Reddit Ads: Most-used fields

The table below gives information about most-used fields that you can import from Reddit Ads. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
account_admin_approval	account_admin_approval	Indicates whether the ad account requires administrator approval. This field is mutable only by Reddit.	dimension
account_app_attribution_type	account_app_attribution_type	The type of app attribution configured for the ad account, determining how app installs and events are credited to ads.	dimension
account_app_click_attribution_window	account_app_click_attribution_window	The time duration after an ad click during which app conversions are attributed to the ad account.	dimension
account_app_view_attribution_window	account_app_view_attribution_window	The time duration after an ad view (impression) during which app conversions are attributed to the ad account.	dimension
account_attribution_type	account_attribution_type	The attribution model used for the ad account to assign credit for conversions.	dimension
account_business_id	account_business_id	The unique identifier for the business associated with an ad account.	dimension
account_click_attribution_window	account_click_attribution_window	The duration, in days, after an ad click during which a conversion is attributed to that click.	dimension
account_created_at	account_created_at	The timestamp indicating when the ad account was created.	dimension
account_currency	account_currency	The currency code used for the ad account.	dimension
account_id	account_id	A unique identifier for the ad account.	dimension
account_modified_at	account_modified_at	The timestamp indicating when the ad account was last modified.	dimension
account_name	account_name	The name of the ad account.	dimension
account_primary_contact_member_id	account_primary_contact_member_id	The unique identifier of the primary contact member associated with the ad account.	dimension
account_status	account_status	The current operational status of the ad account.	dimension
account_suspension_reason	account_suspension_reason	The reason provided for the suspension of the ad account.	dimension
account_time_zone_id	account_time_zone_id	The time zone associated with the ad account, used for reporting and scheduling.	dimension
account_view_attribution_window	account_view_attribution_window	The duration, in days, after an ad view during which a conversion is attributed to that view.	dimension
ad_account_id	ad_account_id	The unique identifier for the advertising account.	dimension
ad_ad_account_id	ad_ad_account_id	The unique identifier of the ad account to which the ad belongs.	dimension
ad_ad_group_id	ad_ad_group_id	The unique identifier of the ad group that contains this ad.	dimension
ad_campaign_id	ad_campaign_id	The unique identifier of the campaign to which the ad belongs.	dimension
ad_campaign_objective_type	ad_campaign_objective_type	The objective type set for the campaign associated with this ad, such as brand awareness or conversions.	dimension
ad_click_url	ad_click_url	The destination URL configured for the ad clicks.	dimension
ad_configured_status	ad_configured_status	The status that the user has manually configured for the ad. This can differ from the effective status based on other factors.	dimension
ad_created_at	ad_created_at	The timestamp indicating when the ad was created.	dimension
ad_delivery_status_{NUM}	ad_delivery_status_{NUM}	The current delivery status of the ad, indicating whether it is active, paused, or archived.	dimension
ad_effective_status	ad_effective_status	The calculated current operational status of the ad, considering all relevant factors.	dimension
ad_group_ad_account_id	ad_group_ad_account_id	The unique identifier of the ad account to which the ad group belongs.	dimension
ad_group_app_id	ad_group_app_id	The ID of the app associated with the ad group.	dimension
ad_group_bid_strategy	ad_group_bid_strategy	The bidding strategy configured for the ad group.	dimension
ad_group_bid_type	ad_group_bid_type	The bidding strategy type used for the ad group.	dimension
ad_group_bid_value	ad_group_bid_value	The bid amount set for the ad group.	metric
ad_group_campaign_id	ad_group_campaign_id	The unique identifier of the campaign to which the ad group belongs.	dimension
ad_group_campaign_objective_type	ad_group_campaign_objective_type	The objective type set for the campaign associated with this ad group.	dimension
ad_group_configured_status	ad_group_configured_status	The status that the user has manually configured for the ad group. This can differ from the effective status based on other factors.	dimension
ad_group_conversion_pixel_id	ad_group_conversion_pixel_id	The unique identifier of the conversion pixel associated with the ad group, used for tracking conversions.	dimension
ad_group_created_at	ad_group_created_at	The timestamp indicating when the ad group was created.	dimension
ad_group_delivery_status_{NUM}	ad_group_delivery_status_{NUM}	The current delivery status of the ad group, indicating whether it is active, paused, or archived.	dimension
ad_group_effective_status	ad_group_effective_status	The calculated current operational status of the ad group, considering all relevant factors.	dimension
ad_group_end_time	ad_group_end_time	The date and time when the ad group is scheduled to end.	dimension
ad_group_goal_type	ad_group_goal_type	The type of goal set for the ad group (e.g., clicks, conversions).	dimension
ad_group_goal_value	ad_group_goal_value	The value associated with the goal set for the ad group.	metric
ad_group_id	ad_group_id	A unique identifier for the ad group.	dimension
ad_group_is_campaign_budget_optimization	ad_group_is_campaign_budget_optimization	A boolean indicating whether Campaign Budget Optimization (CBO) is enabled and affects this ad group.	dimension
ad_group_modified_at	ad_group_modified_at	The timestamp indicating when the ad group was last modified.	dimension
ad_group_name	ad_group_name	The name of the ad group.	dimension
ad_group_optimization_goal	ad_group_optimization_goal	The primary objective or goal for which the ad group is optimized, such as ‘PAGE_VISIT’ or ‘PURCHASE’.	dimension
ad_group_product_set_id	ad_group_product_set_id	The unique identifier of the product set targeted by this ad group, relevant for catalog-based ads.	dimension
ad_group_saved_audience_id	ad_group_saved_audience_id	The unique identifier of the saved audience targeted by this ad group.	dimension
ad_group_schedule_end_day	ad_group_schedule_end_day	The day of the week when an ad group’s scheduled delivery ends.	dimension
ad_group_schedule_end_hour	ad_group_schedule_end_hour	The hour of the day when an ad group’s scheduled delivery ends.	dimension
ad_group_schedule_start_day	ad_group_schedule_start_day	The day of the week when an ad group’s scheduled delivery starts.	dimension
ad_group_schedule_start_hour	ad_group_schedule_start_hour	The scheduled hour (0-23) when an ad group is set to start running.	dimension
ad_group_skadnetwork_metadata	ad_group_skadnetwork_metadata	Metadata related to SKAdNetwork, used for app install attribution on iOS ad groups.	dimension
ad_group_start_time	ad_group_start_time	The date and time when the ad group is scheduled to begin delivering.	dimension
ad_group_targeting_carriers_{NUM}	ad_group_targeting_carriers_{NUM}	A list of mobile network carriers targeted by the ad group.	dimension
ad_group_targeting_communities	ad_group_targeting_communities	The Reddit communities (subreddits) targeted by the ad group.	dimension
ad_group_targeting_communities_{NUM}	ad_group_targeting_communities_{NUM}	A specific Reddit community targeted by the ad group, where {NUM} indicates an index in a list of communities.	dimension
ad_group_targeting_custom_audience_ids	ad_group_targeting_custom_audience_ids	Identifiers for custom audiences targeted by the ad group.	dimension
ad_group_targeting_custom_audience_ids_{NUM}	ad_group_targeting_custom_audience_ids_{NUM}	A specific custom audience ID targeted by the ad group, where {NUM} indicates an index in a list of custom audiences.	dimension
ad_group_targeting_devices	ad_group_targeting_devices	A summary or list of device targeting criteria applied to the ad group.	dimension
ad_group_targeting_devices_{NUM}_max_version	ad_group_targeting_devices_{NUM}_max_version	The maximum operating system version for a specific device type targeted by the ad group.	dimension
ad_group_targeting_devices_{NUM}_min_version	ad_group_targeting_devices_{NUM}_min_version	The minimum operating system version for a specific device type targeted by the ad group.	dimension
ad_group_targeting_devices_{NUM}_os	ad_group_targeting_devices_{NUM}_os	The operating system of a specific device type targeted by the ad group (e.g., ‘iOS’, ‘Android’).	dimension
ad_group_targeting_devices_{NUM}_type	ad_group_targeting_devices_{NUM}_type	A specific type of device targeted by the ad group (e.g., ‘MOBILE’, ‘TABLET’).	dimension
ad_group_targeting_excluded_communities	ad_group_targeting_excluded_communities	Reddit communities (subreddits) explicitly excluded from the ad group’s targeting.	dimension
ad_group_targeting_excluded_communities_{NUM}	ad_group_targeting_excluded_communities_{NUM}	A specific Reddit community explicitly excluded from targeting by the ad group, where {NUM} indicates an index in a list.	dimension
ad_group_targeting_excluded_custom_audience_ids	ad_group_targeting_excluded_custom_audience_ids	Identifiers for custom audiences explicitly excluded from the ad group’s targeting.	dimension
ad_group_targeting_excluded_custom_audience_ids_{NUM}	ad_group_targeting_excluded_custom_audience_ids_{NUM}	A specific custom audience ID explicitly excluded from targeting by the ad group, where {NUM} indicates an index in a list.	dimension
ad_group_targeting_excluded_geolocations	ad_group_targeting_excluded_geolocations	Geographic locations explicitly excluded from the ad group’s targeting.	dimension
ad_group_targeting_excluded_geolocations_{NUM}	ad_group_targeting_excluded_geolocations_{NUM}	A specific geographic location (city, country, DMA, postal code, or region) explicitly excluded from targeting by the ad group.	dimension
ad_group_targeting_excluded_interests	ad_group_targeting_excluded_interests	Interests explicitly excluded from the ad group’s targeting.	dimension
ad_group_targeting_excluded_keywords	ad_group_targeting_excluded_keywords	Keywords explicitly excluded from the ad group’s targeting.	dimension
ad_group_targeting_expand_targeting	ad_group_targeting_expand_targeting	Indicates whether automated targeting expansion is enabled for the ad group, allowing Reddit to reach users beyond initial targeting selections.	dimension
ad_group_targeting_gender	ad_group_targeting_gender	Gender targeting applied to the ad group.	dimension
ad_group_targeting_geolocations	ad_group_targeting_geolocations	A summary or list of geographic locations targeted for the ad group.	dimension
ad_group_targeting_geolocations_{NUM}	ad_group_targeting_geolocations_{NUM}	A specific geographic location (city, country, DMA, postal code, or region) targeted by the ad group.	dimension
ad_group_targeting_interests	ad_group_targeting_interests	User interests targeted by the ad group.	dimension
ad_group_targeting_interests_{NUM}	ad_group_targeting_interests_{NUM}	A specific user interest targeted by the ad group, where {NUM} indicates an index in a list of interests.	dimension
ad_group_targeting_keywords	ad_group_targeting_keywords	Keywords targeted by the ad group, often based on user engagement with conversation threads.	dimension
ad_group_targeting_keywords_{NUM}	ad_group_targeting_keywords_{NUM}	A specific keyword targeted by the ad group, where {NUM} indicates an index in a list of keywords.	dimension
ad_group_targeting_languages	ad_group_targeting_languages	A list of languages targeted by the ad group.	dimension
ad_group_targeting_languages_{NUM}	ad_group_targeting_languages_{NUM}	A specific language targeted by the ad group, where {NUM} indicates an index in a list of languages.	dimension
ad_group_targeting_locations	ad_group_targeting_locations	Geographic locations (e.g., countries, states, or cities) targeted by the ad group.	dimension
ad_group_targeting_locations_{NUM}	ad_group_targeting_locations_{NUM}	A specific physical location targeted by the ad group.	dimension
ad_group_targeting_platforms_{NUM}	ad_group_targeting_platforms_{NUM}	A specific platform (e.g., ‘WEB’, ‘MOBILE_APP’) where the ad group’s ads will be shown.	dimension
ad_group_targeting_view_modes	ad_group_targeting_view_modes	Defines the configuration or display modes for targeting settings applied to an ad group.	dimension
ad_group_targeting_view_modes_{NUM}	ad_group_targeting_view_modes_{NUM}	The targeting view modes configured for the ad group, which define how ads are displayed to specific audiences.	dimension
ad_group_view_through_conversion_type	ad_group_view_through_conversion_type	The type of view-through conversion attribution configured for the ad group.	dimension
ad_id	ad_id	A unique identifier for the ad.	dimension
ad_modified_at	ad_modified_at	The timestamp indicating when the ad was last modified.	dimension
ad_name	ad_name	The name of the ad.	dimension
ad_post_body	ad_post_body	The main content or body text of the ad post.	dimension
ad_post_content_{NUM}_call_to_action	ad_post_content_{NUM}_call_to_action	The call to action text associated with a specific content block within the ad post, prompting users to take a desired action.	dimension
ad_post_content_{NUM}_caption	ad_post_content_{NUM}_caption	The caption text for a specific content block within the ad post.	dimension
ad_post_content_{NUM}_destination_url	ad_post_content_{NUM}_destination_url	The destination URL for a specific content block within the ad post, where users are directed after clicking the ad.	dimension
ad_post_content_{NUM}_display_url	ad_post_content_{NUM}_display_url	The display URL for a specific content block within the ad post, which is shown to users.	dimension
ad_post_content_{NUM}_media_url	ad_post_content_{NUM}_media_url	The URL of the media (e.g., image or video) used in a specific content block within the ad post.	dimension
ad_post_created_at	created_at	The timestamp indicating when the ad post was originally created. This field is retrieved from the Structured Post schema.	dimension
ad_post_headline	ad_post_headline	The main headline text for the ad post.	dimension
ad_post_id	ad_post_id	The unique identifier of the Reddit post that is being promoted as an ad.	dimension
ad_post_thumbnail_url	ad_post_thumbnail_url	The URL for the thumbnail image of the ad post.	dimension
ad_post_type	ad_post_type	The type of the promoted Reddit post, such as an image, video, or text post. This field indicates the creative format of the ad.	dimension
ad_post_url	ad_post_url	The URL to which users are directed when they click the ad.	dimension
ad_preview_expiry	ad_preview_expiry	The expiration timestamp for the ad’s preview URL.	dimension
ad_preview_url	ad_preview_url	The URL that provides a preview of how the ad will appear to users.	dimension
ad_profile_id	ad_profile_id	The unique identifier of the Reddit profile associated with the ad, often through a structured post.	dimension
ad_rejection_reason	ad_rejection_reason	The reason provided if the ad was rejected during the review process.	dimension
ad_shopping_creative	ad_shopping_creative	Indicates if the ad is a shopping creative, typically used for catalog or product ads.	dimension
ad_skadnetwork_metadata	ad_skadnetwork_metadata	Metadata related to SKAdNetwork, used for app install attribution on iOS.	dimension
app_id	app_id	The unique identifier for the mobile application being advertised.	dimension
app_install_add_payment_info_count	app_install_add_payment_info_count	The number of times users added payment information within the app after an install.	metric
app_install_add_payment_info_cvr	app_install_add_payment_info_cvr	The conversion rate for the add payment info event in an app install campaign.	metric
app_install_add_payment_info_ecpa	app_install_add_payment_info_ecpa	The effective cost per action for the add payment info event in an app install campaign.	metric
app_install_add_to_cart_count	app_install_add_to_cart_count	The number of times users added items to their cart within the app after an install.	metric
app_install_app_launch_count	app_install_app_launch_count	The number of times the app was launched after an install.	metric
app_install_app_launch_cvr	app_install_app_launch_cvr	The conversion rate for the app launch event in an app install campaign.	metric
app_install_app_launch_ecpa	app_install_app_launch_ecpa	The effective cost per action for the app launch event in an app install campaign.	metric
app_install_completed_tutorial_count	app_install_completed_tutorial_count	The number of times users completed an in-app tutorial after an install.	metric
app_install_completed_tutorial_cvr	app_install_completed_tutorial_cvr	The conversion rate for the completed tutorial event in an app install campaign.	metric
app_install_completed_tutorial_ecpa	app_install_completed_tutorial_ecpa	The effective cost per action for the completed tutorial event in an app install campaign.	metric
app_install_install_count	app_install_install_count	The number of app installs attributed to the ad campaign.	metric
app_install_install_cvr	app_install_install_cvr	The conversion rate for the app install event in an app install campaign.	metric
app_install_install_ecpa	app_install_install_ecpa	The effective cost per action for the app install event in an app install campaign.	metric
app_install_level_achieved_count	app_install_level_achieved_count	The number of times users achieved a new level within the app after an install.	metric
app_install_level_achieved_cvr	app_install_level_achieved_cvr	The conversion rate for the level achieved event in an app install campaign.	metric
app_install_level_achieved_ecpa	app_install_level_achieved_ecpa	The effective cost per action for the level achieved event in an app install campaign.	metric
app_install_mmp_ad_click_cvr	app_install_mmp_ad_click_cvr	The conversion rate for an ad click event, attributed by a Mobile Measurement Partner (MMP), in an app install campaign.	metric
app_install_mmp_ad_click_ecpa	app_install_mmp_ad_click_ecpa	The effective cost per action for an ad click event, attributed by a Mobile Measurement Partner (MMP), in an app install campaign.	metric
app_install_mmp_add_to_wishlist_cvr	app_install_mmp_add_to_wishlist_cvr	The conversion rate for an add to wishlist event, attributed by a Mobile Measurement Partner (MMP), in an app install campaign.	metric
app_install_mmp_add_to_wishlist_ecpa	app_install_mmp_add_to_wishlist_ecpa	The effective cost per action for an add to wishlist event, attributed by a Mobile Measurement Partner (MMP), in an app install campaign.	metric
app_install_mmp_checkout_cvr	app_install_mmp_checkout_cvr	The conversion rate for a checkout event, attributed by a Mobile Measurement Partner (MMP), in an app install campaign.	metric
app_install_mmp_checkout_ecpa	app_install_mmp_checkout_ecpa	The effective cost per action for a checkout event, attributed by a Mobile Measurement Partner (MMP), in an app install campaign.	metric
app_install_mmp_first_time_purchase_cvr	app_install_mmp_first_time_purchase_cvr	The conversion rate for a first-time purchase event, attributed by a Mobile Measurement Partner (MMP), in an app install campaign.	metric
app_install_mmp_first_time_purchase_ecpa	app_install_mmp_first_time_purchase_ecpa	The effective cost per action for a first-time purchase event, attributed by a Mobile Measurement Partner (MMP), in an app install campaign.	metric
app_install_mmp_login_cvr	app_install_mmp_login_cvr	The conversion rate for a login event, attributed by a Mobile Measurement Partner (MMP), in an app install campaign.	metric
app_install_mmp_login_ecpa	app_install_mmp_login_ecpa	The effective cost per action for a login event, attributed by a Mobile Measurement Partner (MMP), in an app install campaign.	metric
app_install_mmp_onboard_completed_cvr	app_install_mmp_onboard_completed_cvr	The conversion rate for an onboard completed event, attributed by a Mobile Measurement Partner (MMP), in an app install campaign.	metric
app_install_mmp_onboard_completed_ecpa	app_install_mmp_onboard_completed_ecpa	The effective cost per action for an onboard completed event, attributed by a Mobile Measurement Partner (MMP), in an app install campaign.	metric
app_install_mmp_onboard_started_cvr	app_install_mmp_onboard_started_cvr	The conversion rate for an onboard started event, attributed by a Mobile Measurement Partner (MMP), in an app install campaign.	metric
app_install_mmp_onboard_started_ecpa	app_install_mmp_onboard_started_ecpa	The effective cost per action for an onboard started event, attributed by a Mobile Measurement Partner (MMP), in an app install campaign.	metric
app_install_mmp_rate_ecpa	app_install_mmp_rate_ecpa	The effective cost per action for a rating event, attributed by a Mobile Measurement Partner (MMP), in an app install campaign.	metric
app_install_mmp_start_trial_cvr	app_install_mmp_start_trial_cvr	The conversion rate for a start trial event, attributed by a Mobile Measurement Partner (MMP), in an app install campaign.	metric
app_install_mmp_start_trial_ecpa	app_install_mmp_start_trial_ecpa	The effective cost per action for a start trial event, attributed by a Mobile Measurement Partner (MMP), in an app install campaign.	metric
app_install_mmp_subscribe_cvr	app_install_mmp_subscribe_cvr	The conversion rate for a subscribe event, attributed by a Mobile Measurement Partner (MMP), in an app install campaign.	metric
app_install_mmp_subscribe_ecpa	app_install_mmp_subscribe_ecpa	The effective cost per action for a subscribe event, attributed by a Mobile Measurement Partner (MMP), in an app install campaign.	metric
app_install_mmp_unlock_achievement_cvr	app_install_mmp_unlock_achievement_cvr	The conversion rate for an unlock achievement event, attributed by a Mobile Measurement Partner (MMP), in an app install campaign.	metric
app_install_mmp_unlock_achievement_ecpa	app_install_mmp_unlock_achievement_ecpa	The effective cost per action for an unlock achievement event, attributed by a Mobile Measurement Partner (MMP), in an app install campaign.	metric
app_install_purchase_count	app_install_purchase_count	The number of purchases made within the app following an ad install.	metric
app_install_purchase_cvr	app_install_purchase_cvr	The conversion rate for the purchase event in an app install campaign.	metric
app_install_purchase_ecpa	app_install_purchase_ecpa	The effective cost per action for the purchase event in an app install campaign.	metric
app_install_revenue	app_install_revenue	The total revenue generated from app install conversion events.	metric
app_install_search_count	app_install_search_count	The number of in-app searches performed by users after an install.	metric
app_install_search_cvr	app_install_search_cvr	The conversion rate for the search event in an app install campaign.	metric
app_install_search_ecpa	app_install_search_ecpa	The effective cost per action for the search event in an app install campaign.	metric
app_install_sign_up_count	app_install_sign_up_count	The number of user sign-ups within the app after an install.	metric
app_install_sign_up_cvr	app_install_sign_up_cvr	The conversion rate for the sign up event in an app install campaign.	metric
app_install_sign_up_ecpa	app_install_sign_up_ecpa	The effective cost per action for the sign up event in an app install campaign.	metric
app_install_skan_ad_click_count	app_install_skan_ad_click_count	The number of ad clicks attributed to app installs via SKAdNetwork for iOS app install campaigns.	metric
app_install_skan_ad_click_cvr	app_install_skan_ad_click_cvr	The SKAdNetwork (SKAN) conversion rate for an ad click event in an app install campaign.	metric
app_install_skan_ad_click_ecpa	app_install_skan_ad_click_ecpa	The SKAdNetwork (SKAN) effective cost per action for an ad click event in an app install campaign.	metric
app_install_skan_ad_view_count	app_install_skan_ad_view_count	The number of ad views attributed to app installs via SKAdNetwork for iOS app install campaigns.	metric
app_install_skan_ad_view_cvr	app_install_skan_ad_view_cvr	The conversion rate from ad views to app installs, as reported by SKAdNetwork for iOS app install campaigns.	metric
app_install_skan_ad_view_ecpa	app_install_skan_ad_view_ecpa	The effective cost per action for app installs attributed to ad views, as reported by SKAdNetwork for iOS app install campaigns.	metric
app_install_skan_add_payment_info_count	app_install_skan_add_payment_info_count	The number of times users added payment information, attributed via SKAdNetwork for iOS app install campaigns.	metric
app_install_skan_add_payment_info_cvr	app_install_skan_add_payment_info_cvr	The SKAdNetwork (SKAN) conversion rate for an add payment info event in an app install campaign.	metric
app_install_skan_add_payment_info_ecpa	app_install_skan_add_payment_info_ecpa	The SKAdNetwork (SKAN) effective cost per action for an add payment info event in an app install campaign.	metric
app_install_skan_add_to_cart_count	app_install_skan_add_to_cart_count	The number of times users added items to their cart, attributed via SKAdNetwork for iOS app install campaigns.	metric
app_install_skan_add_to_cart_cvr	app_install_skan_add_to_cart_cvr	The SKAdNetwork (SKAN) conversion rate for an add to cart event in an app install campaign.	metric
app_install_skan_add_to_cart_ecpa	app_install_skan_add_to_cart_ecpa	The SKAdNetwork (SKAN) effective cost per action for an add to cart event in an app install campaign.	metric
app_install_skan_add_to_wishlist_count	app_install_skan_add_to_wishlist_count	The number of times users added items to a wishlist, attributed via SKAdNetwork for iOS app install campaigns.	metric
app_install_skan_add_to_wishlist_cvr	app_install_skan_add_to_wishlist_cvr	The SKAdNetwork (SKAN) conversion rate for an add to wishlist event in an app install campaign.	metric
app_install_skan_add_to_wishlist_ecpa	app_install_skan_add_to_wishlist_ecpa	The SKAdNetwork (SKAN) effective cost per action for an add to wishlist event in an app install campaign.	metric
app_install_skan_app_launch_count	app_install_skan_app_launch_count	The number of times the app was launched, attributed via SKAdNetwork for iOS app install campaigns.	metric
app_install_skan_app_launch_cvr	app_install_skan_app_launch_cvr	The SKAdNetwork (SKAN) conversion rate for an app launch event in an app install campaign.	metric
app_install_skan_app_launch_ecpa	app_install_skan_app_launch_ecpa	The SKAdNetwork (SKAN) effective cost per action for an app launch event in an app install campaign.	metric
app_install_skan_checkout_count	app_install_skan_checkout_count	The number of times users completed a checkout, attributed via SKAdNetwork for iOS app install campaigns.	metric
app_install_skan_checkout_cvr	app_install_skan_checkout_cvr	The SKAdNetwork (SKAN) conversion rate for a checkout event in an app install campaign.	metric
app_install_skan_checkout_ecpa	app_install_skan_checkout_ecpa	The SKAdNetwork (SKAN) effective cost per action for a checkout event in an app install campaign.	metric
app_install_skan_completed_tutorial_count	app_install_skan_completed_tutorial_count	The number of times users completed an in-app tutorial, attributed via SKAdNetwork for iOS app install campaigns.	metric
app_install_skan_completed_tutorial_cvr	app_install_skan_completed_tutorial_cvr	The SKAdNetwork (SKAN) conversion rate for a completed tutorial event in an app install campaign.	metric
app_install_skan_completed_tutorial_ecpa	app_install_skan_completed_tutorial_ecpa	The SKAdNetwork (SKAN) effective cost per action for a completed tutorial event in an app install campaign.	metric
app_install_skan_first_time_purchase_count	app_install_skan_first_time_purchase_count	The number of first-time purchases made by users, attributed via SKAdNetwork for iOS app install campaigns.	metric
app_install_skan_first_time_purchase_cvr	app_install_skan_first_time_purchase_cvr	The SKAdNetwork (SKAN) conversion rate for a first-time purchase event in an app install campaign.	metric
app_install_skan_first_time_purchase_ecpa	app_install_skan_first_time_purchase_ecpa	The SKAdNetwork (SKAN) effective cost per action for a first-time purchase event in an app install campaign.	metric
app_install_skan_install_count	app_install_skan_install_count	The number of app installs attributed via SKAdNetwork for iOS app install campaigns.	metric
app_install_skan_install_cvr	app_install_skan_install_cvr	The SKAdNetwork (SKAN) conversion rate for an app install event in an app install campaign.	metric
app_install_skan_install_ecpa	app_install_skan_install_ecpa	The SKAdNetwork (SKAN) effective cost per action for an app install event in an app install campaign.	metric
app_install_skan_level_achieved_count	app_install_skan_level_achieved_count	The number of times users achieved a new level within the app, attributed via SKAdNetwork for iOS app install campaigns.	metric
app_install_skan_level_achieved_cvr	app_install_skan_level_achieved_cvr	The SKAdNetwork (SKAN) conversion rate for a level achieved event in an app install campaign.	metric
app_install_skan_level_achieved_ecpa	app_install_skan_level_achieved_ecpa	The SKAdNetwork (SKAN) effective cost per action for a level achieved event in an app install campaign.	metric
app_install_skan_login_count	app_install_skan_login_count	The number of times users logged into the app, attributed via SKAdNetwork for iOS app install campaigns.	metric
app_install_skan_login_cvr	app_install_skan_login_cvr	The SKAdNetwork (SKAN) conversion rate for a login event in an app install campaign.	metric
app_install_skan_login_ecpa	app_install_skan_login_ecpa	The SKAdNetwork (SKAN) effective cost per action for a login event in an app install campaign.	metric
app_install_skan_onboard_completed_count	app_install_skan_onboard_completed_count	The number of times users completed the onboarding process, attributed via SKAdNetwork for iOS app install campaigns.	metric
app_install_skan_onboard_completed_cvr	app_install_skan_onboard_completed_cvr	The SKAdNetwork (SKAN) conversion rate for an onboard completed event in an app install campaign.	metric
app_install_skan_onboard_completed_ecpa	app_install_skan_onboard_completed_ecpa	The SKAdNetwork (SKAN) effective cost per action for an onboard completed event in an app install campaign.	metric
app_install_skan_onboard_started_count	app_install_skan_onboard_started_count	The number of times users started the onboarding process, attributed via SKAdNetwork for iOS app install campaigns.	metric
app_install_skan_onboard_started_cvr	app_install_skan_onboard_started_cvr	The SKAdNetwork (SKAN) conversion rate for an onboard started event in an app install campaign.	metric
app_install_skan_onboard_started_ecpa	app_install_skan_onboard_started_ecpa	The SKAdNetwork (SKAN) effective cost per action for an onboard started event in an app install campaign.	metric
app_install_skan_purchase_count	app_install_skan_purchase_count	The number of purchases made by users, attributed via SKAdNetwork for iOS app install campaigns.	metric
app_install_skan_purchase_cvr	app_install_skan_purchase_cvr	The SKAdNetwork (SKAN) conversion rate for a purchase event in an app install campaign.	metric
app_install_skan_purchase_ecpa	app_install_skan_purchase_ecpa	The SKAdNetwork (SKAN) effective cost per action for a purchase event in an app install campaign.	metric
app_install_skan_rate_count	app_install_skan_rate_count	The number of times users rated the app, attributed via SKAdNetwork for iOS app install campaigns.	metric
app_install_skan_rate_cvr	app_install_skan_rate_cvr	The SKAdNetwork (SKAN) conversion rate for a rating event in an app install campaign.	metric
app_install_skan_rate_ecpa	app_install_skan_rate_ecpa	The SKAdNetwork (SKAN) effective cost per action for a rating event in an app install campaign.	metric
app_install_skan_reinstall_count	app_install_skan_reinstall_count	The number of app reinstalls, attributed via SKAdNetwork for iOS app install campaigns.	metric
app_install_skan_reinstall_cvr	app_install_skan_reinstall_cvr	The SKAdNetwork (SKAN) conversion rate for a reinstall event in an app install campaign.	metric
app_install_skan_reinstall_ecpa	app_install_skan_reinstall_ecpa	The SKAdNetwork (SKAN) effective cost per action for a reinstall event in an app install campaign.	metric
app_install_skan_revenue	app_install_skan_revenue	The total revenue attributed via SKAdNetwork (SKAN) for app install campaigns.	metric
app_install_skan_roas	app_install_skan_roas	The SKAdNetwork (SKAN) Return on Ad Spend for app install campaigns.	metric
app_install_skan_search_count	app_install_skan_search_count	The number of in-app searches performed by users, attributed via SKAdNetwork for iOS app install campaigns.	metric
app_install_skan_search_cvr	app_install_skan_search_cvr	The SKAdNetwork (SKAN) conversion rate for a search event in an app install campaign.	metric
app_install_skan_search_ecpa	app_install_skan_search_ecpa	The SKAdNetwork (SKAN) effective cost per action for a search event in an app install campaign.	metric
app_install_skan_sign_up_count	app_install_skan_sign_up_count	The number of user sign-ups, attributed via SKAdNetwork for iOS app install campaigns.	metric
app_install_skan_sign_up_cvr	app_install_skan_sign_up_cvr	The SKAdNetwork (SKAN) conversion rate for a sign up event in an app install campaign.	metric
app_install_skan_sign_up_ecpa	app_install_skan_sign_up_ecpa	The SKAdNetwork (SKAN) effective cost per action for a sign up event in an app install campaign.	metric
app_install_skan_spend_credits_count	app_install_skan_spend_credits_count	The number of times users spent in-app credits, attributed via SKAdNetwork for iOS app install campaigns.	metric
app_install_skan_start_trial_count	app_install_skan_start_trial_count	The number of times users started a trial, attributed via SKAdNetwork for iOS app install campaigns.	metric
app_install_skan_start_trial_cvr	app_install_skan_start_trial_cvr	The SKAdNetwork (SKAN) conversion rate for a start trial event in an app install campaign.	metric
app_install_skan_start_trial_ecpa	app_install_skan_start_trial_ecpa	The SKAdNetwork (SKAN) effective cost per action for a start trial event in an app install campaign.	metric
app_install_skan_subscribe_count	app_install_skan_subscribe_count	The number of user subscriptions, attributed via SKAdNetwork for iOS app install campaigns.	metric
app_install_skan_subscribe_cvr	app_install_skan_subscribe_cvr	The SKAdNetwork (SKAN) conversion rate for a subscribe event in an app install campaign.	metric
app_install_skan_subscribe_ecpa	app_install_skan_subscribe_ecpa	The SKAdNetwork (SKAN) effective cost per action for a subscribe event in an app install campaign.	metric
app_install_skan_total_conversions	app_install_skan_total_conversions	The aggregated count of app install conversions attributed through Apple’s SKAdNetwork for app-focused advertising campaigns.	metric
app_install_skan_total_install_count	app_install_skan_total_install_count	The total number of app installs, attributed via SKAdNetwork for iOS app install campaigns.	metric
app_install_skan_total_install_cvr	app_install_skan_total_install_cvr	The SKAdNetwork (SKAN) conversion rate for total installs in an app install campaign.	metric
app_install_skan_total_install_ecpa	app_install_skan_total_install_ecpa	The SKAdNetwork (SKAN) effective cost per action for total installs in an app install campaign.	metric
app_install_skan_unknown_count	app_install_skan_unknown_count	The number of unknown app-install related events, attributed via SKAdNetwork for iOS app install campaigns.	metric
app_install_skan_unlock_achievement_count	app_install_skan_unlock_achievement_count	The number of times users unlocked an in-app achievement, attributed via SKAdNetwork for iOS app install campaigns.	metric
app_install_skan_unlock_achievement_cvr	app_install_skan_unlock_achievement_cvr	The SKAdNetwork (SKAN) conversion rate for an unlock achievement event in an app install campaign.	metric
app_install_skan_unlock_achievement_ecpa	app_install_skan_unlock_achievement_ecpa	The SKAdNetwork (SKAN) effective cost per action for an unlock achievement event in an app install campaign.	metric
app_install_skan_view_content_count	app_install_skan_view_content_count	The number of times users viewed content within the app, attributed via SKAdNetwork for iOS app install campaigns.	metric
app_install_skan_view_content_cvr	app_install_skan_view_content_cvr	The conversion rate from viewing content within the app to app installs, as reported by SKAdNetwork for iOS app install campaigns.	metric
app_install_skan_view_content_ecpa	app_install_skan_view_content_ecpa	The effective cost per action for viewing content within the app, attributed via SKAdNetwork for iOS app install campaigns.	metric
app_install_spend_credits_count	app_install_spend_credits_count	The number of times users spent in-app credits after an install.	metric
app_install_total_conversions	app_install_total_conversions	The total number of conversions related to app installs.	metric
app_install_view_content_count	app_install_view_content_count	The number of times users viewed content within the app after an install.	metric
app_install_view_content_cvr	app_install_view_content_cvr	The conversion rate from app installs to viewing content within the app.	metric
app_install_view_content_ecpa	app_install_view_content_ecpa	The effective cost per action for viewing content within the app after an install.	metric
bid_strategy	bid_strategy	The bidding strategy employed for the ad campaign or ad group, e.g., target cost, lowest cost.	dimension
bid_type	bid_type	The type of bid, such as CPM (cost per mille/thousand impressions) or CPC (cost per click).	dimension
bid_value	bid_value	The monetary value of the bid placed for the ad or ad group.	dimension
campaign_ad_account_id	campaign_ad_account_id	The unique identifier of the ad account to which the campaign belongs.	dimension
campaign_app_id	campaign_app_id	The unique identifier of the app associated with the campaign, specifically for app install campaigns.	dimension
campaign_bid_strategy	campaign_bid_strategy	The bidding strategy configured for the campaign, such as lowest cost or target cost.	dimension
campaign_bid_value	campaign_bid_value	The bid value set for the campaign.	dimension
campaign_configured_status	campaign_configured_status	The status that the user has manually configured for the campaign. This can differ from the effective status based on other factors.	dimension
campaign_conversion_pixel_id	campaign_conversion_pixel_id	The unique identifier of the conversion pixel associated with the campaign, particularly for campaign budget optimization (CBO) campaigns.	dimension
campaign_created_at	campaign_created_at	The timestamp indicating when the campaign was created.	dimension
campaign_delivery_status_{NUM}	campaign_delivery_status_{NUM}	The current delivery status of the campaign, indicating whether it is active, paused, or archived.	dimension
campaign_effective_status	campaign_effective_status	The calculated current operational status of the campaign, considering all relevant factors.	dimension
campaign_end_time	campaign_end_time	The scheduled end time for the campaign.	dimension
campaign_funding_instrument_id	campaign_funding_instrument_id	The unique identifier of the funding instrument used to pay for the campaign.	dimension
campaign_goal_type	campaign_goal_type	The primary objective of the advertising campaign, indicating the desired outcome. Examples include brand awareness, driving website traffic, or increasing conversions.	dimension
campaign_goal_value	campaign_goal_value	The target value for the campaign’s lifetime budget. This field has been superseded by spend_cap.	metric
campaign_id	campaign_id	A unique identifier for the campaign.	dimension
campaign_invoice_label	campaign_invoice_label	A custom label that appears on the invoice for the campaign.	dimension
campaign_is_campaign_budget_optimization	campaign_is_campaign_budget_optimization	A boolean indicating whether Campaign Budget Optimization (CBO) is enabled for the campaign.	dimension
campaign_is_max	campaign_is_max	A boolean indicating whether the campaign is a Reddit Max campaign.	dimension
campaign_modified_at	campaign_modified_at	The timestamp indicating when the campaign was last modified.	dimension
campaign_name	campaign_name	The name of the campaign.	dimension
campaign_objective	campaign_objective	The marketing objective set for the campaign (e.g., reach, traffic, conversions).	dimension
campaign_objective_type	campaign_objective_type	The primary goal or objective of the campaign, e.g., brand awareness, traffic, conversions.	dimension
campaign_optimization_goal	campaign_optimization_goal	The primary objective or goal for which the campaign is optimized, such as ‘SALES’ or ‘PAGE_VISIT’.	dimension
campaign_skadnetwork_metadata	campaign_skadnetwork_metadata	Metadata related to SKAdNetwork, used for app install attribution on iOS campaigns.	dimension
campaign_special_ad_categories	campaign_special_ad_categories	A list of special ad categories that apply to the campaign, such as housing or employment.	dimension
campaign_special_ad_categories_{NUM}	campaign_special_ad_categories_{NUM}	A specific special ad category that applies to the campaign, where {NUM} indicates an index in a list.	dimension
campaign_spend_cap	campaign_spend_cap	The maximum amount of money the campaign is allowed to spend over its lifetime.	metric
campaign_start_time	campaign_start_time	The scheduled start time for the campaign.	dimension
campaign_use_catalog	campaign_use_catalog	A boolean indicating whether the campaign uses a product catalog, primarily for ‘SALES’ objectives.	dimension
clicks	clicks	The total number of clicks on your ad.	metric
comment_downvotes	comment_downvotes	The number of downvotes received on a promoted Reddit post.	metric
comment_upvotes	comment_upvotes	The number of upvotes received on a promoted Reddit post.	metric
comments_page_views	comments_page_views	The total count of page views specifically for the comments section associated with an advertisement.	metric
community	community	The Reddit community (subreddit) targeted by the ad.	dimension
configured_status	configured_status	The status of an entity (ad, ad group, or campaign) as manually set by the advertiser.	dimension
conversion_add_to_cart_avg_value	conversion_add_to_cart_avg_value	The average monetary value of items added to a shopping cart as a result of an ad conversion event.	metric
conversion_add_to_cart_clicks	conversion_add_to_cart_clicks	The number of clicks that led to an add-to-cart conversion event.	metric
conversion_add_to_cart_ecpa	conversion_add_to_cart_ecpa	The effective cost per action for ‘add to cart’ conversions.	metric
conversion_add_to_cart_total_items	conversion_add_to_cart_total_items	The total number of items added to a shopping cart as a result of an ad conversion event.	metric
conversion_add_to_cart_total_value	conversion_add_to_cart_total_value	The total monetary value generated from add-to-cart conversion events.	metric
conversion_add_to_cart_views	conversion_add_to_cart_views	The number of views that led to an add-to-cart conversion event.	metric
conversion_add_to_wishlist_avg_value	conversion_add_to_wishlist_avg_value	The average monetary value of items added to a wishlist as a result of an ad conversion event.	metric
conversion_add_to_wishlist_clicks	conversion_add_to_wishlist_clicks	The number of clicks on ‘add to wishlist’ actions that led to a conversion.	metric
conversion_add_to_wishlist_ecpa	conversion_add_to_wishlist_ecpa	The effective cost per action for ‘add to wishlist’ conversions.	metric
conversion_add_to_wishlist_total_items	conversion_add_to_wishlist_total_items	The total number of items added to a wishlist as a result of an ad conversion event.	metric
conversion_add_to_wishlist_total_value	conversion_add_to_wishlist_total_value	The total monetary value generated from add-to-wishlist conversion events.	metric
conversion_add_to_wishlist_views	conversion_add_to_wishlist_views	The number of views of ‘add to wishlist’ opportunities that led to a conversion.	metric
conversion_lead_avg_value	conversion_lead_avg_value	The average monetary value generated from lead conversion events.	metric
conversion_lead_clicks	conversion_lead_clicks	The number of clicks that led to a lead conversion event.	metric
conversion_lead_ecpa	conversion_lead_ecpa	The effective cost per action for lead generation conversions.	metric
conversion_lead_total_value	conversion_lead_total_value	The total monetary value generated from lead conversion events.	metric
conversion_lead_views	conversion_lead_views	The number of views that led to a lead conversion event.	metric
conversion_page_visit_clicks	conversion_page_visit_clicks	The number of clicks that led to a page visit conversion event.	metric
conversion_page_visit_ecpa	conversion_page_visit_ecpa	The effective cost per action for page visit conversions.	metric
conversion_page_visit_views	conversion_page_visit_views	The number of views that led to a page visit conversion event.	metric
conversion_pixel_id	conversion_pixel_id	The unique identifier for the Reddit Pixel used to track conversions.	dimension
conversion_purchase_avg_value	conversion_purchase_avg_value	The average monetary value of purchases made as a result of an ad conversion event.	metric
conversion_purchase_clicks	conversion_purchase_clicks	The number of clicks that led to a purchase conversion event.	metric
conversion_purchase_ecpa	conversion_purchase_ecpa	The effective cost per action for purchase conversions.	metric
conversion_purchase_total_items	conversion_purchase_total_items	The total number of items purchased as a result of conversion events.	metric
conversion_purchase_total_value	conversion_purchase_total_value	The total monetary value generated from purchase conversion events.	metric
conversion_purchase_views	conversion_purchase_views	The number of views that led to a purchase conversion event.	metric
conversion_roas	conversion_roas	The Return On Ad Spend (ROAS), which measures the revenue generated for each unit of currency spent on advertising.	metric
conversion_search_clicks	conversion_search_clicks	The number of clicks that led to a search conversion event.	metric
conversion_search_ecpa	conversion_search_ecpa	The effective cost per action for search conversions.	metric
conversion_search_views	conversion_search_views	The number of views that led to a search conversion event.	metric
conversion_sign_up_clicks	conversion_sign_up_clicks	The total number of clicks attributed to a sign-up conversion event.	metric
conversion_sign_up_ecpa	conversion_sign_up_ecpa	The effective cost-per-acquisition (eCPA) for a sign-up conversion event.	metric
conversion_sign_up_views	conversion_sign_up_views	The number of views recorded for a sign-up conversion event.	metric
conversion_signup_avg_value	conversion_signup_avg_value	The average monetary value generated from sign-up conversion events.	metric
conversion_signup_total_value	conversion_signup_total_value	The total monetary value generated from sign-up conversion events.	metric
conversion_view_content_clicks	conversion_view_content_clicks	The number of clicks that led to a view content conversion event.	metric
conversion_view_content_ecpa	conversion_view_content_ecpa	The effective cost per action for viewing content conversions.	metric
conversion_view_content_views	conversion_view_content_views	The number of views that led to a view content conversion event.	metric
cost_per_completed_view	cost_per_completed_view	The cost incurred for each video view that was watched to 100% completion.	metric
cost_per_{NUM}_second_view	cost_per_{NUM}_second_view	The cost incurred for each video view that reaches a specific duration (e.g., 3 seconds, 10 seconds).	metric
country	country	The country where the ad was displayed or targeted.	dimension
cpc	cpc	The average cost per click for your ads.	metric
cpv	cpv	Cost per video view, which is the average cost incurred for each video view.	metric
ctr	ctr	The click-through rate, calculated as clicks divided by impressions.	metric
currency	currency	The currency in which the financial data is reported.	dimension
date	date	The specific date for which the data is reported.	dimension
dma	dma	Designated Market Area (DMA) related to ad performance, often used for geographical reporting or targeting.	dimension
ecpm	ecpm	The effective cost per thousand impressions.	metric
effective_status	effective_status	The calculated, real-time status of an entity (ad, ad group, or campaign), taking into account various factors like configured status, budget, and targeting.	dimension
endDate	endDate	The end date for the campaign or ad group delivery.	dimension
endTime	endTime	The end time for the campaign or ad group delivery within a day.	dimension
end_time	end_time	The date and time when the entity (e.g., campaign, ad group) is scheduled to stop delivering.	dimension
frequency	frequency	The average number of times an ad is shown to a unique user within a specified reporting period. This is a key performance metric available in ad reports.	metric
gender	gender	The gender demographic data used for targeting ads or available as a breakdown in ad performance reports.	dimension
geolocations	geolocations	Geographic locations used for targeting audiences or as a breakdown dimension in reports.	dimension
goal_type	goal_type	The specific type of goal set for the campaign’s optimization, e.g., conversions, clicks, impressions.	dimension
goal_value	goal_value	The target value associated with the campaign’s optimization goal.	dimension
hour	hour	A breakdown option for reports, allowing data to be viewed by hour. Reports using this breakdown are limited to a 7-day range.	dimension
id	id	The unique identifier for an entity (e.g., ad, ad group, campaign, account).	metric
impressions	impressions	The total number of times your ad was shown to users.	metric
interest	interest	Audience interest categories used for targeting ads to specific user segments or for analyzing ad performance based on user interests.	dimension
is_campaign_budget_optimization	is_campaign_budget_optimization	Indicates whether Campaign Budget Optimization (CBO) is enabled for the campaign.	dimension
keyword	keyword	The keyword field is used for contextual targeting, allowing advertisers to reach Reddit users engaging with conversations or content containing specific words or phrases relevant to the advertised product or service.	dimension
media_cost	media_cost	The total cost incurred for an ad, ad group, or campaign related to media placements.	metric
media_cost_usd	media_cost_usd	The cost incurred for displaying ad media, presented in United States Dollars (USD). This field represents the monetized value of ad impressions or clicks.	metric
modified_at	modified_at	The timestamp when the entity (e.g., ad, ad group, campaign) was last modified.	dimension
name	name	The name of the entity (e.g., ad, ad group, campaign, account).	dimension
optimization_goal	optimization_goal	The specific action or metric the campaign is optimized to achieve.	dimension
placement	placement	The location where the ad was displayed (e.g., feed, sidebar).	dimension
placement_id	placement_id	The unique identifier for the ad placement.	dimension
region	region	A geographical region targeted by the ad campaign.	dimension
schedule	schedule	The defined start and end times for the campaign’s active period.	dimension
skadnetwork_metadata	skadnetwork_metadata	Metadata related to SKAdNetwork settings and attribution for the ad, used for iOS app install campaigns.	dimension
spend	spend	The total amount of money spent on advertising campaigns.	metric
spend_USD	spend_USD	The total amount of money spent on the ad campaign or ad entity, denominated in United States Dollars (USD). This metric is directly available in ad performance reports.	metric
startDate	startDate	The start date for the campaign or ad group delivery.	dimension
startTime	startTime	The start time for the campaign or ad group delivery within a day.	dimension
start_time	start_time	The date and time when the entity (e.g., campaign, ad group) is scheduled to begin delivering.	dimension
targeting.carriers	targeting.carriers	Mobile carriers targeted for ad delivery.	dimension
targeting.communities	targeting.communities	Reddit communities (subreddits) targeted for ad delivery.	dimension
targeting.custom_audience_ids	targeting.custom_audience_ids	Identifiers for custom audiences to be targeted.	dimension
targeting.devices	targeting.devices	Device types (e.g., mobile, desktop) targeted for ad delivery.	dimension
targeting.excluded_communities	targeting.excluded_communities	Reddit communities (subreddits) explicitly excluded from targeting.	dimension
targeting.excluded_custom_audience_ids	targeting.excluded_custom_audience_ids	Identifiers for custom audiences explicitly excluded from targeting.	dimension
targeting.excluded_geolocations	targeting.excluded_geolocations	Geographic locations explicitly excluded from targeting.	dimension
targeting.excluded_keywords	targeting.excluded_keywords	Keywords explicitly excluded from targeting.	dimension
targeting.expand_targeting	targeting.expand_targeting	Indicates whether automated targeting expansion is enabled, allowing Reddit to reach users beyond initial targeting selections.	dimension
targeting.gender	targeting.gender	Gender targeting preference for ad delivery.	dimension
targeting.geolocations	targeting.geolocations	Geographic locations targeted for ad delivery.	dimension
targeting.interests	targeting.interests	User interests targeted for ad delivery.	dimension
targeting.keywords	targeting.keywords	Keywords targeted for ad delivery, often based on user engagement with conversation threads.	dimension
targeting.languages	targeting.languages	Languages of the users to be targeted for ad delivery.	dimension
targeting.locations	targeting.locations	Geographic locations (e.g., countries, states, or cities) targeted for ad delivery.	dimension
targeting.platforms	targeting.platforms	The platforms (e.g., iOS, Android, Desktop) where ads are displayed.	dimension
targeting.suppression_event_types	targeting.suppression_event_types	Event types used to suppress ad delivery to users who have completed these actions, preventing retargeting.	dimension
targeting.view_modes	targeting.view_modes	Specifies the contexts or placements where targeted ads can be displayed, influencing how users encounter the advertising content on Reddit.	dimension
video_completion_rate	video_completion_rate	The percentage of video ads that were watched to 100% completion.	metric
video_fully_viewable_impressions	video_fully_viewable_impressions	The number of impressions where the video ad was 100% in view for at least two consecutive seconds.	metric
video_plays_expanded	video_plays_expanded	The number of times a video ad was played in an expanded view.	metric
video_plays_with_sound	video_plays_with_sound	The number of times a video ad was played with sound enabled.	metric
video_started	video_started	The number of times the video ad started playing.	metric
video_view_rate	video_view_rate	The rate at which video ads were viewed, calculated as video plays divided by impressions.	metric
video_view_rate_{NUM}_seconds	video_view_rate_{NUM}_seconds	The percentage of impressions that result in a video view of a specific duration (e.g., 3 seconds, 10 seconds).	metric
video_viewable_impressions	video_viewable_impressions	The number of times your video ad was considered viewable by industry standards.	metric
video_viewable_watched_{NUM}_seconds	video_viewable_watched_{NUM}_seconds	This metric measures the number of times a video ad was viewed for at least the specified duration (e.g., 3, 6, or 10 seconds) and considered viewable.	metric
video_watched_{NUM}_percent	video_watched_{NUM}_percent	The number of times a video ad was watched up to a specific percentage completion (e.g., 25%, 50%, 75%).	metric
video_watched_{NUM}_seconds	video_watched_{NUM}_seconds	The number of times a video ad was watched for at least a specific duration in seconds.	metric
view_through_conversion_type	view_through_conversion_type	The type of view-through conversion, indicating conversions that occurred after an impression but without a direct click.	dimension
viewable_impressions	viewable_impressions	The number of impressions where at least 50% of the ad pixels were on screen for at least one continuous second for display ads, or two continuous seconds for video ads.	metric
viewer_comments	viewer_comments	The total number of comments submitted by viewers in response to an advertisement or associated content.	metric