Profound: Most-used fields

The table below gives information about most-used fields that you can import from Profound. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
category_id	category_id	A unique identifier for a specific category within the Profound platform, used to scope data and reports.	dimension
citation_category	citation_category	A category used to classify citations within the Profound platform, often specific to a particular main category.	dimension
citation_share	citation_share	The percentage of AI-generated search results or content that cite or reference the owned domain, indicating its share of voice in AI citations.	metric
date	date	The specific date for which the data or metric is reported.	dimension
mentions_count	mentions_count	The total number of times a brand or entity was mentioned in AI-generated search results.	metric
model	model	Refers to the specific AI model or platform (e.g., ChatGPT, Perplexity, Google AI Overviews) where brand visibility is tracked.	dimension
negative	negative	The aggregate sentiment score indicating the negative perception of a brand or entity in AI-generated content.	metric
persona	persona	A defined audience segment or profile used to analyze how content is perceived or generated for specific user groups.	dimension
positive	positive	The aggregate sentiment score indicating the positive perception of a brand or entity in AI-generated content.	metric
prompt	prompt	The AI prompt or query used to generate search results or content.	dimension
region	region	The geographical region associated with the data or report, used to filter results.	dimension
root_domain	root_domain	The primary domain of a website or entity, often used to identify assets or sources in reports.	dimension
sentiment_type	sentiment_type	The type or category of sentiment identified in AI-generated content (e.g., positive, negative, neutral).	dimension
share_of_voice	share_of_voice	The percentage of mentions or visibility a brand has compared to its competitors within AI-generated search results.	metric
tag	tag	A label or keyword used to organize and categorize content, often associated with a specific main category.	dimension
topic	topic	A specific subject or area of interest within a category that is being tracked for brand mentions and visibility.	dimension
url	url	The web address of the content where a brand or entity appears in AI-generated search results or citations.	dimension
visibility_score	visibility_score	A metric indicating the overall prominence or discoverability of a brand in AI-generated search results.	metric