TikTok GMV Max: Most-used fields

The table below gives information about most-used fields that you can import from TikTok GMV Max. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
advertiser_id	advertiser_id	The unique identifier for the advertiser.	dimension
advertiser_name	advertiser_name	The name associated with the advertiser, providing a human-readable identifier for reporting.	dimension
campaign_id	campaign_id	Unique identifier for the TikTok GMV Max campaign.	dimension
campaign_name	campaign_name	Name of the TikTok GMV Max campaign.	dimension
cost	cost	Total cost incurred for the campaign.	metric
duration	duration	The length of the reporting period for which data is collected, derived from the start and end times of the schedule.	metric
gross_revenue	gross_revenue	Total gross revenue generated by the campaign.	metric
orders	orders	Number of orders attributed to the campaign.	metric
schedule_end_time	schedule_end_time	The end date and time of the reporting period for which GMV Max data is collected.	dimension
schedule_start_time	schedule_start_time	The start date and time of the reporting period for which GMV Max data is collected.	dimension
store_id	store_id	The unique identifier for the store associated with the GMV Max campaigns.	dimension
store_name	store_name	The name of the store, providing a human-readable identifier for reporting and analysis.	dimension