Profound: Most-used fields#
The table below gives information about most-used fields that you can import from Profound. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
asset_id Dimension
The unique identifier for an asset, such as a brand, domain, or specific piece of content, that is being tracked for its visibility and performance in AI-generated search results.
asset_name Dimension
The human-readable name of the asset, such as a brand name, domain name, or content title.
average_position Metric
The average ranking position of a brand's content or assets in AI-generated search results, indicating its visibility.
category_id Dimension
A unique identifier for a specific category within the Profound platform, used to scope data and reports.
citation_category Dimension
A classification or type assigned to a citation, used for filtering or analyzing specific groups of citations.
citation_share Metric
The percentage of AI-generated citations that reference a specific brand or its owned domains, reflecting its share of voice in AI search citations.
count Metric
A numerical value representing the total number of occurrences or instances of a specific event or data point within a given context or time period.
date Dimension
The specific date for which the data or metric is reported.
model Dimension
Refers to the specific AI model or platform (e.g., ChatGPT, Perplexity, Google AI Overviews) where brand visibility is tracked.
negative Metric
The number or proportion of AI-generated search results that convey a negative sentiment towards a brand or its associated topics.
occurrences Metric
The number of times a particular entity, such as an asset, mention, or citation, was observed or recorded.
persona Dimension
A defined audience segment or user profile used to analyze how brands appear in AI-generated search results for different user types.
positive Metric
The number or proportion of AI-generated search results that convey a positive sentiment towards a brand or its associated topics.
prompt Dimension
The specific input query or instruction given to an AI model to generate a response, for which brand visibility and performance are being tracked.
prompt_id Dimension
A unique identifier assigned to a specific AI prompt.
region Dimension
A geographical area or territory used to analyze and filter data, such as brand visibility or performance in AI-generated search results within specific locales.
root_domain Dimension
The top-level domain (e.g., example.com) associated with content or assets, used for tracking and reporting brand visibility and citations within AI search.
share_of_voice Metric
Represents a brand's presence or prominence in AI-generated search results relative to its competitors.
tag Dimension
A label or keyword associated with an asset, category, or other data point for classification, filtering, and organization.
topic Dimension
A specific subject or area of interest within a category that is being tracked for brand mentions and visibility.
topic_id Dimension
A unique identifier for a specific topic associated with a category, used for detailed analysis of content and brand performance within that topic.
url Dimension
The web address (URL) of the content or source where an asset was identified or cited in an AI-generated search result.
visibility_score Metric
A metric reflecting the overall visibility or prominence of a brand's content within AI-generated search results.