SpringServe: Most-used fields

The table below gives information about most-used fields that you can import from SpringServe. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
adomain	adomain	The advertised domain for the campaign or creative.	dimension
app_name	app_name	The name of the application where the ad was displayed.	dimension
avg_bid_time	avg_bid_time	The average time taken for a bid response to be generated and sent.	metric
bid_rate	bid_rate	The percentage of demand requests that resulted in a bid.	metric
bid_time	bid_time	The time taken for a specific bid response.	metric
bids	bids	The total number of bids submitted by demand partners.	metric
campaign_id	campaign_id	Unique identifier for the advertising campaign.	dimension
campaign_name	campaign_name	The name of the advertising campaign.	dimension
click_through_rate	click_through_rate	The ratio of clicks to impressions, expressed as a percentage.	metric
clicks	clicks	The total number of clicks on the ad.	metric
cost	cost	The total cost associated with the campaign or ad delivery.	metric
country_code	country_code	The two-letter ISO country code where the ad was served.	dimension
cpm	cpm	Cost per mille (thousand impressions), representing the cost for one thousand ad impressions.	metric
date	date	The date of the report data.	dimension
deal_id	deal_id	Unique identifier for a private marketplace deal.	dimension
demand_partner_id	demand_partner_id	Unique identifier for the demand-side partner or buyer.	metric
demand_partner_name	demand_partner_name	The name of the demand-side partner or buyer.	dimension
demand_requests	demand_requests	The total number of ad requests sent to demand partners.	metric
demand_tag_id	demand_tag_id	Unique identifier for the specific demand tag used.	dimension
demand_tag_label	demand_tag_label	A label assigned to the demand tag for categorization or identification.	dimension
demand_tag_name	demand_tag_name	The name of the demand tag.	dimension
error_rate	error_rate	The percentage of errors out of total requests or events.	metric
errors	errors	The total number of errors encountered during ad serving.	metric
fill_rate	fill_rate	The percentage of ad requests that were successfully filled with an ad.	metric
first_quartile	first_quartile	The number of video plays that reached the 25% mark of the video duration.	metric
forensiq_impressions	forensiq_impressions	The total number of impressions as reported by Forensiq, an ad fraud detection service.	metric
forensiq_ivt_impressions	forensiq_ivt_impressions	The number of invalid traffic (IVT) impressions detected by Forensiq.	metric
forensiq_ivt_rate	forensiq_ivt_rate	The percentage of invalid traffic (IVT) out of total impressions, as reported by Forensiq.	metric
fourth_quartile	fourth_quartile	The number of video plays that reached the 100% (completion) mark of the video duration.	metric
fourth_quartile_rate	fourth_quartile_rate	The percentage of video plays that reached the 100% (completion) mark of the video duration.	metric
ias_bot_impressions	ias_bot_impressions	The number of impressions identified as bot traffic by Integral Ad Science (IAS).	metric
ias_groupm_viewability_rate	ias_groupm_viewability_rate	The viewability rate as measured by Integral Ad Science (IAS) according to GroupM standards.	metric
ias_impressions	ias_impressions	The total number of impressions as measured by Integral Ad Science (IAS).	metric
ias_ivt_rate	ias_ivt_rate	The percentage of invalid traffic (IVT) out of total impressions, as reported by Integral Ad Science (IAS).	metric
ias_mrc_viewability_rate	ias_mrc_viewability_rate	The viewability rate as measured by Integral Ad Science (IAS) according to Media Rating Council (MRC) standards.	metric
impressions	impressions	The total number of times an ad was displayed.	metric
margin	margin	The gross profit margin from ad delivery.	metric
net_margin	net_margin	The net profit margin after deducting all associated costs.	metric
net_ppm	net_ppm	Net profit per mille (thousand impressions), after deducting costs.	metric
net_profit	net_profit	The profit after all expenses have been subtracted from revenue.	metric
ppm	ppm	Profit per mille (thousand impressions), representing the profit generated for one thousand ad impressions.	metric
profit	profit	The total profit generated from ad delivery.	metric
protected_media_ivt_impressions	protected_media_ivt_impressions	The number of invalid traffic (IVT) impressions detected by Protected Media.	metric
protected_media_ivt_rate	protected_media_ivt_rate	The percentage of invalid traffic (IVT) out of total impressions, as reported by Protected Media.	metric
protected_media_total_impressions	protected_media_total_impressions	The total number of impressions as reported by Protected Media, an ad verification service.	metric
response_time	response_time	The time taken for the ad server to respond to a request.	metric
revenue	revenue	The total revenue generated from ad delivery.	metric
rpm	rpm	Revenue per mille (thousand impressions), representing the revenue generated for one thousand ad impressions.	metric
score	score		metric
second_quartile	second_quartile	The number of video plays that reached the 50% mark of the video duration.	metric
starts	starts	The total number of video ad plays initiated.	metric
supply_partner_id	supply_partner_id	Unique identifier for the supply-side partner or publisher.	metric
supply_partner_name	supply_partner_name	The name of the supply-side partner or publisher.	dimension
supply_router_id	supply_router_id	Unique identifier for the supply router.	metric
supply_router_name	supply_router_name	The name of the supply router.	dimension
supply_tag_id	supply_tag_id	Unique identifier for the specific supply tag used.	dimension
supply_tag_name	supply_tag_name	The name of the supply tag.	dimension
third_quartile	third_quartile	The number of video plays that reached the 75% mark of the video duration.	metric
timeout_rate	timeout_rate	The percentage of ad requests that timed out.	metric
timeouts	timeouts	The total number of ad requests that timed out.	metric
total_cost	total_cost	The aggregate cost across all tracked items.	metric
total_impressions	total_impressions	The aggregate number of impressions across all tracked items.	metric
total_requests	total_requests	The aggregate number of ad requests across all tracked items.	metric
vast_responses	vast_responses	The number of VAST (Video Ad Serving Template) responses generated.	metric
win_fill_rate	win_fill_rate	The percentage of bid requests that resulted in a win and were subsequently filled.	metric
win_rate	win_rate	The percentage of bids that resulted in a successful ad serving (win).	metric
wins	wins	The total number of successful bids that resulted in an ad serving.	metric