Podscribe: Most-used fields#
The table below gives information about most-used fields that you can import from Podscribe. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Advertiser Dimension
The name of the advertiser associated with the podcast campaign.
Campaign Dimension
The name or identifier of the specific advertising campaign.
Campaign End Date Dimension
The date on which the advertising campaign concluded.
Campaign ID Dimension
A unique identifier for the advertising campaign.
Campaign Start Date Dimension
The date on which the advertising campaign began.
Clicks Metric
The number of user clicks on an advertisement or associated call to action, indicating engagement.
Day Dimension
The specific day for which the data is reported, used when data is aggregated daily.
Episode Dimension
The name or title of the specific podcast episode where an advertisement was delivered or an attributed event occurred.
Episode GUID Dimension
A unique identifier (Globally Unique Identifier) for the specific podcast episode.
Installs Metric
The number of mobile application installs attributed to the podcast advertising campaign.
Installs Modeled Metric
The number of mobile application installs estimated through Podscribe's attribution modeling, including those that couldn't be directly matched.
Leads Metric
The number of potential customer leads generated by the podcast advertising campaign.
Leads Modeled Metric
The number of potential customer leads estimated through Podscribe's attribution modeling.
Media Type Dimension
The format or platform of the media content where the advertisement was delivered, such as podcast audio, YouTube video, or streaming audio.
Podcast & Streaming Impressions Metric
The total number of times an advertisement was delivered or heard across podcast and streaming platforms.
Promo codes Dimension
Promo codes represent any coupon or promotional code applied during events such as purchases or views, used for attribution tracking within the Podscribe platform.
Publish Date Dimension
The date and time when the podcast episode was published or when a specific advertising event took place.
Publisher Dimension
The entity responsible for publishing the podcast or media content.
Publisher ID Dimension
A unique identifier for the publisher.
Purchases Metric
The number of purchases attributed to the podcast advertising campaign.
Purchases Modeled Metric
The number of purchases estimated through Podscribe's attribution modeling.
Reach Metric
The estimated number of unique individuals exposed to the podcast advertising campaign.
Revenue Metric
The monetary value generated from conversions (e.g., purchases) directly attributed to advertising campaigns.
Revenue Modeled Metric
An estimated monetary value generated from conversions, derived through Podscribe's attribution modeling, especially when direct measurement signals are incomplete.
Show Dimension
The title or identifier of the podcast show where the advertisement was placed.
Signups Metric
The number of user registrations or subscriptions directly attributed to advertising campaigns.
Signups Modeled Metric
An estimated number of user registrations or subscriptions, derived through Podscribe's attribution modeling, especially when direct measurement signals are incomplete.
Spend Metric
The total amount of money spent on the advertising campaign.
Start Date Dimension
The start date of the reporting period for the data.
Visitors Metric
The number of unique visitors to a website or landing page attributed to the podcast advertising campaign.
Visitors Modeled Metric
The number of unique visitors estimated through Podscribe's attribution modeling.
Visits Metric
The total number of visits to a website or landing page attributed to the podcast advertising campaign.
Visits Modeled Metric
The total number of visits estimated through Podscribe's attribution modeling.
Week Dimension
The specific week for which the data is reported, used when data is aggregated weekly.