Yext: Most-used fields

The table below gives information about most-used fields that you can import from Yext. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

API name	Adverity UI name	Description	Use in Adverity
ACCOUNT_IDS	ACCOUNT_IDS	Identifies events or data by the associated Yext account ID. This can represent individual client accounts or sub-accounts within a larger organizational structure.	dimension
ENTITY_IDS	ENTITY_IDS	Identifies events or data by the unique ID of the corresponding entity in the Yext Knowledge Graph. An entity could represent a business location, product, event, or person.	dimension
Facebook Likes	Facebook Likes	The total number of likes received by a Facebook Page or specific posts.	metric
Facebook Page Impressions	Facebook Page Impressions	The total number of times a Facebook Page’s content was shown on screen. This can be broken down by organic, paid, or viral sources.	metric
Facebook Page Post Impressions	Facebook Page Post Impressions	The total number of times a Facebook Page’s posts were shown on screen. This can be broken down by organic, paid, or viral sources.	metric
Profile Views	Profile Views	An analytics metric representing the total number of times a business profile or listing was viewed.	metric
Searches	Searches	An analytics metric representing the number of times a business was found through searches on various platforms.	metric
WEEKS	WEEKS	A time-based dimension that identifies events or data grouped by week. Each week is defined from Monday to Sunday, labeled by its start date.	dimension
Were Here	Were Here	The number of unique users who have checked in to a location on Facebook. This metric indicates physical visits and engagement at a specific place.	metric
day	day	A dimension used in analytics reports to aggregate data by day, providing daily insights into performance metrics.	dimension
entity_type	entity_type	The type of entity (e.g., Location, Event, Healthcare Professional) to which the data entry or review is associated.	dimension
location	location	Represents a business or real-world entity for which data is managed in Yext. Reviews and other digital knowledge are associated with these location entities.	dimension