Profound: Most-used fields

The table below gives information about most-used fields that you can import from Profound. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
asset_id	asset_id	A unique identifier for an asset, which represents an owned domain or entity tracked within the Profound platform.	dimension
asset_name	asset_name	The human-readable name of an asset, which is a tracked domain or entity within the Profound platform.	dimension
average_position	average_position	Represents the average ranking or position of a brand’s appearance in AI-generated search results.	metric
category_id	category_id	A unique identifier for a specific category within the Profound platform, used to scope data and reports.	dimension
citation_share	citation_share	The percentage of AI-generated search results or content that cite or reference the owned domain, indicating its share of voice in AI citations.	metric
date	date	The specific date for which the data or metric is reported.	dimension
model	model	Refers to the specific AI model or platform (e.g., ChatGPT, Perplexity, Google AI Overviews) where brand visibility is tracked.	dimension
prompt	prompt	The AI prompt or query used to generate search results or content.	dimension
prompt_id	prompt_id	A unique identifier for a specific AI prompt used in the system.	dimension
region	region	The geographical region associated with the data or report, used to filter results.	dimension
root_domain	root_domain	The primary domain of a website or entity, often used to identify assets or sources in reports.	dimension
sentiment_type	sentiment_type	The type or category of sentiment identified in AI-generated content (e.g., positive, negative, neutral).	dimension
share_of_voice	share_of_voice	The percentage of mentions or visibility a brand has compared to its competitors within AI-generated search results.	metric
topic	topic	A specific subject or area of interest within a category that is being tracked for brand mentions and visibility.	dimension
topic_id	topic_id	A unique identifier for a specific topic within a category, used to filter data or reports.	dimension
visibility_score	visibility_score	A metric indicating the overall prominence or discoverability of a brand in AI-generated search results.	metric