SpringServe: Most-used fields#
The table below gives information about most-used fields that you can import from SpringServe. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
adomain Dimension
The advertised domain for the campaign or creative.
app_name Dimension
The name of the application where the ad was displayed.
bid_rate Metric
The percentage of demand requests that resulted in a bid.
bids Metric
The total number of bids submitted by demand partners.
billable_cost Metric
The cost associated with media that is billable.
blocked_requests Metric
The number of ad requests that were blocked.
campaign_id Dimension
Unique identifier for the advertising campaign.
campaign_name Dimension
The name of the advertising campaign.
channel_name Dimension
The name of the content channel associated with the ad request.
click_through_rate Metric
The ratio of clicks to impressions, expressed as a percentage.
clicks Metric
The total number of clicks on the ad.
cost Metric
The total cost associated with the campaign or ad delivery.
country_code Dimension
The two-letter ISO country code where the ad was served.
cpm Metric
Cost per mille (thousand impressions), representing the cost for one thousand ad impressions.
date Dimension
The date of the report data.
deal_id Dimension
A unique identifier for a specific advertising deal.
declared_domain Dimension
The domain declared by the publisher for the ad request.
demand_partner_id Dimension
Unique identifier for the demand-side partner or buyer.
demand_partner_name Dimension
The name of the demand-side partner or buyer.
demand_requests Metric
The total number of ad requests sent to demand partners.
demand_tag_id Dimension
Unique identifier for the specific demand tag used.
demand_tag_label Dimension
A label associated with the demand tag used for the ad request.
demand_tag_name Dimension
The name of the demand tag.
error_rate Metric
The percentage of errors out of total requests or events.
errors Metric
The total number of errors encountered during ad serving.
fill_rate Metric
The percentage of ad requests that were successfully filled with an ad.
first_quartile Metric
The number of video plays that reached the 25% mark of the video duration.
forensiq_impressions Metric
The total number of impressions as reported by Forensiq, an ad fraud detection service.
forensiq_ivt_impressions Metric
The number of invalid traffic (IVT) impressions detected by Forensiq.
forensiq_ivt_rate Metric
The percentage of invalid traffic (IVT) out of total impressions, as reported by Forensiq.
fourth_quartile Metric
The number of video plays that reached the 100% (completion) mark of the video duration.
fourth_quartile_rate Metric
The percentage of video plays that reached the 100% (completion) mark of the video duration.
ias_bot_impressions Metric
The number of impressions identified as bot traffic by Integral Ad Science (IAS).
ias_groupm_viewability_rate Metric
The viewability rate as measured by Integral Ad Science (IAS) according to GroupM standards.
ias_impressions Metric
The total number of impressions as measured by Integral Ad Science (IAS).
ias_ivt_rate Metric
The percentage of invalid traffic (IVT) out of total impressions, as reported by Integral Ad Science (IAS).
ias_mrc_viewability_rate Metric
The viewability rate as measured by Integral Ad Science (IAS) according to Media Rating Council (MRC) standards.
impressions Metric
The total number of times an ad was displayed.
margin Metric
The gross profit margin from ad delivery.
net_margin Metric
The net profit margin after deducting all associated costs.
net_ppm Metric
Net profit per mille (thousand impressions), after deducting costs.
net_profit Metric
The profit after all expenses have been subtracted from revenue.
opportunities Metric
The total number of opportunities available for ad impressions.
pod_time_filled Metric
The time duration for which an ad pod slot was successfully filled.
ppm Metric
Profit per mille (thousand impressions), representing the profit generated for one thousand ad impressions.
profit Metric
The total profit generated from ad delivery.
protected_media_ivt_impressions Metric
The number of invalid traffic (IVT) impressions detected by Protected Media.
protected_media_ivt_rate Metric
The percentage of invalid traffic (IVT) out of total impressions, as reported by Protected Media.
protected_media_total_impressions Metric
The total number of impressions as reported by Protected Media, an ad verification service.
response_time Metric
The time taken for the ad response.
revenue Metric
The total revenue generated from ad delivery.
router_total_requests Metric
The total number of requests processed by a router.
rpm Metric
Revenue per mille (thousand impressions), representing the revenue generated for one thousand ad impressions.
rpmr Metric
Revenue Per Mille, often referring to revenue generated per thousand requests or impressions.
score Metric
A calculated score related to ad performance or quality.
second_quartile Metric
The number of video plays that reached the 50% mark of the video duration.
starts Metric
The total number of video ad plays initiated.
supply_partner_id Metric
Unique identifier for the supply-side partner or publisher.
supply_partner_name Dimension
The name of the supply-side partner or publisher.
supply_router_id Metric
Unique identifier for the supply router.
supply_router_name Dimension
The name of the supply router.
supply_tag_id Metric
Unique identifier for the specific supply tag used.
supply_tag_name Dimension
The name of the supply tag.
supply_type Dimension
The type of supply for the ad inventory (e.g., Syndicated, Third-Party).
third_quartile Metric
The number of video plays that reached the 75% mark of the video duration.
timeout_rate Metric
The percentage of ad requests that timed out.
timeouts Metric
The total number of ad requests that timed out.
total_cost Metric
The aggregate cost across all tracked items.
total_impressions Metric
The aggregate number of impressions across all tracked items.
total_requests Metric
The aggregate number of ad requests across all tracked items.
usable_requests Metric
The number of ad requests that were deemed usable.
vast_responses Metric
The number of VAST (Video Ad Serving Template) responses generated.
win_fill_rate Metric
The percentage of bid requests that resulted in a win and were subsequently filled.
win_rate Metric
The percentage of bids that resulted in a successful ad serving (win).
wins Metric
The total number of successful bids that resulted in an ad serving.