SmartNews Ads: Most-used fields

The table below gives information about most-used fields that you can import from SmartNews Ads. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
ad_account_id	ad_account_id	Unique identifier for the ad account in SmartNews Ads.	dimension
ad_account_name	ad_account_name	The name of the ad account in SmartNews Ads.	dimension
budget_spent	budget_spent	The total amount of budget spent, represented in micro units of the ad account currency. This value needs to be divided by 1,000,000 to get the actual currency amount.	metric
click	click	The total number of clicks recorded for the ad, ad group, or campaign.	metric
count_view_content	count_view_content	The number of times content was viewed as a conversion event.	metric
name	name	The name of the campaign, ad group, or ad.	dimension
period	period	The time granularity for which the report data is broken down, such as ‘day’ or ‘hour’.	dimension
reach	reach	The estimated number of unique users who saw the ad, ad group, or campaign.	metric
report_date	report_date	The date for which the performance data is reported, typically based on the breakdown period.	dimension
viewable_impression	viewable_impression	The number of times an ad was displayed and considered viewable according to industry standards.	metric