SpringServe: Most-used fields#
The table below gives information about most-used fields that you can import from SpringServe. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
bids Metric
The total number of bids submitted by demand partners.
billable_cost Metric
The cost associated with media that is billable.
blocked_requests Metric
The number of ad requests that were blocked.
campaign_id Dimension
Unique identifier for the advertising campaign.
campaign_name Dimension
The name of the advertising campaign.
channel_name Dimension
The name of the content channel associated with the ad request.
clicks Metric
The total number of clicks on the ad.
cost Metric
The total cost associated with the campaign or ad delivery.
date Dimension
The date of the report data.
demand_partner_id Metric
Unique identifier for the demand-side partner or buyer.
demand_partner_name Dimension
The name of the demand-side partner or buyer.
demand_tag_id Metric
Unique identifier for the specific demand tag used.
demand_tag_label Dimension
A label associated with the demand tag used for the ad request.
demand_tag_name Dimension
The name of the demand tag.
errors Metric
The total number of errors encountered during ad serving.
forensiq_impressions Metric
The total number of impressions as reported by Forensiq, an ad fraud detection service.
forensiq_ivt_impressions Metric
The number of invalid traffic (IVT) impressions detected by Forensiq.
ias_impressions Metric
The total number of impressions as measured by Integral Ad Science (IAS).
net_margin Metric
The net profit margin after deducting all associated costs.
net_profit Metric
The profit after all expenses have been subtracted from revenue.
opportunities Metric
The total number of opportunities available for ad impressions.
revenue Metric
The total revenue generated from ad delivery.
router_total_requests Metric
The total number of requests processed by a router.
supply_partner_id Metric
Unique identifier for the supply-side partner or publisher.
supply_partner_name Dimension
The name of the supply-side partner or publisher.
supply_router_id Metric
Unique identifier for the supply router.
supply_router_name Dimension
The name of the supply router.
supply_tag_id Metric
Unique identifier for the specific supply tag used.
supply_tag_name Dimension
The name of the supply tag.
supply_type Dimension
The type of supply for the ad inventory (e.g., Syndicated, Third-Party).
total_cost Metric
The aggregate cost across all tracked items.
total_impressions Metric
The aggregate number of impressions across all tracked items.
total_requests Metric
The aggregate number of ad requests across all tracked items.
usable_requests Metric
The number of ad requests that were deemed usable.