Reddit Ads: Most-used fields

The table below gives information about most-used fields that you can import from Reddit Ads. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Use in Adverity
Ad name	Ad name	dimension
Environment	Environment	dimension
Geography	Geography	dimension
Is_Schedule	Is_Schedule	dimension
SourceType	SourceType	dimension
Template	Template	dimension
Year Month	Year Month	dimension
account_attribution_type	account_attribution_type	dimension
account_business_id	account_business_id	dimension
account_click_attribution_window	account_click_attribution_window	dimension
account_created_at	account_created_at	dimension
account_currency	account_currency	dimension
account_id	account_id	dimension
account_name	account_name	dimension
account_status	account_status	dimension
account_time_zone_id	account_time_zone_id	dimension
account_type	account_type	dimension
account_view_attribution_window	account_view_attribution_window	dimension
ad_account_id	ad_account_id	dimension
ad_click_url	ad_click_url	dimension
ad_configured_status	ad_configured_status	dimension
ad_effective_status	ad_effective_status	dimension
ad_group_ad_account_id	ad_group_ad_account_id	dimension
ad_group_app_id	ad_group_app_id	dimension
ad_group_bid_strategy	ad_group_bid_strategy	dimension
ad_group_bid_type	ad_group_bid_type	dimension
ad_group_bid_value	ad_group_bid_value	metric
ad_group_campaign_id	ad_group_campaign_id	dimension
ad_group_campaign_objective_type	ad_group_campaign_objective_type	dimension
ad_group_configured_status	ad_group_configured_status	dimension
ad_group_created_at	ad_group_created_at	dimension
ad_group_effective_status	ad_group_effective_status	dimension
ad_group_end_time	ad_group_end_time	dimension
ad_group_goal_type	ad_group_goal_type	dimension
ad_group_goal_value	ad_group_goal_value	metric
ad_group_id	ad_group_id	dimension
ad_group_is_campaign_budget_optimization	ad_group_is_campaign_budget_optimization	dimension
ad_group_modified_at	ad_group_modified_at	dimension
ad_group_name	ad_group_name	dimension
ad_group_optimization_goal	ad_group_optimization_goal	dimension
ad_group_schedule_end_day	ad_group_schedule_end_day	dimension
ad_group_schedule_end_hour	ad_group_schedule_end_hour	dimension
ad_group_schedule_start_day	ad_group_schedule_start_day	dimension
ad_group_schedule_start_hour	ad_group_schedule_start_hour	dimension
ad_group_schedule_{NUM}_end_day	ad_group_schedule_{NUM}_end_day	metric
ad_group_schedule_{NUM}_end_hour	ad_group_schedule_{NUM}_end_hour	metric
ad_group_schedule_{NUM}_start_day	ad_group_schedule_{NUM}_start_day	metric
ad_group_schedule_{NUM}_start_hour	ad_group_schedule_{NUM}_start_hour	metric
ad_group_skadnetwork_metadata	ad_group_skadnetwork_metadata	dimension
ad_group_start_time	ad_group_start_time	dimension
ad_group_targeting_communities	ad_group_targeting_communities	dimension
ad_group_targeting_communities_{NUM}	ad_group_targeting_communities_{NUM}	dimension
ad_group_targeting_custom_audience_ids	ad_group_targeting_custom_audience_ids	dimension
ad_group_targeting_custom_audience_ids_{NUM}	ad_group_targeting_custom_audience_ids_{NUM}	dimension
ad_group_targeting_devices	ad_group_targeting_devices	dimension
ad_group_targeting_devices_{NUM}_max_version	ad_group_targeting_devices_{NUM}_max_version	dimension
ad_group_targeting_devices_{NUM}_min_version	ad_group_targeting_devices_{NUM}_min_version	dimension
ad_group_targeting_devices_{NUM}_os	ad_group_targeting_devices_{NUM}_os	dimension
ad_group_targeting_devices_{NUM}_type	ad_group_targeting_devices_{NUM}_type	dimension
ad_group_targeting_excluded_communities	ad_group_targeting_excluded_communities	dimension
ad_group_targeting_excluded_communities_{NUM}	ad_group_targeting_excluded_communities_{NUM}	dimension
ad_group_targeting_excluded_custom_audience_ids	ad_group_targeting_excluded_custom_audience_ids	dimension
ad_group_targeting_excluded_custom_audience_ids_{NUM}	ad_group_targeting_excluded_custom_audience_ids_{NUM}	dimension
ad_group_targeting_excluded_geolocations	ad_group_targeting_excluded_geolocations	dimension
ad_group_targeting_excluded_geolocations_{NUM}	ad_group_targeting_excluded_geolocations_{NUM}	dimension
ad_group_targeting_excluded_interests	ad_group_targeting_excluded_interests	dimension
ad_group_targeting_excluded_keywords	ad_group_targeting_excluded_keywords	dimension
ad_group_targeting_excluded_keywords_{NUM}	ad_group_targeting_excluded_keywords_{NUM}	dimension
ad_group_targeting_expand_targeting	ad_group_targeting_expand_targeting	dimension
ad_group_targeting_gender	ad_group_targeting_gender	dimension
ad_group_targeting_geolocations	ad_group_targeting_geolocations	dimension
ad_group_targeting_geolocations_{NUM}	ad_group_targeting_geolocations_{NUM}	dimension
ad_group_targeting_interests	ad_group_targeting_interests	dimension
ad_group_targeting_interests_{NUM}	ad_group_targeting_interests_{NUM}	dimension
ad_group_targeting_keywords	ad_group_targeting_keywords	dimension
ad_group_targeting_keywords_{NUM}	ad_group_targeting_keywords_{NUM}	dimension
ad_group_targeting_locations	ad_group_targeting_locations	dimension
ad_group_targeting_locations_{NUM}	ad_group_targeting_locations_{NUM}	dimension
ad_group_targeting_placements	ad_group_targeting_placements	dimension
ad_group_targeting_platforms_{NUM}	ad_group_targeting_platforms_{NUM}	dimension
ad_group_targeting_view_modes_{NUM}	ad_group_targeting_view_modes_{NUM}	dimension
ad_group_view_through_conversion_type	ad_group_view_through_conversion_type	dimension
ad_id	ad_id	dimension
ad_invalid_impressions	ad_invalid_impressions	metric
ad_invalid_spend	ad_invalid_spend	metric
ad_name	ad_name	dimension
ad_post_id	ad_post_id	dimension
ad_serving	ad_serving	dimension
ad_status	ad_status	dimension
ad_valid_impressions	ad_valid_impressions	metric
ad_valid_spend	ad_valid_spend	metric
adset_invalid_impressions	adset_invalid_impressions	metric
adset_invalid_spend	adset_invalid_spend	metric
adset_name	adset_name	dimension
adset_status	adset_status	dimension
adset_valid_impressions	adset_valid_impressions	metric
adset_valid_spend	adset_valid_spend	metric
advertiser_id	advertiser_id	dimension
app_id	app_id	dimension
app_install_add_payment_info_count	app_install_add_payment_info_count	metric
app_install_add_to_cart_count	app_install_add_to_cart_count	metric
app_install_add_to_cart_ecpa	app_install_add_to_cart_ecpa	metric
app_install_app_launch_count	app_install_app_launch_count	metric
app_install_completed_tutorial_count	app_install_completed_tutorial_count	metric
app_install_install_count	app_install_install_count	metric
app_install_level_achieved_count	app_install_level_achieved_count	metric
app_install_mmp_ad_click_count	app_install_mmp_ad_click_count	metric
app_install_mmp_ad_view_count	app_install_mmp_ad_view_count	metric
app_install_mmp_add_payment_info_count	app_install_mmp_add_payment_info_count	metric
app_install_mmp_add_payment_info_cvr	app_install_mmp_add_payment_info_cvr	metric
app_install_mmp_add_payment_info_ecpa	app_install_mmp_add_payment_info_ecpa	metric
app_install_mmp_add_to_cart_count	app_install_mmp_add_to_cart_count	metric
app_install_mmp_add_to_cart_cvr	app_install_mmp_add_to_cart_cvr	metric
app_install_mmp_add_to_cart_ecpa	app_install_mmp_add_to_cart_ecpa	metric
app_install_mmp_add_to_wishlist_count	app_install_mmp_add_to_wishlist_count	metric
app_install_mmp_app_launch_count	app_install_mmp_app_launch_count	metric
app_install_mmp_app_launch_cvr	app_install_mmp_app_launch_cvr	metric
app_install_mmp_app_launch_ecpa	app_install_mmp_app_launch_ecpa	metric
app_install_mmp_checkout_count	app_install_mmp_checkout_count	metric
app_install_mmp_completed_tutorial_count	app_install_mmp_completed_tutorial_count	metric
app_install_mmp_completed_tutorial_cvr	app_install_mmp_completed_tutorial_cvr	metric
app_install_mmp_completed_tutorial_ecpa	app_install_mmp_completed_tutorial_ecpa	metric
app_install_mmp_first_time_purchase_count	app_install_mmp_first_time_purchase_count	metric
app_install_mmp_install_count	app_install_mmp_install_count	metric
app_install_mmp_install_cvr	app_install_mmp_install_cvr	metric
app_install_mmp_install_ecpa	app_install_mmp_install_ecpa	metric
app_install_mmp_level_achieved_count	app_install_mmp_level_achieved_count	metric
app_install_mmp_level_achieved_cvr	app_install_mmp_level_achieved_cvr	metric
app_install_mmp_level_achieved_ecpa	app_install_mmp_level_achieved_ecpa	metric
app_install_mmp_login_count	app_install_mmp_login_count	metric
app_install_mmp_onboard_completed_count	app_install_mmp_onboard_completed_count	metric
app_install_mmp_onboard_started_count	app_install_mmp_onboard_started_count	metric
app_install_mmp_purchase_count	app_install_mmp_purchase_count	metric
app_install_mmp_purchase_cvr	app_install_mmp_purchase_cvr	metric
app_install_mmp_purchase_ecpa	app_install_mmp_purchase_ecpa	metric
app_install_mmp_rate_count	app_install_mmp_rate_count	metric
app_install_mmp_rate_cvr	app_install_mmp_rate_cvr	metric
app_install_mmp_reinstall_count	app_install_mmp_reinstall_count	metric
app_install_mmp_reinstall_cvr	app_install_mmp_reinstall_cvr	metric
app_install_mmp_reinstall_ecpa	app_install_mmp_reinstall_ecpa	metric
app_install_mmp_revenue	app_install_mmp_revenue	metric
app_install_mmp_roas	app_install_mmp_roas	metric
app_install_mmp_search_count	app_install_mmp_search_count	metric
app_install_mmp_search_cvr	app_install_mmp_search_cvr	metric
app_install_mmp_search_ecpa	app_install_mmp_search_ecpa	metric
app_install_mmp_sign_up_count	app_install_mmp_sign_up_count	metric
app_install_mmp_sign_up_cvr	app_install_mmp_sign_up_cvr	metric
app_install_mmp_sign_up_ecpa	app_install_mmp_sign_up_ecpa	metric
app_install_mmp_spend_credits_count	app_install_mmp_spend_credits_count	metric
app_install_mmp_spend_credits_cvr	app_install_mmp_spend_credits_cvr	metric
app_install_mmp_spend_credits_ecpa	app_install_mmp_spend_credits_ecpa	metric
app_install_mmp_start_trial_count	app_install_mmp_start_trial_count	metric
app_install_mmp_subscribe_count	app_install_mmp_subscribe_count	metric
app_install_mmp_total_conversions	app_install_mmp_total_conversions	metric
app_install_mmp_total_install_count	app_install_mmp_total_install_count	metric
app_install_mmp_total_install_cvr	app_install_mmp_total_install_cvr	metric
app_install_mmp_total_install_ecpa	app_install_mmp_total_install_ecpa	metric
app_install_mmp_unlock_achievement_count	app_install_mmp_unlock_achievement_count	metric
app_install_mmp_view_content_count	app_install_mmp_view_content_count	metric
app_install_mmp_view_content_cvr	app_install_mmp_view_content_cvr	metric
app_install_mmp_view_content_ecpa	app_install_mmp_view_content_ecpa	metric
app_install_purchase_count	app_install_purchase_count	metric
app_install_revenue	app_install_revenue	metric
app_install_search_count	app_install_search_count	metric
app_install_sign_up_count	app_install_sign_up_count	metric
app_install_skan_ad_click_count	app_install_skan_ad_click_count	metric
app_install_skan_ad_view_count	app_install_skan_ad_view_count	metric
app_install_skan_add_payment_info_count	app_install_skan_add_payment_info_count	metric
app_install_skan_add_to_cart_count	app_install_skan_add_to_cart_count	metric
app_install_skan_add_to_wishlist_count	app_install_skan_add_to_wishlist_count	metric
app_install_skan_app_launch_count	app_install_skan_app_launch_count	metric
app_install_skan_checkout_count	app_install_skan_checkout_count	metric
app_install_skan_completed_tutorial_count	app_install_skan_completed_tutorial_count	metric
app_install_skan_first_time_purchase_count	app_install_skan_first_time_purchase_count	metric
app_install_skan_install_count	app_install_skan_install_count	metric
app_install_skan_level_achieved_count	app_install_skan_level_achieved_count	metric
app_install_skan_login_count	app_install_skan_login_count	metric
app_install_skan_onboard_completed_count	app_install_skan_onboard_completed_count	metric
app_install_skan_onboard_started_count	app_install_skan_onboard_started_count	metric
app_install_skan_purchase_count	app_install_skan_purchase_count	metric
app_install_skan_rate_count	app_install_skan_rate_count	metric
app_install_skan_reinstall_count	app_install_skan_reinstall_count	metric
app_install_skan_revenue	app_install_skan_revenue	metric
app_install_skan_search_count	app_install_skan_search_count	metric
app_install_skan_sign_up_count	app_install_skan_sign_up_count	metric
app_install_skan_spend_credits_count	app_install_skan_spend_credits_count	metric
app_install_skan_spend_credits_cvr	app_install_skan_spend_credits_cvr	metric
app_install_skan_spend_credits_ecpa	app_install_skan_spend_credits_ecpa	metric
app_install_skan_start_trial_count	app_install_skan_start_trial_count	metric
app_install_skan_subscribe_count	app_install_skan_subscribe_count	metric
app_install_skan_total_conversions	app_install_skan_total_conversions	metric
app_install_skan_total_install_count	app_install_skan_total_install_count	metric
app_install_skan_unknown_count	app_install_skan_unknown_count	metric
app_install_skan_unlock_achievement_count	app_install_skan_unlock_achievement_count	metric
app_install_skan_view_content_count	app_install_skan_view_content_count	metric
app_install_spend_credits_count	app_install_spend_credits_count	metric
app_install_spend_credits_cvr	app_install_spend_credits_cvr	metric
app_install_spend_credits_ecpa	app_install_spend_credits_ecpa	metric
app_install_total_conversions	app_install_total_conversions	metric
app_install_view_content_count	app_install_view_content_count	metric
app_install_view_content_cvr	app_install_view_content_cvr	metric
app_install_view_content_ecpa	app_install_view_content_ecpa	metric
audience_source	audience_source	dimension
bid_strategy	bid_strategy	dimension
bid_type	bid_type	dimension
bid_value	bid_value	metric
billable_amount	billable_amount	metric
campaign	campaign	dimension
campaign_configured_status	campaign_configured_status	dimension
campaign_effective_status	campaign_effective_status	dimension
campaign_end_date	campaign_end_date	dimension
campaign_id	campaign_id	dimension
campaign_invalid_impressions	campaign_invalid_impressions	metric
campaign_invalid_spend	campaign_invalid_spend	metric
campaign_name	campaign_name	dimension
campaign_objective	campaign_objective	dimension
campaign_objective_type	campaign_objective_type	dimension
campaign_start_date	campaign_start_date	dimension
campaign_status	campaign_status	dimension
campaign_valid_impressions	campaign_valid_impressions	metric
campaign_valid_spend	campaign_valid_spend	metric
clicks	clicks	metric
comment_downvotes	comment_downvotes	dimension
comment_upvotes	comment_upvotes	dimension
comments_page_views	comments_page_views	dimension
community	community	dimension
configured_status	configured_status	dimension
conversion_add_to_cart_avg_value	conversion_add_to_cart_avg_value	metric
conversion_add_to_cart_clicks	conversion_add_to_cart_clicks	metric
conversion_add_to_cart_ecpa	conversion_add_to_cart_ecpa	metric
conversion_add_to_cart_total_items	conversion_add_to_cart_total_items	metric
conversion_add_to_cart_total_value	conversion_add_to_cart_total_value	metric
conversion_add_to_cart_views	conversion_add_to_cart_views	metric
conversion_add_to_wishlist_avg_value	conversion_add_to_wishlist_avg_value	metric
conversion_add_to_wishlist_clicks	conversion_add_to_wishlist_clicks	metric
conversion_add_to_wishlist_ecpa	conversion_add_to_wishlist_ecpa	metric
conversion_add_to_wishlist_total_items	conversion_add_to_wishlist_total_items	metric
conversion_add_to_wishlist_total_value	conversion_add_to_wishlist_total_value	metric
conversion_add_to_wishlist_views	conversion_add_to_wishlist_views	metric
conversion_lead_avg_value	conversion_lead_avg_value	metric
conversion_lead_clicks	conversion_lead_clicks	metric
conversion_lead_ecpa	conversion_lead_ecpa	metric
conversion_lead_total_value	conversion_lead_total_value	metric
conversion_lead_views	conversion_lead_views	metric
conversion_page_visit_clicks	conversion_page_visit_clicks	metric
conversion_page_visit_ecpa	conversion_page_visit_ecpa	metric
conversion_page_visit_views	conversion_page_visit_views	metric
conversion_pixel_id	conversion_pixel_id	dimension
conversion_purchase_avg_value	conversion_purchase_avg_value	metric
conversion_purchase_clicks	conversion_purchase_clicks	metric
conversion_purchase_ecpa	conversion_purchase_ecpa	metric
conversion_purchase_total_items	conversion_purchase_total_items	metric
conversion_purchase_total_value	conversion_purchase_total_value	metric
conversion_purchase_views	conversion_purchase_views	metric
conversion_roas	conversion_roas	metric
conversion_search_clicks	conversion_search_clicks	metric
conversion_search_ecpa	conversion_search_ecpa	metric
conversion_search_views	conversion_search_views	metric
conversion_sign_up_clicks	conversion_sign_up_clicks	metric
conversion_sign_up_ecpa	conversion_sign_up_ecpa	metric
conversion_sign_up_views	conversion_sign_up_views	metric
conversion_signup_avg_value	conversion_signup_avg_value	metric
conversion_signup_total_value	conversion_signup_total_value	metric
conversion_view_content_clicks	conversion_view_content_clicks	metric
conversion_view_content_ecpa	conversion_view_content_ecpa	metric
conversion_view_content_views	conversion_view_content_views	metric
cost_structure	cost_structure	dimension
country	country	dimension
cpc	cpc	metric
cpv	cpv	metric
created_at	created_at	dimension
creative_ad_size	creative_ad_size	dimension
creative_media_format	creative_media_format	dimension
ctr	ctr	metric
currency	currency	dimension
date	date	dimension
delivery_status	delivery_status	dimension
demo_targeting	demo_targeting	dimension
dma	dma	metric
ecpm	ecpm	metric
effective_status	effective_status	dimension
endDate	endDate	dimension
endTime	endTime	dimension
end_time	end_time	dimension
environment_device	environment_device	dimension
final_status	final_status	dimension
gender	gender	dimension
geolocations	geolocations	dimension
goal_type	goal_type	dimension
goal_value	goal_value	metric
hour	hour	dimension
id	id	dimension
impressions	impressions	metric
interest	interest	dimension
inventory_type	inventory_type	dimension
is_campaign_budget_optimization	is_campaign_budget_optimization	dimension
is_servable	is_servable	dimension
keyword	keyword	dimension
language	language	dimension
media_channel	media_channel	dimension
media_cost	media_cost	metric
media_cost_usd	media_cost_usd	metric
modified_at	modified_at	dimension
name	name	dimension
optimization_goal	optimization_goal	dimension
placement	placement	dimension
placement_ad_size	placement_ad_size	dimension
placement_id	placement_id	dimension
placement_media_format	placement_media_format	dimension
pmp_channel	pmp_channel	dimension
product_set_id	product_set_id	dimension
quarter	quarter	dimension
reach	reach	metric
reasons_not_servable	reasons_not_servable	dimension
reddit_VTR_{NUM}	reddit_VTR_{NUM}	metric
reddit_ad_name	reddit_ad_name	dimension
reddit_clicks	reddit_clicks	metric
reddit_cost	reddit_cost	metric
reddit_creative_id	reddit_creative_id	dimension
reddit_impressions	reddit_impressions	metric
reddit_leads	reddit_leads	metric
reddit_platform_campaign	reddit_platform_campaign	dimension
reddit_video_start	reddit_video_start	metric
region	region	dimension
schedule	schedule	dimension
shopping_targeting.ad_group_id	shopping_targeting.ad_group_id	dimension
shopping_targeting.conversion_event_types	shopping_targeting.conversion_event_types	dimension
shopping_targeting.excluded_conversion_event_types	shopping_targeting.excluded_conversion_event_types	dimension
shopping_targeting.lookback_window_days	shopping_targeting.lookback_window_days	metric
shopping_targeting.targeting_type	shopping_targeting.targeting_type	dimension
skadnetwork_metadata	skadnetwork_metadata	dimension
skadnetwork_metadata.status	skadnetwork_metadata.status	dimension
source	source	dimension
spend	spend	metric
spend_DKK	spend_DKK	metric
spend_EUR	spend_EUR	metric
spend_USD	spend_USD	metric
startDate	startDate	dimension
startTime	startTime	dimension
start_time	start_time	dimension
subtitles	subtitles	dimension
targeting.carriers	targeting.carriers	dimension
targeting.communities	targeting.communities	dimension
targeting.custom_audience_ids	targeting.custom_audience_ids	dimension
targeting.devices	targeting.devices	dimension
targeting.excluded_communities	targeting.excluded_communities	dimension
targeting.excluded_custom_audience_ids	targeting.excluded_custom_audience_ids	dimension
targeting.excluded_geolocations	targeting.excluded_geolocations	dimension
targeting.excluded_keywords	targeting.excluded_keywords	dimension
targeting.expand_targeting	targeting.expand_targeting	dimension
targeting.gender	targeting.gender	dimension
targeting.geolocations	targeting.geolocations	dimension
targeting.interests	targeting.interests	dimension
targeting.keywords	targeting.keywords	dimension
targeting.languages	targeting.languages	dimension
targeting.locations	targeting.locations	dimension
targeting.platforms	targeting.platforms	dimension
targeting.suppression_event_types	targeting.suppression_event_types	dimension
targeting.view_modes	targeting.view_modes	dimension
utm_id	utm_id	dimension
utm_id_final	utm_id_final	dimension
utm_id_mapping	utm_id_mapping	dimension
utm_parameters_mapping	utm_parameters_mapping	dimension
video_completion_rate	video_completion_rate	metric
video_fully_viewable_impressions	video_fully_viewable_impressions	dimension
video_plays_expanded	video_plays_expanded	dimension
video_plays_with_sound	video_plays_with_sound	dimension
video_started	video_started	metric
video_view_rate	video_view_rate	metric
video_viewable_impressions	video_viewable_impressions	dimension
video_watched_{NUM}_percent	video_watched_{NUM}_percent	metric
video_watched_{NUM}_seconds	video_watched_{NUM}_seconds	metric
view_through_conversion_type	view_through_conversion_type	dimension
viewable_impressions	viewable_impressions	dimension
viewer_comments	viewer_comments	dimension