Yext: Most-used fields

The table below gives information about most-used fields that you can import from Yext. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
Profile Views	Profile Views	An analytics metric representing the total number of times a business profile or listing was viewed.	metric
Searches	Searches	An analytics metric representing the number of times a business was found through searches on various platforms.	metric
accountId	accountId	The unique identifier for the Yext account to which the data belongs.	dimension
authorEmail	authorEmail	The email address of the author who submitted the review.	dimension
authorName	authorName	The name of the author who submitted the review.	dimension
comment.1.authorEmail	comment.1.authorEmail	The email address of the author of the first comment associated with a review.	dimension
comment.1.authorName	comment.1.authorName	The name of the author of the first comment associated with a review.	dimension
comment.1.authorRole	comment.1.authorRole	The role of the author who posted a comment on a review, for example, a ‘BUSINESS_OWNER’.	dimension
comment.1.content	comment.1.content	The textual content of the first comment made on a review.	dimension
comment.1.id	comment.1.id	The unique identifier for the first comment associated with a review.	metric
comment.1.parentId	comment.1.parentId	The identifier of the parent comment if the first comment is a reply to another comment.	dimension
comment.1.publisherDate	comment.1.publisherDate	The date when the first comment was published or posted.	dimension
comment.1.visibility	comment.1.visibility	The visibility status of the first comment, indicating whether it is public or private.	dimension
comments	comments	A collection or list of all comments associated with a particular review.	dimension
content	content	The main textual content of the review.	dimension
day	day	A dimension used in analytics reports to aggregate data by day, providing daily insights into performance metrics.	dimension
entity_type	entity_type	The type of entity (e.g., Location, Event, Healthcare Professional) to which the data entry or review is associated.	dimension
flagStatus	flagStatus	Indicates the moderation status of a review regarding inappropriate or irrelevant content. Common values include ‘NOT_FLAGGED’ for unflagged content.	dimension
id	id	The unique identifier for the review or the specific data entry.	dimension
invitationId	invitationId	The unique identifier of the review invitation that led to the submission of this review.	dimension
labelIds	labelIds	Identifiers for the labels associated with a review, used for categorization and filtering.	dimension
lastYextUpdateTime	lastYextUpdateTime	The date and time when the review was last updated within the Yext platform.	dimension
location	location	Represents a business or real-world entity for which data is managed in Yext. Reviews and other digital knowledge are associated with these location entities.	dimension
locationId	locationId	The unique identifier for the specific location associated with the review.	metric
publisherDate	publisherDate	The date when the review was originally published by the customer.	dimension
publisherId	publisherId	The identifier of the publisher (e.g., Google, Facebook, Yelp) where the review originated.	dimension
rating	rating	The numerical rating associated with a customer review, typically on a scale of 1 to 5, indicating the level of satisfaction.	metric
reviewLabels	reviewLabels	A list of labels or tags applied to the review for classification purposes.	dimension
reviewLanguage	reviewLanguage	The ISO 639-1 code for the language in which the review was written.	dimension
reviewType	reviewType	The type or source of the review, such as ‘First Party’ (reviews collected directly) or ‘External First Party’ (reviews from external platforms).	dimension
status	status	The current moderation or processing status of the review (e.g., LIVE, PENDING, QUARANTINED).	dimension
title	title	The title provided by the author for a review.	dimension
transactionId	transactionId	The unique identifier of the transaction or interaction that prompted the review.	dimension
url	url	The URL where the review can be accessed on its original publishing platform.	dimension