Salesforce Reporting: Most-used fields

The table below gives information about most-used fields that you can import from Salesforce Reporting. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Account Country	Account Country	The country associated with the account’s primary address.	dimension
Account Currency	Account Currency	The default currency for currency amount fields in the account, if multi-currency is enabled.	dimension
Account Description	Account Description	A textual description or notes for the account.	dimension
Account ID	Account ID	The unique identifier for the account record.	dimension
Account Name	Account Name	The identifying name of the account.	dimension
Account Name: Account Name	Account Name: Account Name	The name of the associated account.	dimension
Account Name: Created Date	Account Name: Created Date	The date and time when the account record was created.	dimension
Account Number	Account Number	An alphanumeric identifier assigned to the account.	dimension
Account Owner	Account Owner	The user who owns and is responsible for the account.	dimension
Account Owner Alias	Account Owner Alias	The alias of the user who owns the account.	dimension
Account Owner: Full Name	Account Owner: Full Name	The full name of the user who owns the account.	dimension
Account Owner: Role: Name	Account Owner: Role: Name	The name of the role of the user who owns the account.	dimension
Account Record Type	Account Record Type	The record type assigned to the account, which can define different page layouts and picklist values.	dimension
Account Site	Account Site	The physical location or site associated with the account.	dimension
Account Source	Account Source	The source or origin from which the account was generated.	dimension
Account Type	Account Type	The classification of the account (e.g., Customer, Prospect, Partner).	dimension
Account owner: Account Name	Account owner: Account Name		dimension
Account: Account Name	Account: Account Name	The name of the account.	dimension
Account: Assistant	Account: Assistant		dimension
Account: Created Date	Account: Created Date	The date and time when the account record was created.	dimension
Account: Industry	Account: Industry	The industry in which the account operates (e.g., Technology, Healthcare, Finance).	dimension
Activated By Alias	Activated By Alias	The alias of the user who activated the record.	dimension
Activated By Name	Activated By Name	The full name of the user who activated the record.	dimension
Activated Date	Activated Date	The date and time when the record was activated.	dimension
Active	Active	Indicates whether a record is currently active (e.g., an active campaign or account).	dimension
Activity Currency	Activity Currency	The currency associated with an activity, if multi-currency is enabled.	dimension
Activity ID	Activity ID	The unique identifier for an activity record (e.g., task, event).	dimension
Activity Type	Activity Type	The classification of an activity, such as a Task, Event, Email, or Call, helping to categorize customer interactions and planned tasks.	dimension
Actual Cost in Campaign	Actual Cost in Campaign	The actual financial expenditure incurred for the campaign.	dimension
Adjusted Product Subtotal	Adjusted Product Subtotal	The subtotal of products after any adjustments (e.g., discounts, markups).	dimension
Adjusted Product Subtotal (converted)	Adjusted Product Subtotal (converted)	The subtotal amount of a product, including adjustments, but excluding tax, converted to the organization’s corporate currency.	dimension
Adjusted Product Subtotal Tax	Adjusted Product Subtotal Tax	The tax amount applied to the adjusted product subtotal.	dimension
Adjusted Product Subtotal Tax (converted)	Adjusted Product Subtotal Tax (converted)	The tax amount applied to the adjusted product subtotal, converted to the organization’s corporate currency.	dimension
Advertiser Name: Account Name	Advertiser Name: Account Name	The name of the account acting as an advertiser.	dimension
Age	Age	The calculated age of a record, often representing how long it has been in its current state.	dimension
Alias	Alias	A short name or nickname for a user within Salesforce.	dimension
Amount	Amount	The estimated total sale amount of an opportunity. For opportunities with products, this is the sum of related product totals.	dimension
Annual Revenue	Annual Revenue	The amount of annual revenue for the company associated with the account.	dimension
Assigned	Assigned	Indicates whether a record has been assigned to a user or queue.	dimension
Assigned Alias	Assigned Alias	The alias of the user or queue to whom the record is assigned.	dimension
Assigned Role	Assigned Role	The role of the user to whom the record is assigned.	dimension
Assigned Role Display	Assigned Role Display	The display name of the role of the user to whom the record is assigned.	dimension
Available Quantity	Available Quantity		metric
Billing Address	Billing Address	The complete billing address for an account or contact.	dimension
Billing Address Line 1	Billing Address Line 1	The first line of the billing address for the account.	dimension
Billing Address Line 2	Billing Address Line 2	The second line of the billing address for the account.	dimension
Billing Address Line 3	Billing Address Line 3	The third line of the billing address for the account.	dimension
Billing Address line 1	Billing Address line 1	The first line of the billing address for the account.	dimension
Billing Address line 2	Billing Address line 2	The second line of the billing address for the account.	dimension
Billing Address line 3	Billing Address line 3	The third line of the billing address for the account.	dimension
Billing City	Billing City	The city portion of the billing address for the account.	dimension
Billing Country	Billing Country	The country portion of the billing address for the account.	dimension
Billing Country (text only)	Billing Country (text only)	The billing country for the account as a plain text string.	dimension
Billing State/Province	Billing State/Province	The state or province portion of the billing address for the account.	dimension
Billing Street	Billing Street	The street portion of the billing address for the account.	dimension
Billing Zip/Postal Code	Billing Zip/Postal Code	The zip or postal code portion of the billing address for the account.	metric
Budget: Created Date	Budget: Created Date	The date and time when the budget record was created.	dimension
Budget: ID	Budget: ID	The unique identifier for the budget record.	dimension
Budget: Last Activity Date	Budget: Last Activity Date	The date of the last activity related to the budget.	dimension
Budget: Last Modified Date	Budget: Last Modified Date	The date and time when the budget record was last modified.	dimension
Budget: Task Name	Budget: Task Name	The name or subject of a task associated with the budget.	dimension
Call Duration (minutes)	Call Duration (minutes)	The duration of a recorded phone call in minutes.	dimension
Call Duration (seconds)	Call Duration (seconds)	The duration of a recorded phone call in seconds.	dimension
Call Result	Call Result	The outcome or result of a phone call (e.g., ‘Completed’, ‘No Answer’).	dimension
Call Type	Call Type	The type of phone call (e.g., ‘Inbound’, ‘Outbound’).	dimension
Campaign Description	Campaign Description	A textual description or notes for the marketing campaign.	dimension
Campaign ID	Campaign ID	The unique identifier for the marketing campaign record.	dimension
Campaign Influence ID	Campaign Influence ID	The unique identifier for a campaign influence record.	dimension
Campaign Influence Model: Model Name	Campaign Influence Model: Model Name	The name of the campaign influence model used to attribute revenue.	dimension
Campaign Member Type	Campaign Member Type	The record type assigned to a campaign member, which can influence page layouts.	dimension
Campaign Name	Campaign Name	The identifying name of the marketing campaign.	dimension
Campaign Name: Campaign Name	Campaign Name: Campaign Name	The name of the marketing campaign.	dimension
Campaign Objective	Campaign Objective	The primary goal or objective of the marketing campaign.	dimension
Campaign Owner: Full Name	Campaign Owner: Full Name	The full name of the Salesforce user who owns the campaign.	dimension
Campaign Record Type	Campaign Record Type	The name of the record type assigned to the campaign.	dimension
Campaign Status	Campaign Status	The current status of the marketing campaign (e.g., ‘Planned’, ‘In Progress’, ‘Completed’).	dimension
Campaign Type	Campaign Type	The type of marketing campaign (e.g., ‘Advertisement’, ‘Email’, ‘Conference’).	dimension
Campaign: Campaign Name	Campaign: Campaign Name	The name of the marketing campaign.	dimension
Cancellation Reasons: Created Alias	Cancellation Reasons: Created Alias	The alias of the user who created the cancellation reason.	dimension
Cancellation Reasons: Created By	Cancellation Reasons: Created By	The full name of the user who created the cancellation reason.	dimension
Cancellation Reasons: Created Date	Cancellation Reasons: Created Date	The date and time when the cancellation reason record was created.	dimension
Cancellation Reasons: Currency	Cancellation Reasons: Currency	The currency code associated with the cancellation reason, if applicable.	dimension
Cancellation Reasons: ID	Cancellation Reasons: ID	The unique identifier for a cancellation reason record.	dimension
Cancellation Reasons: Last Modified Alias	Cancellation Reasons: Last Modified Alias	The alias of the user who last modified the cancellation reason.	dimension
Cancellation Reasons: Last Modified By	Cancellation Reasons: Last Modified By	The full name of the user who last modified the cancellation reason.	dimension
Cancellation Reasons: Last Modified Date	Cancellation Reasons: Last Modified Date	The date and time when the cancellation reason record was last modified.	dimension
Cancellation Reasons: Owner Alias	Cancellation Reasons: Owner Alias	The alias of the user who owns the cancellation reason record.	dimension
Cancellation Reasons: Owner Name	Cancellation Reasons: Owner Name	The full name of the user who owns the cancellation reason record.	dimension
Cancellation Reasons: Owner Role	Cancellation Reasons: Owner Role	The role of the user who owns the cancellation reason record.	dimension
Case	Case	Refers to a Salesforce Case record, which tracks a customer’s issue or inquiry.	dimension
Case Date/Time Last Modified	Case Date/Time Last Modified	The date and time when the case record was last modified.	dimension
Case ID	Case ID	The unique identifier for the case record.	dimension
Case Last Modified Alias	Case Last Modified Alias	The alias of the user who last modified the case record.	dimension
Case Last Modified By	Case Last Modified By	The user who last modified the case record.	dimension
Case Last Modified Date	Case Last Modified Date	The date and time when the case record was last modified.	dimension
Case Number	Case Number	The auto-generated unique identifier for the case.	dimension
Case Origin	Case Origin	The source from which the case was created (e.g., ‘Phone’, ‘Email’, ‘Web’).	dimension
Case Owner	Case Owner	The user or queue who owns and is responsible for the case.	dimension
Case Owner Alias	Case Owner Alias	The alias of the user or queue who owns the case.	dimension
Case Owner Role	Case Owner Role	The role of the user who owns the case.	dimension
Case Reason	Case Reason	The reason provided for the case (e.g., ‘Problem’, ‘Question’, ‘Feature Request’).	dimension
Case Record Type	Case Record Type	The record type assigned to the case, which can define different page layouts and picklist values.	dimension
Case Subject	Case Subject	The subject line or summary of the case.	dimension
Case Type	Case Type	The classification of the case (e.g., Problem, Question, Feature Request).	dimension
Case Type: Case Type Name	Case Type: Case Type Name	The name or value specifying the classification of the case.	dimension
City	City	The city component of an address.	dimension
Clean Status	Clean Status	Indicates the data cleanliness status of the record, often related to data enrichment services.	dimension
Close Date	Close Date	The date when the sales opportunity is expected or actually closed.	dimension
Close Month	Close Month	The calendar month in which an opportunity is expected to close.	dimension
Closed	Closed	A boolean indicator specifying whether the record (e.g., opportunity, case) is closed.	dimension
Closed Date	Closed Date	The date when the record was closed.	dimension
Closed When Created	Closed When Created	Indicates whether the record was closed at the time of its creation.	dimension
Comments	Comments	Additional notes or comments associated with the record.	dimension
Company / Account	Company / Account	The name of the company or account.	dimension
Company / Customer	Company / Customer	The name of the company or customer associated with a record.	dimension
Company Authorized By	Company Authorized By	The name of the company representative who authorized the contract.	dimension
Company Authorized By Alias	Company Authorized By Alias	The alias of the company representative who authorized the contract.	dimension
Company Authorized Date	Company Authorized Date	The date when the company representative signed or authorized the contract.	dimension
Completed Date/Time	Completed Date/Time	The date and time when a specific task or activity was marked as completed.	dimension
Connection Name	Connection Name	The name of a connection or a record linked via a connection.	dimension
Contact	Contact	The name of the contact person associated with a record.	dimension
Contact Account Name	Contact Account Name	The name of the account associated with the contact.	dimension
Contact ID	Contact ID	The unique identifier for the contact record.	dimension
Contact Name	Contact Name	The full name of the contact.	dimension
Contact Owner	Contact Owner	The full name of the Salesforce user who owns the contact.	dimension
Contact Role	Contact Role	The role of the contact on an opportunity or account.	dimension
Contact/Lead Source	Contact/Lead Source	The original channel or marketing effort that generated a contact or lead, often represented as a picklist with values like Web, Phone Inquiry, or Partner Referral.	dimension
Contact: Account	Contact: Account	The account associated with the contact.	dimension
Contact: Billing Country	Contact: Billing Country	The country component of the billing address for a contact.	dimension
Contact: Billing Street	Contact: Billing Street	The street component of the billing address for a contact.	dimension
Contact: Contact ID	Contact: Contact ID	The unique identifier for the contact record.	dimension
Contact: Created Date	Contact: Created Date	The date and time when the contact record was created.	dimension
Contact: Email	Contact: Email	The primary email address of the contact.	dimension
Contact: Fax	Contact: Fax	The fax number for the contact.	dimension
Contact: Title	Contact: Title	The job title of the contact.	dimension
Contacts in Campaign	Contacts in Campaign	The total number of contacts associated with the marketing campaign.	dimension
Content ID	Content ID	The unique identifier for a content record.	dimension
Contract End Date	Contract End Date	The date when the contract agreement concludes.	dimension
Contract Name	Contract Name	The identifying name of the contract.	dimension
Contract Number	Contract Number	The unique identification number for a contract.	dimension
Contract Status	Contract Status	The current status of a contract associated with an account or opportunity.	dimension
Conversion	Conversion	Indicates whether a lead was converted or refers to a conversion event.	dimension
Conversion ID	Conversion ID	The unique identifier for a conversion event or record.	dimension
Conversion: Created Date	Conversion: Created Date	The date and time when the conversion event or record was created.	dimension
Conversion: ID	Conversion: ID	The unique identifier for a conversion event or record.	dimension
Conversion: Owner Name	Conversion: Owner Name	The full name of the Salesforce user who owns the conversion event or record.	dimension
Conversion: Owner Role	Conversion: Owner Role	The role of the Salesforce user who owns the conversion event or record.	dimension
Converted	Converted	Indicates whether a lead has been converted into an account, contact, and/or opportunity.	dimension
Converted Date	Converted Date	The date when a lead was successfully converted into an account, contact, or opportunity.	dimension
Converted Leads in Campaign	Converted Leads in Campaign	The total number of leads in the campaign that have been successfully converted into accounts, contacts, or opportunities.	dimension
Converted Opportunity: Amount	Converted Opportunity: Amount	The monetary value of an opportunity that was created from a converted lead.	dimension
Converted Opportunity: Opportunity Name	Converted Opportunity: Opportunity Name	The name of an opportunity that was created from a converted lead.	dimension
Country	Country	The country portion of an address field, typically selected from a picklist of standard values.	dimension
Country (text only)	Country (text only)	The country component of an address, as a text value.	dimension
Create Date	Create Date	The date and time when the record was created.	dimension
Created Alias	Created Alias	The alias of the user who created the record.	dimension
Created By	Created By	The user who created the record.	dimension
Created By Alias	Created By Alias	The alias of the user who created the record.	dimension
Created By: Full Name	Created By: Full Name	The full name of the user who created the record.	dimension
Created Date	Created Date	The date and time when the record was created.	dimension
Created Month	Created Month	The month in which the record was created.	dimension
Currency	Currency	The currency code used for monetary values.	dimension
Currency Revenue	Currency Revenue	The revenue amount in the original currency of the transaction.	dimension
Currency Revenue converted	Currency Revenue converted	The revenue amount converted to the organization’s default currency.	dimension
Customer Authorized By	Customer Authorized By	The name of the customer representative who authorized the contract.	dimension
Customer Authorized Date	Customer Authorized Date	The date when the customer representative signed or authorized the contract.	dimension
Customer Name	Customer Name	The name of the customer or account.	dimension
Customer Owner	Customer Owner	The Salesforce user who is responsible for managing the customer account.	dimension
Customer Priority	Customer Priority	The priority level assigned by the customer for a case or issue.	dimension
Customer: Created Date	Customer: Created Date	The date and time when the customer (account) record was created in Salesforce.	dimension
D&B Company	D&B Company	Reference to a D&B Company record, providing enriched company information.	dimension
D-U-N-S Number	D-U-N-S Number	The Data Universal Numbering System (D-U-N-S) number for the company.	dimension
Data.com Key	Data.com Key	The unique identifier from Data.com for the company record.	dimension
Datasource	Datasource		dimension
Date	Date	A general date field.	dimension
Date/Time Closed	Date/Time Closed	The date and time when the record was closed.	dimension
Date/Time Opened	Date/Time Opened	The date and time when the record was opened.	dimension
Deal Name	Deal Name	The name of the sales opportunity or deal.	dimension
Delivery Rate	Delivery Rate	The percentage of sent emails or messages that were successfully delivered to recipients.	metric
Description	Description	A textual description or notes for the record.	dimension
Due Time	Due Time	The time by which a task or event is due.	dimension
Duration (hours)	Duration (hours)	The duration in hours for an activity or event.	dimension
Duration (minutes)	Duration (minutes)	The duration in minutes for an activity or event.	dimension
Edit Date	Edit Date	The date when the record was last edited.	dimension
Edited By	Edited By	The user who last edited the record.	dimension
Edited By Alias	Edited By Alias	The alias of the user who last edited the record.	dimension
Edited By Role	Edited By Role	The role of the user who last edited the record.	dimension
Email	Email	The email address for the record’s primary contact or owner.	dimension
Email address	Email address	The email address for the lead or contact.	dimension
Employees	Employees	The number of employees at the company associated with the account.	dimension
End	End	The end date or time of a period or activity.	dimension
End Date	End Date	The date when a campaign, contract, or other time-bound record is scheduled to end.	dimension
Error Rate	Error Rate		dimension
Escalated	Escalated	Indicates whether a case has been escalated to a higher level of support.	dimension
Existing Account: Account Name	Existing Account: Account Name	The name of an existing account that a lead or other record is associated with.	dimension
External ID	External ID	A unique identifier for a record from an external system.	dimension
Fax	Fax	The fax number for the record’s primary contact or organization.	dimension
Firm Name	Firm Name	The name of the firm or company.	dimension
Firm Owner	Firm Owner	The name of the owner associated with the firm or company.	dimension
First Call Date	First Call Date	The date and time of the first recorded phone call to the lead or contact.	dimension
First Email Date	First Email Date	The date and time of the first recorded email sent to the lead or contact.	dimension
First Name	First Name	The first name of the person.	dimension
Forecast Category	Forecast Category	The category an opportunity falls into for forecasting purposes (e.g., Pipeline, Best Case, Commit, Closed).	dimension
Form submissions	Form submissions	The total number of submissions received from a web form.	metric
From Address	From Address	The email address from which a message was sent.	dimension
From Email Name	From Email Name	The name of the sender of an email.	dimension
From Stage	From Stage	The previous stage of a record before a stage change.	dimension
Full Comments	Full Comments	The complete text of comments, which may exceed the display limit of a standard ‘Comments’ field.	dimension
Gross Unit Price	Gross Unit Price	The unit price of a product before any discounts or taxes are applied.	dimension
Gross Unit Price (converted)	Gross Unit Price (converted)	The unit price of an order item or product, including tax, converted to the organization’s corporate currency. This field is typically populated when using a gross tax locale type.	dimension
History ID	History ID	The unique identifier for a historical record or change.	dimension
Home Phone	Home Phone	The home phone number for the contact.	dimension
Industry	Industry	The industry in which the account operates.	dimension
Influence (%)	Influence (%)	The percentage of influence attributed to a campaign on an opportunity’s value.	metric
Involved Assignee	Involved Assignee	The assignee involved in the record’s process or activity.	dimension
Job Function	Job Function	The professional role or function of the person.	dimension
Last Activity	Last Activity	The date of the most recent activity (e.g., event, task) associated with the record.	dimension
Last Activity Date	Last Activity Date	The date of the most recent activity (e.g., event, task, email, call) associated with the record.	dimension
Last Call Date	Last Call Date	The date and time of the last recorded phone call to the lead or contact.	dimension
Last Email Date	Last Email Date	The date and time of the last recorded email sent to the lead or contact.	dimension
Last Email Received Date	Last Email Received Date	The date and time of the last email received from the lead or contact.	dimension
Last Email Sent Date	Last Email Sent Date	The date and time of the last email sent to the lead or contact.	dimension
Last Event Date	Last Event Date	The date of the last event associated with the record.	dimension
Last Modified	Last Modified	The date and time when the record was last modified.	dimension
Last Modified Alias	Last Modified Alias	The alias of the user who last modified the record.	dimension
Last Modified By	Last Modified By	The user who last modified the record.	dimension
Last Modified By Alias	Last Modified By Alias	The alias of the user who last modified the record.	dimension
Last Modified By: Full Name	Last Modified By: Full Name	The full name of the user who last modified the record.	dimension
Last Modified Date	Last Modified Date	The date and time when the record was last modified.	dimension
Last Name	Last Name	The last name of the person.	dimension
Last Stage Change Date	Last Stage Change Date	The date when the stage of the record last changed.	dimension
Last Task Date	Last Task Date	The date of the last task associated with the record.	dimension
Lead	Lead	Refers to a Salesforce Lead record, representing an unqualified prospect.	dimension
Lead Currency	Lead Currency	The ISO code for the currency associated with the lead, if multi-currency is enabled.	dimension
Lead ID	Lead ID	The unique identifier for the lead record.	dimension
Lead Id	Lead Id	The unique identifier for the lead record.	dimension
Lead Owner	Lead Owner	The user who owns and is responsible for the lead.	dimension
Lead Owner Alias	Lead Owner Alias	The alias of the user who owns the lead.	dimension
Lead Owner: Full Name	Lead Owner: Full Name	The full name of the Salesforce user who owns the lead.	dimension
Lead Record Type	Lead Record Type	The record type assigned to the lead, which can define different page layouts and picklist values.	dimension
Lead Source	Lead Source	The source or origin from which the lead was generated.	dimension
Lead Source - Original	Lead Source - Original	The original source from which a lead was acquired (e.g., Web, Partner Referral, Phone Inquiry).	dimension
Lead Stage	Lead Stage	The current stage of the lead in the sales or marketing process.	dimension
Lead Status	Lead Status	The current status of the lead, indicating its position in the sales process.	dimension
Leads in Campaign	Leads in Campaign	The total number of leads associated with the marketing campaign.	metric
Library Created Date	Library Created Date	The date and time when a library record was created.	dimension
Line Description	Line Description	A detailed description for a specific line item, such as a product or service within an order or opportunity.	dimension
Line Item Number	Line Item Number	The sequential number assigned to a line item within a list or document.	dimension
Line Number	Line Number	The sequential number assigned to a line item within a list or document.	metric
List Email ID	List Email ID	The unique identifier for a mass email or list email record.	dimension
List Price	List Price	The standard or published price of a product from the associated price book.	dimension
List Price (converted)	List Price (converted)	The standard price of a product converted into the corporate currency.	dimension
Location	Location	The physical location associated with the record.	dimension
Login Date/Time	Login Date/Time	The date and time of a user’s login to the Salesforce platform.	dimension
Mailing Address Line 1	Mailing Address Line 1	The first line of a contact’s or lead’s mailing address.	dimension
Mailing Address Line 2	Mailing Address Line 2	The second line of the mailing address, often used for apartment or suite numbers.	dimension
Mailing Address Line 3	Mailing Address Line 3	The third line of the mailing address for the contact or lead.	dimension
Mailing City	Mailing City	The city portion of the mailing address for the contact or lead.	dimension
Mailing Country	Mailing Country	The country component of a contact’s or account’s mailing address.	dimension
Mailing Country (text only)	Mailing Country (text only)	The mailing country for the contact or lead as a plain text string.	dimension
Mailing State/Province	Mailing State/Province	The state or province component of a record’s mailing address.	dimension
Mailing Street	Mailing Street	The street component of a contact’s or account’s mailing address.	dimension
Mailing Zip/Postal Code	Mailing Zip/Postal Code	The zip or postal code for the mailing address of the contact or lead.	dimension
Marketing Campaign: ID	Marketing Campaign: ID	The unique identifier for the marketing campaign record.	dimension
Marketing Form ID	Marketing Form ID	The unique identifier for a marketing form.	dimension
Marketing Link ID	Marketing Link ID	The unique identifier for a marketing link used in campaigns.	dimension
Media Channel	Media Channel	The communication channel used for a marketing campaign (e.g., Email, Social Media, Print).	dimension
Member ID	Member ID	A unique identifier for a campaign member, which can be a lead or a contact.	dimension
Member Status	Member Status	The current status of a lead or contact within a marketing campaign, such as ‘Sent’, ‘Opened’, ‘Responded’, or ‘Attended’.	dimension
Member Status Update Date	Member Status Update Date	The date when a campaign member’s status was last updated.	dimension
Member Type	Member Type	Indicates if the campaign member is a Lead or a Contact.	dimension
Middle Name	Middle Name	The middle name of the person.	dimension
Monthly Schedule ID	Monthly Schedule ID	The unique identifier for a monthly schedule record.	dimension
Monthly Schedule: ID	Monthly Schedule: ID	The unique identifier for a monthly schedule record.	dimension
NAICS Code	NAICS Code	The North American Industry Classification System (NAICS) code for the company.	dimension
NAICS Description	NAICS Description	The description corresponding to the NAICS code.	dimension
Name	Name	The primary name of the record.	dimension
Network ID	Network ID	The unique identifier for a network.	dimension
New Value	New Value	The new value of a field after a change, typically used in history tracking.	dimension
Next Activity Date	Next Activity Date	The date of the next planned activity for the record.	dimension
Next Step	Next Step	A description of the next planned action or task in a sales process or case resolution.	dimension
No. of Employees	No. of Employees	The total number of employees in the account’s organization.	dimension
Num Sent in Campaign	Num Sent in Campaign	The total number of emails or messages sent as part of the campaign.	dimension
Number of Locations	Number of Locations	The number of distinct physical locations associated with the account.	dimension
Old Value	Old Value	The previous value of a field before a change, typically used in history tracking.	dimension
Online Status	Online Status		dimension
Open	Open	A boolean indicator specifying whether the record is currently open or active.	dimension
Open Rate	Open Rate	The percentage of emails delivered that were opened by recipients in a marketing campaign.	metric
Opened Date	Opened Date	The date when the record was opened.	dimension
Operating Hours	Operating Hours	The specified operating hours for a business or service.	dimension
Opportunities in Campaign	Opportunities in Campaign	The total number of sales opportunities linked to the marketing campaign.	metric
Opportunity	Opportunity	Refers to a Salesforce Opportunity record, which represents a potential sale.	dimension
Opportunity Currency	Opportunity Currency	The currency in which the opportunity amount is expressed.	dimension
Opportunity ID	Opportunity ID	The unique identifier for the sales opportunity record.	dimension
Opportunity Lead Source	Opportunity Lead Source	The originating source or marketing channel that is credited for generating a specific sales opportunity.	dimension
Opportunity Name	Opportunity Name	The identifying name of the sales opportunity.	dimension
Opportunity Owner	Opportunity Owner	The user who owns and is responsible for the sales opportunity.	dimension
Opportunity Owner Alias	Opportunity Owner Alias	The alias of the user who owns the sales opportunity.	dimension
Opportunity Owner Email	Opportunity Owner Email	The email address of the Salesforce user who owns the opportunity record.	dimension
Opportunity Owner: Company	Opportunity Owner: Company	The company associated with the owner of the opportunity.	dimension
Opportunity Owner: Department	Opportunity Owner: Department	The department of the Salesforce user who owns the opportunity.	dimension
Opportunity Owner: Division	Opportunity Owner: Division	The division of the Salesforce user who owns the opportunity.	dimension
Opportunity Owner: Full Name	Opportunity Owner: Full Name	The full name of the user who owns the sales opportunity.	dimension
Opportunity Owner: Profile	Opportunity Owner: Profile	The name of the profile assigned to the Salesforce user who owns the opportunity.	dimension
Opportunity Owner: Title	Opportunity Owner: Title	The professional title of the Salesforce user who owns the opportunity.	dimension
Opportunity Product: Created Date	Opportunity Product: Created Date	The date and time when the specific product line item was added to the opportunity.	dimension
Opportunity Quantity	Opportunity Quantity	The number of units of a product included in an opportunity.	dimension
Opportunity Record Type	Opportunity Record Type	The record type assigned to the opportunity, which can define different page layouts and picklist values.	dimension
Opportunity Team Member ID	Opportunity Team Member ID	A unique identifier for a member of the sales team working on an opportunity.	dimension
Opportunity: Account Name	Opportunity: Account Name	The name of the account associated with the opportunity.	dimension
Opportunity: Account Name: Account Name	Opportunity: Account Name: Account Name	The name of the account associated with the opportunity.	dimension
Opportunity: Amount	Opportunity: Amount	The estimated total value of the opportunity.	dimension
Opportunity: Amount (converted)	Opportunity: Amount (converted)	The estimated total value of the opportunity, converted into the corporate currency.	dimension
Opportunity: Close Date	Opportunity: Close Date	The date by which the opportunity is expected to close.	dimension
Opportunity: Closed	Opportunity: Closed	Indicates whether the opportunity has been closed (either won or lost).	dimension
Opportunity: Contact: Contact ID	Opportunity: Contact: Contact ID	The unique identifier for a contact associated with the opportunity.	dimension
Opportunity: Created Date	Opportunity: Created Date	The date and time when the opportunity record was created.	dimension
Opportunity: Customer	Opportunity: Customer	The customer (account) associated with the opportunity.	dimension
Opportunity: Opportunity ID	Opportunity: Opportunity ID	The unique identifier for the opportunity record.	dimension
Opportunity: Opportunity Name	Opportunity: Opportunity Name	The name assigned to a sales opportunity, representing a potential deal.	dimension
Opportunity: Opportunity-Name	Opportunity: Opportunity-Name	The identifying name of the sales opportunity.	dimension
Opportunity: Stage	Opportunity: Stage	The current stage in the sales process for the opportunity.	dimension
Opportunity: Won	Opportunity: Won	Indicates whether the opportunity has been successfully closed-won.	dimension
Opt Out Rate	Opt Out Rate	The percentage of recipients who opted out of receiving further communications from a marketing campaign.	metric
Order Amount	Order Amount	The total monetary value of the order.	dimension
Order Amount (converted)	Order Amount (converted)	The total monetary value of an order, converted into the corporate currency.	dimension
Order ID	Order ID	The unique identifier for the order record.	dimension
Order Name	Order Name	The name of the order.	dimension
Order Number	Order Number	A system-generated or unique number for the order.	metric
Order Owner	Order Owner	The full name of the Salesforce user who owns the order.	dimension
Order Owner Alias	Order Owner Alias	The alias of the Salesforce user who owns the order.	dimension
Order Product ID	Order Product ID	The unique identifier for a product item within an order.	dimension
Order Product Number	Order Product Number	A unique identifier for a specific product item within an order.	dimension
Order Product: Created By	Order Product: Created By	The full name of the user who created the order product line item.	dimension
Order Product: Created Date	Order Product: Created Date	The date and time when the order product line item was created.	dimension
Order Product: Last Modified By	Order Product: Last Modified By	The full name of the user who last modified the order product line item.	dimension
Order Product: Last Modified Date	Order Product: Last Modified Date	The date and time when the order product line item was last modified.	dimension
Order Reference Number	Order Reference Number	An external reference number associated with the order.	dimension
Order Start Date	Order Start Date	The date when the order becomes active or services begin.	dimension
Order Type	Order Type	The classification or type of the order (e.g., New Order, Change Order).	dimension
Ordered Date	Ordered Date	The date when the order was placed.	dimension
Original Order	Original Order	The name of the original order that a current order (e.g., a reduction or amendment) is based on.	dimension
Original Order Product	Original Order Product	The name or identifier of the original product line item that a current order product is based on.	dimension
Other Zip/Postal Code	Other Zip/Postal Code	An alternate or additional zip or postal code.	dimension
Owner	Owner	The user or queue who owns the record.	dimension
Owner Alias	Owner Alias	The alias of the user or queue who owns the record.	dimension
Owner Role	Owner Role	The role of the user who owns the record.	dimension
Owner: Full Name	Owner: Full Name	The full name of the owner of a record.	dimension
Ownership	Ownership	The type of ownership structure for the account (e.g., ‘Public’, ‘Private’).	dimension
PO Date	PO Date	The date of the purchase order.	dimension
PO Number	PO Number	The purchase order number provided by the customer.	dimension
Paid Status	Paid Status		dimension
Parent Account	Parent Account	The name of the parent account in a hierarchical account structure.	dimension
Parent Account ID	Parent Account ID	The unique identifier of the parent account.	dimension
Parent Account Site	Parent Account Site	The physical location or site of the parent account.	dimension
Parent Campaign ID	Parent Campaign ID	A unique identifier for the parent campaign in a campaign hierarchy.	dimension
Parent Campaign Name	Parent Campaign Name	The name of the parent campaign, if the current campaign is part of a campaign hierarchy.	dimension
Parent Campaign: Campaign Name	Parent Campaign: Campaign Name	The name of the parent campaign in a campaign hierarchy.	dimension
Parent ID	Parent ID	The unique identifier of a parent record in a hierarchical relationship.	dimension
Period	Period	Represents a fiscal period, such as a month, quarter, week, or year, as defined in the organization’s fiscal year settings.	dimension
Person Account: Birthdate	Person Account: Birthdate	The birthdate of the person for a Person Account.	dimension
Person Account: Email	Person Account: Email	The email address of the person for a Person Account.	dimension
Person Account: First Name	Person Account: First Name	The first name of the person for a Person Account.	dimension
Person Account: Last Name	Person Account: Last Name	The last name of the person for a Person Account.	dimension
Person Account: Mailing Country	Person Account: Mailing Country	The country component of the mailing address for a Person Account, which represents an individual.	dimension
Person Account: Mailing Country (text only)	Person Account: Mailing Country (text only)	The country component of the mailing address for a Person Account, stored as free-form text.	dimension
Phone	Phone	The primary phone number for the record’s primary contact or organization.	dimension
Price Book Name	Price Book Name	The name of the price book used for the products.	dimension
Price Book: Price Book Name	Price Book: Price Book Name	The name of the price book associated with an opportunity, which contains the list of products and their prices.	dimension
Primary Campaign Source	Primary Campaign Source	The name of the primary marketing campaign that influenced the opportunity.	dimension
Primary Campaign Source: Campaign ID	Primary Campaign Source: Campaign ID	The unique identifier of the campaign that primarily influenced an opportunity or lead.	dimension
Primary Campaign Source: Campaign Name	Primary Campaign Source: Campaign Name	The name of the campaign identified as the primary source for an opportunity or lead.	dimension
Primary Campaign Source: Campaign Owner: Full Name	Primary Campaign Source: Campaign Owner: Full Name	The full name of the owner of the primary campaign associated with a record.	dimension
Primary Campaign Source: Type	Primary Campaign Source: Type	The type of the primary campaign, such as ‘Advertisement’, ‘Email’, or ‘Webinar’.	dimension
Primary Contact	Primary Contact	The name of the primary contact person associated with a record.	dimension
Priority	Priority	The priority level assigned to a record (e.g., ‘High’, ‘Medium’, ‘Low’).	dimension
Probability (%)	Probability (%)	The likelihood, expressed as a percentage, that an opportunity will close successfully.	metric
Product	Product	The name of the associated product.	dimension
Product Amount	Product Amount	The monetary value of a product associated with an opportunity.	dimension
Product Code	Product Code	A unique alphanumeric identifier for the product.	dimension
Product Description	Product Description	A detailed explanation of the product’s features and characteristics.	dimension
Product Family	Product Family	The category or group to which a product belongs.	dimension
Product ID	Product ID	The unique identifier for the product record.	dimension
Product Name	Product Name	The name of the product.	dimension
Product SKU	Product SKU	The Stock Keeping Unit (SKU) for a product, used for inventory management.	dimension
Product Subtotal Tax	Product Subtotal Tax	The tax amount applied to the product subtotal before any adjustments.	dimension
Product Subtotal Tax (converted)	Product Subtotal Tax (converted)	The tax amount applied to the product subtotal, converted into the corporate currency.	dimension
Product: Month	Product: Month	The calendar month associated with a product, often derived from a date field.	dimension
Project Name	Project Name	The name of the project.	dimension
Project Product: Project Product Number	Project Product: Project Product Number	A unique identification number for a product associated with a project.	dimension
Project Task: Task Name	Project Task: Task Name	The name or subject of a task related to a project.	dimension
Project: Project Name	Project: Project Name	The identifying name of a project.	dimension
Purchase Order: Created Date	Purchase Order: Created Date	The date and time when the purchase order record was created.	dimension
Purchase Order: ID	Purchase Order: ID	The unique identifier for the purchase order record.	dimension
Quantity	Quantity	The number of units of a product or service.	metric
Quote Name	Quote Name	The name of the quote.	dimension
ROI	ROI	The Return on Investment for a specific campaign or initiative.	dimension
Rating	Rating	The rating of an account (e.g., ‘Hot’, ‘Warm’, ‘Cold’) or lead.	dimension
Reason for Inquiry	Reason for Inquiry	The stated reason for a customer’s or prospect’s inquiry.	dimension
Reduction Order	Reduction Order	Indicates if the order is a reduction order, typically used to reduce quantities or cancel items from an original order.	dimension
Referral	Referral	Information about how a lead, contact, or opportunity was referred.	dimension
Related Record ID	Related Record ID	A unique identifier for a related Salesforce record, often used in the context of object-specific actions or to link activities to other records.	dimension
Related To	Related To	A reference to a related Salesforce record, such as an account, opportunity, or case, that a task or event is associated with.	dimension
Response Name	Response Name	The name or identifier of a response received from a campaign member.	dimension
Responses in Campaign	Responses in Campaign	The total number of responses received for the marketing campaign.	metric
Revenue ID	Revenue ID	The unique identifier for a revenue record or schedule.	dimension
Revenue Start Date	Revenue Start Date	The date from which revenue recognition begins.	dimension
SIC Code	SIC Code	The Standard Industrial Classification (SIC) code for the company.	dimension
SIC Description	SIC Description	The description corresponding to the SIC code.	dimension
SLA	SLA	The Service Level Agreement (SLA) associated with a case.	dimension
SLA Expiration Date	SLA Expiration Date	The expiration date of the Service Level Agreement.	dimension
SLA Serial Number	SLA Serial Number	The serial number of the Service Level Agreement.	dimension
Sales Campaign: Created Date	Sales Campaign: Created Date	The date and time when the sales campaign record was created.	dimension
Sales Campaign: Sales Campaigns Name	Sales Campaign: Sales Campaigns Name	The name of the sales campaign.	dimension
Sales Channel Name	Sales Channel Name	The name of the channel through which a sale was made (e.g., Direct, Partner, Online).	dimension
Sales Date	Sales Date	The date when a sale was made or an opportunity was closed. This often corresponds to the ‘Close Date’ on an Opportunity.	dimension
Sales Owner: Owner Name	Sales Owner: Owner Name	The full name of the Salesforce user or group designated as the owner of a sales-related record, such as an Opportunity or Lead.	dimension
Sales Price	Sales Price	The negotiated selling price of a product or service.	dimension
Salutation	Salutation	The salutation for the person (e.g., Mr., Ms., Dr.).	dimension
Scheduled Date	Scheduled Date	The date when an activity, email send, or campaign event is scheduled to occur.	dimension
Secondary Account: Account Name	Secondary Account: Account Name	The name of a secondary account associated with a record.	dimension
Sell Line: ID	Sell Line: ID	The unique identifier for a sales line item record.	dimension
Sent Email: Created Date	Sent Email: Created Date	The date and time when the email message was created or sent.	dimension
Sent Email: ID	Sent Email: ID	The unique identifier for the sent email message record.	dimension
Sent Email: Owner Name	Sent Email: Owner Name	The full name of the user who sent the email.	dimension
Sent Email: Owner Role	Sent Email: Owner Role	The role of the user who sent the email.	dimension
Sent Via	Sent Via	The method or channel through which a communication was sent, e.g., ‘Email’, ‘SMS’.	dimension
Service Line Team Lookup: Service Line Team Name	Service Line Team Lookup: Service Line Team Name	The name of the service line team associated through a lookup relationship.	dimension
Service Line Team: Service Line Team Name	Service Line Team: Service Line Team Name	The name of the service line team.	dimension
Shipping Address Line 1	Shipping Address Line 1	The first line of the shipping address for the account.	dimension
Shipping Address Line 2	Shipping Address Line 2	The second line of the shipping address for the account.	dimension
Shipping Address Line 3	Shipping Address Line 3	The third line of the shipping address for the account.	dimension
Shipping Address line 1	Shipping Address line 1	The first line of the shipping address for the account.	dimension
Shipping Address line 2	Shipping Address line 2	The second line of the shipping address for the account.	dimension
Shipping Address line 3	Shipping Address line 3	The third line of the shipping address for the account.	dimension
Shipping City	Shipping City	The city portion of the shipping address for the account.	dimension
Shipping Country	Shipping Country	The country portion of the shipping address for the account.	dimension
Shipping State/Province	Shipping State/Province	The state or province portion of the shipping address for the account.	dimension
Shipping Street	Shipping Street	The street portion of the shipping address for the account.	dimension
Shipping Zip/Postal Code	Shipping Zip/Postal Code	The zip or postal code portion of the shipping address for the account.	dimension
Spam Complaint Rate	Spam Complaint Rate	The percentage of recipients who marked an email from a marketing campaign as spam.	metric
Stage	Stage	The current stage in the lifecycle of a record, such as a sales opportunity or case.	dimension
Stage Change	Stage Change	Indicates that the stage of a record has changed.	dimension
Stage Duration	Stage Duration	The amount of time a record has remained in its current stage.	metric
Start	Start	The start date or time of a period or activity.	dimension
Start Date	Start Date	The date when a specific record, such as an event, period, or activity, is scheduled to begin.	dimension
State/Province	State/Province	The state or province component of an address.	dimension
Status	Status	The current status of the record.	dimension
Status Category	Status Category		dimension
Subject	Subject	The subject line of an activity (e.g., task, event) or other record.	dimension
Submission Rate	Submission Rate	The rate at which forms or surveys are completed and submitted.	dimension
Suffix	Suffix	The suffix for the person’s name (e.g., Jr., Sr., III).	dimension
Target URL	Target URL	The intended destination web address for a marketing link or call to action.	dimension
Task	Task	Refers to a Salesforce Task record, representing an activity to be completed.	dimension
Task/Event Record Type	Task/Event Record Type	The categorization or classification of a Task or Event record, allowing for different page layouts, fields, and picklist values for various activity types.	dimension
Team Member Name	Team Member Name	The full name of a team member associated with the record.	dimension
Team Role	Team Role	The role of a team member associated with the record.	dimension
Territory: Territory Label	Territory: Territory Label	The label or name of the territory assigned to a record, such as an opportunity.	dimension
Ticker Symbol	Ticker Symbol	The stock market ticker symbol for the company associated with the account.	dimension
Timesheet ID	Timesheet ID	The unique identifier for a timesheet record.	dimension
Title	Title	The job title of the person.	dimension
To Stage	To Stage	The new stage of a record after a stage change.	dimension
Total Adjusted Delivery Amount	Total Adjusted Delivery Amount		dimension
Total Adjusted Delivery Amount (converted)	Total Adjusted Delivery Amount (converted)	The total amount for delivery, including product-level adjustments but excluding order-level adjustments or tax, converted to the organization’s corporate currency.	dimension
Total Adjusted Delivery Amount with Tax	Total Adjusted Delivery Amount with Tax	The total adjusted amount for delivery, including tax.	dimension
Total Adjusted Delivery Amount with Tax (converted)	Total Adjusted Delivery Amount with Tax (converted)	The total adjusted amount for delivery, including tax, converted to the organization’s corporate currency.	dimension
Total Amount with Tax	Total Amount with Tax	The total monetary value including all applicable taxes.	dimension
Total Amount with Tax (converted)	Total Amount with Tax (converted)	The total amount of an order or invoice line, including tax and adjustments, converted to the organization’s corporate currency.	dimension
Total Click Through Rate	Total Click Through Rate	The percentage of total delivered emails that resulted in at least one click on any link within the email.	metric
Total Clicks	Total Clicks	The total number of clicks on links within an email or marketing content.	dimension
Total Delivered	Total Delivered	The total number of emails successfully delivered to recipients.	dimension
Total Errors	Total Errors	The total count of errors encountered during a marketing send or process.	metric
Total Hard Bounces	Total Hard Bounces	The total number of permanent delivery failures for emails sent, indicating an invalid or non-existent email address.	metric
Total Opens	Total Opens	The total number of times an email from a marketing campaign was opened by recipients.	dimension
Total Out Of Office	Total Out Of Office	The total number of ‘out of office’ replies received for emails sent in a marketing campaign.	metric
Total Price	Total Price	The calculated total price for a line item or a collection of items.	dimension
Total Price (converted)	Total Price (converted)	The total price of a line item or a collection of items, converted into the corporate currency.	dimension
Total Sent	Total Sent	The total number of emails or messages sent in a marketing campaign.	dimension
Total Soft Bounces	Total Soft Bounces	The total number of temporary delivery failures for emails sent, often due to a full inbox or server issues.	metric
Total Spam Complaints	Total Spam Complaints	The total number of times recipients reported an email as spam.	metric
Total Submissions	Total Submissions	The total number of submissions received for a marketing form or survey.	metric
Total Tax	Total Tax	The total amount of tax applied to a transaction or order.	dimension
Total Tax (converted)	Total Tax (converted)	The total tax amount for an order or product, including adjustments, converted to the organization’s corporate currency.	dimension
Total Views	Total Views	The total number of times a marketing asset, such as a landing page or content, was viewed.	metric
Total with Tax	Total with Tax	The grand total amount including all taxes.	dimension
Total with Tax (converted)	Total with Tax (converted)	The total amount, including tax, converted to the organization’s corporate currency.	dimension
Type	Type	The classification type of a record (e.g., ‘Customer’ for an account, ‘Email’ for a campaign).	dimension
Unique Click Through Rate	Unique Click Through Rate	The percentage of unique recipients who clicked on at least one link in an email.	metric
Unique Clicks	Unique Clicks	The number of distinct recipients who clicked on a link within an email or marketing content.	metric
Unique Errors	Unique Errors	The number of distinct errors encountered during a marketing send or process.	metric
Unique Opens	Unique Opens	The number of distinct recipients who opened an email from a marketing campaign.	dimension
Unique Opt Outs	Unique Opt Outs	The number of distinct recipients who opted out of communications.	metric
Unique Submissions	Unique Submissions	The number of distinct users who submitted a marketing form or survey.	metric
Unique Views	Unique Views	The number of distinct visitors who viewed a marketing asset.	metric
Unit Price	Unit Price	The price of a single unit of a product or service.	dimension
Unit Price (converted)	Unit Price (converted)	The price of a single unit of a product or service, converted into the corporate currency.	dimension
Upsell Opportunity	Upsell Opportunity	Indicates whether there is a potential for an upsell to the account.	dimension
User ID	User ID	The unique identifier for a user record in Salesforce.	dimension
Username	Username	The unique identifier used by a user to log into the Salesforce platform.	dimension
Value Opportunities in Campaign	Value Opportunities in Campaign	The total monetary value of all opportunities associated with the marketing campaign.	dimension
Value Won Opportunities in Campaign	Value Won Opportunities in Campaign	The total monetary value of all successfully closed-won opportunities associated with the marketing campaign.	dimension
Web Name	Web Name	A name or identifier used in a web context.	dimension
Website	Website	The primary website URL for the account or contact.	dimension
Won	Won	Indicates whether an opportunity has been successfully closed.	dimension
Won Opportunities in Campaign	Won Opportunities in Campaign	The total number of successfully closed-won opportunities associated with the marketing campaign.	metric
Year Started	Year Started	The year when the company associated with the account began operations.	dimension
Zip/Postal Code	Zip/Postal Code	The zip or postal code component of an address.	dimension
country_name	country_name	The name of the country associated with an address.	dimension
product name	product name	The name of the product.	dimension