TikTok GMV Max: Most-used fields

The table below gives information about most-used fields that you can import from TikTok GMV Max. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
campaign_id	campaign_id	Unique identifier for the TikTok GMV Max campaign.	dimension
campaign_name	campaign_name	Name of the TikTok GMV Max campaign.	dimension
cost	cost	Total cost incurred for the campaign.	metric
date	date	The specific date for which performance statistics are reported.	dimension
gross_revenue	gross_revenue	Total gross revenue generated by the campaign.	metric
live_views	live_views	The total number of times a live stream associated with the campaign was viewed through an ad, including revisits. This metric is relevant for LIVE GMV Max campaigns.	metric
orders	orders	Number of orders attributed to the campaign.	metric
roi	roi	Return on investment for the campaign.	metric
stat_time_day	stat_time_day	The specific date for which the performance statistics are reported.	dimension