Podscribe: Most-used fields

The table below gives information about most-used fields that you can import from Podscribe. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Description	Use in Adverity
Advertiser	The name of the advertiser associated with the podcast campaign.	dimension
Campaign	The name or identifier of the specific advertising campaign.	dimension
Campaign End Date	The date on which the advertising campaign concluded.	dimension
Campaign ID	A unique identifier for the advertising campaign.	dimension
Campaign Start Date	The date on which the advertising campaign began.	dimension
Clicks	The number of user clicks on an advertisement or associated call to action, indicating engagement.	metric
Day	The specific day for which the data is reported, used when data is aggregated daily.	dimension
Episode	The name or title of the specific podcast episode where an advertisement was delivered or an attributed event occurred.	dimension
Episode GUID	A unique identifier (Globally Unique Identifier) for the specific podcast episode.	dimension
Installs	The number of mobile application installs attributed to the podcast advertising campaign.	metric
Installs Modeled	The number of mobile application installs estimated through Podscribe’s attribution modeling, including those that couldn’t be directly matched.	metric
Leads	The number of potential customer leads generated by the podcast advertising campaign.	metric
Leads Modeled	The number of potential customer leads estimated through Podscribe’s attribution modeling.	metric
Media Type	The format or platform of the media content where the advertisement was delivered, such as podcast audio, YouTube video, or streaming audio.	dimension
Podcast & Streaming Impressions	The total number of times an advertisement was delivered or heard across podcast and streaming platforms.	metric
Publish Date	The date and time when the podcast episode was published or when a specific advertising event took place.	dimension
Publisher	The entity responsible for publishing the podcast or media content.	dimension
Publisher ID	A unique identifier for the publisher.	dimension
Purchases	The number of purchases attributed to the podcast advertising campaign.	metric
Purchases Modeled	The number of purchases estimated through Podscribe’s attribution modeling.	metric
Reach	The estimated number of unique individuals exposed to the podcast advertising campaign.	metric
Revenue	The monetary value generated from conversions (e.g., purchases) directly attributed to advertising campaigns.	metric
Revenue Modeled	An estimated monetary value generated from conversions, derived through Podscribe’s attribution modeling, especially when direct measurement signals are incomplete.	metric
Show	The title or identifier of the podcast show where the advertisement was placed.	dimension
Signups	The number of user registrations or subscriptions directly attributed to advertising campaigns.	metric
Signups Modeled	An estimated number of user registrations or subscriptions, derived through Podscribe’s attribution modeling, especially when direct measurement signals are incomplete.	metric
Spend	The total amount of money spent on the advertising campaign.	metric
Start Date	The start date of the reporting period for the data.	dimension
Visitors	The number of unique visitors to a website or landing page attributed to the podcast advertising campaign.	metric
Visitors Modeled	The number of unique visitors estimated through Podscribe’s attribution modeling.	metric
Visits	The total number of visits to a website or landing page attributed to the podcast advertising campaign.	metric
Visits Modeled	The total number of visits estimated through Podscribe’s attribution modeling.	metric
Week	The specific week for which the data is reported, used when data is aggregated weekly.	dimension