Profound: Most-used fieldsΒΆ
The table below gives information about most-used fields that you can import from Profound. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
average_position Metric
The average ranking position of a brand's content or assets in AI-generated search results, indicating its visibility.
category_id Dimension
A unique identifier for a specific category within the Profound platform, used to scope data and reports.
citation_share Metric
The percentage of AI-generated citations that reference a specific brand or its owned domains, reflecting its share of voice in AI search citations.
count Metric
A numerical value representing the total number of occurrences or instances of a specific event or data point within a given context or time period.
date Dimension
The specific date for which the data or metric is reported.
mentions_count Metric
The total number of times a brand or entity was mentioned in the raw per-execution prompt-answer data. This metric is available through the `/v2/prompts/answers` endpoint.
model Dimension
Refers to the specific AI model or platform (e.g., ChatGPT, Perplexity, Google AI Overviews) where brand visibility is tracked.
persona Dimension
A defined audience segment or user profile used to analyze how brands appear in AI-generated search results for different user types.
root_domain Dimension
The top-level domain (e.g., example.com) associated with content or assets, used for tracking and reporting brand visibility and citations within AI search.
share_of_voice Dimension
Represents a brand's presence or prominence in AI-generated search results relative to its competitors.
tag Dimension
A label or keyword associated with an asset, category, or other data point for classification, filtering, and organization.
topic Dimension
A specific subject or area of interest within a category that is being tracked for brand mentions and visibility.
url Dimension
The web address (URL) of the content or source where an asset was identified or cited in an AI-generated search result.
visibility_score Metric
A metric reflecting the overall visibility or prominence of a brand's content within AI-generated search results.