Uber Ads: Most-used fields

The table below gives information about most-used fields that you can import from Uber Ads. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
ad_account_id	ad_account_id	The unique identifier for an ad account.	dimension
ad_spend	ad_spend	The total amount spent on advertising.	metric
campaign_id	campaign_id	The unique identifier for a campaign.	dimension
click_through_rate	click_through_rate	The percentage of impressions that resulted in clicks (clicks ÷ impressions × 100).	metric
clicks	clicks	The total number of clicks on your ads.	metric
cost_per_click	cost_per_click	The average cost per click (ad_spend ÷ clicks).	metric
day_of	day_of	The date for which the data is reported, stored as text in YYYY-MM-DD HH:MM:SS format.	dimension
impressions	impressions	The total number of times your ads were displayed.	metric
new_to_brand_customers	new_to_brand_customers	The number of customers making their first purchase from the brand.	metric