Profound: Most-used fields

The table below gives information about most-used fields that you can import from Profound. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
average_position	average_position	Represents the average ranking or position of a brand’s appearance in AI-generated search results.	metric
category_id	category_id	A unique identifier for a specific category within the Profound platform, used to scope data and reports.	dimension
date	date	The specific date for which the data or metric is reported.	dimension
model	model	Refers to the specific AI model or platform (e.g., ChatGPT, Perplexity, Google AI Overviews) where brand visibility is tracked.	dimension
share_of_voice	share_of_voice	The percentage of mentions or visibility a brand has compared to its competitors within AI-generated search results.	metric
topic	topic	A specific subject or area of interest within a category that is being tracked for brand mentions and visibility.	dimension
visibility_score	visibility_score	A metric indicating the overall prominence or discoverability of a brand in AI-generated search results.	metric