web_search_roas |
web_search_roas |
The Return on Ad Spend (ROAS) for search actions on the website. |
dimension |
web_signup_cost_per_action |
web_signup_cost_per_action |
The average cost incurred for each signup action performed on the website. |
dimension |
web_signup_roas |
web_signup_roas |
The Return on Ad Spend (ROAS) for signup actions on the website. |
dimension |
web_unknown_cost_per_action |
web_unknown_cost_per_action |
The average cost incurred for each unknown action performed on the website. |
dimension |
web_unknown_roas |
web_unknown_roas |
The Return on Ad Spend (ROAS) for unknown actions on the website. |
metric |
web_view_category_cost_per_action |
web_view_category_cost_per_action |
The average cost incurred for each category view action performed on the website. |
dimension |
web_view_category_roas |
web_view_category_roas |
The Return on Ad Spend (ROAS) for category view actions on the website. |
dimension |
web_watch_video_cost_per_action |
web_watch_video_cost_per_action |
The average cost incurred for each video watch action performed on the website. |
dimension |
web_watch_video_roas |
web_watch_video_roas |
The Return on Ad Spend (ROAS) for video watch actions on the website. |
dimension |
website_url |
website_url |
The URL of the website associated with the user account or the destination URL of a Pin. |
dimension |