Podscribe: Most-used fields

The table below gives information about most-used fields that you can import from Podscribe. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Advertiser	Advertiser	The name of the advertiser associated with the podcast campaign.	dimension
Campaign	Campaign	The name or identifier of the specific advertising campaign.	dimension
Campaign & Initiative	Campaign & Initiative	The name or identifier of the specific advertising campaign or initiative being reported on.	dimension
Campaign End Date	Campaign End Date	The date on which the advertising campaign concluded.	dimension
Campaign ID	Campaign ID	A unique identifier for the advertising campaign.	dimension
Campaign Start Date	Campaign Start Date	The date on which the advertising campaign began.	dimension
Clicks	Clicks	The number of user clicks on an advertisement or associated call to action, indicating engagement.	metric
Day	Day	The specific day for which the data is reported, used when data is aggregated daily.	dimension
Episode	Episode	The name or title of the specific podcast episode where an advertisement was delivered or an attributed event occurred.	dimension
Episode GUID	Episode GUID	A unique identifier (Globally Unique Identifier) for the specific podcast episode.	dimension
Incremental Installs	Incremental Installs	The number of new app installations directly attributed to the podcast advertising campaign, representing actions that would not have occurred without ad exposure. These are based on directly matched conversions without modeling.	metric
Incremental Installs Modeled	Incremental Installs Modeled	The total number of new app installations attributed to the podcast advertising campaign, including both directly matched conversions and those extrapolated through Podscribe’s modeling process to account for noisy IP addresses.	metric
Incremental Leads	Incremental Leads	The number of new leads generated directly attributed to the podcast advertising campaign, representing actions that would not have occurred without ad exposure. These are based on directly matched conversions without modeling.	metric
Incremental Leads Modeled	Incremental Leads Modeled	The total number of new leads generated attributed to the podcast advertising campaign, including both directly matched conversions and those extrapolated through Podscribe’s modeling process to account for noisy IP addresses.	metric
Incremental Purchases	Incremental Purchases	The number of purchases directly attributed to the podcast advertising campaign, representing transactions that would not have occurred without ad exposure. These are based on directly matched conversions without modeling.	metric
Incremental Purchases Modeled	Incremental Purchases Modeled	The total number of purchases attributed to the podcast advertising campaign, including both directly matched conversions and those extrapolated through Podscribe’s modeling process to account for noisy IP addresses.	metric
Incremental Revenue	Incremental Revenue	The revenue generated directly from actions attributed to the podcast advertising campaign, representing earnings that would not have occurred without ad exposure. These are based on directly matched conversions without modeling.	metric
Incremental Revenue Modeled	Incremental Revenue Modeled	The total revenue generated from actions attributed to the podcast advertising campaign, including both directly matched conversions and those extrapolated through Podscribe’s modeling process to account for noisy IP addresses.	metric
Incremental Signups	Incremental Signups	The number of new user sign-ups directly attributed to the podcast advertising campaign, representing actions that would not have occurred without ad exposure. These are based on directly matched conversions without modeling.	metric
Incremental Signups Modeled	Incremental Signups Modeled	The total number of new user sign-ups attributed to the podcast advertising campaign, including both directly matched conversions and those extrapolated through Podscribe’s modeling process to account for noisy IP addresses.	metric
Incremental Visitors	Incremental Visitors	The number of unique visitors directly attributed to the podcast advertising campaign, representing visits that would not have occurred without ad exposure. These are based on directly matched conversions without modeling.	metric
Incremental Visitors Modeled	Incremental Visitors Modeled	The total number of unique visitors attributed to the podcast advertising campaign, including both directly matched conversions and those extrapolated through Podscribe’s modeling process to account for noisy IP addresses.	metric
Incremental Visits	Incremental Visits	The number of total visits directly attributed to the podcast advertising campaign, representing visits that would not have occurred without ad exposure. These are based on directly matched conversions without modeling.	metric
Incremental Visits Modeled	Incremental Visits Modeled	The total number of visits attributed to the podcast advertising campaign, including both directly matched conversions and those extrapolated through Podscribe’s modeling process to account for noisy IP addresses.	metric
Installs	Installs	The number of mobile application installs attributed to the podcast advertising campaign.	metric
Installs Channel Incremental %	Installs Channel Incremental %	The percentage of app installations within the specific advertising channel that are considered incremental due to the podcast campaign.	metric
Installs Modeled	Installs Modeled	The number of mobile application installs estimated through Podscribe’s attribution modeling, including those that couldn’t be directly matched.	metric
Leads	Leads	The number of potential customer leads generated by the podcast advertising campaign.	metric
Leads Channel Incremental %	Leads Channel Incremental %	The percentage of leads generated within the specific advertising channel that are considered incremental due to the podcast campaign.	metric
Leads Modeled	Leads Modeled	The number of potential customer leads estimated through Podscribe’s attribution modeling.	metric
Media Type	Media Type	The format or platform of the media content where the advertisement was delivered, such as podcast audio, YouTube video, or streaming audio.	dimension
Podcast & Streaming Impressions	Podcast & Streaming Impressions	The total number of times an advertisement was delivered or heard across podcast and streaming platforms.	metric
Promo codes	Promo codes	Promo codes represent any coupon or promotional code applied during events such as purchases or views, used for attribution tracking within the Podscribe platform.	dimension
Publish Date	Publish Date	The date and time when the podcast episode was published or when a specific advertising event took place.	dimension
Publisher	Publisher	The entity responsible for publishing the podcast or media content.	dimension
Publisher ID	Publisher ID	A unique identifier for the publisher.	dimension
Purchases	Purchases	The number of purchases attributed to the podcast advertising campaign.	metric
Purchases Channel Incremental %	Purchases Channel Incremental %	The percentage of purchases within the specific advertising channel that are considered incremental due to the podcast campaign.	metric
Purchases Modeled	Purchases Modeled	The number of purchases estimated through Podscribe’s attribution modeling.	metric
Reach	Reach	The estimated number of unique individuals exposed to the podcast advertising campaign.	metric
Revenue	Revenue	The monetary value generated from conversions (e.g., purchases) directly attributed to advertising campaigns.	metric
Revenue Modeled	Revenue Modeled	An estimated monetary value generated from conversions, derived through Podscribe’s attribution modeling, especially when direct measurement signals are incomplete.	metric
Show	Show	The title or identifier of the podcast show where the advertisement was placed.	dimension
Signups	Signups	The number of user registrations or subscriptions directly attributed to advertising campaigns.	metric
Signups Channel Incremental %	Signups Channel Incremental %	The percentage of user sign-ups within the specific advertising channel that are considered incremental due to the podcast campaign.	metric
Signups Modeled	Signups Modeled	An estimated number of user registrations or subscriptions, derived through Podscribe’s attribution modeling, especially when direct measurement signals are incomplete.	metric
Spend	Spend	The total amount of money spent on the advertising campaign.	metric
Start Date		The start date of the reporting period for the data.	dimension
Visitors	Visitors	The number of unique visitors to a website or landing page attributed to the podcast advertising campaign.	metric
Visitors Channel Incremental %	Visitors Channel Incremental %	The percentage of unique visitors within the specific advertising channel that are considered incremental due to the podcast campaign.	metric
Visitors Modeled	Visitors Modeled	The number of unique visitors estimated through Podscribe’s attribution modeling.	metric
Visits	Visits	The total number of visits to a website or landing page attributed to the podcast advertising campaign.	metric
Visits Channel Incremental %	Visits Channel Incremental %	The percentage of total visits within the specific advertising channel that are considered incremental due to the podcast campaign.	metric
Visits Modeled	Visits Modeled	The total number of visits estimated through Podscribe’s attribution modeling.	metric
Week	Week	The specific week for which the data is reported, used when data is aggregated weekly.	dimension