Yandex.Direct: Most-used fields#
The table below gives information about most-used fields that you can import from Yandex.Direct. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
AdFormat Dimension
The format of the advertisement.
AdGroupId Metric
The unique identifier for the ad group.
AdGroupName Dimension
The name of the ad group.
AdId Metric
The unique identifier for the advertisement.
AdNetworkType Dimension
The type of ad network where the ad was shown (e.g., search or display network).
Age Dimension
The age demographic of the audience targeted or reached.
AvgClickPosition Dimension
The average position of an ad when it was clicked.
AvgCpc Dimension
The average cost per click for the ads.
AvgImpressionPosition Dimension
The average position of an ad when it received an impression.
AvgPageviews Dimension
The average number of pages viewed per session.
BounceRate Dimension
The percentage of single-page sessions on your website.
Bounces Dimension
The number of bounces (according to Yandex.Metrica data).
CampaignId Dimension
The unique identifier for the campaign.
CampaignName Dimension
The name of the advertising campaign.
CampaignType Dimension
The type of the advertising campaign (e.g., text-image, dynamic).
CarrierType Dimension
The type of mobile carrier network used by the user.
ClickType Dimension
The type of click received (e.g., headline click, site link click).
Clicks Metric
The total number of clicks received by the ads.
Client Dimension
The client identifier in Yandex.Direct. This field represents the unique ID of the advertiser or agency whose data is being collected. For agency accounts, this is often used to scope requests to specific client accounts.
ClientName Dimension
The full name or login of the Yandex.Direct user associated with the client account. This can be either the advertiser's full name or the login used to access the Direct account.
ConversionRate Dimension
The percentage of clicks or sessions that result in a conversion.
Conversions Metric
The total number of conversions recorded.
Cost Metric
The total cost incurred for the advertising activities.
CostPerConversion Dimension
The average cost incurred for each conversion.
Criteria Dimension
The targeting criterion used for ad impressions, such as keywords or retargeting conditions.
CriteriaId Dimension
The unique identifier for the targeting criterion.
CriteriaType Dimension
The type of the targeting criterion (e.g., keyword, audience).
Criterion Dimension
The targeting criterion, which can be a keyword or a retargeting criterion.
CriterionId Metric
The unique identifier for the targeting criterion.
Ctr Dimension
The click-through rate, calculated as Clicks divided by Impressions.
Currency Dimension
The currency used for monetary values in the report.
Date Dimension
The specific date for which the report data is aggregated.
Device Dimension
The type of device used by the user (e.g., mobile, desktop, tablet).
ExternalNetworkName Dimension
The name of the external network where the ad was displayed.
Gender Dimension
The gender demographic of the audience targeted or reached.
GoalsRoi Dimension
The Return on Investment (ROI) for specified goals.
Impressions Metric
The total number of times an ad was shown.
LocationOfPresenceId Dimension
The unique identifier for the geographic region where the user was located.
LocationOfPresenceName Dimension
The name of the geographic region where the user was located.
MatchType Dimension
The keyword match type used (e.g., broad, phrase, exact).
MobilePlatform Dimension
The mobile operating system or platform (e.g., iOS, Android) of the device.
Placement Dimension
The specific placement on a website or app where the ad was displayed.
Revenue Metric
The total revenue generated from advertising activities.
Sessions Metric
The total number of sessions on the website.
Slot Dimension
The location where the ad was displayed in the search engine results page (SERP).
TargetingLocationId Dimension
The unique identifier for the geographic region targeted by the campaign.
TargetingLocationName Dimension
The name of the geographic region targeted by the campaign.