SmartNews Ads: Most-used fields

The table below gives information about most-used fields that you can import from SmartNews Ads. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Use in Adverity
ad_account_id	ad_account_id	dimension
ad_account_name	ad_account_name	dimension
ad_creative_format	ad_creative_format	dimension
ad_creative_media_file_aspect_ratio	ad_creative_media_file_aspect_ratio	dimension
ad_description	ad_description	dimension
ad_group_id	ad_group_id	dimension
ad_group_name	ad_group_name	dimension
ad_headline	ad_headline	dimension
ad_landing_page_url	ad_landing_page_url	dimension
budget_spent	budget_spent	metric
campaign_id	campaign_id	dimension
campaign_name	campaign_name	dimension
click	click	metric
count_add_payment_info	count_add_payment_info	metric
count_add_to_cart	count_add_to_cart	metric
count_add_to_wish_list	count_add_to_wish_list	metric
count_booking	count_booking	metric
count_complete_registration	count_complete_registration	metric
count_contact	count_contact	metric
count_customize_product	count_customize_product	metric
count_d1_retention	count_d1_retention	metric
count_donate	count_donate	metric
count_download	count_download	metric
count_find_location	count_find_location	metric
count_initiate_checkout	count_initiate_checkout	metric
count_install	count_install	metric
count_lead	count_lead	metric
count_login	count_login	metric
count_purchase	count_purchase	metric
count_search	count_search	metric
count_share	count_share	metric
count_sign_up	count_sign_up	metric
count_skan_install	count_skan_install	metric
count_start_trial	count_start_trial	metric
count_submit_form	count_submit_form	metric
count_subscribe	count_subscribe	metric
count_time_spent	count_time_spent	metric
count_view_content	count_view_content	metric
count_visit_cart	count_visit_cart	metric
cpa_add_payment_info	cpa_add_payment_info	metric
cpa_add_to_cart	cpa_add_to_cart	metric
cpa_add_to_wish_list	cpa_add_to_wish_list	metric
cpa_booking	cpa_booking	metric
cpa_complete_registration	cpa_complete_registration	metric
cpa_contact	cpa_contact	metric
cpa_customize_product	cpa_customize_product	metric
cpa_d1_retention	cpa_d1_retention	metric
cpa_donate	cpa_donate	metric
cpa_download	cpa_download	metric
cpa_find_location	cpa_find_location	metric
cpa_initiate_checkout	cpa_initiate_checkout	metric
cpa_install	cpa_install	metric
cpa_lead	cpa_lead	metric
cpa_login	cpa_login	metric
cpa_purchase	cpa_purchase	metric
cpa_search	cpa_search	metric
cpa_share	cpa_share	metric
cpa_sign_up	cpa_sign_up	metric
cpa_skan_install	cpa_skan_install	metric
cpa_start_trial	cpa_start_trial	metric
cpa_submit_form	cpa_submit_form	metric
cpa_subscribe	cpa_subscribe	metric
cpa_time_spent	cpa_time_spent	metric
cpa_view_content	cpa_view_content	metric
cpa_visit_cart	cpa_visit_cart	metric
cpc	cpc	metric
cpm	cpm	metric
created_at	created_at	dimension
ctr	ctr	metric
cvr_add_payment_info	cvr_add_payment_info	metric
cvr_add_to_cart	cvr_add_to_cart	metric
cvr_add_to_wish_list	cvr_add_to_wish_list	metric
cvr_booking	cvr_booking	metric
cvr_complete_registration	cvr_complete_registration	metric
cvr_contact	cvr_contact	metric
cvr_customize_product	cvr_customize_product	metric
cvr_d1_retention	cvr_d1_retention	metric
cvr_donate	cvr_donate	metric
cvr_download	cvr_download	metric
cvr_find_location	cvr_find_location	metric
cvr_initiate_checkout	cvr_initiate_checkout	metric
cvr_install	cvr_install	metric
cvr_lead	cvr_lead	metric
cvr_login	cvr_login	metric
cvr_purchase	cvr_purchase	metric
cvr_search	cvr_search	metric
cvr_share	cvr_share	metric
cvr_sign_up	cvr_sign_up	metric
cvr_skan_install	cvr_skan_install	metric
cvr_start_trial	cvr_start_trial	metric
cvr_submit_form	cvr_submit_form	metric
cvr_subscribe	cvr_subscribe	metric
cvr_time_spent	cvr_time_spent	metric
cvr_view_content	cvr_view_content	metric
cvr_visit_cart	cvr_visit_cart	metric
daily_budget_amount	daily_budget_amount	dimension
daily_budget_amount_micro	daily_budget_amount_micro	dimension
delivery_status	delivery_status	dimension
end_date_time	end_date_time	dimension
frequency	frequency	metric
has_any_video_ads	has_any_video_ads	dimension
id	id	dimension
is_large_unit_ads	is_large_unit_ads	dimension
is_migrated_from_v1	is_migrated_from_v1	dimension
moderation_status	moderation_status	dimension
name	name	dimension
objective	objective	dimension
optimization_event	optimization_event	dimension
optimization_goal	optimization_goal	dimension
period	period	dimension
reach	reach	metric
ready_for_delivery	ready_for_delivery	dimension
report_date	report_date	dimension
spending_limit	spending_limit	metric
start_date_time	start_date_time	dimension
submission_status	submission_status	dimension
thumbnails	thumbnails	dimension
updated_at	updated_at	dimension
video_views	video_views	metric
video_views_completed	video_views_completed	metric
video_views_p25	video_views_p25	metric
video_views_p50	video_views_p50	metric
video_views_p75	video_views_p75	metric
video_views_p95	video_views_p95	metric
viewable_impression	viewable_impression	metric