Yext: Most-used fields

The table below gives information about most-used fields that you can import from Yext. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
ACCOUNT_IDS	ACCOUNT_IDS	Unique identifier for a Yext account, used to specify which account’s data to retrieve or manage. It can represent a single account or be set to ‘all’ to fetch data across all associated accounts.	dimension
CLICK_COUNT	CLICK_COUNT	The count of all clicks across your online properties, including Search clicks, Pages clicks (including custom Pages events), and Listings clicks from platforms like Yelp, Facebook, and Google.	metric
Profile Views	Profile Views	An analytics metric representing the total number of times a business profile or listing was viewed.	metric
Searches	Searches	An analytics metric representing the number of times a business was found through searches on various platforms.	metric
day	day	A dimension used in analytics reports to aggregate data by day, providing daily insights into performance metrics.	dimension
entity_type	entity_type	The type of entity (e.g., Location, Event, Healthcare Professional) to which the data entry or review is associated.	dimension
location	location	Represents a business or real-world entity for which data is managed in Yext. Reviews and other digital knowledge are associated with these location entities.	dimension